Building a Premium Brand the Right Way

from Paid Search Magic Hosted by James & Amy Hebdon

This is episode #43. Today we're talking to Sorcha MacKenzie about brand positioning, which is super important for paid search. Sorcha is a branding expert and copywriter for lifestyle and entertainment businesses. She has worked for household names like Disney, Marvel, Lucasfilm, and Splendid Clothing. She also speaks about branding and conversion copywriting at events around the world. Sorcha joins us today to talk about a pretty common challenge for clients and brands: how to pivot and position your brand so your clients stop seeing you as a commodity, and start seeing you as a premium offer they're happy to pay more for. We also discuss how premium positioning can apply to paid search marketing clients. We're super excited to have Sorcha on the show. To learn more about her work and her process, check out SorchaMacKenzie.com

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Building a Premium Brand the Right Way

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How long is this episode of Paid Search Magic?

This episode is 44 minutes long.

When was this Paid Search Magic episode published?

This episode was published on September 19, 2018.

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