Building a strong brand identity

Martha Cristina is a luxury brand strategist & designer. She does an amazing job in helping founders share their origin story and connect it to their brand. In this episode, Martha shares her 3 part methodology of building a brand and compares is to building a human: with the heart, soul and mind. She breaks down even further how these three elements helps you strengthen your brand identity and sell your story. We explore the importance of having a clear mission & vision for your company, developing a personality for your brand and positioning yourself for your ideal clients and differentiating yourself from the competition.  Martha has over 10 years working for brands like Cartier, Moleskine, and Maison Kayser. She's led marketing departments of 80 million in yearly revenue, opened over 25+ retail stores & restaurants, and secured a million dollar client. Working with her will result in making branding magic. You can follow & connect with Martha on: IG: @marthacristina Web: marthacgarza.com