Building and Selling GoProposal with James Ashford

In this GYDA Talks, Robert talks to James Ashford. James helps accountants and bookkeepers to grow their firms into profitable businesses by pricing consistently, selling more confidently and minimising risk.He first achieved this in his own firm – MAP – where alongside Founder Paul Barnes, they first developed GoProposal & implemented a sales culture to ensure they were maximising the value of their clients.Now, as Vice President of GoProposal by Sage, he continues to help thousands of accountants and bookkeepers worldwide to achieve the same success with their businesses. Not only through the software, but by sharing his philosophies and strategies in his books, training courses, video content and keynote talks. A really exciting, honest and upfront interview in two parts…Part 1: The GoProposal thinking and how it makes businesses more effectiveHow people sellThe psychology that stops us from charging moreHow we sell, how they buyCharging the right price (for you) Part 2: The Sale of Go Proposal to Sage and what agency owners can learn from someone who has been there and done it.It was built to have options (including sale) from day oneThe saleThe valuationThe sale processThe due diligence This is a bite-size version of the hour-long video. To watch the rest head on over to GYDA Member Hub!