Building a Scalable Sales Culture in a Law Firm

Episode: 57 Series: LMA SIG Share-Out Episode Description: In this episode, Suzanne Donnels (Jenner & Block LLP) speaks with Jeff Antaya (Plante & Moran), Frank Troppe (Miller Heiman Group) and Ellen M. Gregg (Womble Bond Dickinson (US) LLP) about how law firms can build a scalable sales culture. Antaya, Troppe and Gregg share their perspectives on why to have a sales culture at your firm, how growth affects culture, how to measure success and more. Editor’s Note: This podcast mentions the CMO Summit and LMA’s Annual Conference. Please note that this podcast was recorded well in advance of the decision to postpone the event. Speaker: Suzanne Donnels (Jenner & Block LLP) Jeff Antaya (Plante & Moran) Frank Troppe (Miller Heiman Group) Ellen M. Gregg (Womble Bond Dickinson (US) LLP) Series Description: The LMA SIG Share-Out series spotlights episodes from one or more of LMA’s 10 Shared Interest Groups. This series features best practices, education and more on the hottest topics in legal marketing.