Building a Purpose-Led Brand Through Sustainable Fashion

“Passion isn’t always a straight path. Sometimes it takes years of struggle, wrong turns, and family expectations before you find the space to create what you truly love.”In this inspiring episode of The Forties Formula podcast, hosts Jasmin Dhillon and Amanda Lim sit down with creative duo BEATRICE NANNINI and NAVEEN MURUGAN, founders of Raja Rani, a sustainable fashion brand that blends music, culture, and conscious living. Their story is one of bold imagination, transforming traditional Indian saris into kimonos that carry heritage, artistry, and heart.They share the story behind upcycling saris into one-of-a-kind kimonos, the cultural significance woven into every piece, and how their brand stays true to sustainability while scaling globally. From navigating creative challenges and using AI to streamline business, to building a loyal community that connects fashion, music, and experiences, Beatrice and Naveen reveal the heart and vision behind Raja Rani.This episode is a heartfelt reminder that true style is not just worn, it’s lived, created, and shared with intention.---------CHAPTERS00:00 – Episode Snippet 03:44 – The meaning behind Raja Rani06:18 – Naveen's backstories: pursuing passion despite obstacles11:59 – How Naveen and Beatrice combined music and fashion17:34 – Testing ideas and community support19:21 – Upcycling saris and production challenges21:31 – How size-free philosophy reduce waste and honor body diversity26:02 – How do you scale a business that is truly sustainable?28:35 – Happiness over revenue31:14 – The Replay project34:11 – Fashion shifts spark unique sari designs37:20 – Color, energy, and personal expression38:28 – Hot or Hype with Naveen and Beatrice42:48 – Using AI in business without replacing creativity48:41 – Rajarani as a unique ecosystem52:07 – Upcoming projects of Raja Rani53:46 – The 40s formula: self-love, selectivity, and following your heart56:02 – Collaboration, timing, and authentic engagementThis episode was supported by the creative team at Raja Rani - shop our looks and much more sustainable style at Raja Rani, and at Singapore-based Boutiques Fair Nov 20-23.______________📩 Join our mailing list for exclusive content, our weekly newsletter, expert tips, and early access to giveaways!📘 Free Guide — The Forties Formula E-book Your simple, honest guide to what’s changing in your 40s — hormones, cravings, energy, strength and more.