The Heavy Lifting Podcast

By mid-February, Joe Stanio had deferred his mortgage, asked his landlord for slack on the office rent, and had not paid himself in weeks.Then he bought a $700 snowblower off Facebook Marketplace, called his guys, and posted about it in a local Facebook group. Three days later he had $6,000 in the door. What you will hear in this episode is everything that happened after that, because Joe did not treat the snow money as a one-off. He took it apart, figured out why it worked, and rebuilt his entire business around assets his moving company already had sitting in the yard.What you will walk away with:-Why a $700 machine and one Facebook post outperformed anything Joe could have spent on ads that month-How landscaping became his hiring filter, so an untested guy never walks into a customer's home again-The reason moving is not an impulse buy, and which services are-How he cut a $250,000 portable storage setup down to $10,000, then went back and bought a second one-Why Strong Mile is the only licensed mover in New Jersey that has never owned a box truck-What sponsoring a semi-pro soccer team actually returns for a local service business-The skid steer math: one machine, 30 attachments, and how many of those are real revenue linesAbout Joe StanioJoe founded Strong Mile Movers in Metuchen, New Jersey in 2012 after roughly 14 years in construction installing fire sprinklers, and he has run it for 14 years without ever buying a truck. In the last twelve months he has added portable storage, junk removal, snow removal, handyman work, and Strongmile Mowers, all of it built on the same five star reputation he spent a decade earning.Connect with Joe StanioWebsite: https://www.strongmilemovers.com/Facebook: https://www.facebook.com/GoStrongmileInstagram: https://www.instagram.com/strongmile/Connect with Heavy Lifting MarketingWebsite: https://www.heavyliftingmarketing.com/Instagram: https://www.instagram.com/theheavyliftingmarketing/Facebook: https://www.facebook.com/profile.php?id=61571600552571If your phone goes quiet every January, Joe just handed you the playbook for what to do with the guys you are still paying.Timestamps00:00 From fire sprinklers to a moving company10:23 The worst winter in 14 years15:45 A $700 snowblower and $6,000 in three days20:26 Movers to mowers in 90 days25:37 One reputation, five revenue streams

In this episode, you'll hear how a 39-year-old family moving company in the Lehigh Valley passed from father to son, and why the handover nearly didn't happen. Jarred walks through how he runs a 3-truck, 8-man operation that turns away roughly 300 moves a year on purpose, and why he believes protecting his crew beats chasing volume every time. You'll also get a look inside his rare dual role as both moving company owner and licensed realtor, including the one settlement question that has saved 10 to 15 real estate deals this year alone.What you'll walk away with:-Why Jarred turns away 300 jobs a year and still keeps the business profitable-The unofficial takeover: how he and his mom quietly booked jobs behind his dad's back for nearly a year-The settlement timeline question every mover should ask before booking a closing day move-How to spot a nightmare customer from the tone of their first phone call-The custom builder analogy that justifies premium pricing without apologizing for it-Why 10-truck operations bleeding $5,000 to $20,000 a month convinced him to stay smallAbout the guest: Jarred Cury owns Moving by Cury, a family moving company founded by his parents in 1987, one year shy of its 40th anniversary. He's also a licensed realtor of nearly 10 years, giving him a view of the moving process almost no other owner in the industry has.Timestamps:00:00 Booking Jobs Without His Dad Knowing16:33 The Heart and Soul: A Tribute to Mom24:19 The Mover Who's Also a Realtor32:40 Turning Away 300 Moves a Year On Purpose46:51 "You're Gonna Like Who Walks Through Your Door"Connect with Jarred CuryWebsite https://www.movingbycury.com/Zillow https://www.zillow.com/profile/Jarred%20J%20CuryConnect with Heavy Lifting Marketing:Website: https://www.heavyliftingmarketing.com/Instagram: https://www.instagram.com/theheavyliftingmarketing/Facebook: https://www.facebook.com/profile.php?id=61571600552571If you own a moving company and you're still saying yes to every job that calls, this episode will show you what saying no can build.

Manuel Cardenas did around 1,300 moves in a single year out of a 2012 Chevy Malibu with two dollies and thirty blankets, and that was before Veterans Best Movers even existed.In this episode you'll hear how an Army flight medic built a San Antonio moving company people trust enough to leave 1,000 five star Google reviews in under 4 years. You'll get the exact estimate process behind those reviews, from room-by-room phone walkthroughs to why he quotes worst case with a two hour window instead of a single number. You'll also hear how one 4.5 star review on a booking platform pushed him to stop renting his reputation and build his own, and how he prices in the 40th percentile while never chasing the cheapest customer. If you run a moving company and want customers who trust you before the truck arrives, this is the playbook.What you'll walk away with:-The estimate walkthrough Manuel runs on every sales call: room by room, box counts in brackets, and asking "is this it?" three times so the customer remembers saying yes-Why he quotes worst case with a two hour window, and how honest quotes protect the review after the move-The rule that everyone in his office is a mover first, and what that does to close rates and crew trust-How senior living facilities became 30 to 40% of his clientele through donuts, coffee runs, and donated mariachis-Why his owned trucks stay local for branding and leased trucks take the long distance wear-The word of mouth hiring system behind 9 of his 21 guys and near-zero turnover-What losing his ranking over a single 4.5 star review taught him about owning your reputationAbout the guest: Manuel Cardenas is the founder of Veterans Best Movers in San Antonio, Texas, an Army flight medic who ranked 9th in the country for jobs completed on U-Haul's Moving Help platform in his first full year. Today his company runs six trucks, 21 team members, and just crossed 1,000 five star reviews on Google.Timestamps:00:00 1,300 Moves Out of a Chevy Malibu13:43 Building Veterans Best Movers From Nothing29:24 The Estimate Process Behind the Reviews37:32 Movers First: The Team Behind the TrustConnect with Manuel and Veterans Best Movers:Website: https://veteransbestmover.comGoogle Business Profile: https://share.google/BFdK16JMvxeFMRbe4Phone: (210) 761-6595Instagram: https://www.instagram.com/veteransbestmovers_/Connect with Heavy Lifting Marketing:Website: https://www.heavyliftingmarketing.com/Instagram: https://www.instagram.com/theheavyliftingmarketing/Facebook: https://www.facebook.com/profile.php?id=61571600552571

If you're on the fence about whether storage belongs in your business, this episode gives you the real numbers to decide for yourself. Robin Boldt started with zero moving experience and ended up running a company where storage customers guarantee themselves a second job.What this episode coversYou'll hear how Robin and his business partner Caesar built Express Moving and Storage from a single rented truck into a seven truck operation covering the DMV area. Robin walks through why they put "storage" in the company name before they ever owned a warehouse, and how they used rented self storage units, charged at cost, just to win moving jobs in the early years. You'll get the real pricing behind their current storage model, including what a vault costs and how occupancy runs through the seasons. And you'll hear exactly what he trains his sales reps to ask on every single call, and why it matters more than most movers think.What you'll walk away with-The exact reasoning behind offering storage before you have a facility to put it in-How Express Moving prices their storage vaults, and when they'll discount that price-Why a storage customer is close to a guaranteed second move down the line-The one question Robin has his sales reps ask every customer, no exceptions-How an unrelated auction house relationship became a recurring revenue stream in the early years-Why Robin stopped chasing growth for its own sake and started focusing on profit margins instead-What it actually took to find warehouse space big enough for a seven truck fleetAbout the guestRobin Boldt co-founded Express Moving and Storage 13 years ago with business partner Caesar, growing the company to seven trucks, 25 movers, and roughly 100 storage vaults serving the Washington DC, Northern Virginia, and Maryland area. The company runs storage occupancy between 80 and 100 percent and splits its move volume roughly 85 percent local to 15 percent long distance.Timestamps00:00 Zero Moving Experience, One Auction House Connection11:28 Why "Storage" Was in the Name Before They Owned a Warehouse21:29 The Real Vault Numbers: Pricing, Occupancy, and Discounts26:35 The One Sales Question That Turns a Move Into Two34:03 Why They Stopped Chasing Growth and Started Chasing MarginConnect with Robin Boldthttps://expressmovingandstorageva.com/https://www.facebook.com/Expressmovingandstorage/(571)450-9042Connect with Heavy Lifting Marketinghttps://www.heavyliftingmarketing.com/https://www.instagram.com/theheavyliftingmarketing/https://www.facebook.com/profile.php?id=61571600552571

Gabriel Ventura has been doing flat rate moving since before most companies knew what it was.18 years in business, zero marketing budget, and a tip rate his competitors can't explain.What This Episode CoversIn this episode you'll hear exactly how Gabriel built Movers on Duty from the ground up on a flat rate pricing model and why he says going hourly was never an option. We get into the real mechanics of how flat rate moving works when things go wrong on move day, how he handles extra items without the conversation turning ugly, and why his pricing strategy is directly responsible for his crew earning more in tips than movers at companies three times his size.What You'll Walk Away With-Why flat rate moving removes the adversarial dynamic between you and your client on move day-How to handle extra items without blowing the agreed price or the relationship-The 50% realtor discount strategy that turned into 80% of Gabriel's business being B2B referrals-Why sending bigger crews for shorter jobs makes your moving company more money, not less-How Gabriel recruits the best movers by watching other companies' trucks in the field-The exact software he uses to generate accurate flat rate moving quotes online and over the phone-Why eating early losses built him a moving company that runs entirely on word of mouth 18 years laterThis Episode Is For You If:-You own or operate a moving company and are considering switching to flat rate pricing-You're tired of customers pushing back on hourly rates and extra charges-You're looking for real operational insight from someone who has been in the moving industry for over 18 yearsAbout GabrielGabriel Ventura is the founder of Movers on Duty, a Maryland-based moving company built entirely on flat rate pricing and referral growth. He started in the moving industry at 18 as a helper, became a driver within a year, and was in sales within 18 months, before launching his own company and running it for 18 years without a single BBB complaint.TimeStamps0:00 The FlatRate Revolution in Moving11:54 The Unique Niche of Eviction Moving17:55 Building Relationships with Realtors24:39 Choosing the Right Truck Rental30:34 Essential Equipment for Every MoverConnect with GabrielMovers on Duty TikTok: https://www.tiktok.com/@movers.on.duty.usMovers on Duty Website: https://moversonduty.com/Connect with Heavy Lifting MarketingAre you a moving company owner looking to grow? Heavy Lifting Marketing works exclusively with moving companies across the US. We know the industry because we were in it.https://www.heavyliftingmarketing.com/https://www.instagram.com/theheavyliftingmarketing/https://www.facebook.com/profile.php?id=61571600552571Book a free discovery call: calendly.com/heavyliftingmarketing/discovery-call#MovingCompany #HeavyLiftingPodcast #FlatRateMoving

Giorgi Battinelli and his partners launched a moving company with no prior business experience. 1,000 moves later, they're running a multi-location operation with 50 employees, all in 12 months.Giorgi Battinelli (Simply Elite Moving, NJ/PA) breaks down the exact sales process, marketing mix, and team culture that made it happen faster than anyone expected.What you'll learn:-How to get your first 100 moves with zero marketing budget-The sales approach that closes 50% of calls (and how to train your team to do it)-Google LSA vs. Google Ads, which one actually works for moving companies-Why Yelp is underrated and how Simply Elite uses it to get higher-intent leads-How to build a moving company culture that retains great people-What Giorgi thinks 2026-2028 means for the moving industryTimestamps:0:00 How To Get Your First 100 Moves05:47 Georgian Work Ethic15:56 Giorgi's Sales Process and Closing Rates32:47 Google LSA vs. Google Ads46:06 1,000 Moves in Year OneConnect with Giorgi & Simply Elite Moving:https://share.google/Lkg60rnTbt7dywAzWhttps://simplyelitemoving.com/Connect with Heavy Lifting Marketing:https://www.heavyliftingmarketing.com/#MovingCompany #MovingIndustry #HeavyLiftingPodcast #MovingBusiness #Entrepreneurship #SmallBusiness #MovingCompanyMarketing #StartingABusiness

Roderick Hill didn't plan on being a mover. His mom just needed him off the couch one summer.That summer job turned into three decades in the moving industry, and eventually ComfortZone Movers in Raleigh, North Carolina. He has over 100 five-star reviews, two crews on the road, and customers who keep sending him their kids, their siblings, and their parents. In this conversation we get into exactly how he did it and what most movers are completely overlooking.What You Will Walk Away With:-Why doing exceptional work on one job is worth more than any lead platform you're paying for-How Roderick turned a single family into multiple moves purely through trust and word of mouth-The simple review system he uses at the end of every job that built his Google profile from zero-Why he has never run a paid ad and what he does instead to stay busy through slow season-How he thinks about hiring and why he prefers guys with zero experience over seasoned movers-How he uses Google Gemini to write estimates and market his business without a marketing team-What his growth plan looks like, more trucks, storage, and eventually a second marketAbout Roderick HillRoderick Hill is the founder of ComfortZone Movers in Raleigh, North Carolina, a five-star rated moving company he built from the ground up over the last five and a half years using nothing but exceptional service and word of mouth. He has been in the moving industry for over three decades, starting as a young mover on a 48-state operation before eventually going out on his own.TIMESTAMPS00:00 How a Summer Job Became a 30-Year Career09:53 The Day He Decided to Go Out on His Own16:23 How He Built 100+ Five Star Reviews34:02 What ComfortZone Movers Will Look Like in 5 YearsCONNECT WITH RODERICK HILLhttps://comfortzonemover.com/https://www.facebook.com/p/Comfort-Zone-Movers-100065121604011/CONNECT WITH HEAVY LIFTING MARKETINGWe help moving companies get more calls, more bookings, and more five-star reviews through Google Ads, SEO, and done-for-you marketing systems built exclusively for movers.https://www.heavyliftingmarketing.com/https://www.instagram.com/theheavyliftingmarketing/https://www.linkedin.com/company/105998723/admin/dashboard/https://www.facebook.com/profile.php?id=61571600552571If you run a moving company and you're still paying for leads that go to five other movers at the same time, this episode is worth your full attention.

Jesse Whitaker has been in the moving industry for 31 years and never ran a single paid ad.Moxie Movers serves the Richmond metro area with 40 guys and roughly 10 moves a day. Half of that volume comes from repeat customers and referrals. He put his prices on the website before it was common practice, answers phones himself two days a week, and keeps a pool table at the office because he believes the beers-after-work thing is older than any business strategy anyone will ever sell you.In this conversation you will hear how he built a team people actually stay on, how he spots bad hires before they poison a crew, why he refuses to hire anyone under 25, and what happened when he stepped too far out of his own business.What you will walk away with:-Why culture is the first priority, not the last and what it costs you when you treat it as decoration-A hiring filter Jesse has used for decades: if the crew doesn't like the new guy after two weeks, the new guy goes-The argument for putting your prices on your website before the customer ever calls-Why Jesse won't hire someone with moving experience, and what he looks for instead-How to give employees room to fail without the business falling apart-What "beers after work" actually does for retention and why trying to control it kills it-The real reason stepping away from your business requires more oversight, not lessJesse Whitaker is the founder of Moxie Movers in Richmond, Virginia. He has been in the moving industry for 31 years, starting the week after high school graduation. Moxie Movers runs approximately 300 moves a month with 40 employees, all within a single metro area, with zero paid advertising.Timestamps:00:00 From minimum wage to local empire06:50 The pool table that built his company culture13:20 His two-week rule for weeding out bad hires35:05 Why he puts his prices on the website56:20 300 moves a month with zero paid adsConnect with Moxie Movers: https://moxiemovers.com/ https://www.instagram.com/moxie_movers/Connect with Heavy Lifting Marketing: https://www.heavyliftingmarketing.com/https://www.instagram.com/theheavyliftingmarketing/https://www.facebook.com/profile.php?id=61571600552571If you run a moving company and you have been trying to figure out why good people keep leaving, this one is worth your full attention.

Alexander Surfus was mid-move when his business partner showed up unannounced, high, and threw a punch at him in front of the client. This is the story of how he walked away, started over with $500, and built Surfus Moving into a five-star rated operation in Greenville, South Carolina.If you own a moving company or you're thinking about starting one, this episode is one of the most honest conversations we've had on the show. No fluff, no highlight reel, just seven years of grinding in the moving industry.In this episode we cover:-Starting as a laborer at College Hunks for $10.50 an hour during COVID-Driving 26-foot trucks through Manhattan with zero training-The red flags in a business partnership that almost cost him everything-How he rebuilt from $500 with no truck and no safety net-Why he chooses Penske over U-Haul-How he generates all his business through Google Maps with no paid ads-The chargeback scam that cost him a full move and how to protect yourself-Why young crews always leave and what to do about it-Where solo movers go when they're ready to expand to a new marketTimestamps:00:00 From College Hunks to Long Haul Moving09:22 The Business Partner Red Flags He Missed20:53 Running a Solo Moving Company in 202625:52 Uhaul vs Penske40:36 Future Aspirations for AlexanderConnect with Alexander Surfus:https://www.surfusmovingpros.com/https://www.facebook.com/surfusmovingprosConnect with Heavy Lifting Marketing:heavyliftingmarketing.comhttps://www.instagram.com/theheavyliftingmarketing/https://www.facebook.com/profile.php?id=61571600552571If you found this useful, subscribe and leave a comment, it helps other moving company owners find the show.#MovingCompany #MovingIndustry #HeavyLiftingPodcast #MovingBusiness #Movers #SmallBusiness #Entrepreneurship #MovingCompanyOwner #HowToStartAMovingCompany #MovingIndustryPodcast

He had zero jobs booked, two trucks, and a warehouse in a city he'd never operated in.You'll see exactly how Max Labarbera launched his second moving company location in Charleston, SC and ran those trucks nearly every day within 90 days, without Google Ads, without a big budget, and without a playbook handed to him.Max breaks down the full marketing mix he used to hit the ground running in a brand new market, how his Myrtle Beach operation generates 15 to 20 leads daily on $50 in Facebook ads, the hiring approach that keeps quality high as he scales, and why he still gets in the trucks himself at 27 with eight on the road.What you'll walk away with:-The postcard and billboard strategy Max used to build brand recognition in Charleston from week one-Why he matched his billboard creative exactly to his direct mail design and what that did for recall-How to build a realtor and mortgage broker referral network in a market where nobody knows your name-The Facebook ad setup generating 15 to 20 leads a day in Myrtle Beach on $50 spend-Why Max fires within the first 15 minutes if a hire isn't right and how that protects the whole team-How he handles the pressure of 100+ five-star reviews and what he does when something goes wrong-The eco-friendly tote program that separates him from every other mover on a local jobTimestamps00:00 Introduction00:53 The Origin Story, From 0 Trucks to a Full Fleet10:52 Building a Team That Holds the Standard21:56 Opening the 2nd Location, The Charleston PlaybookConnect with Max Labarberahttps://www.facebook.com/labarberamovers/https://www.instagram.com/labarberamovers/https://labarberamovers.com/Connect with Heavy Lifting Marketingheavyliftingmarketing.comhttps://www.instagram.com/theheavyliftingmarketing/https://www.facebook.com/profile.php?id=61571600552571If you run a moving company and you're thinking about your second market, this one is for you.

Sean Stein has been in the moving business since the early 80s, back when a bread truck and 15 pads was a full operation. Today he runs A Mother's Touch Moving in Melbourne, Florida, a $4M+ company with nothing but 5-star reviews, and he's now franchising the model across the Southeast.In this episode, Sean breaks down everything he's learned across 46 years, from hiring and retaining great movers, to grassroots marketing that still works today, to why bigger isn't always better when it comes to growing your fleet.If you own a moving company and want to know what actually separates the businesses that last from the ones that don't, this is the episode.What we cover:00:00 - The Origin Story06:36 - Building The Team15:51 - Giving Back as a Growth Strategy22:49 - Marketing That Actually Works43:18 - Legacy, Risk and FranchisingConnect with Sean Stein:A Mother's Touch Moving - Melbourne, Floridahttps://www.motouchmovers.com/https://www.facebook.com/AMothersTouchMovers/https://www.facebook.com/people/Boxes-of-Love/61584219412348/Subscribe to the Heavy Lifting Podcast for weekly conversations with moving company owners across the US who are building real businesses and sharing exactly how they do it.📱 Instagram: https://www.instagram.com/theheavyliftingmarketing/📘 Facebook: https://www.facebook.com/profile.php?id=61571600552571🌐 https://www.heavyliftingmarketing.com/The Heavy Lifting Podcast is brought to you by Heavy Lifting Marketing, the only marketing agency built exclusively for moving companies.

Tukker Watson started The Moving Guys Alabama with $700 and a car that broke down when you put it in reverse. Seven years later he has 400+ Google reviews in one of the smallest markets in the South.This is how he did it.Chapters:00:00 Introduction to Tukker Watson and The Moving Guys03:01 The Journey of Starting a Moving Business06:09 The Importance of Customer Experience and Word of Mouth09:08 Systems for Generating Reviews and Referrals12:07 Investing in Equipment for Success17:47 Scaling Smart: Managing Overhead and Growth23:59 Marketing Strategies: Social Media and Local Partnerships29:55 Team Management and Involvement in Daily Operations39:05 The Importance of Leading By Example42:38 Navigating Slow Season46:10 Military Moves and Community Impact49:34 Quality Over Quantity in Business Growth55:24 The Journey of a Serial Entrepreneur59:56 Future Aspirations and Business GoalsHow to connect with Tucker:https://www.instagram.com/the_movinguys/https://www.facebook.com/tukker.watson.2025https://themovingguys.co/Want results like Tukker in your market? Book your free strategy session with us today. https://calendly.com/heavyliftingmarketing/strategy-session

Dan John started Mover Dan Savannah because he needed to pay rent.Three years later he's pulling $760K in annual revenue with two wrapped trucks, a growing crew, and a waiting list of realtors who call his personal cell.In this episode you'll hear how Dan went from odd jobs and furniture assembly to running one of the most trusted moving companies in Savannah, and the exact systems he built along the way to keep his crew, his customers, and his margins intact.What you'll walk away with today:-The group interview method that filters out no-shows before you waste a single hour-A referral bonus structure that turns your best guys into recruiters ($100 at 30 days, $300 at 90)-Why Dan pays above market, runs bi-annual profit-share bonuses, and still keeps his margins healthy-How a $3 yard sign and one cold call to a top realtor changed his revenue trajectory-The Gentle Giant lesson that shapes how Mover Dan hires and trains to this day-Why Dan skipped digital advertising and what he does instead at $760K in revenue-What he took home from the Moving Titan Retreat and implemented the following weekAbout Dan John:Dan John is the owner of Mover Dan Savannah, a local independent moving company he founded three years ago after nearly a decade working with Gentle Giant Moving and Storage in Boston. He built the business from a single truck and a need to pay rent to a $760K operation known for white-glove service, wrapped trucks, and four consecutive Best of Savannah awards.Timestamps:0:00 Introduction to Dan John1:29 What Working at Gentle Giant Actually Teaches You17:07 Branding on a Budget: Wrapped Trucks, Yard Signs, and Looking Legit38:30 The Realtor Cold Call Script That Changed His Revenue47:28 $760K in Year Three: What the Numbers Actually Look LikeConnect with Dan John:Mover Dan Savannah website: https://www.moverdansavannah.com/Facebook: https://www.facebook.com/MoverDanSavannahInstagram: https://www.instagram.com/moverdansavannah/Google: https://share.google/aIIitMin57cghr7rgConnect with Heavy Lifting Marketing:Website: https://www.heavyliftingmarketing.com/Instagram: https://www.instagram.com/theheavyliftingmarketing/Facebook: https://www.facebook.com/profile.php?id=61571600552571#LinkedIn: https://www.linkedin.com/company/heavy-lifting-marketing/If you run a moving company and you're still figuring out how to grow without burning through your guys or your margins, this one is worth the full hour.

This episode of The Heavy Lifting Podcast is packed with first hand experience from Brian and Vincent of the same common mistakes they see working with moving companies every day and an how you can start fixing them today to see real improvements to your bottom line.Brian and Vincent Moulton co-owned and operated Moulton Brothers Movers in Miami from 2021 to 2024. They now work hand in hand with moving companies across the US and see the same three mistakes come up every single time. What you'll walk away with:-Why your website is probably losing you leads before a customer picks up the phone, and the structural fixes that change that-The exact elements that belong on a high-converting moving company landing page and the ones that quietly kill conversions-How to clean up your Google Business Profile so it ranks for the specific neighborhoods you actually serve-Why posting to your GBP once a week compounds over time in a way most paid ads never will-What speed to lead really means for your LSA performance and the response-time metric Google shows customers that most movers don't know exists-How to automate your first response so no lead goes cold while you're on the jobTimestamps:0:00 Introduction to the Founder of Heavy Lifting Marketing02:48 Mistake #1: Landing Pages15:39 Mistake #2: GBP Profile29:18 Mistake #3: Speed to Lead 37:12 Outro and How We Can HelpConnect with Heavy Lifting Marketing:Website: heavyliftingmarketing.comBook a free strategy call: calendly.com/heavyliftingmarketing/discovery-callFor a free heat map of your local GBP rankings, reach out through the website.If your trucks aren't as busy as they should be, this is where you start.

Paxton Taylor has been running Ready to Move in Macon, Georgia since 2005. Amongst his different marketing funnels, he's an expert in one, direct mail.He does not spray and pray. He sends 40 to 50 highly targeted cards a month and gets roughly half of them calling him back.This episode breaks down exactly how he does it, how he finds the right addresses, what goes on the cards, why he hand-writes every recipient's name, and why sending fewer cards gets him better results than mass mailers ever did. Plus how he fills slow weeks with commercial contracts, why he scaled back from 6 trucks to 3, and how 30% of his volume comes from repeat customers.What you will walk away with:-How to find high-intent homeowners on Zillow before you spend a dollar on postage-Why hand-writing the recipient's name on a postcard changes everything-The case for 50 targeted cards over 5,000 spray-and-pray drops-How to land commercial contracts with hospitals and large buildings that need movers almost every day-Why scaling back from 6 trucks to 3 was the best decision Paxton ever made-The CRM follow-up sequence that brings customers back 11 to 12 months after their last move-The reading list Paxton recommends for anyone trying to growAbout Paxton Taylor:Paxton Taylor founded Ready to Move in Macon, Georgia in 2005. Twenty years in, he runs residential, commercial, and long-distance moves across 48 states. He has built and sold a lawn care company and a flooring business, and is currently developing an AI-powered insurance policy analysis application.Timestamps:00:00 Introduction to Paxton and Ready To Move02:50 Using AI in The Moving Industry05:50 Paxton's Tech Stack09:44 Direct Mail: How to Find and Land Clients From Day 118:02 Landing Commercial Contracts22:50 Reading List for Self ImprovementConnect with Paxton Taylor:https://readytomovellc.com/https://www.facebook.com/profile.php?id=61554272482646https://www.instagram.com/readytomovellc1/If you own a moving company and you have written off direct mail as too old school or too expensive, this episode will change your mind.

Jeremy Thompson has been running Swift Moves in St. Petersburg, Florida for over 10 years. He's never lowered his rates to beat a competitor. He's done it on purpose.When COVID hit and the moving industry got flooded with new entrants, Jeremy watched competitors race each other to the bottom. He went the other direction. He tells it simply, he wants to be the Rolls Royce, not the Toyota. You can drive a Toyota. That's fine. Just don't call him when you want the best.In this episode you'll hear how a 10-year local mover built 650 near-five-star, kept his crew motivated through the slow season by giving them room and not micromanaging the moves, survived Hurricane Milton and the Pinellas County population drop that hit harder than almost anywhere in the country, and is now building realtor relationships one Saturday open house at a time.What you'll walk away with:-Why holding your rate is a long-term business decision, not stubbornness, and what happens to the companies that don't-The three-prong framework he uses to diagnose why his business is slow at any given moment: jobs, employees, trucks. When one is off, the other two don't matter-Why he recommends a dispatcher or ops person as the first office hire over a general manager, and exactly what to look for-The realtor outreach plan he's building for 2026 and why he thinks four open houses every Saturday is the right cadence-What owning a moving company looked like before phone books died, and why he thinks the operators who survive the next five years will be the ones willing to show up in personTimestamps:(00:00) Introduction to Swift Moves(00:57) The Evolution of the Moving Industry(02:56) Competing on Quality, Not Price(08:51) The Reality Behind Storage as a Business Model(15:04) How to Remove Yourself From The Business(24:58) Goal Setting and The 1% Rule(40:24) Future Aspirations and Travel PlansConnect with Jeremy Thompson:https://www.instagram.com/swiftmovesstpete/https://www.facebook.com/swiftmovesllchttps://www.swiftmovesllc.com/Every episode of the Heavy Lifting Podcast is built for moving company owners who want to run a better business, not just a bigger one. If that's you, subscribe.

Justin Perez was 21 when he went to prison. He got out on April Fools Day 2020 with a felony record, no industry experience, and nowhere obvious to go. Within two years he was running a 28-person moving company as general manager. Then the owner vanished, the trucks got repossessed, and an eviction notice showed up on the warehouse door.So Justin went home, told his wife they were starting their own company, and went to work with less than $10,000, a rented U-Haul, and two guys he trusted. Perez Moving Co. is now ranked #1 on Google in Valdosta, Georgia, sitting at 4.9 stars across 100 reviews.In this episode, Justin talks about how Gary Palmer, a retired Pepsi regional sales manager turned moving GM, taught him to quote jobs correctly, document everything on the road, and deal with clients who make every move harder than it needs to be. He talks about honoring deposits for eight jobs that belonged to a company that no longer existed. And he talks about what it actually feels like to have everything to lose and know you cannot afford to mess up once.What we cover:-How Justin went from $10 an hour mover to GM of a 28-person company in under two years-What Gary Palmer taught him about quoting, time management, and client handling-How he launched Perez Moving Co. overnight with a U-Haul and under $10k-Why he honored eight deposits from a company that went under before he ever owned it-His plan to franchise into Tallahassee after dominating ValdostaConnect with Justin:https://perezmovingco.com/https://www.facebook.com/p/Perez-Moving-Co-61552582357311/https://www.instagram.com/perezmovingco/Connect with Heavy Lifting Marketing:https://www.heavyliftingmarketing.com0:00 - Intro0:54 - From Trouble to Prison: How It All Started2:57 - Learning the Moving Industry From the Ground Up14:14 - The Company Collapsed Overnight, So He Started His Own28:23 - The Mentor Who Changed Everything37:10 - Where Perez Moving Co. Is Headed Next

John Farrell started his moving company, BC Brothers Moving, out of his dad's lawn care trailer at 17 years old, during COVID, with no experience and no money, and crossed $200k/month in revenue before he even turned 22.This episode covers how John built BC Brothers Moving from a high school side hustle into a legitimate operation with 40 employees and 75% SEO market share in Savannah, Georgia. You will hear why he walked away from a market he had already dominated and relocated to Austin to do it again from scratch.What you will walk away with:- Why LSA changed everything for John at $9K/month, and the one mistake that will tank your LSA ranking overnight.- How he structured his Savannah location to run on two meetings a week so he could leave and build somewhere new.- The exact framework he used to pick Austin: population size, growth rate, SEO competition, and lead cost before spending a dollar.- Why he hires zero-experience movers over experienced ones every time, and what happened when he didn't.- How he embedded an AI agent into Discord that answers SOP questions, tracks VA hours, and generates end-of-day reports through conversation.- The meta ads angle he borrowed from e-commerce brands doing 3,000 new creatives a month, and how he is applying it to moving.- His closing line on goals that will change how you think about your week.About John Farrell: John built BC Brothers Moving starting at 17 out of Savannah, Georgia. In five years he went from two lawn care trailers and a buddy to 40 employees, a second location in Austin, and $2 million in annual revenue. He is 22.Connect with John Farrell: https://www.instagram.com/japemaster/https://www.instagram.com/bcbrothersmoving/https://www.youtube.com/@japemasterhttps://www.bcbrothersmoving.com/

Marvin Williams built a six-truck moving company in Fort Myers without a marketing agency, without a big ad budget, and without waiting until conditions were perfect.You'll hear how Marvin went from 19 years delivering furniture for someone else to running MWR Mover with six trucks, 13 crew members, and over 100 five-star Google reviews. He breaks down exactly how he landed his first commercial contract with Scan Design, how he said yes to Tampa and Fort Myers routes before he had the trucks to cover them, and why he credits yard signs, nursing home coordinators, and a phone call he almost didn't make for building the business he has today.What you'll walk away with:- How to land commercial furniture delivery contracts by leveraging the reputation you've already built at a previous job- The specific moment Marvin knew it was time to buy a second truck, and why $40K in savings is his personal threshold before pulling the trigger- Why nursing home moving coordinators are one of the most overlooked referral sources in this business, and how to get past the front desk to reach the right person- Yard sign strategy: 100 signs for $100, where to place them (storage facilities, US 41, new developments), and why you can't expect the phone to ring the same day- How Marvin prices jobs, hourly vs. flat rate, his two-guy baseline at $195/hour, and how he reads a customer in the first minute to figure out what number will get a yes- Why one bad Google review can undo a hundred good ones, and what Marvin does to keep his team locked in on five-star work- The truck buying framework: start with a GMC Savannah 16-footer, graduate to a Freightliner or International with a Cummins engine, and always bring a mechanic before you sign anythingAbout the guest: Marvin Williams is the owner of MWR Mover and Delivery based in Fort Myers, Florida. He spent 19 years in furniture delivery before starting his company in 2017 with a rusted GMC Savannah he bought off Craigslist, that truck still runs today.Facebook: https://www.facebook.com/mwrmoverWebsite: https://residentialmovingservicelehighacres.com/00:00 From Delivery Driver to Owner 02:46 Finances and Getting Your First Truck07:31 Going Solo In The Moving World09:29 Rock Bottom Fueled Him To Push Harder17:51 Door Knocking and The Rebel Flag House20:57 Landing Scan Designs: Marvin's First Commercial Contract25:51 Building a 5* Team31:23 What To Pay Your Guys37:12 When To Buy Your Next Truck43:06 Yard Signs, Storage Facilities and Nursing Homes50:48 How To Show Up On The Job51:51 Outro

If you run a moving company and every job feels like a one-time transaction, this episode is for you.Fernando Levario with Pro Movers of Cape Coral has built something most moving company owners think is impossible, a moving business where customers actually come back. 16% of his active clients are repeat customers, and that number only grows the longer he's in business.You can find Fernando and his team here.https://www.instagram.com/promoversofcapecoral/https://www.facebook.com/1ProMovers/https://promoversofcapecoral.com/In this episode we get into exactly how he does it:- How he closes customers in a way that builds loyalty from the first phone call- The $99 Wednesday delivery program that keeps his crew busy and his brand top of mind- How he locks in repeat rates at the close so customers have no reason to call anyone else- Why his 4,000-person client database is his most valuable business asset- The email blast strategy that stays in front of past customers without annoying them- How sending the same crew back to the same customers drives retentionWhether you're a moving company owner, operator, or just getting started in the moving industry, this episode will change the way you think about customer retention.🎧 Listen on Spotify & Apple Podcasts — The Heavy Lifting Podcast📞 Want more moving leads? Visit heavyliftingmarketing.com00:00 Introduction00:46 Fernando's Story04:59 Google Ads Momentum07:51 Sales Approach for Movers21:42 Hiring and Keeping A Players36:05 Maximizing Repeat Business50:33 Aspirations for The Future

In today's episode I sit with Anthony Amato, owner of Happy Ending Movers out of NJ. Having worked his own way up at a local moving company to become the general manager, he's learnt all the tricks of the trade and applied them to his own moving company. Now boasting over 200+ 5* reviews only being in business for a little over 6 months, there's a lot to learn!If you’re a moving company owner (or thinking of becoming one), this episode is packed with practical insights on:-Landing your first clients-How to constantly improve your crew-Finding your first truck & decal-The playbook for generating consistent 5-star reviews-Keeping your crew motivated-And what Anthony has planned for the next 3 years of Happy Ending MoversAt Heavy Lifting Marketing we've made turning moving companies into 7 figure business' our reality. Reach out to us today to see how we could do the same for your moving company!https://www.instagram.com/theheavyliftingmarketing/https://heavyliftingmarketing.com/Anthony with Happy Ending Movershttps://www.instagram.com/happy_ending_movers_llc/https://njhappyendingmovers.com/00:00 Introduction04:02 Review Incentives16:35 Happy Ending Movers25:36 Getting The Best Deal on Your First Truck31:36 Decaling The Truck39:40 What The Next 3 Years Look Like44:00 How Heavy Lifting Marketing Can Help You

In this episode, I sit down with Alejandro Pinto, owner of Prime Movers, to break down his journey from humble beginnings to running a 6-Figure moving business. We dive into the challenges, the lessons, and the exact steps that helped him grow Prime Movers into a trusted brand in the industry.If you’re a moving company owner (or thinking of becoming one), this episode is packed with practical insights on:-How to get your first truck and first jobs-Hiring & keeping the best crews-The playbook for generating consistent 5-star reviews-Which marketing strategies are actually working in 2025-The hard lessons most movers overlook-And where Alejandro wants to take Prime Movers nextAt Heavy Lifting Marketing we've made turning moving companies into 7 figure business' our reality. Reach out to us today to see how we could do the same for your moving company!https://www.instagram.com/theheavyliftingmarketing/https://heavyliftingmarketing.com/Alejandro with Prime Movershttps://www.instagram.com/primemoversmiami/https://primemovers.pro/00:00 Introduction 01:06 Pinto's Story 07:03 The Start of Prime Movers 11:15 First 6 Months 14:05 Paid Marketing (Google Ads, SEO, LSA)21:55 Getting Your First Truck 27:58 5* Reviews 32:38 Finding and Keeping A+ Players 39:00 Prime Movers in 5 Years Time 44:10 Thanks and Outro