Building a Moving Company People Actually Want to Work For

Jesse Whitaker has been in the moving industry for 31 years and never ran a single paid ad.Moxie Movers serves the Richmond metro area with 40 guys and roughly 10 moves a day. Half of that volume comes from repeat customers and referrals. He put his prices on the website before it was common practice, answers phones himself two days a week, and keeps a pool table at the office because he believes the beers-after-work thing is older than any business strategy anyone will ever sell you.In this conversation you will hear how he built a team people actually stay on, how he spots bad hires before they poison a crew, why he refuses to hire anyone under 25, and what happened when he stepped too far out of his own business.What you will walk away with:-Why culture is the first priority, not the last and what it costs you when you treat it as decoration-A hiring filter Jesse has used for decades: if the crew doesn't like the new guy after two weeks, the new guy goes-The argument for putting your prices on your website before the customer ever calls-Why Jesse won't hire someone with moving experience, and what he looks for instead-How to give employees room to fail without the business falling apart-What "beers after work" actually does for retention and why trying to control it kills it-The real reason stepping away from your business requires more oversight, not lessJesse Whitaker is the founder of Moxie Movers in Richmond, Virginia. He has been in the moving industry for 31 years, starting the week after high school graduation. Moxie Movers runs approximately 300 moves a month with 40 employees, all within a single metro area, with zero paid advertising.Timestamps:00:00 From minimum wage to local empire06:50 The pool table that built his company culture13:20 His two-week rule for weeding out bad hires35:05 Why he puts his prices on the website56:20 300 moves a month with zero paid adsConnect with Moxie Movers: https://moxiemovers.com/ https://www.instagram.com/moxie_movers/Connect with Heavy Lifting Marketing: https://www.heavyliftingmarketing.com/https://www.instagram.com/theheavyliftingmarketing/https://www.facebook.com/profile.php?id=61571600552571If you run a moving company and you have been trying to figure out why good people keep leaving, this one is worth your full attention.