PODCAST · business
Paid Search Magic
by Amy Hebdon and James Hebdon
Welcome to Paid Search Magic - your weekly deep dive into search engine marketing, AdWords, client management and so much more.
Episodes
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061: Questions, Current Events & Controversy
This is episode #61, and it's also the first Thursday of the month, and also it was my birthday yesterday. So today we answer listener questions and talk about recent news, trends and controversy related to paid search, and we're doing it with party hats on.
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060: Keeping up with Google Grants with Eddie Laing
This is episode #60 and it's our 2nd installment of SuperPower Spotlight, where we interview paid search marketers with deep experience in a particular topic, or industry. Today's topic is Google Grants, which is a program that gives eligible non-profits $10K USD per month in in-kind advertising…
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059: Conversational Marketing with Dave Gerhardt
This is episode #59 and today we're talking about Conversational Marketing with Drift's VP of Marketing Dave Gerhardt. Dave is a passionate advocate of building brands around compelling stories that connect with customers. Since joining Drift in 2015 as employee #6, Dave has helped to create the...
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058: Speak Your Client's Love Languages
This is episode #58, and it's valentines day. So in keeping with that theme, we're talking about how to speak your client's love language. We'll reveal tips and overlooked ways to build rapport and trust in working relationships, and the hidden reasons it matters for account performance.
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056: Superpower Spotlight: Evan Sanchez
This is episode #56 and we're introducing a new format for the podcast. We're calling it the Superpower Spotlight, and on these episodes we'll be interviewing paid search marketers who have deep experience in a particular topic, niche, or industry. Today we're talking about the Home Goods…
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055: Take Over Google Ads Accounts like a Pro
This is episode #55 and today we're switching gears a bit to talk about the source of a lot of anxiety and confusion for paid search managers: taking over an existing paid search account. The takeover process can be intimidating, you're usually starting a new relationship with the client, looking...
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054: The D.R.E.A.M. Framework
Welcome to the Paid Search Magic Podcast, where we discuss client management, digital advertising and paid search on Google Ads and Bing Ads. Well, it's finally happened: after polling users, colleagues and members of our group, it's pretty clear what most people are interested in: finding and...
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053: Setting the Right Client Expectations
You're listening to the Paid Search Magic Podcast. It's your weekly deep dive into Search Engine Marketing, Google Ads, client management, and so much more. This is episode #53, and today we're talking about a topic that is really capable of TRANSFORMING your paid search practice. We're talking...
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052: Q&A, News, Reviews & Controversy
Welcome to the Paid Search Magic Podcast. It's your weekly deep dive into Search Engine Marketing, Google Ads, client management, and so much more. Welcome back everyone! James and I took some time off for the holidays, but it's time to get this show back on the road. This is episode #52, and…
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051: Quality Score
This is episode #51, and today we're talking about "Quality Score". If you're brand new to Google Ads you may not have heard of QS, and if that's you… welcome. In all other cases, you HAVE heard of quality score, but you might have some lingering questions. We talk about paid search being an art...
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050: The 50th Episode Spectacular!
Welcome to the Paid Search Magic Podcast. This is episode #50, which is something of a milestone, so join James & Amy Hebdon from Paid Search Magic as they walk down memory lane with some of their favorite, most useful moments from the previous 49 podcast episodes.
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049: Machine Learning & Marketing
Welcome to the Paid Search Magic Podcast. This is episode #49. Today we're talking about Machine Learning in Marketing with Matthew Kirk, a specialist in applying AI & Machine Learning to everyday problems.
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048: Q&A Thursday - Bing's Killing it, Google's Killing Budgets
You're listening to the Paid Search Magic Podcast. It's your weekly deep dive into Search Engine Marketing, Google Ads, client management, and so much more. This is episode #48, and it's the first Thursday of the month, which means we'll answer questions from our listeners and go over recent…
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047: Profitable Keyword Planning in 30 Minutes or Less
This is episode #47 - Part 2 of Profitable PPC Keyword Planning in 30 Minutes or Less. We're going to review what you need to know about keyword research to be faster, more efficient, and drive better results in less time.
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046: Profitable Keyword Planning in 30 Minutes or Less
This is episode #46. Profitable PPC Keyword Planning in 30 Minutes or Less. We're going to review what you need to know about keyword research to be faster, more efficient, and drive better results in less time. Part 1
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045: Path to Paid Search Evangelism
This is episode #45, and today we're talking to our friend Christi Olson, Bing Ad's product evangelist. Christi has been involved with paid search for a long time and is known by pretty much everyone in the industry. She regularly speaks at conferences and spreads the message about how Bing Ads…
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044: September Questions, Current Events & Controversies
This is episode #44, and it's the first Thursday of the month, which means we'll answer questions from our listeners and go over recent news, trends and controversy.
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Building a Premium Brand the Right Way
This is episode #43. Today we're talking to Sorcha MacKenzie about brand positioning, which is super important for paid search. Sorcha is a branding expert and copywriter for lifestyle and entertainment businesses. She has worked for household names like Disney, Marvel, Lucasfilm, and Splendid...
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042: Questions, Current Events and Controversy
You're listening to the Paid Search Magic Podcast. It's your weekly deep dive into Search Engine Marketing, Google Ads, client management, and so much more. Today we're kicking off our very first Questions, Current Events and Controversy episode, which is going to be a regular feature here on the...
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041: How to Set Win-Win Paid Searching Pricing
You're listening to the Paid Search Magic Podcast. It's your weekly deep dive into Search Engine Marketing, Google Ads, client management, and so much more. I'm James Hebdon and I'm joined by my co-host and wife, Amy Hebdon. Together we run Paid Search Magic, a boutique paid media agency that...
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039: Google Ads Match Type Questions You didn't Know You Had
You're listening to the Paid Search Magic Podcast. It's your weekly deep dive into Search Engine Marketing, Google Ads, client management, and so much more. I'm James Hebdon and I'm joined by my co-host and wife, Amy Hebdon. Together we run Paid Search Magic, a boutique paid media agency that...
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038: The Myth of the 20 Minute Work Week
The Myth of the 20 Minute Work Week: The advantages and drawbacks of this popular mental framework https://paidsearchmagic.com/the-myth-of-the-20-minute-ppc-workweek/ Welcome to the Paid Search Magic Podcast - Your weekly deep dive into Search Engine Marketing, AdWords, client management, and so...
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037: Impression Share Mania
Hi everyone, welcome to the Paid Search Magic Podcast. This week Amy and I are talking about a single metric: Impression Share. We bumped it up to the front of the queue because of how misunderstood and misused a metric it is. All-too-often it's considered to be a Key Performance Indicator, and…
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036: PPC White Labeling
Hi everyone, welcome to the Paid Search Magic Podcast. White labeling. A lot of people don't know what it is. A lot of people who HAVE heard of it think of it as a low quality, shady offshore solution. Today we're diving in and busting myths with an interview between Amy and Invisible PPC's Rob...
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035: Lessons in Value from Weird Al
Hi everyone, welcome to the Paid Search Magic Podcast. This week we're talking about Weird Al Yankovic, beloved satirist and pop star. We'll discuss some of the methods he used to promote his most recent podcast, "Mandatory Fun" - and the parallels between those methods and several important...
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034: A Quick Freaking Podcast about SKAGs
Hi everyone, welcome to the Paid Search Magic Podcast. This week we're doing an actual mini podcast about the tide of pro-SKAG evangelism. While SKAGs have a lot to offer, there are a few things to keep in mind about them - and since no one else is saying it, I guess it's up to us.
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033: Master of Landing Pages
Hi everyone, welcome to the Paid Search Magic Podcast. Nicholas is a growth marketing consultant who helps brands turn more website visitors into customers, by specializing in landing page design, A/B testing, and conversion optimization. He's been working in the marketing industry for over 8...
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032: How we choose and work with clients
Hi everyone, welcome to this bonus episode of the PSM podcast, 31B On episode 31, we talked about how you can choose an agency for paid search. In this episode we just wanted to flip the script, and share how we'd answer the questions we gave you, as well as let you know our own checklist we use…
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031: How to choose a paid search agency
Finding the right Paid Search manager (agency, freelancer, etc) can be intimidating! Maybe you don't know what questions to ask. And the questions asked of you are tough, too ("How many campaigns do I need? I thought you'd tell *me* that!"). And to be totally honest, at a certain point it feels...
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030: Should my business start using AdWords?
AdWords is not right for every business. We hear from a lot of people who want help growing their business with paid search, but sometimes it's just not the right time Our latest podcast episode is dedicated to teasing out whether or not AdWords is right under specific circumstances before you...
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029: Click Fraud is a much, much bigger problem than you think
Most people have heard of click fraud, but few people understand just how big a problem it is. If you run on-line advertising, the chances are you're already a victim of click fraud. It impacts both search and display networks - sometimes for different reasons - and the companies you'd think…
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028: How to Audit your Strategy and Performance
Welcome to Week 5 of Audit Month! It's time for Strategy and Performance! The culmination of everything we've learned so far. It's the final stretch. This week, we're putting together everything we've done over the last month, and building out documentation that will capture and inform our…
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027: How to Audit Your AdWords Settings and Targeting
Welcome to Week 4 of Audit Month! It's time to review Settings and Targeting, and good thing because all eyes are on these areas of an AdWords account! We've gone from big concepts (like goal setting and business growth) to the tactical issues of targeting and settings in just a few weeks, and...
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026: How to Audit Your AdWords Account Structure
Structure and relevancy are the unsung heroes of Paid Search management. It's not exciting or glamorous… but these are the things which allow you to achieve 10x account performance. When you have your best month, quarter, and year ever… and then beat it the next year… it will be because you know...
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025: How to Audit Your AdWords Conversions
Welcome to Week 2 of Audit Month! This week, we're rolling up our sleeves and taking a deep dive into the most important (and arguably most confusing) part of paid search marketing: Goals and Conversions. Having a process to audit your account will help you: Make better decisions Communicate and...
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024 How to Audit your own AdWords Account
Welcome to Week 1 of Audit Month! It's 2018 folks! Time to get your AdWords accounts in shape for the new year. Today, we're covering the essentials of auditing your own AdWords account. Having a process to audit your account will help you: Make better decisions Communicate and manage with...
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023: The Most Important Paid Search Change of 2017
You're listening to the Paid Search Magic Podcast - your weekly deep-dive into Search Engine Marketing, AdWords, client management, and so much more. This is episode #23, and I'm your host Amy Hebdon. This week's episode is an epic round-up of what 11 industry experts say are the biggest paid...
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The Unlimited Reporting Powers of Supermetrics with Zhao Hanbo
You're listening to the Paid Search Magic podcast, your weekly deep-dive into search engine marketing, AdWords, client management and so much more. This is episode number 22, and I'm your host, Amy Hebdon. Zhao Hanbo runs marketing and business development at Supermetrics, the #1 marketing add-on...
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021: How to use Auction Insights to Get Answers
You're listening to the Paid Search Magic podcast, your weekly deep dive into search engine marketing, AdWords, client management and so much more. This is episode number 21, and I'm your host, Amy Hebdon. Today, we're diving into Auction Insights. We have a really cool content upgrade for...
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020: Are You Missing Out On The YouTube Gold Rush?
The time has never been more right to run video ads. On today's episode, we're going to talk about how to take advantage of this incredible way to reach your audience. In this episode, we talk about: Why some high profile news events make 2017 the best year yet for YouTube advertising How the...
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Things you've heard about Gmail Ads that are 100% Wrong Episode 019
You're listening to the Paid Search Magic Podcast. Your weekly deep dive into Search Engine Marketing, AdWords, client management, and so much more. This is episode #19, and I am your host, Amy Hebdon. Today James and I are talking about Gmail Ads. There is an obscene amount of incorrect...
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The Future of Digital Advertising with Matt Maroon Episode 018
You're listening to the Paid Search Magic Podcast - Your weekly deep dive into Search Engine Marketing, AdWords, client management, and so much more. This is episode #18, and I am your host, Amy Hebdon. Today I'm very excited to be talking to marketing maven Matt Maroon (how's that for...
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Blindsided by Black Friday Episode 17
In this week's mini-episode, Amy & James are discussing how to adjust your ads and spend to during Black Friday. They'll also get into some tips on taking advantage of the increased traffic, and changes you may need to make during the insanity. Even if your business isn't brick and mortar, there...
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From Paid Search to Paid Social with Melissa Farage | Episode 16
In today's episode, Amy is chatting with Melissa Farage. Melissa started her own marketing agency just one year ago, but hit the ground running with former clients hiring her immediately. She's discussing her history in paid search, and how and why she's made the addition of paid social to her…
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Branding Part 2: Brand Bidding & Practical Trademark Defense Episode 15
In Mini Episode #15, James & Amy are chatting about bidding on your own brand, and the intricacies of defending your trademark in AdWords. They'll explore reasons why you may (or may not) want to invest in targeting your own brand, and dig into what is (and what is not) allowed when using...
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The Magic of Segmentation with Amy Hebdon Episode 14
In today's episode, Amy is talking to herself for a change! Segmentation is something she gets super excited about, so this episode won't be lacking. She's talking about what segmentation is, how to get really good at it, and how not to get lost in it.
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Aggressive AdWords Ads & The New World of Conquesting Episode #13
In today's Mini episode, Amy & James are talking about the current landscape of businesses using aggressive AdWords tactics, using competitor's names, and finding creative solutions for targeting other brands.
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011: [Mini] Podcast 2.0 - How NOT To Launch A Marketing Podcast
In this episode, Amy and James are discussing what's behind the re-launch of their marketing podcast. They're talking about what they've learned along the way, their successes and failures, and what you can expect from them moving forward.
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010: PPC, CRO & Mobile - with Bryant Garvin
Welcome to episode 10 of the Paid Search Magic Podcast. Today, Amy is chatting with Bryant Garvin about PPC conversion rate optimization and the mobile movement.
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012: Variance Testing & Conversion Rate Optimization with Emily Emmer
Today, Amy is challenging Emily Emmer to break down some preconceived notions around conversion rate optimization. Emily is talking about achieving organizational goals, understanding and using your data, and much more.
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ABOUT THIS SHOW
Welcome to Paid Search Magic - your weekly deep dive into search engine marketing, AdWords, client management and so much more.
HOSTED BY
Amy Hebdon and James Hebdon
CATEGORIES
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Frequently Asked Questions
How many episodes does Paid Search Magic have?
Paid Search Magic currently has 59 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Paid Search Magic about?
Welcome to Paid Search Magic - your weekly deep dive into search engine marketing, AdWords, client management and so much more.
How often does Paid Search Magic release new episodes?
Paid Search Magic has 59 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Paid Search Magic?
You can listen to Paid Search Magic on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Paid Search Magic?
Paid Search Magic is created and hosted by Amy Hebdon and James Hebdon.
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