Confident Content with Rachel Klaver
by Rachel Klaver
Welcome to "Confident Content," the ultimate podcast for small business owners who want to create marketing content with confidence. I'm Rachel Klaver, your trusted content marketing coach, and I'm here to empower you every step of the way.In each episode of "Confident Content," we dive deep into the world of content creation, equipping you with the knowledge and support you need to become a pro in crafting captivating marketing materials. Whether it's long or short-form content, including engaging blogs, compelling videos, or captivating captions, we cover it all. Consider this podcast your go-to resource for all your content creation needs.But "Confident Content" is more than just expert advice from me. We bring in guest experts who share their invaluable insights and knowledge, providing you with diverse perspectives and strategies. Plus, we offer live coaching sessions where I personally work with small business owners like you, helping you fine-tune your content marketing strate
Episodes
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Get more sales from your sales page
Today, we’re diving into a topic that can feel a little intimidating, even for the most experienced business owners—sales pages. If the idea of writing one makes you break out in a cold sweat, you’re not alone. Many of us associate sales pages with pushy, over-the-top tactics, but the truth is,...
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Why I'm Digging In Deep To Substack
Shifting from LinkedIn to Substack: Why I’m Making the MoveI’ve been rethinking where I put my energy when it comes to content creation. For a long time, LinkedIn has been a big part of my strategy—it’s been great for visibility and engagement. But over time, I’ve started to feel like it’s not…
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Marketing psychology: Hitting them where they care with audience schemas
Ever put a marketing message out there, sure it was going to hit the mark, only to have it completely flop? You know your customer needs what you offer, but they’re just not getting it. That might be because your message isn’t landing in a way they understand. This episode is all about audience...
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Getting Sales from an Email Sequence with Tiffany Bartlett
We sit down with Tiffany Bartlett, an email marketing specialist, or as she likes ot say, a "Welcome Sequence Scientist." Tiffany shares her journey from the science field to mastering email marketing strategies for service-based businesses. We explore why first impressions in email marketing...
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Breaking Through The Content Paralysis Block - Simple Steps to Get Unstuck
Ever sat staring at a blank screen, knowing you need to create content but feeling completely stuck? Content paralysis is real, and it can feel overwhelming when you’re unsure how to begin. But here’s the good news: you don’t need perfect content—you just need to start. In this episode, we tackle...
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The IKEA Effect – How to Use It to Boost Customer Loyalty
Ever wondered why that tricky IKEA bookshelf you built has a special place in your heart? Or why people rave about their HelloFresh meals? That’s the IKEA effect in action—valuing something more because you helped create it. In this episode, I dive into the fascinating psychology of the IKEA…
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Confident Content: What Lifestyle is Your Marketing Growing For You?
Do you ever stop to think about the lifestyle your business is carving out for you? Is it the one you dreamed of when you first started, or has it taken on a life of its own? This episode is all about aligning your marketing efforts not just with your business goals, but with the very life you…
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Evergreen Content: Should You, Would You and Will You?
There was a time when I thought evergreen content was lazy, and the worse option for small business owners. Now I teach it because I know it not only makes content marketing more manageable, but also increases leads. Are you tired of the relentless content creation treadmill? Ever wonder if…
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Confident Content: How To Tell a Business Story (Part Two)
Storytelling in business can be very simple, or a little more complex. The key is to really understand WHY you are telling the story, and what the expected takeaway will be for your ideal audience. This means being selective with what you talk about, and why. The wrong stories can attract the…
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Confident Content: How To Tell a Business Story
I love a good story. Best thing I ever did for my business was start prioritizing fiction in my reading to give my brain breaks for work thoughts. I love a pretend good story, but I especially love a enticing real story with real people doing real things. Storytelling is such an overused term in...
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Confident Content: How To Build Your E-mail List
Want to have a super effective marketing strategy? Make sure it includes email. If you’re not getting enough sales and you are avoiding emailing your list - you’re missing out on growth right now. But what happens if you don’t have a list? Or if it’s tiny? How do you grow it? In this episode we...
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Confident Content: What Happens When You Give Your Psychographic Profile To ChatGPT (Part 4)
One of my favorite parts of having a detailed psychometric profile is being able to load it up into chatGPT, and then asking it to help me work out what type of content marketing I can do. Yes, some of it is not the best. Yes I’ll always rewrite the content it produces. But getting it to generate...
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Confident Content: Psychographic Profiling (Part 3) - Where To Get The Infomation
Having a super robust psychographic profile of your ideal customer (you may need one per offer, or a few for your business over all) can help you better create content, decide where to spend your marketing time and energy, and develop further products and services that you know they will love...
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Confident Content: What We're Looking At When We Use Psychographics in Marketing (Part 2)
What are the common personality traits of your ideal customer? And what values do they hold that make buying from you such a great fit? This is part two of a series on using Psychographics to determine your ideal audience. We’re going to talk about how to choose the right ones in part three, but...
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Confident Content: What We're Looking At When We Use Psychographics in Marketing (Part 1)
This topic was decided upon after I got myself into a wee argument with an anonymous account on Tiktok. I’ve been creating some content around thriving during the recession as a small business owner and this person made the comment that “all anyone needs to do is focus on selling to Boomers” Well...
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Confident Content: Building Business Success with Virtual Assistant Help - with Sarah Greener
If you’re a business owner with big dreams, at some point you’re going to need more help than just you to reach them. Using outsourced help can feel scary initially as it’s all about investing in something and someone else who will have control over areas you’ve always run But this gives you more...
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Confident Content Live Coaching: Growing a Following as an Artist - with Bernadette Ballantyne
What’s the next steps in growing a small business where some of your work is products, and some of it is one of pieces? This is the question I helped Benadette Ballantyne answer for her art business in today’s live coaching session Bernadette Ballantyne is mother of two residing in Waikato. After…
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Confident Content: What Needs To Be Behind “I Need Help with Social Media”
One of the worst things you can waste your money on as a small business owner is outsourced marketing. And the two biggest sucks of money are often SEO and social media marketing. Before all those offering those services come at me, I do often recommend outsourced help to small business owners.…
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Confident Content: How To Get a Sale From That Marketing Lead - with Natalie Tolphoff
I adore content marketing because it makes getting hot leads coming in at scale, with low to no cost marketing, a completely possible experience. With a sticky content web, talking to all parts of the customer journey, you can attract, build a relationship with, and convert completely from your...
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Confident Content: How to Increase Engagement From Your Content to Get Better Results
There’s nothing worse than creating content that just attracts the sound of crickets. And look - it’s going to happen to all of us in some capacity at some stage, and that’s normal. What’s not normal or good is if it happens nearly every time you post. We need to get engagement on our posts to...
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Confident Content: Getting That Essential Camera Confidence for Content - with Michelle Sokolich
Hi - my name is Rachel Klaver and I’m a content marketing coach and strategist for small business owners. If you’ve seen my content you know I love cameras. But it wasn’t always like that. Yes, as a young child I loved performing, but adolescents and early adult life really robbed me of my...
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Confident Content: My content strategy for launching my course in 2024
I’m using the phrase “Imagine how thankful March Rachel will be if you do this now” when working on my marketing tasks at the moment. I’m looking at a very booked March and April, and anything I do now to ensure my marketing goes on no matter what is going to make that easier. I’m not naturally...
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Confident Content Live Coaching: Content Structuring for E-Commerce E-mail - with Perzen Patel
My heart dies a little everytime I spy any business saying they can’t see the point of email marketing but ESPECIALLY when it comes to ecommerce and retail Before I introduce my live coaching client today and her incredible business let me rant a bit - Emails are meant to make you money. If they...
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Confident Content: From Cringe to Creative Content - with Leanne Shelton
My brain started to switch off when I read content created by AI. There are tells. And I swipe on by. That’s not the worst of it though. I have also noticed I trust that brand a little less. I feel less connected to it. I can’t see “what’s the point?” It’s becoming very obvious that our brains…
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Confident Content: My Content Strategy For/launching My Course in 2024
Before you even start to write your course you should think about how you’re going to market it. Big call I know, but here’s the thing… If you exert all your energy on creating the course, you’ll forget to make sure people know about it and buy it. Your marketing needs to be closely aligned with...
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Confident Content: How To Unlock Your Website’s Superpowers- with Iona Elwood-Smith
We know we need a website for our business, but are we expecting less from it than we should? Back in the day people used to call websites a “brochure.” While some people still just see it as a must have “expensive flyer on the internet”, it can and should be so much more than that. I like to see…
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Confident Content: The Marketing Mindset Blocks Holding You Back (Part 1)
Are you terrified of failing? Worried to show your less than perfect efforts? Scared if someone's there ready to stand and shout LIAR LIAR every time you show up? (Queue The Princess Bride fans!) Or perhaps the technical stuff just gets you anxious, you feel too busy, or things marketing just tie...
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Confident Content Live Coaching: Content Planning for Time-Poor Business Owners
If you are extremely time poor, and need to make sure your content marketing works, but isn’t going to take up too much time then this is the episode for you. Today I help my client Siobhan Richards find a manageable way for her to ensure your marketing is regular and converting as she runs her...
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Confident Content: How to Get Your Sales Up and Going Before Content Marketing Kicks In - with Nick Manarangi
One of the worst things about using organic content marketing to build out your business and get those leads in is that it can take time And while it’s happening you still might need to get some leads today. Every time I’ve started a business I’ve had to do some cold calling, or networking to…
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Confident Content Live Coaching: Planning a Lead-Generating Webinar - with Kate Ryan
Webinars remain one of the most effective methods to attract and convert new people to your course or coaching programme. It’s an opportunity for the participants to see you, and learn from you. It’s also a perfect time for you to explore holes in their knowledge or how to meet their needs and…
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Confident Content: Should We Get Political in Our Marketing?
Should we talk about politics in business posts, or as part of our marketing? For a long time my recommendation was to “tread carefully” and if you do, make sure it's after you’ve considered all the possible outcomes. That’s still true. However what if stating a political view becomes essential…
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Confident Content: Marketing and the Holiday Season
If you’re planning to make the most of your holiday season this year, to help set yourself up for success in 2024 then this episode is for you. Marketing requires goal setting, focus, and energy and we’re going to talk about how to get those things this week. (This is a short and sweet episode…
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Confident Content Live Coaching: How To Overcome Analysis Paralysis in Marketing
One of the most exciting and terrifying things you can do is launch a new business. Especially when it’s a step forward into doing something you really want to do. However after the first flurry of excitement it’s so simple to then get stuck. It’s far more scary to launch a business that’s close…
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Confident Content: Introducing YOU - How to Get This Type of Content Started
our host of Confident Content. I’m a content marketing coach who works with small business owners who know they need to be the face of their business. Today I’m going to help you become more confident in creating content that builds your authority and increases sales by giving you some hooks to...
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Confident Content Live Coaching: Marketing a Juicy Lead Magnet Part 3
If you don’t have any sort of lead magnet for your business, you’re missing out on sales! It’s one of my high priority content marketing tasks with my clients, straight after ‘sorting out your email” This is part THREE of a three part live coaching series with my client Julie from Thinking Caps...
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Confident Content 7 Simple Reel Types You Could Be Creating
Creating reels and other short form videos (e.g. TikToks or Youtube shorts) is a common part of our small business marketing these days. Yet I see so many small business owners still try to overcomplicate the process, or try to focus on trends that can be so hit and miss. Yes you might need to…
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Confident Content: How To Start A Podcast (And Why You Should) - with Johnelle Hosking
The growth in using podcasts to help grow your personal brand and get noticed is exploding. The power of being in someone’s ear allows us to build a connection and relationship that helps build trust and confidence. (This feels weird saying on the show notes of MY podcast!) Confident Content is…
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Confident Content Live Coaching: How To Get More E-mail Engagement and Sales - with Anj Young
Know you need to get your email marketing sorted for 2024 but have a major block around how to make your emails with opening and not sent straight to the trash? I’ve got you! Email marketing is one of my very favourite marketing activities, and one I will ask my clients to prioritise over social...
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Confident Content: Email Marketing - Your Top Questions Answered
Email marketing is so often ignored in our marketing. We take for granted the gift we get when someone gives us our email address. I reckon it’s because of a range of reasons. We all get a pile of really bad emails which can skew how we feel about them. We might not actually think we’ve got...
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Confident Content Live Coaching: How to Create a Juicy Lead Magnet Part 2
If you don’t have any sort of lead magnet for your business, you’re missing out on sales! It’s one of my high priority content marketing tasks with my clients, straight after ‘sorting out your email” This is part TWO of a three part live coaching series with my client Julie from Thinking Caps…
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Confident Content: How To Make Sure You're Using The Right Hashtags - with Matthew Pierce
If there’s a weak area in my content marketing, it’s likely to include hashtags. I know they can still help us make an impact. I know that platforms will still use them to help us get our content in front of our ideal audience. And while we all need to think about the images we use, and making…
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Confident Content: Live Coaching: Creating Converting Content for a 'Boring Business' - with Renee Joblin
In the age of “it pays to be creative” how do you create content that helps people choose you? How do you create this sort of content and what should it look like? In this live coaching session I work with Renee Joblin who owns Joblin Engineering with her husband (the engineer). ( check it out if...
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Confident Content: Which of These 25 Core Beliefs Are You Talking to in Your Marketing?
One of the biggest mistakes we make in our marketing is trying to get people to “get ready” to work with us, instead of talking to people who already know they need someone like us. While there is a time and a place for education and opening people up to new ideas and opportunities, as a small...
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Confident Content: Live Coaching: Getting Started on Tiktok Part 1
Still thinking about Tiktok and not sure where to start? Or perhaps had a go, and can’t work out how it all works? Join me in a live coaching session as I work with business coach Alana Swain as we work out how to set up her account up right, what she’s got to do before she starts, how to make it...
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Confident Content: Live Coaching: How to Create a Juicy Lead Magnet Part 1
If you don’t have any sort of lead magnet for your business, you’re missing out on sales! It’s one of my high priority content marketing tasks with my clients, straight after ‘sorting out your email” So today I’m working with my client Julie from Thinking Caps in a live coaching session to help…
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Confident Content: The DIY Content Marketing Audit Part Three: Getting More Eyes On Your Business
We’re part three on the mission to find out where you can work on your content marketing (and we’re focusing on social media content for this episode) In this episode we’re focusing on the NOTICED stage. This is the moment that people discover you, and who you are. This is your chance to shine.…
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Confident Content: The DIY Content Marketing Audit Part Two: Building Authority
We’re part two on the mission to find out where your content marketing isn’t firing. And we’re now in the middle of your customer journey and how it fits into your marketing In this episode we’re focusing on the CONNECTED stage. This is the first step after someone’s discovered you (we’re…
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Confident Content: The DIY Content Marketing Audit Part One: Getting More Sales
We’re on a mission to find out where your content marketing isn’t firing. And we’re going to go backwards. We often focus on “how to grow an audience”. But I always focus on how to look after the audience you already have. If you have stopped expecting big things from your content marketing, if...
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Confident Content: Reset Your E-mail Marketing With Confidence
Today, I'm diving into a topic that's close to my heart: transforming your mindset towards email marketing. We're going to explore the incredible power of email marketing and how it has the potential to establish even stronger connections with our audience. It's time for us to shatter that...
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Confident Content: Building a Three Posts a Week Strategy
One of the questions I ask my content coaching clients is how many posts they will commit to creating a week on their primary platform. Before they answer I’ll slide in “and the minimum is three”. So often the reply is “well, I guess it’s three then!” The framework for building up your content...
About this show
Welcome to "Confident Content," the ultimate podcast for small business owners who want to create marketing content with confidence. I'm Rachel Klaver, your trusted content marketing coach, and I'm here to empower you every step of the way.In each episode of "Confident Content," we dive deep into the world of content creation, equipping you with the knowledge and support you need to become a pro in crafting captivating marketing materials. Whether it's long or short-form content, including engaging blogs, compelling videos, or captivating captions, we cover it all. Consider this podcast your go-to resource for all your content creation needs.But "Confident Content" is more than just expert advice from me. We bring in guest experts who share their invaluable insights and knowledge, providing you with diverse perspectives and strategies. Plus, we offer live coaching sessions where I personally work with small business owners like you, helping you fine-tune your content marketing strate
Hosted by
Rachel Klaver