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EPISODE · Apr 9, 2026 · 1H 1M

Building a Reason to Be

from In the Sauce

Alyssa Vescio is the Chief Merchandising Officer at The Fresh Market where she oversees merchandising strategy. Prior to TFM, Alyssa spend close to a decade at Whole Foods Market. On this episode of ITS, Alyssa explains the grocer side of the CPG equation: what their goals are, how to interact with them, what they're looking for from a brand. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Episode metadata supplied by the publisher feed · Published Apr 9, 2026

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Alyssa Vescio is the Chief Merchandising Officer at The Fresh Market where she oversees merchandising strategy.

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Building a Reason to Be

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This episode was published on April 9, 2026.

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