GYDA - Grow Your Digital Agency
by GYDA - Robert Craven and Janusz Stabik
GYDA (Grow Your Digital Agency) is a business consultancy that helps digital agency leaders run the agencies they want to run, so they can live the life they want to lead. We do this by using the mastermind process to spearhead agency growth. The GYDA Talks Podcast includes interviews and discussions between Robert Craven, Janusz Stabik and Digital Agency Experts. Each podcast is full of knowledge to help you Grow Your Digital Agency.
Episodes
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Employee Advocacy with Rob Illidge of Vulse
Rob Illidge is the CEO of Vulse, the world’s leading employee advocacy platform dedicated to LinkedIn, helping teams turn personal profiles into powerful brand channels. His journey in social media began in 2006 while studying at a university in Connecticut, where he became one of the first…
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The AI Efficiency Trap with Robert Craven
Measuring return on investment solely by hours saved creates pressure to lower prices. Agencies must instead reposition AI as a revenue multiplier for higher performance. Firms should move away from selling labour by, for instance, productising anonymised industry data and adopting...
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Why I Walked Away From My Own Agency After 10 Years with Paddy Moogan of Founder Focus
In this GYDA Talks, Rob talks to Paddy Moogan. Paddy is an advisor, coach, mentor (and occasional unofficial therapist!) for digital agency founders via his consultancy, Founder Focus. He currently supports a range of agencies to help them run and grow their business, whilst focusing on the…
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The Exit Playbook: Growth, Acquisition, and Leadership Evolution with Tom Telford of Clarity
In this GYDA Talks, Rob talks to Tom Telford. Tom is Clarity’s Chief Digital Officer. He has been leading digital marketing teams for over 20 years. He started out in ‘dot coms’, way before the technology was able to meet the ambition of this new era! This has given Tom a unique set of expertise...
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You Don't Have To Be Gordon Gekko To Run a Great Business with Ade Holder of 427 Marketing
Ade Holder is an SEO consultant/expert and speaker, business owner, surfer and advocate of all things positive. After years in print and digital sales as well as management, and then into agency account management, he felt it was time to start something on his own, and 427 Marketing was the…
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The Power of Niche for Winning in Risk-Averse B2B Sectors with Pamela Miller from AB FiftyOne
Pamela Miller runs AB Fiftyone, a digital agency specialising in traditional, technical B2B sectors. Helping energy, engineering and manufacturing companies boost visibility, build trust and stand out in crowded markets. She’s known for turning risk-averse businesses into confident, modern brands...
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Inside the Deal: Scaling, Rebranding, and Rebuilding an Agency to £4M+ with George Blandford, Ology Group
In this GYDA Talks, Rob talks to George Blandford, co-owner of the Ology Group. Specialising in different approaches to authority gain. 10+ years of experience in this sector. International speaker, trainer and oxygen consumer. Robert and George discuss scaling and rebranding agencies UK…
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Liberating The Profit Locked in Poor Lead Generation Process with Jon Payne of RevOps
In this GYDA Talks, Rob talks to Jon Payne… a "Totally unemployable" RevOps Consultant and Fractional Commercial Director. ‘It's called RevOps these days, but since 1998, I've been helping businesses grow through the creation and execution of digital strategies across marketing, sales and…
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How to Attract Dream Clients with Matt Essam
In this GYDA Talks, Robert talks to Matt Essam, a creative business coach, author, and speaker who helps creative studio founders and service-based business owners attract better clients and grow with confidence. He’s known for practical frameworks such as his Partnership Playbook™, that turn...
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Pricing, Positioning & Pitching - Blair Enns on How Agencies Must Evolve
Blair Enns is the founder of Win Without Pitching, the sales training organisation for expert advisors and practitioners. Author of three books, The Four Conversations: A New Model for Selling Expertise (2024), Pricing Creativity: A Guide to Profit Beyond the Billable Hour (2018) and The Win...
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How To Write The Perfect Digital Marketing Plan with PR Smith
In this podcast, Robert talks to PR Smith, who elaborates on the SOSTAC® framework's components, its application in agencies, the importance of 90-day review cycles, and the role of AI in planning, emphasising careful strategic use. We also discussed overcoming resistance to SOSTAC®, its…
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GYDA State of the Nation for Q1 2026 with Robert Craven
Robert Craven presents the "GYDA State of the Nation for Q1 2026," characterising the market as volatile. He emphasised that "trust is your superpower" for agencies facing AI, outdated business models, and low growth and goes on to detail winning strategies like niche specialisation and service...
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Selling Your Business? Don’t Wing It. With David Blois
David, Managing Partner at M&A Advisory and Principal at Eaton Square, leads M&A transactions to maximise client value in consulting, marketing communications, digital, and MarTech sectors. With over 30 years of experience in corporate finance, business management, and strategic consulting, David...
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The LinkedIn Growth Blueprint: Branding, Engagement, and ROI for Agency Leaders with Sarah Clay
In this GYDA Talks, Rob talks to Sarah Clay. Sarah is a LinkedIn trainer who helps professionals harness the power of social media to amplify their voices and grow their businesses. With a career that spans law, photography, TV production, and marketing, Sarah discovered her passion for social...
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Ryan Hall - Don’t Sell, Solve and Scale Your Digital Agency
In this GYDA Talks, Rob talks to Ryan Hall of Friday Solved, a consulting company that helps businesses solve their sales problems with sustainable and scalable solutions. Over the last 20+ years of experience in positioning, proposition design, and sales strategy, Ryan has helped lead global...
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Scaling from a Startup to an International SEO Leader with Will Bagnall
Will is SUSO’s founder and CEO. He started the company in 2014 as a two-person consultancy business and has transformed it into a team of forty specialists providing technical SEO services for clients in a wide range of industries. While building SUSO, he has gained experience scaling a team of…
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Obsess about Gross Profit! - with Rory Spence
In this GYDA podcast Robert talks to Rory Spence of The Wow Company. Key points of the talk are: Introductions The Issue of Agency Pricing Profit First Mentality . Understanding Financial Data Presenting Financial Information Effectively Developing Business Acumen The Importance of Forecasting…
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From Postcodes to AI Redefining Digital Agencies with John Readman
This podcast features a conversation between Robert Craven and John Readman, discussing John's career in digital marketing and the evolution of agency models. John has over 25 years of experience in sales and digital marketing, scaling martech, SaaS and agency businesses. Currently, he’s building...
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The Digital Agency Market and Strategies for Success with John Readman
In this GYDA Talks, Robert talks to John Readman of Modo 25 and Ask Bosco. John has over 25 years of experience in sales and digital marketing, scaling martech, SaaS and agency businesses. Currently, he’s building ASK BOSCO® - Marketing Analytics AI and Modo25 - Digital Marketing Inhousing - a...
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Seeing the Agency Sector Clearly Real Data, Real Decisions with Tom Salmon
Tom supports agency founders and leadership teams to solve gnarly issues. As Co-founder of Agency by Agency, he heads up product development and leads on bespoke research and work with M&A advisors. A people-centric business leader, strategist and marketer, Tom works with agency founders and...
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Client Acquisition with Amanda Walls from Cedarwood
Robert Craven and Amanda Walls of Cedarwood Digital, a Manchester-based performance marketing agency, discussed their client acquisition strategies, focusing on mitigating "ghosting" through initial calls and pre-qualification based on budget (£5,000-£15,000) and ideal client profiles (finance,...
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Where are agencies headed with Nate Burke
Description: ”With well over 25 years of extensive experience both in depth and breadth at the heart of technology, business, eCommerce and digital marketing, I am considered a founding member of the eCommerce and online industry. I enjoy challenging situations, complex problem solving…
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Are agencies really delivering the service their clients deserve with Remeny Royle Armitage
In this episode, Remeny Royle and Robert Craven pull back the curtain on the all-too-common pitfalls in agency-client relationships. Remeny helps agency owners and professional services to understand what their clients truly think of them. By listening to their clients, she can help proactively...
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Go-To-Market Uncovered How to Successfully Launch a Product and Drive Sustainable, Long-Term Revenue Growth with Paul Sullivan of ARISE GTM
In this GYDA Talks, Robert talks to Paul Sullivan, a published author and creator of the ARISE™ Go-to-Market methodology, Paul spent over 15 years shaping GTM strategies for tech and service companies. This experience led him to develop ARISE™, a comprehensive framework that combines proven...
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Repositioning for Agency Success with Will Roberts of WebBox
This podcast features Robert Craven interviewing Will Roberts from Webbox Digital about their journey, repositioning their agency. Webbox Digital initially tried to be a "full-service" agency serving all sectors. However, they realised the needed to narrow their focus to gain a competitive edge....
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Transforming Profitability Through a Culture of Productivity with Amanda Sokell
The podcast is a conversation between Amanda and Robert Craven discussing Amanda's new book "Unblock" about productivity in organizations. Amanda Sokell is a process and productivity expert who helps companies thrive. She’s also a popular speaker, author, entrepreneur, creative, polymath and...
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Go-To-Market Uncovered: How to Successfully Launch a Product and Drive Sustainable, Long-Term Revenue Growth with Paul Sullivan of ARISE GTM
BOOK REVIEW In this GYDA Talks, Robert talks to Paul Sullivan, a published author and creator of the ARISE™ Go-to-Market methodology, Paul spent over 15 years shaping GTM strategies for tech and service companies. This experience led him to develop ARISE™, a comprehensive framework that combines...
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Repositioning for Agency Success with Will Roberts of WebBox
In this GYDA Talks, Robert interviews Will Roberts from WebBox about their journey, repositioning their agency. WebBox initially tried to be a "full-service" agency serving all sectors. However, they realised the need to narrow their focus to gain a competitive edge. Here's a breakdown of their...
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Transforming Profitability Through a Culture of Productivity with Amanda Sokell
Link to the book review. The podcast is a conversation between Amanda and Robert Craven discussing Amanda's new book "Unblock" about productivity in organisations. Amanda Sokell is a process and productivity expert who helps companies thrive. She’s also a popular speaker, author, entrepreneur,...
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GYDA State of the Nation 2025
Description: Watch as Robert Craven looks at the state of the nation in January 2025. We preview what's on the horizon and the steps that you need to implement to get ahead in the coming year. Robert discusses: Being clear on the thinking behind what were doing What are the winners, the...
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From Success to Failure to Success. An interview with Phil Bray from Yardstick
The podcast features a conversation between Robert Craven and Phil from Yardstick, focusing on Phil's experiences as a business owner and the lessons learned from both successes and failures in his career. Key Themes and Highlights: Introduction to Phil: Phil discusses his background, including…
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Creating a Business to Support Health
In this GYDA Talks, Janusz talks to Steve Grant of Figment. Steve Grant is the founder of Figment, a multi award-winning UK SEO agency with a holistic approach that gets results. Figment makes it easier for healthcare practitioners and professional service providers to get found online by their...
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Storytelling, AI and everything
In this GYDA Talks, Robert, talks to Ben Lee, Head of Data and AI at Bidwells. Ben Lee, a Cambridge-born former journalist, has cultivated a diverse media and PR career, giving him a deep understanding of the property market. He played a key role in Bidwells' award-winning Radical Capital…
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Navigating Post-Exit Identity: Balancing Entrepreneurship, Agency Ownership, and Business Growth in the AI Era
In this GYDA Talks, Robert, talks to Dan Fallon of Fresh Ventures. Dan Fallon is an optimist, marketer, entrepreneur, and investor with a strong expertise in business growth, online advertising, and marketing. He is known for his clear-sighted and straightforward approach to identifying what…
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Why Publish? Unveiling the Purpose, Power of Storytelling, and Strategic Planning for Maximum Impact
In this GYDA Talks, Robert, talks to Iain Scott of Base Creative. Iain is CEO // Director of Growth @basecreative. Founding Partner @exceptional™. Digital strategy & marketing for B2B, & organisations driving positive change. Speaker. Author of ‘Socialise’. Angel Investor in tech for good. Rob...
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EOTs - the best way to sell your business
In this GYDA Talks, Robert, talks to Chris Budd of Ovation Finance. Chris Budd is the author of *The Financial Wellbeing Book* (2016) and *The Four Cornerstones of Financial Wellbeing*, and the founder of the Institute for Financial Wellbeing. An expert on Employee Ownership Trusts (EOTs), he...
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Let's talk... for 60 minutes
In this GYDA Talks, Robert, talks to Barnaby Wynter of The Brand Bucket Company. Barnaby Wynter is a strategic brand creation expert with over 457 brands to his name, dedicated to helping businesses become the go-to brands in their industries. Entering the marketing industry in 1987, Barnaby...
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Lessons learned from growing Three Agencies
In this GYDA Talks, Robert, talks to Greg Gifford of Search Lab Digital. Greg is an experienced Local SEO consultant specializing in the automotive industry. An experienced conference speaker, his movie-themed slide decks are always audience favorites. Rob and Greg discuss: COO vs CEO - ideas vs...
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How to Identify and Focus on Serious Buyers
In this hour-long workshop, Ben Potter explores the importance of pre-qualifying leads and gives his tips on how to master this conversation at the start of the sales process.
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Director Fatigue
In this video, I discuss the concept of director fatigue and how it is affecting various aspects of our lives. I highlight the current state of affairs, including the sluggishness in pipelines, the prolonged duration of tasks, and the exhaustion experienced by agency directors and clients alike.…
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The Growth and EOT Sale Story of NOVOS with Sam Hurley
In this GYDA Talks, Robert talks to Sam Hurley. Sam is Co-Founder and Chief Strategy Officer at NOVOS. He previously headed up SEO for Made.com across all major European markets. His achievements include growing Made's non-brand SEO traffic by over £10.4million. NOVOS has grown from 0 to 45…
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Jon Waring of 3sixty on How to Increase Your Pitch Win Rate
In this GYDA Talks, Janusz talks to Jon Waring. Jon is the Founder & CEO of digital agency 3sixty. They design, build and maintain websites exclusively for the travel industry. 3sixty’s work is recognized industry-wide for performance and conversion rates. Janusz and Jon discuss pitching. Listen…
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Sabrina Chevannes on Why There is Such a Lack of Diversity in the Creative Sector
In this GYDA Talks, Robert talks to Sabrina Chevannes. Sabrina is the Managing Director of Complex Creative. She started her first business in 2008 so has a wealth of experience in running companies. Having made many mistakes along the way, Sabrina is keen to help prevent others from making the...
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Andy Lambert on Social 3.0 and Marketing Your Agency
In this GYDA Talks, Robert talks to Andy Lambert of ContentCal. Andy is one of the founding team and director of growth at ContentCal. From starting out as an agency and then launching their software product in 2017, ContentCal is now used by over 40,000 businesses in over 140 countries. In...
About this show
GYDA (Grow Your Digital Agency) is a business consultancy that helps digital agency leaders run the agencies they want to run, so they can live the life they want to lead. We do this by using the mastermind process to spearhead agency growth.
The GYDA Talks Podcast includes interviews and discussions between Robert Craven, Janusz Stabik and Digital Agency Experts. Each podcast is full of knowledge to help you Grow Your Digital Agency.
Hosted by
GYDA - Robert Craven and Janusz Stabik
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