Building a Strong Foundation of Credibility | Vladimir Vukicevic | Better & Better

Vladimir Vukicevic is an entrepreneur and expert in the world of consumer products. He has taught Fortune 500 companies how to build and leverage new businesses, has combined culture with management theory through his writing, and believes that innovation provides a new path to personal and global empowerment. Vladimir is the CEO and Co-founder of Better & Better—a company that develops and sells personal care products that are fundamentally better for our health and for our environment. Prior to co-founding Better & Better, Vladimir was the Co-founder of two successful startups, each acquired. The most recent, Meural—a platform that combines software and hardware to make art universally accessible—where he was also the CEO, was acquired in 2018 by NETGEAR. And prior to that, Vladimir’s first venture as Co-founder and CTO was RocketHub—a crowdfunding platform that helped thousands of entrepreneurs, artists, and scientists raise millions of dollars. RocketHub was acquired in 2015 by EFactor. Vladimir is an active supporter of various non-profit organizations—currently a board member of Theatre Within, and previously a board member of the New York Foundation for the Arts. In This Conversation We Discuss:[00:00] Intro[01:11] What are Better & Better products?[02:01] Vladimir’s Ecom journey[05:07] Having co-founders or a team is a benefit[06:01] Observe where the market is heading[07:27] Look for investors that fit your brand[08:00] From idea to a product development[09:39] Sponsor: Electric Eye electriceye.io[09:59] Sponsor: Mesa apps.shopify.com/mesa[10:49] Sponsor: Rewind rewind.com/honestecommerce[11:19] Sponsor: Klaviyo klaviyo.com/honest[12:12] Producing the first batch of products[13:59] Vladimir’s impatience paying off[15:25] 3 levels to target and build credibility[17:30] LTV approach to combat low AOV[18:49] Initial paid marketing budget for startups[19:32] 3 marketing angles that Better & Better tried[20:39] Paid is expensive; Better start organic[21:59] Where to find Better & BetterResources:Subscribe to Honest Ecommerce on YoutubePremium toothpaste that's better for your health and better for the planet betterandbetter.comConnect with Vladimir linkedin.com/in/vukicevicScale your business with electriceye.ioDownload Mesa at the Shopify App Store apps.shopify.com/mesaRespond to any of Rewind’s welcome emails and mention HONEST ECOMMERCE to get 1 month free rewind.io/honestGet started with a free account at klaviyo.com/honestIf you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!