Building An Audience By Saying The Quiet Part Out Loud

What happens when you stumble into content creation, and suddenly thousands of women see their story in yours? In this episode, Nora Schlesinger and Lindsay Rios sit down with Paige Connell, a content creator who built a deeply resonant platform by talking candidly about motherhood, mental load, and the invisible work so many women carry. Paige shares how she unintentionally grew her following, and how she balances authenticity, boundaries, and burnout as a creator.  In this episode, we talk about: How Paige grew her platform through authentic content Why "mental load" content resonates so deeply The importance of setting boundaries as a public figure Channel strategy and engaging with your audience What creators need to know about feedback, burnout, and platform strategy Show Notes: (0:52) Joining us today is Paige Connell, a working mother of four whose relatable TikTok and Instagram content resonates with millions. (1:49) Paige talks about the early stages of her content journey. Before she turned content into her full-time job, she started with lurking and posting without intention. (5:57) Facing harsh judgment: the challenges of sharing personal experiences in motherhood and child care online. (8:04) Paige shares how she copes with feedback and criticism, and how she sets boundaries as a content creator. (13:20) How posting without direction turned into intentional growth. (17:10) Balancing life as a creator and a parent. Paige shares how she manages both roles. (26:21) Where Paige draws inspiration for her content. (32:39) Consuming content opens you up to different viewpoints and experiences of others. (35:59) Strategizing across different social channels and understanding who you're talking to when it comes to your messaging.  (46:33) Does content always have to be well thought out or scripted? (48:04) Why engaging in your comment section can help you learn more about your consumers and their understandings. (51:10) There's more than meets the eye when it comes to keeping up with content creation. Paige shares a glimpse of what her day-to-day looks like. (57:33) Don't overthink, just do it. (1:03:41) Making empathetic content centered around your audience. (1:07:54) How different sides of your personality can emerge through your content. (1:11:12) Paige gives her advice on staying energized and avoiding burnout. (1:17:07) That concludes this episode, thanks for listening! Be sure to check out Paige's content in the links below, and let us know your thoughts on the episode. Links: Devil in the Family: The Fall of Ruby Franke (25:07) Mary Catherine Starr on Instagram (27:59) Broma Bakery (1:06:16) Connect with Nora and Lindsay: https://www.linkedin.com/in/noraschlesinger/ https://www.linkedin.com/in/lindsay-rios-61875336/ Connect with Paige: https://www.sheisapaigeturner.com/ https://paigeconnell.myflodesk.com/freeguide https://www.tiktok.com/@sheisapaigeturner https://www.instagram.com/sheisapaigeturner/ MBE Group: https://mbe.group/ https://www.facebook.com/mbegroupllc/ https://www.linkedin.com/company/mbegroupllc/ https://www.instagram.com/mbegroupllc/