Building an Agency Worth Working For

Brooke MacLean is the CEO of Marketwake, an Atlanta based agency she bootstrapped to nearly 80 people over eight years and named one of the best places to work in the city. Her agency helps brands tell better stories, which leads to better results for their business. She joins Jeff to talk about what that actually looks like in practice, why culture became her competitive advantage, and why she thinks brands that lean too hard on AI are quietly breaking an agreement they didn't know they had with their customers.