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Building a Vibe on a Crowded Shelf episode artwork

Aug 13, 2026 50 min

Building a Vibe on a Crowded Shelf

from In the Sauce

Caitlin Skae is Director of Consumer Marketing at Carbone Fine Food. On this episode of ITS, Caitlin and Ali discuss how Carbone is building a grocery brand that stands on its own while drawing strength from its restaurant roots, why cultural relevance can't rely on celebrity alone, and how events, creators, and retail have become one connected marketing engine.

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Building a Vibe on a Crowded Shelf

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This episode was published on August 13, 2026.

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