Building a Win Win Win

Annalea Krebs is the founder and CEO of Social Nature, a product discovery and trial platform that helps emerging brands reach consumers, and build a loyal community. On this episode of ITS, Annalea and Ali discuss how Social Nature reconciles two seemingly opposing rules: Sampling is still critical and yet most brand discovery starts online. For wholesale-first brands, or DTC brands looking for a brick and mortar strategy, this episode is a dream. Heritage Radio Network is a listener supported nonprofit podcast network. Support In The Sauce by becoming a member! In The Sauce is Powered by Simplecast.

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Building a Win Win Win

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This episode was published on July 1, 2021.

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