Building a Solid Brand Identity - Teacher: Nick McGraw

Building a solid brand identity with Nick Mc Graw   Hello and welcome to the useful content podcast. And today we have a new teacher in our useful content classroom, Nick McGraw. Hi, Nick. Hey Juma, pleasure to be here. It's nice to see you again. I'm glad we have another opportunity to do this again. Yeah. The first time we did it was on your show and that was what else? 2021 or 22. That's so long ago. But now we get to do the Useful Content Show, which I'm really excited about. Yeah, those are the early days, you know, as you know, and that was how we met. We met through LinkedIn and, um, and you're doing good stuff there and you still are doing good stuff. That's why you're on today to talk about brand design. So could you please tell the people what you do and how you help your clients create useful content? Yeah. So, um, the content that we help our clients create, um, is always mission focused, and that mission is to make sure that their message, um, whether that's their services or the solutions or the answers that they get, uh, for their clients, that their message is spread, um, in as many places that are applicable as possible, um, as many platforms that will help them succeed. You know, um, if your business is. primed for LinkedIn, it may not be perfect for say TikTok. That's not always the case, but we want to make sure that our message is in the right places in front of our audience, where our audience is hanging out. Um, what I like to tell people, um, what I like to tell my clients is that social media is just a place to waste time, right? People are doom scrolling. People are looking to take, to get a hit. They're going on Facebook. They're going on Instagram. They're going on TikTok. They're doom scrolling. They're just doom scrolling, doom scrolling. They're looking for a dopamine hit. It's a place to waste time. It's a place to hang out and kill time. Not everybody who's going to these places is looking to be hit with an ad or with some sort of message of your service. But if you already know your clients, your ideal customers, are on those places hanging out, then it really is to your advantage to be in those places. and I always, always explain to my, my clients, and I always try to encourage them and teach them if we're not doing video, we are totally missing out for two reasons. One, If you're not doing video and your competitors are doing video, you're being left behind, right? If you're not doing content of any kind, forget video, if you're not doing content of any kind, your competitors probably are. So you're missing out on all the customers that are gobbling up. But number two, let's say your competitors aren't doing content. You should then do content because that means you're going to get ahead of them, right? Your message is going to be spread much, much more easily. It's going to be picked up by your customers first. Right? Those who look like they're first in this space, those who look like they've been early adopters and they've taken to this content game quicker and earlier and more seriously, they're going to get all the clout and they're going to get all the attention. And attention is the biggest currency of today. Attention is the only currency that matters, especially in the social media game. So the content that we produce for our clients, we help them produce it. It's their message, but we try to bring it to life. And we're always, always trying to explain the value of doing video, uh, Explain the value of what it is their clients need to see from them. Maybe it's like behind the scenes stuff. Maybe it's polished final solutions of what they achieve for their clients. Maybe it's client testimonia...