Building a New Waay

Morgan Zanotti is the founder and co-CEO of Waay, the sparkling protein beverage with 10 grams of protein, zero sugar, and 45 calories a can. On this episode of In the Sauce, Morgan talks about her return to building after co-founding Primal Kitchen and its $200 million exit to Kraft Heinz, the time she spent inside Kraft and learnings few founders get to see, the whey protein isolate that sparked the idea for Waay, and why she went national with Whole Foods straight out of the gate.

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Building a New Waay

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This episode is 46 minutes long.

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This episode was published on October 15, 2026.

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