Building a Relatable Quiz That Converts with Jenn Baswick

Josh Haynam interviews Jen Bazwick, the founder of The Intuitive Nutritionist, about her journey in creating a successful quiz that helps individuals understand their relationship with food. Jen shares her experiences of overcoming perfectionism, brainstorming ideas, and developing a quiz that resonates with her audience. The discussion also covers the impact of the quiz on her business growth, her accidental start as an entrepreneur, and the importance of evolving marketing strategies to engage with clients effectively.TakeawaysJen Bazwick created a quiz to help people understand their relationship with food.The quiz was born from her own struggles with binge eating and overeating.Brainstorming was a crucial part of developing the quiz concept.Understanding client needs informed the quiz's structure and results.The quiz aims to be lighthearted and relatable, avoiding shame.Jen emphasizes that individuals are not broken; they just need to unlearn harmful habits.The quiz has significantly grown her email list and client base.Jen's business started accidentally while she was in her master's program.She learned to show up confidently, even without a structured plan.Evolving marketing strategies over time is essential for business growth.Learn more about Jenn: https://theintuitivenutritionist.com/Take Jenn's quiz:https://theintuitivenutritionist.com/quiz