EPISODE · Feb 27, 2025 · 29 MIN
Building a Purpose-Driven Brand with Innovative Technology – Seth Casden
from The Unified Brand - Branding Podcast · host Elements Brand Management
In this episode of The Unified Brand Podcast, we sit down with Seth Casdan, CEO and co-founder of Hologenix, to explore how building a purpose-driven brand has been key to Celliant's success. Salient, a proprietary infrared technology embedded into textiles, is revolutionizing wellness, performance, and recovery. But how do you educate the market, position an innovative product, and scale a brand with a strong mission?We dive into:✅ The role of brand storytelling in educating consumers about new technology ✅ How infrared technology enhances circulation & recovery ✅ The challenges of creating demand for an unknown product category ✅ The importance of strategic brand partnerships (Under Armour, KT Tape, and more) ✅ How a strong brand purpose drives long-term business success ✅ What’s next for Salient in 2025If you’re a founder, marketer, or entrepreneur looking to scale a purpose-driven brand, this episode is packed with insights!Plus, take our 4-minute Brand Power Assessment to uncover what’s holding your brand back! Brand PowerScorecard UK🎧 Tune in now and take your brand to the next level!---------------------------------------------------------------------Do Feel like your brand could use improving but not sure where to start?Or are you looking to build upon and grow your existing brand to create more impact? Or are you seeking an impactful, iconic and memorable logo and brand identity system?Schedule a brand discovery consultation call here - https://www.elementsbrandmanagement.o.uk/schedule-a-call-----------------------Other Social ChannelsYouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRwInstagram - https://www.instagram.com/elementsbrandmanagement/Facebook - https://www.facebook.com/ElementsBrandManagement/X - https://twitter.com/ElementsBrand Website - https://bit.ly/36BQX00Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - http://bit.ly/2Zw5dos
What this episode covers
In this episode of The Unified Brand Podcast, we sit down with Seth Casdan, CEO and co-founder of Hologenix, to explore how building a purpose-driven brand has been key to Celliant's success. Salient, a proprietary infrared technology embedded into textiles, is revolutionizing wellness, performance, and recovery. But how do you educate the market, position an innovative product, and scale a brand with a strong mission?We dive into:✅ The role of brand storytelling in educating consumers about new technology ✅ How infrared technology enhances circulation & recovery ✅ The challenges of creating demand for an unknown product category ✅ The importance of strategic brand partnerships (Under Armour, KT Tape, and more) ✅ How a strong brand purpose drives long-term business success ✅ What’s next for Salient in 2025If you’re a founder, marketer, or entrepreneur looking to scale a purpose-driven brand, this episode is packed with insights!Plus, take our 4-minute Brand Power Assessment to uncover what’s holding your brand back! Brand PowerScorecard UK🎧 Tune in now and take your brand to the next level!---------------------------------------------------------------------Do Feel like your brand could use improving but not sure where to start?Or are you looking to build upon and grow your existing brand to create more impact? Or are you seeking an impactful, iconic and memorable logo and brand identity system?Schedule a brand discovery consultation call here - https://www.elementsbrandmanagement.o.uk/schedule-a-call-----------------------Other Social ChannelsYouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRwInstagram - https://www.instagram.com/elementsbrandmanagement/Facebook - https://www.facebook.com/ElementsBrandManagement/X - https://twitter.com/ElementsBrand Website - https://bit.ly/36BQX00Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - http://bit.ly/2Zw5dos
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Building a Purpose-Driven Brand with Innovative Technology – Seth Casden
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