PODCAST · business
Interact
by Josh Haynam
A podcast about using quizzes for lead generation and how to build up traffic from content marketing.
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109
Laura Davison: Quizzes for Personalization, Not Just Leads
In this episode of the Interact Podcast, Josh Haynam sits down with Laura Davison, founder of Good Girl Syndrome Coach, to explore how she turned the complex patterns behind Good Girl Syndrome into an engaging personality quiz. Laura shares how she developed four distinct Good Girl types, including the Dutiful Doer, Harmony Hero, Polished Perfectionist, and Secret Survivor, and the process of transforming those archetypes into a quiz that feels accurate, relatable, and easy to take. She also explains how testing, audience feedback, and quiz analytics helped her simplify the experience and create results that help people recognize their patterns without feeling judged or labeled.Josh and Laura also dive into the bigger role quizzes can play in creating human connection. Laura explains how she uses quiz results to segment her audience and provide more personalized resources, while giving new visitors a low-pressure way to step into her world and understand what she does. They discuss why people are becoming more protective of their attention and email addresses, the importance of creating marketing experiences that provide real value, and how archetypes can remind people that they aren't alone in what they're experiencing. This episode offers a thoughtful look at how quizzes can combine psychology, personalization, and real human experiences to help an audience feel genuinely seen and understood.Learn more: https://goodgirlsyndromecoach.com/Take the quiz: https://goodgirlsyndromecoach.com/goodcode
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108
Nick Loper: Generating 57,000 Leads with a Side Hustle Quiz
In this episode of the Interact Podcast, Josh Haynam sits down with Nick Loper, founder of Side Hustle Nation, to break down how he uses quizzes to generate leads and help a massive library of content feel more personalized. Nick shares the story behind his Side Hustle Finder Quiz, which has generated 57,000 leads since 2019 and continues to bring in hundreds of leads each month with minimal upkeep. He also reveals one of the biggest surprises the quiz uncovered about his audience: 80% of quiz takers weren't looking to quit their jobs and become entrepreneurs, they simply wanted to make extra money. That insight ultimately changed the type of content Nick created and who he created it for.Josh and Nick also explore how quizzes can solve another challenge for content-heavy businesses: helping people find the right content at the right time. Nick shares how his podcast playlist quiz turns more than 700 episodes into personalized recommendations while converting listeners into email subscribers and deepening their relationship with the Side Hustle Nation brand. They also discuss first-party data, quiz automation, SEO, AI, and why giving people the option to skip an email opt-in can actually create a better long-term audience. This episode offers a practical look at turning quizzes into evergreen assets that generate leads, uncover what your audience really wants, and make your existing content more valuable.Learn more: https://www.sidehustlenation.com/Take the quiz: https://www.sidehustlenation.com/personalized-playlist/
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107
Rebecca Shostak: The Future of Email Marketing with the CEO of Flodesk
In this episode of the Interact Podcast, Josh Haynam sits down with Rebecca Shostak, co-founder and CEO of Flodesk, to talk about what actually works in email marketing in 2026. Rebecca explains why deliverability should come before everything else, and how consistency, list quality, and genuine engagement determine whether your emails actually reach your audience. She also breaks down the growing distinction between newsletters and traditional marketing emails, why both have a place in your strategy, and how email can reach a much larger percentage of your audience than social media when you build an engaged list.Josh and Rebecca also explore how AI is changing email creation without replacing the human creativity that makes content worth reading. Rebecca shares the thinking behind Flodesk Studio, including how the team uses AI to remove friction while keeping design and creative control in human hands. They also discuss why audiences are craving more authentic, imperfect content, the importance of building a visible online presence, and why every small business should start a newsletter even if they have nothing to sell yet. This episode offers a practical look at building an email strategy that keeps your business visible, strengthens audience relationships, and creates long-term opportunities for growth.Learn more: https://www.linkedin.com/in/rebecca-shostak-17048a60
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106
Abbie Emmons: The Psychology Behind Great Storytelling
In this episode of the Interact Podcast, Josh Haynam sits down with Abbie Emmons to explore how personality-based quizzes can help writers unlock their creative potential. Abbie shares the inspiration behind her Author Archetype Quiz, which draws from Carl Jung's archetypes to identify seven distinct writing styles. She explains how understanding your natural strengths can help you write more confidently, overcome creative roadblocks, and develop a process that feels authentic. Abbie also shares how the quiz has become a valuable tool for understanding her audience and delivering more personalized content and recommendations.Josh and Abbie also dive into the psychology behind effective quizzes and content creation. She explains why the best quiz questions start with the desired outcome and work backward, how recognizable content patterns help creators grow, and why YouTube has become a powerful platform for building a loyal community of writers. They also discuss the importance of consistency, passion, and long-term thinking when building a personal brand. This episode offers a practical look at how quizzes, storytelling, and psychology can help creators better serve their audiences while growing a sustainable business.Learn more: https://www.abbiee.com/Take the Quiz: https://quiz.tryinteract.com/#/69bacca36b1f4f26f77c663e
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105
Mary Marantz: Using Quizzes to Create Human Connection
In this episode of the Interact Podcast, Josh Haynam sits down with Mary Marantz to explore how quizzes can create deeper human connection in both business and life. Mary shares the story behind her Achiever Types Quiz, including how it helps people better understand themselves, uncover hidden patterns, and gain clarity about the motivations driving their decisions. She explains why quizzes resonate so deeply with audiences and how personalized results can make people feel seen, understood, and supported.Josh and Mary also discuss the growing demand for authenticity in a world filled with generic content and AI-generated messaging. She shares why understanding your audience's fears, hopes, and motivations is essential for creating meaningful marketing, and how businesses can stand out by embracing their unique voice instead of following trends. They also explore perfectionism, self-worth, and the importance of building a brand rooted in genuine connection. This episode offers a thoughtful look at how quizzes, storytelling, and authenticity can help create stronger relationships with your audience while fostering personal growth.Learn more: https://marymarantz.com/Take the Quiz: https://www.marymarantz.com/quiz
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104
Rob Walling: Why Authenticity Matters More Than Growth Hacks
In this episode of the Interact Podcast, Josh Haynam sits down with Rob Walling to discuss his evolution from building software companies to becoming a respected voice in the startup ecosystem. Rob shares how content creation became an extension of his entrepreneurial journey, from writing books and blog posts to hosting podcasts and creating YouTube content. He explains why authenticity and consistency matter more than chasing trends, how content helps him process ideas and sharpen his thinking, and what he's learned from years of showing up publicly as a founder.Josh and Rob also explore the growing role of personal branding in entrepreneurship and whether founder-led marketing is right for every business. Rob shares his perspective on building an audience versus building a network, the realities of creating content over the long term, and why enjoying the process is critical if you want to stay consistent. They also discuss the impact entrepreneurs can have through teaching and sharing their experiences, and why helping others succeed has become one of the most rewarding parts of Rob's career. This episode offers a practical look at content creation, personal branding, and the long game of entrepreneurship.Learn more: https://robwalling.com/
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103
Holly Marie Haynes: Using Quizzes to Personalize the Customer Journey
In this episode of the Interact Podcast, Josh Haynam sits down with Holly Marie Haynes to discuss how quizzes can help businesses create more personalized customer journeys in an increasingly crowded digital landscape. Holly shares how she uses quizzes to segment her audience, guide potential customers toward the right offers, and gather insights that improve her marketing over time. She explains why buyers are taking longer to make decisions, how personalization builds trust, and why businesses need to move beyond generic messaging to stand out.Josh and Holly also explore how AI, SEO, and content marketing are reshaping the way people discover and evaluate businesses. She shares why she's seeing a shift away from social media dependence and toward building a content ecosystem that includes search, long-form content, email, and quizzes. They discuss how quiz data can reveal valuable audience insights, how to create quiz results that feel personalized without becoming overwhelming, and why trust is becoming one of the most important assets a business can build. This episode offers a practical look at creating a marketing ecosystem that attracts, nurtures, and converts customers over the long term.Learn more: https://www.hollymariehaynes.com/Take the quiz: https://www.hollymariehaynes.com/quiz
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102
Josh Haynam: How to Create a High-Converting Quiz
In this solo episode of the Interact Podcast, Josh Haynam shares the quiz-building framework that has helped generate more than 100 million leads through quizzes. Drawing from years of experience working with creators, coaches, and businesses, Josh breaks down the key elements of a high-converting quiz, including how to identify the right question to ask, structure personalized outcomes, and create an experience that feels like a one-on-one conversation. He explains why the best quizzes solve a problem that requires a personalized answer and how to design outcomes that resonate with the majority of your audience.Josh also dives into the practical side of quiz strategy, including how to uncover the questions your audience is already asking, write engaging quiz questions, and use quizzes to move engagement from social media and websites onto your email list. He shares why most successful quizzes only need a handful of outcomes, how personalization increases participation, and what separates quizzes that convert from those that get ignored. This episode offers a step-by-step look at how to create a quiz that generates leads, builds trust, and delivers value for your audience.Learn more: https://www.tryinteract.com/
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101
Scott Keller: 375,000 Email Subscribers with a Birdwatching Quiz
In this episode of the Interact Podcast, Josh Haynam sits down with Scott Keller to break down how a single quiz became a major engine for growth in his business. Scott shares how he created a birdwatching quiz that has generated more than 375,000 email subscribers over six years, dramatically increasing conversions and helping turn a niche passion into a thriving online business. He explains how quizzes improved his email signup rate, what makes a quiz engaging enough for people to complete and share, and why evergreen content continues to deliver results year after year.Josh and Scott also dive into the broader business strategy behind content-driven growth. He shares how he monetizes Bird Watching HQ through affiliate revenue, ads, and email marketing, along with lessons from building a content website that generates passive income over time. They also discuss the long-term value of updating existing content, the cyclical nature of content creation, and how niche businesses can build loyal audiences through useful, highly specific resources. This episode offers a practical look at how quizzes and evergreen content can become lasting assets for audience growth and monetization.Learn more: https://birdwatchinghq.com/Test your wildlife knowledge: https://birdwatchinghq.com/quizzes/
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100
Caitlin Mahina: How Archetype Quizzes Grew Her Coaching Business
In this episode of the Interact Podcast, Josh Haynam sits down with Caitlin Mahina Green to explore how archetype quizzes became a major growth driver for her coaching business. Caitlin shares how she created feminine and masculine energy quizzes that deeply resonated with her audience and helped people better understand themselves through psychology and self-awareness. She explains why quizzes create such strong emotional connection, how they naturally segment audiences based on interests and identity, and how she uses quiz results to guide people toward the right content and offers.Josh and Caitlin also dive into the psychology behind self-discovery and why archetypes are such a powerful framework for personal growth. She shares insights on audience engagement, email marketing, and the role AI may play in self-development tools moving forward. They also discuss why human insight and emotional connection still matter most, even as technology evolves. This episode offers a practical look at how quizzes can create deeper audience relationships while helping people feel seen, understood, and motivated to grow.Learn more: https://www.thedreamgirlacademy.com/The Feminine Archetypes Quiz: tryinteract.com/share/quiz/6917d44b4ad0926e16982eacTake the Masculine Archetypes Quiz: quiz.tryinteract.com/#/69bd8d9e42544ea43b2649a5
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99
Sara Currie: Building an Authentic Brand with Video Content
In this episode of the Interact Podcast, Josh Haynam sits down with Sara Currie to unpack what actually makes video content work in today’s crowded digital landscape. With more than 3.3 billion views generated across her work, Sara shares her approach to editing, storytelling, and helping entrepreneurs create videos that feel authentic instead of overly polished or performative. She explains why audiences care more about value and connection than credentials, how creators can improve their video strategy, and why “show, don’t tell” is one of the most important principles in content creation.Josh and Sara also dive into the changing role of AI in media and what it means for creators building personal brands. She shares practical advice for entrepreneurs who want to get started with video without overcomplicating the process, along with lessons from working with major brands and creators like MrBeast. They also discuss the importance of collaboration, understanding what clients actually need, and building content for long-term trust instead of short-term attention. This episode offers a practical look at creating video content that connects, builds credibility, and lasts.Learn more: https://richbear.ca/
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98
Cindy Bidar: Scaling a Solopreneur Business Without Burnout
In this episode of the Interact Podcast, Josh Haynam sits down with Cindy Bidar to explore how solopreneurs can scale their businesses without getting stuck on the “hamster wheel of doom.” Cindy shares her approach to using data to make smarter business decisions, including how to identify the right marketing channels, improve conversion rates, and focus on the metrics that actually matter. She also breaks down why long-form content is becoming more valuable for visibility and trust, and how creators can adapt as social platforms continue to evolve.Josh and Cindy also dive into the growing tension between AI-generated content and authentic human connection. She explains why storytelling and personal branding matter more than ever, how to create content that feels human in an increasingly automated world, and why perfectionism keeps so many entrepreneurs from publishing consistently. They also discuss sustainable growth strategies for solopreneurs who want to build a business that lasts without burning out. This episode offers a practical look at scaling with clarity, strategy, and content that builds real trust.Learn more: https://cindybidar.com/
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97
Cierra Robbins: Sales and Marketing for Nutrition Businesses in 2026
In this episode of the Interact Podcast, Josh Haynam sits down with Cierra Robbins to break down how nutrition practitioners can improve their sales and marketing by focusing on what actually drives results. Cierra shares how to use real client conversations to guide your content, why listening to buyers is more valuable than chasing trends, and how creating specific, client-focused messaging can lead to more trust and conversions. She also explains how to shift away from vanity metrics and instead focus on reaching the right audience that is ready to take action.Josh and Cierra also explore the growing role of AI in content creation and where it fits into a modern marketing strategy. She explains why authenticity is becoming more important, not less, and how to use AI as a support tool without losing your voice. They also dive into the mindset side of building a business, including how to avoid comparison, protect your energy, and stay focused on what matters. This episode offers a practical look at how to create content that connects, builds trust, and turns into real business growth.Learn more: https://cierrarobbins.com/#
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96
Luisa Zhou: Building a Million-Dollar Business with Content
In this episode of the Interact Podcast, Josh Haynam sits down with Luisa Zhou to unpack how she built a million-dollar business starting on the side of her 9-to-5. Luisa shares her journey from electrical engineer to entrepreneur, including how she grew her business to six figures in just a few months before leaving her corporate job. She breaks down her approach to content creation, why consistency and “getting the reps in” matters more than perfection, and how she uses content and email to build long-term relationships that drive sustainable growth.Josh and Luisa also dive into the strategy behind content that compounds over time. She explains how to repurpose content across platforms, adapt to changes in social media over more than a decade in business, and find a format you actually enjoy so you can stay consistent. They also explore the shift from paid ads to organic content, the importance of creating space for deep thinking, and why playing the long game is what separates successful businesses from short-lived ones. This episode offers a practical look at how to build a business that supports both growth and quality of life.Learn more: https://luisazhou.com/
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95
Sarah Gav/Manychat: How to Use DM Automation
In this episode of the Interact Podcast, Josh Haynam sits down with Sarah Gav to break down how DM automation is changing the way creators grow and monetize online. Sarah shares how tools like Manychat are shifting the focus from “link in bio” to direct, instant conversations, and why that matters for conversion and engagement. She explains how creators can use automation to instantly deliver resources, build stronger connections, and create systems that scale without losing momentum.Josh and Sarah also dive into the bigger shift happening in the creator economy, from brand deals to owning your own products, memberships, and communities. She shares how her background as a professional ballet dancer shaped her discipline and approach to content, and why consistency and passion are critical for long-term success. They also explore how to balance automation with authenticity, and why the future of social media is less about broadcasting and more about building real relationships at scale. This episode offers a practical look at how to turn content into community and create a more sustainable creator business.Learn more: https://www.instagram.com/sarahgav.social/
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94
Alix Turoff: Building Trust with Nutrition Content
In this episode of the Interact Podcast, Josh Haynam sits down with Alix Turoff to explore how she built a modern nutrition business rooted in both science and content. Alix shares her unconventional path from media and communications into dietetics, and how that background shaped her approach to creating content that actually connects. She breaks down how she repurposes content across platforms, adapts to constant algorithm changes, and uses long-form content and email to build deeper relationships with her audience. She also dives into how she educates her audience on topics like GLP-1 medications, including Ozempic, while maintaining trust, nuance, and credibility.Josh and Alix also dive into the bigger picture of what it takes to build a sustainable online presence in the health space. She explains why short-term engagement metrics matter less than long-term connection, how audience segmentation is shaping the future of content, and why ethical, evergreen content outperforms trends over time. They also discuss the evolving conversation around weight, behavior change, and medication, and how to balance what people want with what they actually need. This episode offers a practical look at building a thoughtful, resilient content strategy that drives both growth and trust.Learn more: https://alixturoffnutrition.com/
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93
How Dr. Morgan Uses Quizzes to Grow Her Email List
In this episode of the Interact Podcast, Josh Haynam sits down with Dr. Morgan to unpack how a simple attachment style quiz became a powerful passive growth engine for her business. What started in 2020 has now reached more than 40,000 quiz takers, helping her grow an email list, build trust with her audience, and create a system that works quietly in the background. Dr. Morgan shares why owning your email list matters so much, how to create a quiz people actually want to take, and why nurturing through a content web can be more effective than relying on a traditional funnel.Josh and Dr. Morgan also explore her journey from private practice to building a multi-six-figure online business. She explains how lived experience shaped her products, how she expanded from high-ticket offers into lower-ticket products and podcast growth, and why consistency always beats the myth of overnight success. This episode is a practical look at what it takes to build sustainable, passive growth with quizzes, content, and trust.Learn more: https://drmorgancoaching.com/Take the Quiz: https://quiz.tryinteract.com/#/5e77d82d29386e001428f8f1
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92
Lillian Zhang: Scaling a Creator Business with a Full Time Job
In this episode of the Interact Podcast, Josh Haynam sits down with Lillian Zhang, product marketing manager at YouTube, personal finance creator, and author of The New Money Rules. Lillian shares her journey from early entrepreneurial experiments as a kid to building a multi-faceted career in tech, content creation, and financial education. She explains how authentic storytelling and personal experiences have been the foundation of her growth, helping her connect with over 260,000 followers across platforms.Josh and Lillian also dive into the evolving creator economy, from the rise of influencer marketing to the shift from search to social as the primary discovery channel. Lillian breaks down how she sources content ideas, repurposes efficiently, and balances brand deals with building long-term assets like books and digital products. This episode offers practical insights on building trust, staying consistent, and creating content that resonates in a fast-changing digital landscape.Learn more: https://lillianzhang.com/
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91
Makhosi The Royal Shaman: Build an Aligned and Profitable Business
In this episode of the Interact Podcast, Josh Haynam sits down with Makhosi Hefisah Nejeser, founder of The Royal Shaman, to explore how self-discovery and authenticity can unlock a founder’s true potential. Makhosi shares how her quizzes help entrepreneurs identify their founder archetype and uncover the patterns that may be keeping them stuck. She explains the concept of the “constructed identity” and how breaking free from it allows founders to move out of survival mode and into a more natural, aligned way of building their business.Josh and Makhosi also dive into the power of flow state as a sustainable path to success. Rather than forcing growth through hustle, Makhosi emphasizes consistency, intuition, and embracing your unique expression as the foundation for long-term fulfillment and impact. This episode offers a refreshing perspective on entrepreneurship, showing that the more you lean into who you truly are, the more effective and energized your business can become.Learn more: https://theroyalshaman.com/Take the quiz: https://theroyalshaman.com/quiz
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90
Calm, Connection, and Effective Leadership ft. Kiara Hartwell
In this episode of the Interact Podcast, Josh Haynam sits down with Kiara Hartwell, a licensed therapist, to explore how our nervous system shapes the way we lead, communicate, and show up in the world. Kiara shares how her nervous system leadership quiz helps individuals quickly identify their patterns and better understand how past experiences, especially from childhood, influence present-day behaviors. She explains why self-awareness is the first step toward becoming a more grounded and effective leader.Josh and Kiara also dive into practical tools for nervous system regulation and why calm and connection are becoming essential in today’s fast-paced environment. From understanding dysregulation to building personalized strategies for emotional balance, Kiara offers a thoughtful approach to leadership that prioritizes well-being. This episode is a powerful reminder that sustainable success starts from within.Learn more: https://kjhartwell.com/Take the quiz: https://quiz.tryinteract.com/#/6903b13493f98b001526ca53
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89
Kelly Smith: Growing a Top Podcast for 10 Years
In this episode of the Interact Podcast, Josh Haynam sits down with Kelly Smith, founder of Yoga For You and host of the Mindful Minutes podcast, to explore how personalization is transforming the world of meditation and wellness. Kelly shares how her “Find Your Meditation Match” quiz helps people discover a practice that actually fits their lifestyle, making meditation more accessible and effective. She explains why quizzes are such a powerful blend of practical guidance and engaging experience, especially in a space where many people feel overwhelmed or unsure where to start.Josh and Kelly also dive into the systems behind building a sustainable wellness business. From scaling content to balancing creativity with structure, Kelly offers insight into how she has grown her brand while staying aligned with her mission. The conversation also touches on emerging wellness trends, including a shift toward more intentional, less digitally overwhelming lifestyles. This episode is a thoughtful look at how personalization, consistency, and adaptability can drive long-term success in both business and well-being.Learn more: https://www.yogaforyouonline.com/Take the quiz: https://quiz.tryinteract.com/#/6940765be372c80015762bb0
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88
Kayla Hollatz: Human Connection and AI
In this episode of the Interact Podcast, Josh Haynam sits down with marketing strategist Kayla Hollatz to discuss what it really takes to build a lasting brand in 2026. As content saturation and AI-generated material continue to rise, Kayla explains why authentic voice and focused platform strategy are becoming the most valuable assets a marketer can have. She shares how businesses can cut through the noise by leaning into their natural strengths and choosing a primary platform where their voice can resonate most clearly.Josh and Kayla also explore the role of trust and human connection in an increasingly automated marketing landscape. From building long-term brand equity to repurposing content and nurturing customer relationships, Kayla emphasizes that the fundamentals of great marketing remain the same. Technology will continue to evolve, but genuine connection, thoughtful storytelling, and customer trust will always be the foundation of brands that stand the test of time.Learn more: https://kaylahollatz.com/
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87
Alyssa Zander: How to Break Through the Algorithm as a Creator Entrepreneur
In this episode of the Interact Podcast, Josh Haynam sits down with Alyssa Zander, a codependency and relationship coach and creator of Codependency Alchemy, to explore how quizzes can become powerful tools for self-awareness and community connection. Alyssa shares how transforming a simple PDF into an interactive quiz dramatically increased engagement with her audience and helped women better understand patterns around codependency and the mother wound. She explains why quizzes offer a lighter, more approachable entry point into deep personal development work.Josh and Alyssa also dive into the realities of growing a community on social media. From building her following from 6,000 to over 430,000 to navigating the emotional highs and lows of content creation, Alyssa emphasizes the importance of consistency, authenticity, and creating from a place of personal expression rather than chasing vanity metrics. The conversation highlights how inner work, community support, and thoughtful content can create meaningful impact far beyond likes and shares.Learn more: https://www.instagram.com/alyssaaazander/?hl=en
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86
Hannah Zhang: Becoming a Creatorpreneur
In this episode of the Interact Podcast, Josh Haynam sits down with Hannah Zhang to discuss how career quizzes can help ambitious professionals gain clarity about their next move. Hannah shares how her career quiz has generated over a thousand leads while giving people a structured way to think about their goals and opportunities. She explains how understanding your audience’s real needs is the key to creating content and marketing strategies that resonate.Josh and Hannah also dive into the evolving world of content creation and the rise of the “creatorpreneur.” Hannah reflects on her journey building a personal brand around career advice, the importance of maintaining an email list, and why adapting to audience feedback is critical in today’s fast-moving digital landscape. This episode offers practical insights for anyone looking to grow an engaged audience, build a sustainable creator business, and use quizzes as a powerful lead generation tool.Learn more: https://careerhannah.com/
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85
Satya Beneventi: Personality Types and Parenting
In this episode of the Interact Podcast, Josh Haynam sits down with parenting coach Satya Beneventi to explore how understanding parenting personality types can transform relationships between parents and their children. Satya explains how her parenting personality quiz helps families recognize their natural styles and build deeper trust and cooperation at home. She shares why answering quiz questions instinctively can reveal powerful insights and how this awareness can shift long-standing generational patterns in parenting.Josh and Satya also discuss the parallels between parenting and entrepreneurship, from the importance of consistency in messaging to building long-term relationships with the people you serve. Satya reflects on the role of passion in sustaining a coaching business and why human connection remains irreplaceable even as AI becomes more common in content creation. This episode highlights how clarity, compassion, and purpose can create meaningful transformation both in family life and in business.Learn more: https://coach-satya.com/
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84
Kelly the Car Mom: Build a Content Business and Improve Family Car Buying
In this episode of the Interact Podcast, Josh Haynam sits down with Kelly Stumpe, founder of The Car Mom, to talk about how she built a trusted platform helping families confidently navigate the car buying process. Kelly shares how she identified a gap in the automotive industry for family-focused car reviews and stepped in to fill it with relatable, practical content. She explains how quizzes have become a powerful entry point for families, offering a fun and approachable way to start narrowing down vehicle options.Kelly and Josh also discuss authenticity in content creation, listening closely to audience feedback, and the balancing act of scaling a business while staying true to your mission. With a deep passion for safer family vehicles and empowering women in a traditionally male-dominated industry, Kelly brings a fresh perspective to automotive media. This episode is an inspiring look at building a brand that serves a real need and engages an audience with trust and heart.Learn more: https://www.thecarmomofficial.com/
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83
Hannah Boeck: Mindset for Marketing Consistency
In this episode of the Interact Podcast, Josh Haynam sits down with Hannah Boeck to unpack what marketing really requires in 2026. In a landscape shaped by distraction and what many are calling a trust recession, Hannah explains why mindset is the foundation of effective strategy. She shares why beginning with the end in mind, setting achievable goals, and learning to move forward at 70 percent perfection can unlock real momentum in business growth.Hannah and Josh also explore the rise of personal branding and the importance of authentic connection in modern marketing. From overcoming fear of failure to navigating multiple content platforms without burning out, Hannah offers grounded advice for entrepreneurs who want to build trust and visibility without oversharing. This episode is a practical and encouraging guide to showing up consistently, building credibility, and growing with intention.Learn more: https://www.cuedcreative.com/
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82
Turning Content Into a Real Business ft. Giselle Langley
In this episode of the Interact Podcast, Josh Haynam sits down with Giselle Langley, Co-Founder of The Lovers Passport. Giselle shares insights from her journey in the creator economy, breaking down the different stages content creators move through and why tailored advice is critical at each phase. She explains how quizzes have played a major role in segmenting her audience, automating conversations, and nurturing leads in a way that feels personal at scale.Josh and Giselle also dive into the realities of monetization, system building, and outsourcing. From redefining return on investment as time saved rather than just dollars earned to overcoming control issues that block delegation, Giselle offers practical lessons for creators ready to evolve from content maker to business owner. This episode is a candid look at building systems, expanding into new channels, and turning a large audience into a scalable brand.Learn more: https://theloverspassport.com/
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81
The Future of Customer Engagement ft. Fab Giovanetti
In this episode of the Interact Podcast, Josh Haynam sits down with Fab Giovanetti to talk about what marketing really looks like in 2026. As algorithms shift and uncertainty becomes the norm, Fab emphasizes that marketing has always been about one thing: building real relationships. She shares why trust, communication, and emotional connection matter more than ever, and how brands that double down on customer understanding will win long term.Josh and Fab also break down practical strategies for gathering meaningful customer feedback, offering value before asking for anything in return, and creating loyal communities that drive sustainable growth. This episode is a powerful reminder that while tools and trends change, the foundation of great marketing remains the same: people buy from the heart, and relationships are your greatest competitive advantage.Learn more: https://fabgiovanetti.com/
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80
Turning Intuition Into Audience Growth ft. Emily Lewis
In this episode of the Interact Podcast, Josh Haynam sits down with Emily Lewis, better known as Emily the Mystic, to explore how a single quiz helped transform her business. Emily shares how her self-discovery quiz has generated over a thousand leads, offering people an accessible way to experience her spiritual coaching before committing to deeper work. She explains how quizzes can serve as both a powerful marketing tool and a meaningful first step for those seeking clarity, authenticity, and alignment.Emily also opens up about her journey from retail burnout to full-time entrepreneurship, the role of astrology and intuition in understanding her audience, and why consistency on social media has been critical to her growth. With Instagram as her primary platform, she emphasizes creating content you genuinely enjoy and building an audience over time. This episode is a thoughtful look at blending strategy with spirituality to build a business rooted in purpose and connection.Learn more: https://www.emilythemystic.com/
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79
The Psychology Behind High-Impact Quizzes ft. Jessica from The Persuasion Maven
In this episode of the Interact Podcast, Josh Haynam sits down with Jessica Cox, founder of Persuasion Maven, to explore why quizzes remain one of the most powerful tools for audience engagement and self-discovery. Jessica breaks down the psychological principles that make quizzes so compelling, from archetypes and self-selection to crafting questions in the voice of your audience. She explains why the quality of your questions determines the quality of your results and how thoughtful quiz design can create real insight, not just entertainment.Josh and Jessica also discuss where quiz marketing is headed next. As audiences grow more discerning, generic personality quizzes are giving way to diagnostic, hyper-specific tools that address real problems. Jessica shares how building genuineness into your quiz experience fosters trust and deeper connection, helping bridge the gap between where someone is now and where they want to be. This episode is a masterclass in creating quizzes that feel personal, purposeful, and persuasive.Learn more: https://www.persuasionmaven.com/
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78
Building an E-Commerce Business with Social Media ft. Sam from Explicit Essentials
In this episode of the Interact Podcast, Josh Haynam sits down with Sam Crosby, founder of Explicit Essentials, to explore what it really takes to build a self-care brand that resonates. Sam shares how being her own target demographic helped her create a deeply relatable brand experience and why emotional connection matters more than clever marketing tactics. She walks through the early days of growing the business, the challenges of scaling, and the importance of staying authentic while expanding.Josh and Sam also dive into the balance between intuition and data in entrepreneurship. From listening closely to customer feedback to understanding the unique personality of each social media platform, Sam explains how genuine engagement fuels long-term growth. This episode is a powerful reminder that people do not just want to be sold to. They want to feel seen, understood, and connected.Learn more: https://www.explicitessentials.com/
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77
Reweaving Identity Through Archetype Quizzes ft. Jasmine Mariposa
In this episode of the Interact Podcast, host Josh Haynam sits down with Jasmine Mariposa, ceremonialist and founder of Women Rewoven. Jasmine shares how she created a quiz to help women tap into their creative essence and leadership through archetypes rooted in her years of experience. The quiz serves as both a gentle introduction to her work and a bridge into deeper conversations around feminine embodiment and spiritual growth.Jasmine and Josh explore the power of using familiar language to make spiritual ideas more accessible, and why focusing on empowerment—rather than pain—is a more effective approach to marketing. Jasmine also highlights the role of community and ceremony in helping women feel supported as they grow into their authentic selves. If you're interested in intuitive business building, meaningful marketing, and personal transformation, this episode offers a grounded, inspiring perspective.Learn more: https://www.jasminemariposa.com/Check out the Archetype quiz: https://quiz.tryinteract.com/#/6902ac3612dbcd0015db3158
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76
Gamifying Journalism ft. Rick Newman
In this episode of the Interact Podcast, host Josh Haynam sits down with award-winning journalist and founder of The Pinpoint Press, Rick Newman. With decades of experience in traditional media and a fresh outlook on digital storytelling, Rick shares his transition from major newsrooms to building his own media platform. The conversation explores how quizzes and gamification can make complex topics more accessible, engaging audiences in new and interactive ways.Rick also dives into the challenges facing modern journalism, from the fragmentation of media to the rise of AI in content creation. He emphasizes the importance of understanding audience needs and using innovative formats to cut through the noise. Whether you’re a media professional or simply curious about where journalism is headed, this episode offers a thoughtful look at how news can evolve without losing its impact.Learn more: https://www.thepinpointpress.com/The Pinpoint Press: https://www.thepinpointpress.com/
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75
Mya Nichol: Instagram Marketing for 2026
In this episode of the Interact Podcast, host Josh Haynam sits down with Mya Nichol, business coach and Instagram strategist, to unpack the story behind her unexpected rise to becoming a leading voice in Instagram growth. From her early days in nursing school to experimenting with network marketing and eventually committing to a 90-day Reels challenge, Mya shares how consistency, experimentation, and authenticity shaped her journey. She reflects on the moment she leaned into teaching Instagram strategy and how that pivot unlocked massive audience growth and clarity in her business.The conversation dives into what truly drives results on Instagram: building community, creating content rooted in value, and prioritizing long-term connection over short-term virality. Mya breaks down the myths around follower count and income, urging creators and business owners to focus on understanding their audience, staying in their niche, and committing to the process. She also shares her perspective on navigating the emotional ups and downs of online business and what it means to be rooted in a mission deeper than metrics.Learn more: https://myanichol.com/
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74
Kaelyn Grace Apple: Scaling a Creator Entrepreneur Business
In this episode, Josh Haynam talks with Kaelyn Grace Apple, a digital historian and content creator who helps non-traditional scholars and knowledge professionals navigate the online education space. Kaelyn shares her personal journey from posting YouTube videos as a pre-teen to creating educational content during her master’s program. She opens up about the challenges of balancing academic work with building a digital presence, and how storytelling has become a powerful tool in her content creation strategy.Kaelyn also offers insight into the systems and mindsets that support sustainable content creation. From the importance of consistency and accountability to analyzing audience engagement and experimenting with new formats, she walks through how creators can find clarity, creativity, and growth. Whether you're an aspiring educator or a creative professional, this conversation is packed with practical tips and inspiration to build a meaningful creator career.Learn more: https://kaelynapple.com/
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73
From Confused to Clear: The Power of a Career Quiz
In this episode of the Interact Podcast, Josh Haynam sits down with Dr. Desiree Strickland, founder of the Public Health Club, to explore how she’s building a thriving career platform for public health professionals. Dr. Strickland shares how her “Ideal Career Quiz” helps members identify aligned paths within the often misunderstood and expansive field of public health. She dives into the power of community-building, how live training sessions foster engagement, and why supporting professionals at every stage of their journey is at the heart of her mission.The conversation also highlights her strategic use of data to drive business decisions, from refining content to scaling marketing efforts. Dr. Strickland discusses how she grew the Public Health Club through organic social channels like Instagram and LinkedIn, and how she’s now expanding through paid advertising. If you're interested in using quizzes, community, and smart content to grow a mission-driven business, this episode offers both inspiration and strategy.Learn more: https://www.publichealthclub.com/
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72
Slow Growth, Big Impact: The Financial Tortoise Mindset
In this episode of the Interact Podcast, Josh Haynam talks with Tae Kim, the founder of Financial Tortoise and a YouTuber dedicated to making financial education accessible and practical. Tae shares his journey from working in corporate finance to becoming a content creator focused on helping others build wealth slowly and intentionally. He opens up about the personal financial mistakes that led him to his mission and how quizzes have become a powerful tool in helping his audience assess their financial health and take the next step.The conversation dives into the evolving landscape of entrepreneurship, the value of digital platforms like YouTube in spreading financial literacy, and the mindset shifts required for building long-term wealth. Tae also shares his approach to content creation, his love for research and reading, and why now is one of the best times to be financially educated and digitally entrepreneurial. Whether you're just starting your financial journey or looking to expand your influence, this episode offers both tactical and mindset-level insights.Learn more: https://financialtortoise.com/
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71
Building a Career Coaching Business ft. Emily Liou
In this episode, Josh Haynam talks with Emily Liou, career coach and founder of Cultivitae, about what burnout really looks like and how to break free from it. They explore the deeper roots of burnout, from childhood patterns to misalignment with personal values, and how self-discovery can open the door to clarity and fulfillment. Emily shares insights from her “Burnout Archetypes” quiz and how it’s helping mid-career professionals figure out what’s next—without shame or confusion.The conversation also dives into the pressure of social media, why nervous system regulation matters for career growth, and how Emily's Inner Magic program helps people reconnect with their true path. Whether you’re feeling stuck, overwhelmed, or just questioning what’s next, this episode offers both a compassionate perspective and practical guidance for reclaiming confidence and direction in your career.Learn more: https://www.cultivitae.com/
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70
How to Turn Referrals into a Revenue Stream ft. Laura Sprinkle
In this episode of the Interact Podcast, Josh Haynam sits down with Laura Sprinkle, founder of Rootbl, to explore the art and strategy behind building powerful referral systems. Laura breaks down her proven framework into three core pillars: attract, activate, and appreciate. She explains how each stage plays a vital role in the success of joint ventures, affiliate programs, and customer referrals. By focusing on bringing in the right partners, setting them up to succeed, and showing gratitude, referral systems become not just effective but sustainable.Throughout the conversation, Laura shares real-world insights on what makes referral systems thrive, including how to simplify participation, track results, and deepen relationships. Whether you're running a formal affiliate program or encouraging word-of-mouth recommendations, this episode offers practical tools to increase engagement and grow your business through genuine partnerships.Learn more: https://laurasprinkle.com/
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69
How to Rank #1 in ChatGPT
In this solo episode of the Interact Podcast, Co-Founder Josh shares how Interact has managed to rank number one in ChatGPT results, even while competing with larger, well-funded companies. He walks through the behind-the-scenes strategies that helped make this happen, including the power of widespread brand mentions, a strong content foundation, and a deep library of real-world use cases that show how the product solves actual problems for customers.Josh emphasizes that it is not about being everywhere, but about being mentioned in the right places by people who matter. He also explains how ChatGPT works as an "implementation engine" and why content that is helpful, clear, and user-focused is now more important than ever. If you are looking to improve your visibility, grow your digital footprint, or understand what drives rankings in AI-driven platforms, this episode breaks it all down with actionable insights.
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68
Million Dollar Instagram Quiz Funnels for Educators
In this solo episode of the Interact Podcast, Co-Founder Josh dives deep into how educators are using Instagram quiz funnels to generate massive growth, including million-dollar results. He explores why quizzes work so well for educators specifically, how they tap into audience needs, and the powerful ripple effect of creating content that’s both helpful and human. Josh unpacks real examples from our customers, sharing how these funnels are built with empathy and rooted in real problems that educators themselves have faced.With a focus on innovation and customer care, Josh highlights how quiz funnels have become more than just lead generation tools– they’re a way to genuinely connect, build trust, and foster community. He reflects on the mindset behind truly effective funnels: putting people first, solving meaningful problems, and using feedback to continuously improve. Whether you're an educator, course creator, or online business owner, this episode will spark ideas for how to build marketing that feels personal and impactful.Learn more: https://www.tryinteract.com/
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67
Tailored, Not Templated: Rethinking Business Strategy with Dr. Toyin
Dr. Toyin Alli is a mathematician, educator, and entrepreneur who’s helping academics find their own path in online business. In this episode of the Interact Podcast, Toyin shares her personal journey of balancing life as a full-time university lecturer while building a thriving business that empowers other professors to grow their impact and income. She opens up about why so many aspiring entrepreneurs feel stuck, overwhelmed by business strategies that don’t fit their lives or values.Instead of chasing one-size-fits-all formulas, Toyin advocates for personalized approaches that reflect your “why” — especially for those building businesses out of passion rather than necessity. She breaks down how online marketing can be more human, more aligned, and more effective when you stop copying what everyone else is doing and start tuning into what works for you. Whether you’re in academia or just tired of conventional business advice, this episode is a refreshing look at entrepreneurship through a more intentional and empathetic lens.Learn more: https://www.drtoyinalli.com/
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66
Bootstrapping RightBlogger: A Content Creator’s Path to SaaS
On this Builders episode of the Interact Podcast, Josh Haynam sits down with Ryan Robinson, founder of RightBlogger and seasoned entrepreneur, to explore the realities of building and sustaining a business in the content and SaaS spaces. Ryan opens up about his personal journey into entrepreneurship, the lessons he learned from early failures, and the importance of building multiple income streams. The conversation dives into how burnout affects creators and business owners, and how setting realistic activity goals can help maintain momentum without sacrificing well-being.Ryan also shares how he leverages blogging, AI tools, and strategic relationships to stay adaptable in a rapidly shifting digital world. The discussion emphasizes that entrepreneurship is not a one-size-fits-all path but rather a continuous experiment in learning, pivoting, and growing. Whether you're just starting out or scaling your next big thing, Ryan’s insights will resonate deeply with anyone building something of their own, especially those balancing creativity, stability, and ambition.Learn more:https://www.ryrob.com/https://rightblogger.com/
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65
Quizzes for Smarter Lead Generation ft. Monica Louie
In this episode of the Interact Podcast, Josh Haynam sits down with Monica Louie, founder of Flourishing Impact, to explore how strategic ad investment can drive real business growth. Monica shares her deep experience running ad campaigns for digital product and program creators, diving into how understanding value, not just cost, is the key to successful marketing. The conversation reframes ad spend through the lens of investment strategy, drawing comparisons to Warren Buffett’s approach to identifying undervalued opportunities.Together, they unpack how quizzes can work hand-in-hand with paid advertising to grow email lists, convert leads, and scale revenue. Monica emphasizes the importance of knowing why something is priced the way it is and using data to distinguish between a real opportunity and a red flag. For entrepreneurs ready to move beyond “cheap clicks” and into intentional, high-ROI marketing, this episode delivers both inspiration and practical insights.Learn more: https://flourishingimpact.com/
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64
Why You Don’t Need to Be ‘Salesy’ to Sell ft. Natasha Hemmingway
In this episode of the Interact Podcast, Josh Haynam sits down with Natasha Hemmingway, sales coach and founder, to explore what it really takes to sell with purpose. Natasha unpacks the myth that sales is only for “certain types of people” and explains why sales is actually a learned skill. From using assessments to find gaps in your strategy to developing a service-first mindset, she offers actionable advice for anyone looking to improve their approach to selling.The conversation dives deep into the mindset shifts required to succeed in sales, including how to overcome fear, build confidence, and show up with authenticity. Natasha emphasizes the power of clarity, the value of practice, and the importance of accountability in achieving business results. Whether you're just getting started or looking to refine your skills, this episode will challenge you to rethink what selling really means and how it can be a powerful way to serve others.Learn more: https://natashahemmingway.com/
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63
William & Mary's Conflict Style Quiz ft. Emily Gerst
In this episode of the Interact Podcast, Josh Haynam sits down with Emily Gerst, Director of Conflict Resolution and Education at William & Mary, to explore how the university is using quizzes to spark self-awareness and improve communication around conflict. Emily shares the development of their “What’s Your Conflict Style?” quiz, which is based on the Thomas-Kilmann Instrument and designed to help students, faculty, and staff understand how they typically engage in conflict.They dive into the importance of making quiz scenarios relatable, how the data reveals trends in conflict behavior, and how the quiz acts as a shared language to facilitate meaningful conversations. Emily also discusses how the tool has resonated across campus, turning a traditionally difficult topic into something approachable, insightful, and even fun.What's Your Conflict Style? Take the quiz: https://www.wm.edu/offices/communityvalues/conflict-resolution/student-resources/
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62
Quizzes for Digital Educators ft. LaShonda Brown
In this episode of the Interact Podcast, Josh Haynam chats with LaShonda Brown, educator and entrepreneur, about how quizzes are becoming powerful tools for modern marketing. Moving beyond their roots in education, LaShonda shares how quizzes can offer personalized customer experiences, spark meaningful conversations, and serve as effective lead-generation tools. She emphasizes the importance of visual design and branding to make quizzes feel cohesive, engaging, and on-brand.LaShonda also unpacks how businesses can stay relevant by either embracing AI or doubling down on community, two critical paths in today's evolving landscape. From habit stacking for ongoing learning to the declining effectiveness of evergreen courses, she delivers thoughtful insights on how to meet your audience where they are. Whether you're a business owner, educator, or marketer, this conversation offers fresh ideas for using quizzes to create deeper connections and more impactful experiences.Learn more:https://www.lashondabrown.com/
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61
Quizzes for Podcasters ft. Kylee Chandler
In this episode of the Interact Podcast, Josh Haynam talks with Kylee Chandler, podcast strategist and founder of Podcast Marketing Hub, about how quiz funnels can drive serious podcast growth. With nearly a decade of experience in the podcasting world and a track record of success with names like Amy Porterfield and Cathy Heller, Kylee shares real-world examples of how quizzes have helped increase listener engagement, email list growth, and even revenue. She breaks down how personalized content and data insights can be used to better connect with your audience and turn casual listeners into loyal fans.Kylee also dives into practical strategies for creating quiz funnels that feel authentic and useful, not gimmicky. From crafting clear episode titles to building personalized podcast playlists, she explains how to build trust and make content more discoverable. Whether you're a seasoned podcaster or just starting out, this episode offers a roadmap for using quizzes to grow your show in a way that’s both strategic and sustainable.Learn more: https://www.podcastmarketinghub.com/
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60
Archetype Quizzes with Jamie Sea
In this episode of the Interact Podcast, Josh Haynam sits down with Jamie Sea, business mentor and strategist, to explore how understanding your visibility archetype can transform your content strategy. Jamie shares how she blends storytelling, brain science, and emotional regulation to help entrepreneurs market their offers in a way that feels aligned and sustainable. Through her quiz, she helps creators identify how they naturally show up online and build momentum without burnout.Jamie also opens up about the emotional highs and lows of entrepreneurship, sharing why joy, self-compassion, and nervous system safety are key ingredients in business growth. This conversation highlights the power of aligning strategy with energetics, building genuine resonance with your audience, and learning to create from a place of ease and authenticity. Whether you're struggling to stay visible or looking for a more embodied approach to marketing, this episode will help you reconnect with what actually works for you.Learn more: https://thejamiesea.com/Find Your Visibility Archetype quiz: https://thejamiesea.com/findmytype-start
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ABOUT THIS SHOW
A podcast about using quizzes for lead generation and how to build up traffic from content marketing.
HOSTED BY
Josh Haynam
CATEGORIES
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