Building an In-House Marketing Team with Ruoyun Killian (EP 14)

In today's episode of The Biz Doctor, Lauren Goldstein chats with Ruoyun Killian, Human-Centered Marketer and Business Advisor, who is on a mission to put the human experience back into marketing. Lauren and Ruoyun dive into how to build an in-house marketing team or something we all are curious about… knowing when to hire out a Marketing agency. They are also going to dive into marketing optimization so you can get more ROTI (return on time invested)! Specifically, Lauren and Ruoyun talk about: Strategic hiring - Creating a team of strategists and doers where people can optimize their zone of geniusWhen to hire out to an external marketing agencyMarketing optimization - Why it's all about creating a system that gives space for creatives to work their magicConnect with Ruoyun Killian on:Instagram @imperfectlyrenLinkedIn https://www.linkedin.com/in/ruoyunxuFacebook https://www.facebook.com/rxuconsulting/ www.rxuconsulting.com. -------------------------If you enjoyed this episode and it sparked something in you, please give us a 5 Star rating/review and share this with your friends and fellow business owners.Also, don’t forget to subscribe so you are the first to get notified when our next episode is live and ready for your ears.-------------------------Meet your host. Lauren Goldstein is founder and CEO of the award-winning and globally-recognized business consulting firm, Golden Key Partnership (GoldenKeyPartnership.com)Her clients lovingly call her “The Biz Doctor” (which also happens to be the way this podcast got its name). Her superpower is helping 7-figure service-based entrepreneurs uncover what is keeping them stuck in the trenches of their business, so that they can have more freedom, profitability, impact, success, happier teams, and can breathe a much needed sigh of relief.She’s been featured in Thrive Global, Huff Post, Authority Magazine and is a trusted expert to fortune 500 companies like Apple, Nike, and AT&T, among others.For more from Lauren, and to learn more about her signature diagnostic framework or how she helps business owners get out from under her business tune visit her website https://www.GoldenKeyPartnership.comYou can also connect with her on instagram (www.instagram.com/itslaurengoldstein) or LinkedIn (www.linkedin.com/in/laurenegoldstein)The Biz Doctor is produced by Story Studio Network. www.storystudionetwork.com/