PODCAST · business
The Unified Brand - Branding Podcast
by Elements Brand Management
The Unified Brand, a branding podcast that touches on brand building and brand strategy to help directors, founders, owners, marketers and entrepreneurs to unlock their brand's potential so they can stand out from the competition and create impact. Discover and uncover your businesses often neglected superpower and how you can harness this and use it to create an impact in a way that delights and enriches your customers. The biggest and fastest-growing brands in the world understand branding, they make sure every brand touchpoint is unified and on-brand and is fuelled by purpose and clear brand vision. Join Chris Outlaw as he demystifies and simplifies this often misunderstood practice. Chris is also occasionally joined by expert branding guests who will give you a wider understanding of the topic.
Episodes
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Personal Branding Isn’t About You: How to Become Valuable & Visible with Vanessa Errecarte
What if everything you’ve been told about personal branding is backwards? In this episode of The Unified Brand Podcast, Chris Outlaw is joined by marketing strategist, bestselling author and founder of Marketing Simplified, Vanessa Errecarte, to explore why the strongest personal brands aren’t...
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How Lego Rebuilt an Iconic Brand: A Masterclass in Strategic Reinvention
In the early 2000s, Lego was spiraling toward bankruptcy. Today? It's a cultural juggernaut across movies, video games, theme parks, and beyond. In this episode of The Unified Brand Podcast, we break down how Lego saved itself from collapse through brand clarity, community building, and strategic...
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Stop Reinventing Your Brand: Find the Truth That Makes You Different | Meghan Labot
Why do some brands become genuinely loved while others are simply bought? In this episode of The Unified Brand Podcast, Chris Outlaw sits down with Meghan Labot, Managing Director for North America at LOVE, to explore how brands can uncover what makes them distinctive, remain culturally relevant,...
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How Athletes Are Becoming Global Brands | Joe Pattison, EMW Global
Athletes are no longer just competing on the pitch — they’re becoming powerful global brands, media platforms and commercial assets in their own right. In this episode of The Unified Brand Podcast, Chris is joined by Joe Pattison, VP of Marketing at EMW Global, a global sports marketing agency...
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IKEA's Secret Brand Strategy: Why Flat-Pack Furniture Was Never About Saving Money
Everyone thinks IKEA's success comes down to affordable furniture, flat-pack boxes, and Swedish meatballs. They're wrong. Behind every IKEA decision—from the flat-pack design and product names to the store layout and restaurant—is one powerful brand philosophy that has remained remarkably...
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The Story Behind Every Great Brand: How Podcasting Turns Founders Into Trusted Authorities | Brandy Whalen
What makes people choose one brand over another when the products are almost identical? According to Brandy Whalen, Co-Founder of Kickcast, it isn't features or corporate messaging—it's the stories behind the people. In this episode of The Unified Brand Podcast, Brandy shares why the most…
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The Brand System Every Growing Business Needs
Most businesses don't have a branding problem—they have a systems problem. In this episode, Chris Outlaw introduces the Unified Brand Framework, a practical methodology designed to help founders, CEOs, and marketing leaders eliminate confusion and build brands that scale consistently. Drawing on...
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Why People Really Buy: Will Leach on the Hidden Psychology Behind Great Brands
Why do customers really buy? In this episode of The Unified Brand Podcast, Chris sits down with Will Leach, behavioural scientist, founder of Mindstate Group, and bestselling author of Marketing to Mind States. Drawing on over 25 years of research, leadership at PepsiCo, and experience helping...
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The Power of Story to Transform Brands and People — with Laura Nespoli
In this episode of The Unified Brand Podcast, we're joined by Laura, strategic storyteller, public speaker, founder of Meshin Movement, and Group Strategy Director at Article Group. Laura unpacks how personal transformation and vulnerability can powerfully shape business storytelling, and how...
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10 Indicators it is Time To Rebrand Your Business
Discover the transformative power of rebranding in this episode of The Unified Brand Podcast, brought to you by Elements Brand Management. Learn how rebranding can help your business stand out, attract new customers, and align with your company's growth. Packed with real-world examples from…
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Why Meaning Is the Most Valuable IP Your Brand Owns With Oana Leonte
What makes a brand impossible to copy? In Episode 249 of The Unified Brand Podcast, Chris Outlaw sits down with brand strategist, entrepreneur and Unmtchd. founder Oana Leonte to explore the relationship between brand meaning, intellectual property (IP), and long-term business value. Drawing on...
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How to Bottle Brand Magic and Turn Creativity Into Business Growth | Marc Rust
What makes a brand truly unforgettable? In this episode of The Unified Brand Podcast, Chris Outlaw sits down with brand strategist, creative leader, and founder Marc Rust to explore why the world's most successful brands aren't built on logos, colours, or taglines—they're built on clarity,...
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Why Most Brands Feel Incomplete (And the 4 Layers Every Business Needs to Scale)
Most businesses don't have a branding problem—they have a brand foundation problem. In this episode of The Unified Brand Podcast, we break down the Unified Brand Framework and reveal the four essential layers that every successful brand needs to create clarity, consistency, and long-term growth....
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Tom Foulkes (Former McLaren Global Head of Brand): Why Attention Isn’t Enough — The Real Battle Is Memory
What happens when a brand captures millions of views but still struggles to be remembered? In this episode of The Unified Brand Podcast, we sit down with Tom Foulkes, former Global Head of Brand at McLaren and now Managing Director at HBI, to explore one of the biggest misconceptions in modern...
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The Brand Strategy Behind Liquid Death’s $1.4B Success
Liquid Death didn’t win by making better water. It won by creating an entirely new category. In this episode of The Unified Brand Podcast, we break down the real strategy behind Liquid Death’s rise from a “dumb idea” to a $1.4 billion brand — and why most businesses completely misunderstand what...
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Why Great Brands Need One Iconic Product – Tobi Egberongbe on Storytelling, Vintage Culture & Building a Timeless Brand
In this episode of The Unified Brand Podcast, we sit down with designer and founder of Mifland, Tobi Egberongbe to explore the power of storytelling, timeless products, and building a brand people emotionally connect with. From vintage Redwing boots and worn-in watches to the philosophy behind...
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Why Brand Fragmentation Is Quietly Killing Your Growth
If you walked into different departments across your business and asked each team what your brand stands for… would you get the same answer? In this episode of The Unified Brand Podcast, we explore one of the biggest hidden challenges facing growing businesses: brand fragmentation. Brand...
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"We Fired Our Biggest Clients to Survive” — Gilad Bechar on Scaling Profitably, Not Just Fast
What happens when rapid growth starts killing your business? In this episode of The Unified Brand Podcast, Gilad Bechar, CEO & Founder of Moburst, shares the raw truth behind scaling a global marketing agency — including the bold decision to fire major clients, cut half the team, and rebuild from...
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How Storytelling Shapes Products, Culture, Leadership, and Growth
In this episode of The Unified Brand Podcast, Chris speaks with Gavin McMahon, founder of Fast Forward Consulting Group and author of Story Business, about why storytelling is far bigger than marketing alone. Gavin breaks down the different genres of storytelling in business, from product...
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How Great Brands Stick: Ulli Appelbaum on Brand Associations, Memory & Growth
What makes a brand truly stick? In this episode of The Unified Brand Podcast, Chris welcomes back brand strategist, author and founder of First The Trousers, Then The Shoes, Ulli Appelbaum, to unpack the science behind brand associations and why they play such a powerful role in growth. Udi...
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Why Most Brands Fail (And How to Become Impossible to Ignore)
Most businesses don’t fail because of a bad product — they fail because no one understands who they are. In this episode of The Unified Brand Podcast, we break down how to build a powerful brand positioning strategy that makes your business unmistakable, memorable, and impossible to ignore.…
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The Future of Video Marketing: AI, Creativity, and Brand with VEED’s Lisa Vecchio
In this episode of The Unified Brand Podcast, Chris speaks with Lisa Vecchio, marketing leader at VEED, about why video is no longer a nice-to-have. It is now a core skill for founders, marketers, and modern brands. They explore how AI is changing video creation, why brand should sit at the…
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Brand Positioning: The Hidden Reason Customers Choose You (Or Your Competitors)
Most businesses believe they have strong brand positioning — but if you asked their team or customers to explain it, you’d likely hear ten different answers. That’s the problem. If your audience can’t clearly explain what makes your brand different, you don’t own your market… your competitors do....
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Why Heritage Brands Slowly Fade (And How to Save Them) – Michael Koenig
What causes iconic brands to slowly lose relevance — even when they’ve existed for over 100 years? In this episode of The Unified Brand Podcast, we’re joined by Michael Koenig, award-winning design leader and founder of Michael Koenig Design, who has led global design for heritage brands…
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10 Clear Signs It’s Time to Rebrand (Before It Costs You Growth)
Is your brand holding your business back? In this solo episode of the Unified Brand Podcast, Elements Brand Management breaks down the 10 unmistakable signs it’s time for a rebrand — even if things seem “fine” on the surface. From losing confidence in your pitch deck… To attracting the wrong...
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How to Win Social Media in 2026: Niching Down, AI & Product-Market Fit — with Emeric Ernoult, CEO of Agorapulse
Social media is changing faster than ever. Algorithms are replacing followers. AI is reshaping content creation. And product-market fit now lasts months — not years. In this episode of The Unified Brand Podcast, Chris sits down with Emeric Ernoult, Co-Founder & CEO of Agorapulse, to unpack: Why...
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Beige Brands Get Ignored — David Brier on the Power of Bold Differentiation
In this powerful episode of the Unified Brand Podcast, host Chris is joined by renowned branding expert, designer, and bestselling author David Brier. With over 30 years of branding experience and features in Fast Company, Forbes, and Ad Age, David shares his no-BSinsights on why most brands fail...
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2026 Brand Trends That Actually Matter: How to Cut Through the Noise and Build Demand
Heading into 2026, brand leaders are bombarded with trend reports telling them to “adapt or fall behind.” But not all trends are created equal — and blindly following them could sabotage your growth. In this episode of The Unified Brand Podcast, we break down the five structural brand trends that...
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From Collapse to Comeback: J. Supowitz on Ego, Reinvention & Building a Multi-Million Dollar Brand
In this powerful episode of the Unified Brand Podcast, J. Supowitz, entrepreneur and President of Inked Stores, shares his deeply personal journey from business collapse to building a multi-million dollar branded merchandise company. We unpack: How ego and early success nearly cost him everything...
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Designing Demand: Pete Sena on Turning Story into Strategy for Scalable Growth
What does it take to go from coding MySpace pages to building an eight-figure creative agency? In this episode, we sit down with Pete Sena, entrepreneur, futurist, and founder of Digital Surgeons—who now helps tech-forward businesses design demand through powerful brand strategy. Pete breaks down...
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Positioning vs Repositioning: What Your Brand Really Needs
Most brands hit a wall—sales stall, campaigns underperform, and competitors suddenly feel more relevant. But is it time for a full reposition, or are you simply lacking a strong positioning strategy to begin with? In this episode of The Unified Brand Podcast, Chris breaks down the critical...
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Retail Growth Secrets: Jane Merton on Positioning, Scaling & Selling in Big Box Stores
How do you take a natural product or CPG brand from startup to retail scale-up success? In this episode of the Unified Brand Podcast, we're joined by Jane Merton, MBA, founder of All Our Advisors, a seasoned strategist with decades of experience helping natural and organic brands scale into...
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Why Winning Brands Create Categories, Not Just Products
n saturated markets, being different isn’t enough—you need to create a space only your brand can own. In this episode of The Unified Brand Podcast, we unpack category design—a game-changing strategy used by iconic brands like Airbnb, Salesforce, HubSpot, and Tesla to dominate their industries....
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Franchise from the Inside Out: Amrit Dhaliwal on Disrupting Your Market By Building Standout Brands
This week, we’re joined by Amrit Dhaliwal, a multi-award-winning entrepreneur, franchise strategist, and CEO of Walfinch, who is revolutionising homecare franchising in the UK. In this episode, Amrit shares how he transitioned from owning an Italian deli to creating a franchise-first, tech-savvy...
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Why Great Brand Stories Build Loyalty — Not Just Attention
Every marketer talks about "telling better stories," but what does that really mean for your brand? In this episode of The Unified Brand Podcast, we break down the strategic anatomy of brand storytelling — why it’s far more than poetic taglines or clever About pages, and how it’s the key to...
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How to Turn Your Business Into a Blockbuster Brand with Hollywood-Level Storytelling With Greg Logan
What if your brand story could hit like a blockbuster movie? In this episode of The Unified Brand Podcast, we're joined by Greg Logan — founder of Narrativity, Cannes Award-winning writer, and author of Creating a Blockbuster Brand. Greg reveals how he cracked the code to blending Hollywood...
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Why Brands Like Airbnb & Liquid Death Don’t Compete, They Redefine
What do Airbnb, Liquid Death, and Notion have in common? They didn’t just disrupt industries—they redefined them. In this episode of The Unified Brand Podcast, we break down what it truly means to achieve category ownership and why the most successful brands don’t chase demand—they create it....
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From Disney Magic to Main Street Mastery: Vance Morris on Turning Customer Experience Into Revenue
In this episode of The Unified Brand Podcast, we're joined by Vance Morris, a customer experience strategist, Disney veteran, and founder of the Deliver Service Now Institute. Vance shares how he went from designing Disney attractions like Chef Mickey’s to helping everyday businesses create “wow”...
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10 Powerful Reasons to Rebrand Your Business Now
Discover the transformative power of rebranding in this episode of The Unified Brand Podcast, brought to you by Elements Brand Management. Learn how rebranding can help your business stand out, attract new customers, and align with your company's growth. Packed with real-world examples from…
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Donald Kelly on Podcasting as the #1 Sales Tool Most B2B Brands Overlook
How can a podcast become your best performing sales channel? In this episode of the Unified Brand Podcast, we're joined by Donald Kelly, award-winning sales trainer, top Salesforce sales influencer, author of Sell It Like a Mango, and host of the Sales Evangelist Podcast. Donald shares how...
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The Identity Code: Ryan Chute on Frictionless Marketing, Motivation, and Building Brands That Bond
What if your brand could sell before the customer even knows they need you? This week on The Unified Brand Podcast, we’re joined by Ryan Chute, strategic marketing expert and partner at Wizard of Ads, who breaks down the psychology, neuroscience, and storytelling behind high-converting brands.…
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Your Brand Isn't Broken, It's Misaligned: How to Fix a Brand Identity Crisis
Is your brand suffering from an identity crisis? You’ve hired the right people. Your product is improving. Marketing campaigns are firing on all cylinders. But your brand still feels… messy. In this episode of The Unified Brand Podcast, we uncover why this disjointedness happens and how to fix it...
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Howard Lim on Authentic Branding: Designing Companies from the Inside Out
This week on The Unified Brand Podcast, we’re joined by Howard Lim — renowned branding expert, business strategist, and author of Authentic Branding. With over 30 years of experience and a client list including Apple, Disney, DreamWorks, and Honda, Howard shares timeless insights on building…
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Why Your Brand Isn't Working—Even with Great Design | Brand Strategy Essentials
You’ve invested in a logo, typography, and visuals that look amazing—but your brand still isn’t converting. Why? In this episode of The Unified Brand Podcast, we break down the myth that branding starts and ends with visuals. We uncover what truly drives brand growth—positioning, messaging, and...
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The Father of Brand DNA on Building Iconic Brands: Peter Wilken on Brand Strategy, Purpose & Change Management
In this powerhouse episode of The Unified Brand Podcast, host Chris Outlaw is joined by globally renowned brand strategist, speaker, and author Peter Wilken—often called the Father of Brand DNA. Peter shares the story of his journey from advertising exec at top agencies like Ogilvy and BBDO to...
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How to Build an Iconic Brand That Customers Never Forget
What separates a good brand from an iconic one? In this solo episode, we break down six proven strategies that elevate brands from forgettable to legendary. Drawing inspiration from Maslow’s theory of transformation and Maya Angelou’s timeless quote, we explore how emotional connection, purpose,...
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How Brand Storytelling Starts With Self-Awareness – with Deevo Tindall
In this episode of The Unified Brand Podcast, host Chris Outlaw sits down with Deevo Tindall — brand architect, creative visionary, and founder of The Brand Storyteller. With over two decades of experience spanning photography, videography, and brand strategy, Deevo shares how personal...
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Designing for Emotion: How Robert Brunner Shaped Iconic Brands Like Beats, Apple & Square
Robert Brunner — former Chief Designer at Beats by Dre, Partner at Pentagram, and founder of Ammunition — joins us to explore the deep emotional connection between design and identity. With over three decades of experience building culture-shaping products for Apple, Square, and more, Robert...
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Why Most Brands Miss the Mark – And How to Become Unforgettable
Struggling to connect with your audience? In this solo episode of The Unified Brand Podcast, we uncover the five critical steps brands must take to go from forgettable to fan-favorite. Discover why most businesses fail to resonate—hint: it's not about your product—and learn how to build...
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Future of Brand Equity: Disruption, Differentiation & the Power of Signature Stories With David Aaker
In this powerhouse episode, we sit down with David Aaker, Vice Chairman of Prophet, Professor Emeritus at UC Berkeley’s Haas School of Business, and the legendary “Father of Modern Branding.” With over 17 influential books to his name — including Building Strong Brands, Brand Leadership, and…
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ABOUT THIS SHOW
The Unified Brand, a branding podcast that touches on brand building and brand strategy to help directors, founders, owners, marketers and entrepreneurs to unlock their brand's potential so they can stand out from the competition and create impact. Discover and uncover your businesses often neglected superpower and how you can harness this and use it to create an impact in a way that delights and enriches your customers. The biggest and fastest-growing brands in the world understand branding, they make sure every brand touchpoint is unified and on-brand and is fuelled by purpose and clear brand vision. Join Chris Outlaw as he demystifies and simplifies this often misunderstood practice. Chris is also occasionally joined by expert branding guests who will give you a wider understanding of the topic.
HOSTED BY
Elements Brand Management
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Frequently Asked Questions
How many episodes does The Unified Brand - Branding Podcast have?
The Unified Brand - Branding Podcast currently has 242 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is The Unified Brand - Branding Podcast about?
The Unified Brand, a branding podcast that touches on brand building and brand strategy to help directors, founders, owners, marketers and entrepreneurs to unlock their brand's potential so they can stand out from the competition and create impact. Discover and uncover your businesses often...
How often does The Unified Brand - Branding Podcast release new episodes?
The Unified Brand - Branding Podcast publishes regularly with 242 episodes available. Check the episode list for the typical release schedule.
Where can I listen to The Unified Brand - Branding Podcast?
You can listen to The Unified Brand - Branding Podcast on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts The Unified Brand - Branding Podcast?
The Unified Brand - Branding Podcast is created and hosted by Elements Brand Management.
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