Building a PR Agency with Intuition and Integrity | Priscila Martinez | Founder and CEO of The Brand Agency

Priscila Martinez is the award-winning CEO of The Brand Agency, a bicoastal PR and creative communications firm representing powerhouses like Hulu, Disney, and Gucci. In this episode, Kara and Priscila dig into the real story of building a values-driven agency from the ground up, navigating LA’s wildfire chaos while leading a team, and how resilience, hustle, and humor shape long-term success. They talk candidly about public relations, entrepreneurship, and why owning your story is a superpower. If you’re curious about career reinvention, leadership, or scaling a business with heart, this one’s for you. (00:00:01) - Adapting to Change in PR (00:00:22) - Networking and Relationship Building (00:03:01) - Crisis Management in PR (00:06:06) - The Importance of Values in Business (00:25:15) - The Evolving Landscape of PR The Powerful Ladies podcast, hosted by business coach and strategist Kara Duffy features candid conversations with entrepreneurs, creatives, athletes, chefs, writers, scientists, and more. Every Wednesday, new episodes explore what it means to lead with purpose, create with intention, and define success on your own terms. Whether you're growing a business, changing careers, or asking bigger questions, these stories remind you: you're not alone, and you're more powerful than you think. Explore more at thepowerfulladies.com and karaduffy.com. Learn more about your ad choices. Visit podcastchoices.com/adchoices