Building Anticipation: Blog Strategy 201

Building anticipation is a great technique for getting readers back to your site. Producing a blog series is a great way to achieve this. Not only is it good for building a relationship with your readers, but it’s also great for SEO in that it feeds one of Google’s strongest ranking factors.There are two methods that I use regularly in planning and executing a series strategy. Either method can work, depending on the topic – and your writing style. Show Notes: https://controlmousemedia.com/podcast/building-anticipation/—Marketing Without the Marketing is available wherever you listen to podcasts:Apple Podcasts http://bit.ly/mwm-itunesSpotify http://bit.ly/mwm-spotifyOvercast http://bit.ly/mwm-overcastGoogle Podcasts http://bit.ly/mwm-playStitcher http://bit.ly/mwm-stitcherPocketCasts http://bit.ly/mwm-pocketcastsPlayerFM http://bit.ly/mwm-playerfmBreaker http://bit.ly/mwm-breakerBeyondpod http://bit.ly/mwm-beyondpodCastbox http://bit.ly/mwm-castboxTuneIn http://bit.ly/mwm-tuneinAnchor https://anchor.fm/mboezi