Apophenic

This podcast is a companion to (ART)ICULATE, operating instructions for a leaderless collective of artists & optimists who will reimagine and rewrite the roadmap of our future. (ART)ICULATE has two parts:A call-to-action for artists of all types – including you. Create a vision of a better world and most importantly, do it on your own terms & in your own style. We need artists now more than ever: https://patreon.com/collection/2175320?(art)iculateTrue human connection is hampered by the way we consume, share, and produce media. (Art)iculate includes a platform audit to help us skirt the suppression of the social media giants: https://patreon.com/collection/2140582?platform-audit(ART)ICULATE: A manifesto and operating instructions for a leaderless collective of artist/optimists: https://patreon.com/collection/2175320?(art)iculateAPOPHENIC: The accompanying podcast to (Art)iculate: https://patreon.com/collection/931204?apophenic Join me and let's rethink, redefine, & reimagine:https://patreon.com/boezihttps://boezi.bandcamp.comhttps://boezi.bsky.social

So why are they forcing it on us? This song is a breaking news report on the day Spotify achieves its goal of 100% AI content:Studio version: https://boezi.bandcamp.com/track/last-song Live version: https://patreon.com/posts/last-song-live-155187333Book recommendation from the episode: Mood Machine: The Rise of Spotify and the Costs of the Perfect Playlist by Liz Pelly(ART)ICULATE: A manifesto and operating instructions for a leaderless collective of artist/optimists: https://patreon.com/collection/2175320?(art)iculateAPOPHENIC: The accompanying podcast to (Art)iculate: https://patreon.com/collection/931204?apophenic Join me and let's rethink, redefine, & reimagine:https://patreon.com/boezihttps://boezi.bandcamp.comhttps://boezi.bsky.social

Autocorrect reinforces the status quo: Nudge by nudge, edit, by edit. (ART)ICULATE: A manifesto and operating instructions for a leaderless collective of artist/optimists: https://patreon.com/collection/2175320?(art)iculateAPOPHENIC: The accompanying podcast to (Art)iculate: https://patreon.com/collection/931204?apophenic Join me and let's rethink, redefine, & reimagine:https://patreon.com/boezihttps://boezi.bandcamp.comhttps://boezi.bsky.social

This podcast is going to be different than my previous efforts. (ART)ICULATE: A manifesto and operating instructions for a leaderless collective of artist/optimists: https://patreon.com/collection/2175320?(art)iculateAPOPHENIC: The accompanying podcast to (Art)iculate.Join me and let's rethink, redefine, & reimagine:https://patreon.com/boezihttps://boezi.bandcamp.comhttps://boezi.bsky.social

Patreon offers a few things that you can't really get in other distribution platforms – especially with a new feature they just rolled out this month. Here's the project I'm talking about: https://patreon.com/posts/directional-shift-157887895(ART)ICULATE: A manifesto and operating instructions for a leaderless collective of artist/optimists: https://patreon.com/collection/2175320?(art)iculateAPOPHENIC: The accompanying podcast to (Art)iculate.Join me and let's rethink, redefine, & reimagine:https://patreon.com/boezihttps://boezi.bandcamp.comhttps://boezi.bsky.social

I'm exhausted, how about you? Last month I released a new record called No Love Songs, Vol. 1, comprised of pre-released tracks. Later this year, I'll release Vol. 2 with 9 new tracks – THIS IS THE FIRST OF THOSE TRACKS. As always, you are hearing it before anyone else does.Early release on 3/25/25 on Bandcamp and Patreon, and then widely on streaming on 5/1/25. You can only hear it in two places right now:1. Bandcamp: https://boezi.bandcamp.com/track/doing-any-good2. Patreon ($5 level): https://patreon.com/boezi ** CURRENT PATRONS: As always, I'll post the hi-res MP3 320 kpbs files for you in a day or two – you don't have to buy it. 💛  Enjoy!MichaelDoing Any Good | Michael BoeziCREDITS:Lyrics and music by Michael BoeziMichael Boezi: Voice, guitarDave Brophy: Drums & percussion, organ, backing vocalsJoe McMahon: Bass guitarAndrew Stern: Lead guitarProduced by Michael Boezi and Dave BrophyRecorded at Studio Solitaire in Somerville, MAEngineered by Dave BrophyArranged by Michael BoeziMixed and mastered by Dave BrophyCover photograph by Michael BoeziCover design by Michael Boezi℗&© 2025 Control Mouse Media, LLCPublished by Control Mouse Media, LLC, Boston, MA https://controlmousemedia.comAll rights reserved. Unauthorized duplication is a violation of applicable copyright laws.ISRC: QZU4R2500001 / UPC: 056870313030 / Artist IPI: 1126697636 (ASCAP)Patrons always get early access: https://patreon.com/boeziHere is the complete set of my recent singles: https://michaelboezi.com/singles

It's clear we're at the End of Something. Dying democracy, rise of authoritarianism, impending climate catastrophe, and unspeakable violence daily. Complete system failure feels imminent, doesn't it? Let me offer a ray of hope: This extreme churn is not a death, but the (difficult) process of rebirth. If that's true, let's get to the other side so we can start to rebuild the world we want to see.I'm trying something different with this one – it will be backed with three other pre-released tracks. The reason is so that it be listed as an EP in all the streaming platforms. It will have the following track list:Read Me OutBlind SpotShe BelievesLeavingAll of these songs have a similar theme: Opting out. Fun times!But as always, YOU GET TO HEAR IT FIRST. Like all my recent singles – it features some of Boston's best musicians: Dave Brophy on drums & percussion, Andrew Stern on lead guitar, Joe McMahon on bass, and Peter Fernandez on keyboards.Patrons ($5 level) get early access to my releases (and MP3 320 downloads), plus exclusive access to demo versions and other more "vulnerable" posts. For one-time support (non-Patrons), this song is on No Love Songs, Vol. 2: https://boezi.bandcamp.com/album/no-love-songs-vol-2—Read Me Out | Michael BoeziRelease date: 3/13/2024CREDITS:Lyrics and music by Michael BoeziMichael Boezi: Voice, guitarDave Brophy: Drums & percussion, backing vocalsJoe McMahon: Bass guitarAndrew Stern: Lead guitarPeter Fernandez: Organ, pianoProduced by Michael Boezi and Dave BrophyRecorded at Studio Solitaire in Somerville, MAEngineered by Dave BrophyArranged by Michael Boezi and Dave BrophyMixed and mastered by Dave BrophyCover photograph by Michael BoeziCover design by Michael Boezi℗&© 2023 Control Mouse Media, LLCPublished by Control Mouse Media, LLC, Boston, MA https://controlmousemedia.comAll rights reserved. Unauthorized duplication is a violation of applicable copyright laws.ISRC: QZU4R2300007 / UPC: 064837267951 / Artist IPI: 1126697636 (ASCAP)

This song was born out of a writing prompt from my wife. I write a lot of "message" songs, but she challenged me to put more of myself into it. "Knocks" is the result of that, and I may have overshot. "Knocks" is personal and raw, tapping into the sense of exhaustion that we all feel from the intensity of the past few years. It's about how capitalism depletes our energy... and how we respond to it.It features Andy Santospago on pedal steel guitar and other great musicians of the Boston area: Dave Brophy on drums & percussion, Joe McMahon on bass, and Peter Fernandez on keyboards.Patrons ($5 level) get early access to my releases (and MP3 320 downloads), plus exclusive access to demo versions and other more "vulnerable" posts. For one-time support (non-Patrons), this song is on No Love Songs, Vol. 2: https://boezi.bandcamp.com/album/no-love-songs-vol-2––Knocks | Michael BoeziRelease date: 1/31/2024CREDITS:Lyrics and music by Michael BoeziMichael Boezi: Voice, guitar Dave Brophy: Drums & percussion, backing vocals Joe McMahon: Bass guitar Andy Santospago: Pedal steel guitar Peter Fernandez: KeyboardsProduced by Michael Boezi and Dave Brophy Recorded at Studio Solitaire in Somerville, MA Engineered by Dave Brophy Arranged by Michael Boezi and Dave Brophy Mixed and mastered by Dave Brophy Cover photograph by Michael Boezi Cover design by Michael Boezi℗&© 2023 Control Mouse Media, LLC Published by Control Mouse Media, LLC, Boston, MA https://controlmousemedia.com All rights reserved. Unauthorized duplication is a violation of applicable copyright laws. ISRC: QZU4R2300006 / UPC: 064837115580 / Artist IPI: 1126697636 (ASCAP)

“Fever” is about deploying empathy to get past the frustration we have with one another. A plea to actually TALK to one another, despite the intentional pressure (by those in power) to keep us apart, distracted by pointless, bitter in-fighting. Collective action is only possible when we see and experience commonality and cohesion.The narrative in “Fever” goes from frustration to empathy in 4 minutes. It demonstrates a pathway, and the cost of NOT coming together. I perform it live often, and it usually generates an intense reaction. You can feel the energy shift in the room.OK... this is amazing, but I got an arts grant to support the studio production of this track. I made a pitch with a demo and a set of lyrics, along with my aim to have it serve a social good. This song was tested in front of real audiences. It’s been revised again and again in response to feedback and post-show audience comments.It features the beautiful backing vocals of Britt Connors, who guested on One Sunday in Autumn as well. And like my other recent singles, this song is made infinitely better by some of the Boston area’s best musicians: Andrew Stern (Mark Erelli Band, Dennis Brennan Band) on lead and 12-string guitar, Dave Brophy (Will Dailey, Alisa Amador) on drums & percussion, Joe McMahon on bass, and Peter Fernandez on organ.Patrons ($5 level) get early access to my releases (and MP3 320 downloads), plus exclusive access to demo versions and other more "vulnerable" posts. For one-time support (non-Patrons), this song is on No Love Songs, Vol. 2: https://boezi.bandcamp.com/album/no-love-songs-vol-2I can't always get a grant to provide funding, so I appreciate your support. Hope you enjoy the song!With love and gratitude,Michael––Fever | Michael BoeziRelease date: 11/07/23CREDITS:Lyrics and music by Michael BoeziMichael Boezi: Voice, guitar Britt Connors: Backing vocals Dave Brophy: Drums & percussion, backing vocals Joe McMahon: Bass guitar Andrew Stern: Lead guitar, 12-string guitar Peter Fernandez: OrganProduced by Michael Boezi and Dave Brophy Recorded at Studio Solitaire in Somerville, MA Engineered by Dave Brophy Arranged by Michael Boezi and Dave Brophy Mixed and mastered by Dave Brophy Cover photograph by Michael Boezi Cover design by Michael Boezi℗&© 2023 Control Mouse Media, LLC Published by Control Mouse Media, LLC, Boston, MA https://controlmousemedia.comAll rights reserved. Unauthorized duplication is a violation of applicable copyright laws.ISRC: QZU4R2300005 / UPC: 064837033198 / Artist IPI: 1126697636 (ASCAP)

This track is co-written with my friend Bob Bradshaw, and it has a different feel to it than other songs in this series. First of all, the vocals are very present in the mix. And though it's a traditional folk format, my producer really steered away from that in the instrumentation and overall mix.Full release is due on Tuesday 9/19 – but you get to hear it before anyone else.Patrons ($5 level) get early access to my releases (and MP3 320 downloads), plus exclusive access to demo versions and other more "vulnerable" posts. For one-time support (non-Patrons), this song is on No Love Songs, Vol. 1: https://boezi.bandcamp.com/album/no-love-songs-vol-1I hope you enjoy what you hear – let me know your reactions to it. And as always, my sincere thanks for your support.Gratefully,Michael——Blind Spot | Michael BoeziRelease date: 9/19/23CREDITS:Lyrics and music by Michael Boezi and Bob BradshawMichael Boezi: Voice, guitar Dave Brophy: Drums & percussion, backing vocalsJoe McMahon: Bass guitar Andrew Stern: Lead guitar, slide guitarPeter Fernandez: OrganProduced by Michael Boezi and Dave BrophyRecorded at Studio Solitaire in Somerville, MAEngineered by Dave BrophyArranged by Michael Boezi and Dave BrophyMixed and mastered by Dave BrophyCover photograph by Michael BoeziCover design by Michael Boezi℗&© 2023 Control Mouse Media, LLC Published by Control Mouse Media, LLC, Boston, MA https://controlmousemedia.com All rights reserved. Unauthorized duplication is a violation of applicable copyright laws.ISRC: QZU4R2300004 / UPC: 055120909535Michael Boezi IPI: 1126697636 (ASCAP)Bob Bradshaw IPI: 337974520 (ASCAP)

This one is somewhat of a sequel to "Silicon in My Soul" (released a few months ago), and I wanted it to have an old movie feel to it. A mix of the organic and digital.When we're surrounded by things such as AI, chatbots, and deepfakes – it tests our senses. It's disorienting, and our brains have to work harder than ever to discern what's human and what's not. How do we know what’s real anymore?Patrons ($5 level) get early access to my releases (and MP3 320 downloads), plus exclusive access to demo versions and other more "vulnerable" posts. For one-time support (non-Patrons), this song is on No Love Songs, Vol. 1: https://boezi.bandcamp.com/album/no-love-songs-vol-1Well, I hope you enjoy – and my sincere thanks for your support.Gratefully,Michael——Lifelike | Michael BoeziRelease date: 5/17/23CREDITS:Michael Boezi: Voice, guitar Dave Brophy: Drums, backing vocalsJoe McMahon: Bass guitar Aaron DeGraff: Backing vocalsPeter Fernandez: KeyboardsLyrics and music by Michael BoeziProduced by Michael Boezi and Dave Brophy Recorded at Revolution Sound Studio in Charlestown, MA Engineered by Dave Brophy and Andy Pinkham Arranged by Michael Boezi and Dave Brophy Mixed and mastered by Dave Brophy Cover photograph by Michael Boezi Cover design by Michael Boezi℗&© 2023 Control Mouse Media, LLCPublished by Control Mouse Media, LLC, Boston, MA. All rights reserved. Unauthorized duplication is a violation of applicable copyright laws.ISRC: QZU4R2300003 / UPC: 055120553684 / Artist IPI: 1126697636 (ASCAP)Here is the complete set of new singles since 2022: https://michaelboezi.com/singles

In addition to my regular players (Andrew Stern: guitar, Dave Brophy: drums, Joe McMahon: bass), I have a special guest performer on this single: Jessye DeSilva on the Wurlitzer. That's the first thing you hear, I just love her part. She's a touring artist and fantastic songwriter – I urge you to look her up as well.Patrons ($5 level) get early access to my releases (and MP3 320 downloads), plus exclusive access to demo versions and other more "vulnerable" posts. For one-time support (non-Patrons), this song is on No Love Songs, Vol. 1: https://boezi.bandcamp.com/album/no-love-songs-vol-1Thanks for your support, as always! Glad that you're here with me.Gratefully,Michael——Close Your Eyes (Gamma Knife Brain Surgery) | Michael BoeziRelease date: 3/23/23CREDITS:Michael Boezi: Voice, guitarDave Brophy: Drums, backing vocalsJoe McMahon: Bass guitarAndrew Stern: Lead guitarJessye DeSilva: WurlitzerLyrics and music by Michael BoeziProduced by Michael Boezi and Dave BrophyRecorded at Revolution Sound Studio in Charlestown, MAEngineered by Dave Brophy and Andy PinkhamArranged by Michael Boezi and Dave BrophyMixed and mastered by Dave BrophyCover photograph by Michael BoeziCover design by Michael Boezi℗&© 2023 Control Mouse Media, LLCPublished by Control Mouse Media, LLC, Boston, MA. All rights reserved. Unauthorized duplication is a violation of applicable copyright laws.ISRC: QZU4R2300002 / UPC: 055120295980 / Artist IPI: 1126697636 (ASCAP)Here is the complete set of new singles since 2022: https://michaelboezi.com/singles

"One Sunday in Autumn" was played on one of the largest radio stations in metro Boston. Graeme (the host of 92.5 The River) gave a very thoughtful introduction to the song, which I really appreciate. I probably don't have permission to share this widely, but I thought it was safe to share it privately with you.Patrons ($5 level) get early access to my releases (and MP3 320 downloads), plus exclusive access to demo versions and other more "vulnerable" posts. For one-time support (non-Patrons), this song is on No Love Songs, Vol. 1: https://boezi.bandcamp.com/album/no-love-songs-vol-1Have a great rest-of-the-week,Michael

If we live like everything is a transaction, we end up feeling spent all the time.I'm really psyched about how this one came out. I feel like it's really different from the songs I've produced so far. For example, here's how it started – a live version that I posted here back in 2021. That's also how I play it live in my solo format. Now it's fully developed, with some help from my very talented friends.I won't brag, it's unbecoming. Besides, as the song reminds me, "You should have kept your victories safe, instead of tangled in the ticker tape."Patrons ($5 level) get early access to my releases (and MP3 320 downloads), plus exclusive access to demo versions and other more "vulnerable" posts. For one-time support (non-Patrons), this song is on No Love Songs, Vol. 1: https://boezi.bandcamp.com/album/no-love-songs-vol-1Thank you for supporting what I do. Warmly,Michael——Transparent | Michael BoeziRelease date: 1/31/23CREDITS:Michael Boezi: Voice, guitarDave Brophy: DrumsJoe McMahon: Bass guitarAndrew Stern: Lead guitarAaron DeGraff: Backing vocalsPeter Fernandez: Rhodes, organLyrics and music by Michael BoeziProduced by Michael Boezi and Dave BrophyRecorded at Revolution Sound Studio in Charlestown, MAEngineered by Dave Brophy and Andy PinkhamArranged by Michael Boezi and Dave BrophyMixed and mastered by Dave BrophyCover photograph by Michael BoeziCover design by Michael Boezi℗&© 2023 Control Mouse Media, LLCPublished by Control Mouse Media, LLC, Boston, MA. All rights reserved. Unauthorized duplication is a violation of applicable copyright laws.ISRC: QZU4R2300001 / UPC: 055120292798 / Artist IPI: 1126697636 (ASCAP)Here is the complete set of new singles since 2022: https://michaelboezi.com/singles

I am releasing my 1st new single in 10 years! It will be available on all streaming platforms on Friday 4/22/22. It's always a little terrifying to share something you're proud of. But here it is. It features some great players: Andrew Stern (guitar), Joe McMahon (bass), Dave Brophy (drums), and Peter Fernandez (keys). That's a lot of talent on one track! Patrons ($5 level) get early access to my releases (and MP3 320 downloads), plus exclusive access to demo versions and other more "vulnerable" posts. For one-time support (non-Patrons), this song is on No Love Songs, Vol. 1: https://boezi.bandcamp.com/album/no-love-songs-vol-1I hope you enjoy it – and thank you for being a part of this with me!Sincerely,MichaelLeaving | Michael BoeziRelease date: 4/22/22CREDITS:Michael Boezi: Voice, guitarDave Brophy: Drums, backing vocalsJoe McMahon: Bass guitarAndrew Stern: Lead guitarPeter Fernandez: Rhodes, synthLyrics and music by Michael BoeziProduced by Michael Boezi and Dave BrophyRecorded at Revolution Sound Studio in Charlestown, MAEngineered by Dave Brophy and Matt GirardArranged by Dave Brophy and Michael BoeziMixed and mastered by Dave BrophyCover photograph by Michael BoeziCover design by Michael Boezi℗&© 2022 Control Mouse Media, LLCPublished by Control Mouse Media, LLC, Boston, MA https://controlmousemedia.comAll rights reserved. Unauthorized duplication is a violation of applicable copyright laws.ISRC: QZU4R2200001UPC: 692531449757

Let's cut right to it. If you spam me, you don't have a right to a response. Stop contacting me. Stop the false praise. Stop following up multiple times. Picking up where I left off in my last rant/episode, here's another sucky Web strategy: The attack of the Successive Spam Scammers.I mean, it must work if they keep doing it. But again, is this how you want to do business? Is this how you want to be known?    Show Notes / Links from the EpisodeHow it started: "I Love Your Blog Post" (see prior episode)Flay me on Twitter, LinkedIn, email, or please – spam me in the comments

The Web is filled with sucky, self-serving strategies, but here's one of my least favorites. Hey Web Scammers and Click Farmers, this one's for you!I mean, my blog can't be that great, can it? If I were to listen to the lies of scammers, I might start to believe that my blog is a must-read. Every podcast episode a must-listen. I sincerely doubt that's true though. Be honest, you didn't even read it. Stop lying to me, stop emailing me, stop following up to check in on why I haven't responded to your incredible offer. Try being honest instead. The Web is teeming with opportunity, yet you choose to zero out your credibility... for this? Show Notes / Links from the EpisodeBut hey, if you do really love me, show me: https://patreon.com/mboeziOr just lie to me on Twitter, LinkedIn, email, or spam me in the comments

The starting posture of the Web is "who cares?" We have to recognize: We are not exceptional. We do not deserve attention. We have to earn it. And the algorithms are working against us. Social media is a lie. It promises a podium. But instead, it merely hires you to be unpaid labor to make sociopaths wealthier.Can you still get something out of it? Sure, but we have to see through the misconceptions to find a smart strategy so that we can actually get something out of our marketing efforts. Show Notes / Links from the EpisodeThe Ambient Awareness TestYou Don't Need My AdviceStop Mimicking What Marketers DoMy project about auditing the media we consume, share, and produce: Consider the Sourcehttps://patreon.com/mboeziWho cares if I'm on Twitter, LinkedIn, or any other democracy-destroying ad platform?

I've been having a tough time with LinkedIn lately. What's your feed like? Scrolling through LinkedIn, my feed is cringe after cringe. A never-ending stream of performative, self-aggrandizing humble brags. I know we're excited about our current job, a cool project, or our purpose/mission – but is the way we talk about it coming off the wrong way? In other words, is the "Digital Representation of You" the YOU that you want to project? So yes, here's a rant. Please take this in the right spirit. I mean this not to shame anyone, just to spur an objective self-audit. In my experience, this always yields good results. Show Notes / Links from the EpisodeThe Ambient Awareness TestYou Don't Need My AdviceStop Mimicking What Marketers DoPunch me back on LinkedIn, Twitter, email, or in the comments.

Why do good companies succumb to the siren song of short-term self-interest? Show me that you're in it for the long game... or are today's numbers all that matter? It's a choice, and it shows what you think of us. Show Notes / Links from the EpisodeThis is why we need to Stop Mimicking What Marketers DoFitbit: This was an unforced error. I'll take your apology on Twitter, LinkedIn, email, or in the comments below. Until then, my device is in a drawer. 

Marketing starts with listening. The Ambient Awareness Test is a method I use to make sure that I'm doing enough listening. I invite you to try it out for yourself.Show Notes / Links from the EpisodeOverview: Consider the Sourcehttps://patreon.com/mboeziPut me to the test too: Reply back with the answer to my core question! Here in the comments, on Twitter, or LinkedIn.

We have the tendency to mimic what we see others doing on social, blogs, podcasts, and videos. We think, "it must work" because hey, "that person seems successful." This is a trap though, and can lead us into presenting ourselves in an inauthentic way. Tired Web clichés, sure – but also worse than that: Doing actual damage to your brand.Show Notes / Links from the EpisodeMy project, Consider the Sourcehttps://patreon.com/posts/46868011My podcast: https://controlmousemedia.com/podcastAs always, reach out to me on Twitter, LinkedIn, email, or in the comments

Finding the right "media fit" is just as important as the content we produce and share. Miss the mark, and it's one-and-done – an opportunity squandered. Let's do a quick audit.Show Notes / Links from the EpisodeMy new project: Consider the Source (an Overview)My podcast: https://controlmousemedia.com/podcastMy Substack: https://mboezi.substack.comAn example of creating a series: Content Marketing 201: Beyond the BasicsAs always, reach out to me on Twitter, LinkedIn, email, or in the comments

Jessica Valenti changed my mind about cancel culture. Links from the episode:The People ‘Cancel Culture’ Forgot by Jessica Valenti in her Substack newsletter, All in Her HeadAn overview of my new project: Consider the Source, where I get into more topics like this one (in audio, video, and music too)... join me here at any level.

It feels like a chance to reset. How will that affect our media environment? How can we make changes to what we consume, what we share, and what we produce?

Creating positive change is a marketing problem as much as anything. We need to be able to express our ideals with clarity and empathy, so that they are understood at an elemental level. In my lifetime, the left has been terrible at this – and political battles are often lost before they even begin.That's why it's worth examining the phrase, Black Lives Matter. Not only to appreciate its precision and power, but to learn lessons about how to create better messaging for future progressive movements.—In the coming months, I intend to spend more time on issues like this. My contention is that in today's world, We Need Marketing More Than Ever. Why? Our culture carries water for a lot of cancerous concepts. Many of them are hiding in plain sight, unnoticed simply because 1) they've always been there, and 2) privilege is a blind spot.I'm not here to debate this, I'm here to help. Here's the thing: The culture is ours. We get to create it. Yes, there are well-moneyed foes and powerful forces against us. But in our best moments, we stand together and sing in tune. Our voices form a chorus of change.I don't have to be the leader of that change, and you don't either (though if you are, I'm here to cheer you on). But we do need to participate. It starts with small actions that become habit. Small actions multiply.What I hope is that these will become a series of small actions. I don't purport to have any of the answers. But we have little chance if we don't have the hard conversations that lead to asking the right questions.I invite you to follow along here in my Patreon community, where I share exclusive episodes and a new experiment with workshopping unfinished works. Could be cool. We'll see. 

Turnout was supposed to be the solution, but it revealed that 70M people approve of the past 4 years… and wanted more of it. Let's not dwell on why that might be, but instead:How can we find a way to talk to one another with empathy?How can we use media to speak with clarity about our ideals?Links from the EpisodeThe ad imperative is bad for the culture, in social and in generalWhy I took an extended break from this podcast this yearReach out: Twitter, LinkedIn, or leave a comment hereI took this photo at a NH primary event, on 2/8/20 (seems like a lifetime ago). Joe was not the strongest speaker that night, by a long shot. Wanna guess who was? Two candidates in particular were incredible in a live setting like this.

After 4 exhausting years, we get our turn at the podium. Collectively, we'll speak. Hopefully, loud enough to be heard above the cheating. Tomorrow may not end with the final word, but we'll begin to find out some answers about who we are as a people. I'm rooting for us – all of us.My hat's off to all of you who shoved aside intentional roadblocks to make your voice heard. Whatever happens tomorrow, thank you all the same.Links from the EpisodeI volunteer at a small activist organization called Boston For AllOn approaching things with Empathy, Energy, and Ethics (Episode 178)

In reality, no one convinces anyone of anything. We come to decisions on our own.Show Notes / Links from the EpisodeMy Patreon community: patreon.com/mboeziReach out to me on Twitter, LinkedIn, or in the comments below

Your set of experiences makes you who you are. Here's a reductive exercise as a self-check. Don't be nervous, I'll go first.Show Notes / Links from the EpisodeMy Patreon community: patreon.com/mboeziReach out to me on Twitter, LinkedIn, or in the comments below

Some of the biggest problems we face today could be solved with better marketing. I ask you to put aside what you think of as "marketing" for a moment, because we are losing ground.And if we're not using our voice to speak up for those who need us, I'm not sure what we're doing here. What's the point of having an audience if we're just here to exploit it for our own benefit only? Having an audience = power. We as creatives have the power, and we should use it. Show Notes / Links from the EpisodeMy Patreon community: patreon.com/mboeziReach out to me on Twitter, LinkedIn, or in the comments below

In the spirit of making changes to both my podcast and Patreon, let's try something new today. Here is a rough demo I recorded into my iPhone back in July called "One Sunday in Autumn" but it's appropriate today since it's 9/29. You'll understand it if you give this tune a listen. It's about The Cost of Inaction.Like I said in my last post, we get to create the culture. We do this in the things we make – and present – to the world. Even though it's not 100% finished, I'll be performing this song live on Saturday in a socially-distanced outdoor show in my neighborhood, so I'll get some feedback on it – but I'd love to hear your impressions of it as well. Don't hold back. Here's my plan: Future posts of this type will be for patrons only. I intend to share more unfinished works, and get into some behind-the-scenes processes and struggles. Why for patrons only? I want this to be a community of those who really want to be here – not just to listen, but to participate. This stuff is fascinating to me, and maybe it is to you as well. I will be honored to have you with me on this journey."You might be ready to go, but I can't carry your soul..."For more of my (finished) music: https://michaelboezi.com/music Happy creating,Michael–Credits: Lyrics by Michael Boezi, music by Bob Bradshaw and Michael Boezi.©2020 Control Mouse Media, LLC. All rights reserved.

After a long hiatus this summer, I relaunched my long-running podcast this morning. I've amended the format and focus a little to steer into the things that I like about it – and more importantly, the things I think that you like about it too. If you want a more detailed explanation of why I took a break, it's here in this episode: Closing Up Shop (Episode 175). But in short, it just felt like it was not that important to hear from me in this moment. That may still be true. There are critical conversations happening right now around racial justice and much-needed social change, the escalating climate emergency, and oh yeah... a pandemic that continues to rage unabated because of failed national "leadership" coupled with our culture of selfishness. My first goal is to not get in the way of those conversations. My voice is not necessary right now. I should be doing more listening than talking. I'm trying to do that. At the same time, what good is having a platform without using it to assist and amplify the voices we should be listening to right now?  I've been learning a lot lately – and it's taken a lot of unlearning as well. What I hope is that this podcast – and this community here on Patreon – will become a series of small actions. I don't purport to have any of the answers. But we have little chance if we don't have the hard conversations that lead to asking the right questions.More to come – I hope you will join me on this journey. Sincerely,Michael

Time is running out! Perceived urgency can be a strong motivator to make a purchase. Here's how we can carefully use urgency as a strategy, and why this is an advantage for small businesses over larger competitors. Show Notes: https://controlmousemedia.com/podcast/urgency/—Marketing Without the Marketing is available wherever you listen to podcasts:Apple Podcasts http://bit.ly/mwm-itunesSpotify http://bit.ly/mwm-spotifyOvercast http://bit.ly/mwm-overcastGoogle Podcasts http://bit.ly/mwm-playStitcher http://bit.ly/mwm-stitcherPocketCasts http://bit.ly/mwm-pocketcastsPlayerFM http://bit.ly/mwm-playerfmBreaker http://bit.ly/mwm-breakerBeyondpod http://bit.ly/mwm-beyondpodCastbox http://bit.ly/mwm-castboxTuneIn http://bit.ly/mwm-tuneinAnchor https://anchor.fm/mboezi

When a customer is ready to make a purchase, there are only two strategies you can use to gently influence them to complete the sale: Scarcity and urgency. Here's a rundown of all the ways to use SCARCITY to up your conversion rates.Show Notes: https://controlmousemedia.com/podcast/scarcity/—Marketing Without the Marketing is available wherever you listen to podcasts:Apple Podcasts http://bit.ly/mwm-itunesSpotify http://bit.ly/mwm-spotifyOvercast http://bit.ly/mwm-overcastGoogle Podcasts http://bit.ly/mwm-playStitcher http://bit.ly/mwm-stitcherPocketCasts http://bit.ly/mwm-pocketcastsPlayerFM http://bit.ly/mwm-playerfmBreaker http://bit.ly/mwm-breakerBeyondpod http://bit.ly/mwm-beyondpodCastbox http://bit.ly/mwm-castboxTuneIn http://bit.ly/mwm-tuneinAnchor https://anchor.fm/mboezi

Your online store is the last and most important point in the customer's journey. In the first episode of this 3-part mini-series, I cover how to set up your store site, optimize product pages, and gather the data you need to make smart strategic adjustments. Show Notes: https://controlmousemedia.com/podcast/making-the-sale/—Marketing Without the Marketing is available wherever you listen to podcasts:Apple Podcasts http://bit.ly/mwm-itunesSpotify http://bit.ly/mwm-spotifyOvercast http://bit.ly/mwm-overcastGoogle Podcasts http://bit.ly/mwm-playStitcher http://bit.ly/mwm-stitcherPocketCasts http://bit.ly/mwm-pocketcastsPlayerFM http://bit.ly/mwm-playerfmBreaker http://bit.ly/mwm-breakerBeyondpod http://bit.ly/mwm-beyondpodCastbox http://bit.ly/mwm-castboxTuneIn http://bit.ly/mwm-tuneinAnchor https://anchor.fm/mboezi

Domain scammers have upped their game. I encountered a new variant of the Domain Name Expiration Scam recently. Here's how to spot this new strategy and what to do if you are targeted. Show Notes: https://controlmousemedia.com/podcast/domain-renewal-scams/—Marketing Without the Marketing is available wherever you listen to podcasts:Apple Podcasts http://bit.ly/mwm-itunesSpotify http://bit.ly/mwm-spotifyOvercast http://bit.ly/mwm-overcastGoogle Podcasts http://bit.ly/mwm-playStitcher http://bit.ly/mwm-stitcherPocketCasts http://bit.ly/mwm-pocketcastsPlayerFM http://bit.ly/mwm-playerfmBreaker http://bit.ly/mwm-breakerBeyondpod http://bit.ly/mwm-beyondpodCastbox http://bit.ly/mwm-castboxTuneIn http://bit.ly/mwm-tuneinAnchor https://anchor.fm/mboezi

There are only two cases where it really makes sense to run a Facebook Ad. But it cannot be a standalone strategy. Let's look at all the things that need to be set up before you start running ads or boosting posts, so that you don't spend your money on useless eyeballs. Show Notes: https://controlmousemedia.com/podcast/when-to-use-facebook-ads/—Marketing Without the Marketing is available wherever you listen to podcasts:Apple Podcasts http://bit.ly/mwm-itunesSpotify http://bit.ly/mwm-spotifyOvercast http://bit.ly/mwm-overcastGoogle Podcasts http://bit.ly/mwm-playStitcher http://bit.ly/mwm-stitcherPocketCasts http://bit.ly/mwm-pocketcastsPlayerFM http://bit.ly/mwm-playerfmBreaker http://bit.ly/mwm-breakerBeyondpod http://bit.ly/mwm-beyondpodCastbox http://bit.ly/mwm-castboxTuneIn http://bit.ly/mwm-tuneinAnchor https://anchor.fm/mboezi

Let's question the concept of getting a large social media following. Large numbers of "eyeballs" often don't do us much good compared to the tight connections of smaller groups. A counterintuitive approach involves using a Facebook Group, LinkedIn Group, or the group chat features of messaging apps to cultivate an ardent community of supporters. Show Notes: https://controlmousemedia.com/podcast/small-groups-strategy/—Marketing Without the Marketing is available wherever you listen to podcasts:Apple Podcasts http://bit.ly/mwm-itunesSpotify http://bit.ly/mwm-spotifyOvercast http://bit.ly/mwm-overcastGoogle Podcasts http://bit.ly/mwm-playStitcher http://bit.ly/mwm-stitcherPocketCasts http://bit.ly/mwm-pocketcastsPlayerFM http://bit.ly/mwm-playerfmBreaker http://bit.ly/mwm-breakerBeyondpod http://bit.ly/mwm-beyondpodCastbox http://bit.ly/mwm-castboxTuneIn http://bit.ly/mwm-tuneinAnchor https://anchor.fm/mboezi

By treating our marketing efforts like an experiment, we can set metrics, collect data, analyze the results, and then make the necessary adjustments. Here's how to put a simple plan in action to help you get better results from your social campaigns.Show Notes: https://controlmousemedia.com/podcast/measurement-social-media/—Marketing Without the Marketing is available wherever you listen to podcasts:Apple Podcasts http://bit.ly/mwm-itunesSpotify http://bit.ly/mwm-spotifyOvercast http://bit.ly/mwm-overcastGoogle Podcasts http://bit.ly/mwm-playStitcher http://bit.ly/mwm-stitcherPocketCasts http://bit.ly/mwm-pocketcastsPlayerFM http://bit.ly/mwm-playerfmBreaker http://bit.ly/mwm-breakerBeyondpod http://bit.ly/mwm-beyondpodCastbox http://bit.ly/mwm-castboxTuneIn http://bit.ly/mwm-tuneinAnchor https://anchor.fm/mboezi

The algorithms are working against us now. How do we adapt to the new, more restrictive world of social media marketing? Let's do an end-run around the algorithms, and lean into what is still the best part of social.Show Notes: https://controlmousemedia.com/podcast/rethinking-our-social-media-interactions/Marketing Without the Marketing is available wherever you listen to podcasts:Apple Podcasts http://bit.ly/mwm-itunesSpotify http://bit.ly/mwm-spotifyOvercast http://bit.ly/mwm-overcastGoogle Podcasts http://bit.ly/mwm-playStitcher http://bit.ly/mwm-stitcherPocketCasts http://bit.ly/mwm-pocketcastsPlayerFM http://bit.ly/mwm-playerfmBreaker http://bit.ly/mwm-breakerBeyondpod http://bit.ly/mwm-beyondpodCastbox http://bit.ly/mwm-castboxTuneIn http://bit.ly/mwm-tuneinAnchor https://anchor.fm/mboezi

The glory days of social are over. Free organic reach is a thing of the past. What used to work is no longer effective. So how do we respond? Are there still ways for us to use social media to build relationships with an audience without having to pay-to-play? Of course there are.Show Notes: https://controlmousemedia.com/podcast/social-is-not-what-it-used-to-be/—Marketing Without the Marketing is available wherever you listen to podcasts:Apple Podcasts http://bit.ly/mwm-itunesSpotify http://bit.ly/mwm-spotifyOvercast http://bit.ly/mwm-overcastGoogle Podcasts http://bit.ly/mwm-playStitcher http://bit.ly/mwm-stitcherPocketCasts http://bit.ly/mwm-pocketcastsPlayerFM http://bit.ly/mwm-playerfmBreaker http://bit.ly/mwm-breakerBeyondpod http://bit.ly/mwm-beyondpodCastbox http://bit.ly/mwm-castboxTuneIn http://bit.ly/mwm-tuneinAnchor https://anchor.fm/mboezi

Email marketing is one of the most important tools for any small business. Can we come up with something other than "email newsletter" to call it, though? This has been bugging me for a while, and I haven't come up with a solution - so I thought I'd ask for your help. Send me a reply once you've had a listen!Show Notes: https://controlmousemedia.com/podcast/rename-email-newsletter/—Marketing Without the Marketing is available wherever you listen to podcasts:Apple Podcasts http://bit.ly/mwm-itunesSpotify http://bit.ly/mwm-spotifyOvercast http://bit.ly/mwm-overcastGoogle Podcasts http://bit.ly/mwm-playStitcher http://bit.ly/mwm-stitcherPocketCasts http://bit.ly/mwm-pocketcastsPlayerFM http://bit.ly/mwm-playerfmBreaker http://bit.ly/mwm-breakerBeyondpod http://bit.ly/mwm-beyondpodCastbox http://bit.ly/mwm-castboxTuneIn http://bit.ly/mwm-tuneinAnchor https://anchor.fm/mboezi

Your business is at risk if you don't have ownership of one of your most important assets: Your audience. While a Facebook Page is convenient for connecting with customers, what happens when your account gets hacked, deactivated, or deleted? Would your business survive if you lost access to your customers? This happened to a client of mine. Here is her story. Show Notes: https://controlmousemedia.com/podcast/your-facebook-page-has-been-hacked/—Marketing Without the Marketing is available wherever you listen to podcasts:Apple Podcasts http://bit.ly/mwm-itunesSpotify http://bit.ly/mwm-spotifyOvercast http://bit.ly/mwm-overcastGoogle Podcasts http://bit.ly/mwm-playStitcher http://bit.ly/mwm-stitcherPocketCasts http://bit.ly/mwm-pocketcastsPlayerFM http://bit.ly/mwm-playerfmBreaker http://bit.ly/mwm-breakerBeyondpod http://bit.ly/mwm-beyondpodCastbox http://bit.ly/mwm-castboxTuneIn http://bit.ly/mwm-tuneinAnchor https://anchor.fm/mboezi

You can't do good email marketing without maintaining a clean email list. Good list hygiene not only helps you save money, but it also helps you increase your open rate and click rate. Let's look at some strategies for proper email list maintenance, including running periodic re-engagement campaigns. Show Notes: https://controlmousemedia.com/podcast/list-hygiene-and-maintenance—Marketing Without the Marketing is available wherever you listen to podcasts:Apple Podcasts http://bit.ly/mwm-itunesSpotify http://bit.ly/mwm-spotifyOvercast http://bit.ly/mwm-overcastGoogle Podcasts http://bit.ly/mwm-playStitcher http://bit.ly/mwm-stitcherPocketCasts http://bit.ly/mwm-pocketcastsPlayerFM http://bit.ly/mwm-playerfmBreaker http://bit.ly/mwm-breakerBeyondpod http://bit.ly/mwm-beyondpodCastbox http://bit.ly/mwm-castboxTuneIn http://bit.ly/mwm-tuneinAnchor https://anchor.fm/mboezi

Automation is key to today's email marketing. In the last episode, I covered some basic automation strategies to get you started. Let's take a look some more advanced techniques for when you are ready to go beyond a basic email newsletter strategy: RSS-based sequences and nurture sequences.Show Notes: https://controlmousemedia.com/podcast/intermediate-automation-email-marketing—Marketing Without the Marketing is available wherever you listen to podcasts:Apple Podcasts http://bit.ly/mwm-itunesSpotify http://bit.ly/mwm-spotifyOvercast http://bit.ly/mwm-overcastGoogle Podcasts http://bit.ly/mwm-playStitcher http://bit.ly/mwm-stitcherPocketCasts http://bit.ly/mwm-pocketcastsPlayerFM http://bit.ly/mwm-playerfmBreaker http://bit.ly/mwm-breakerBeyondpod http://bit.ly/mwm-beyondpodCastbox http://bit.ly/mwm-castboxTuneIn http://bit.ly/mwm-tuneinAnchor https://anchor.fm/mboezi

Adding a little bit of automation to your email marketing strategy can help nurture "cold" leads without a lot of extra hands-on effort. Building on the last episode about list segmentation, let's look at the two types of automations that I recommend to clients when they are just getting started: Welcome sequences and follow-up sequences.Show Notes: https://controlmousemedia.com/podcast/basic-automation-email-marketing—Marketing Without the Marketing is available wherever you listen to podcasts:Apple Podcasts http://bit.ly/mwm-itunesSpotify http://bit.ly/mwm-spotifyOvercast http://bit.ly/mwm-overcastGoogle Podcasts http://bit.ly/mwm-playStitcher http://bit.ly/mwm-stitcherPocketCasts http://bit.ly/mwm-pocketcastsPlayerFM http://bit.ly/mwm-playerfmBreaker http://bit.ly/mwm-breakerBeyondpod http://bit.ly/mwm-beyondpodCastbox http://bit.ly/mwm-castboxTuneIn http://bit.ly/mwm-tuneinAnchor https://anchor.fm/mboezi

Good list segmentation in email marketing lies at the intersection of what's meaningful to your audience vs. what's important to you. If it's one or the other, it won't work as effectively. There are 3 distinct ways to segment your email list:Segmenting by interestSegmenting by locationSegmenting by customer stageLearn about each and how to apply it to your own email marketing strategy.Show Notes: https://controlmousemedia.com/podcast/list-segmentation—Marketing Without the Marketing is available wherever you listen to podcasts:Apple Podcasts http://bit.ly/mwm-itunesSpotify http://bit.ly/mwm-spotifyOvercast http://bit.ly/mwm-overcastGoogle Podcasts http://bit.ly/mwm-playStitcher http://bit.ly/mwm-stitcherPocketCasts http://bit.ly/mwm-pocketcastsPlayerFM http://bit.ly/mwm-playerfmBreaker http://bit.ly/mwm-breakerBeyondpod http://bit.ly/mwm-beyondpodCastbox http://bit.ly/mwm-castboxTuneIn http://bit.ly/mwm-tuneinAnchor https://anchor.fm/mboezi

What can we do as consumers to help support small businesses while the economy grinds to a halt? While the COVID-19 pandemic will be painful for all workers, none will feel it like small businesses do. The CDC is recommending a two-month halt to gatherings, among other guidelines.* Quoting Cathy Merrill in the Washington Post about the CDC's order:Two months is not a hiatus; it is a death sentence for small business.If this crisis goes on for an extended period of time, many of the businesses we love will not survive. Now is the time to help our friends and neighbors who run these small businesses.This special episode gives a list of ideas to help keep our small businesses afloat. Listen to Episode 170 here or in your favorite pod player, and see more details about some free help that I'm offering to freelancers, creatives, and solo/small businesses.Show Notes / Links from the EpisodeLast week's episode was about how writers, musicians, artists, freelancers, and solo entrepreneurs can "turn on" new revenue channels during this crisis.Surviving the Coronavirus Crisis: Ideas for Small and Solo BusinessesI am offering a free Zoom session to help you set up the following (see mine for examples):Patreon (crowdfunding): patreon.com/mboeziMedium (paid blogging): medium.com/@mboeziSubstack (paid newsletter): mboezi.substack.comTo schedule a free strategy session with me, just ask.There is no catch, no obligation, and no guarantee of success – just a boost to get you up and running and (hopefully) better-positioned for the future. For more details about this offer, please see Episode 169: Surviving the Coronavirus Crisis: Ideas for Small and Solo Businesses.In the meantime, please be as generous as you can afford. Your community will appreciate you, and that's how we'll all get through this together. Thank you.*Please note that CDC recommendations may have changed since this was published. Please refer to www.cdc.gov for the most current information.

This special episode is about coping with the coronavirus outbreak – specifically for small businesses, solo businesses, freelancers, and creatives. I offer a few particular strategies that might help small businesses survive a prolonged downturn, and make an offer to help people directly with a free strategy session to get set up and running.Show Notes / Links from the EpisodeHere are the strategies I outlined in the episode. I recognize that they may not fit the parameters of all small businesses, but hopefully they help give you some ideas of what you can do to adjust to the negative impacts of the coronavirus.1. Move more of your business online.Set up multiple ways to take secure payment: Stripe, Paypal, Venmo, or CashApp.2. Set up a Patreon page.This strategy is best for writers, musicians, artists, and podcasters – anyone who is producing regular content. Set up tiers for supporters. See my Patreon page for example: patreon.com/mboezi3. Set up a Medium publication.This strategy is best for writers of all types, including journalists – get paid for to blog. See mine for example: medium.com/@mboeziI've produced a few episodes about Medium, if you want to learn more:Medium for Business: The Benefits of Social BloggingA New Direction for Medium: Can Ev Williams Save the Web?How to Syndicate Content Safely on Medium4. Set up a Substack newsletter.This strategy is best for writers of any type – get paid to produce a newsletter. See mine for example: https://mboezi.substack.comGet Free Help: Schedule a Free SessionTo help you weather the pain of lost business during coronavirus outbreak, I am offering a free session to any writers, musicians, artists, freelancers, and solo entrepreneurs. We can go over a basic transition strategy, or I'll help walk you through how to set up any of the above strategies. There is no catch, no obligation, and no guarantee of success – just a boost to get you up and running and hopefully better-positioned for the future.To schedule a free strategy session with me (via Zoom), just ask:Twitter: twitter.com/mboeziLinkedIn: linkedin.com/in/mboeziEmail (directly or via the contact form)In the comments section belowI want to help as many of you as I can, and I will try my best to schedule in as many sessions as I can reasonably manage. I'll need to reserve the right to stop this offer when, I get busy again with regular work.Stay safe and continue to take all the necessary precautions to keep your loved ones and your community safe. Thank you.