Building An B2B Influencer Program In 2024
An episode of the Cybersecurity Ecosystem Show podcast, hosted by Cybersecurity Ecosystem Show, titled "Building An B2B Influencer Program In 2024 " was published on March 21, 2024 and runs 11 minutes.
March 21, 2024 ·11m · Cybersecurity Ecosystem Show
Summary
Influencer marketing has become an extremely popular and effective strategy in B2C marketing. Now, it's also gaining momentum in the B2B space. In this week's GTM News podcast, host Taylor Wells interviews Vinod Varma, Co-Founder of Creator, about leveraging influencers specifically for B2B marketing. Key Takeaways: 1. Consumers trust recommendations from people like them more than branded content. Influencers can help B2B brands overcome the trust barrier. 2. There is a wide spectrum of business influencers beyond just social media experts. Consider employees, customers, journalists, industry thought leaders. 3. Promoting events, creating blog/webinar series, industry presentations, instructional videos, and product reviews are effective influencer strategies. 4. Build an ambassador program to incentivize long-term partnerships with influencers to keep driving conversations about your brand. 5. Avoid treating influencer relationships as transactional. Focus on reciprocity and building connections. 6. Influencer marketing complements your existing efforts by tapping into new audiences and driving brand awareness and trust. Check out the full episode to hear examples and advice from influencer marketing expert Vinod Varma on successfully leveraging influencers to grow your B2B marketing impact.
Episode Description
Influencer marketing has become an extremely popular and effective strategy in B2C marketing. Now, it's also gaining momentum in the B2B space. In this week's GTM News podcast, host Taylor Wells interviews Vinod Varma, Co-Founder of Creator, about leveraging influencers specifically for B2B marketing. Key Takeaways: 1. Consumers trust recommendations from people like them more than branded content. Influencers can help B2B brands overcome the trust barrier. 2. There is a wide spectrum of business influencers beyond just social media experts. Consider employees, customers, journalists, industry thought leaders. 3. Promoting events, creating blog/webinar series, industry presentations, instructional videos, and product reviews are effective influencer strategies. 4. Build an ambassador program to incentivize long-term partnerships with influencers to keep driving conversations about your brand. 5. Avoid treating influencer relationships as transactional. Focus on reciprocity and building connections. 6. Influencer marketing complements your existing efforts by tapping into new audiences and driving brand awareness and trust. Check out the full episode to hear examples and advice from influencer marketing expert Vinod Varma on successfully leveraging influencers to grow your B2B marketing impact.
Similar Episodes
Feb 13, 2026 ·38m
Dec 12, 2025 ·28m
Dec 5, 2025 ·54m
Nov 21, 2025 ·35m