Lawyer Marketing Fails and What Works Instead

Free for attorneys: the first chapter of Left of Trust, on why excellent lawyers get overlooked and what to do about it. Get it here: https://www.leftoftrust.comMost small law firms waste money on marketing because they start with tactics instead of strategy. Rebecca Wenglinski explains how attorneys can identify the right clients, choose better marketing channels, build credibility, and create a plan that supports real practice growth.In this episode of Be Picked, Andrew Colsky talks with Rebecca, founder and CEO of Lotus Business Growth Consultants, about what works for solo attorneys and small firms that want better clients, not just more leads.What You’ll Learn:• How to identify your real target client before spending money on marketing• When LinkedIn, networking, podcasts, newsletters, and referrals make sense• Why B2B firms should market differently from consumer-focused practices• How the “buy, borrow, build” approach can support practice growth• Why outdated websites, old headshots, and weak messaging can hurt credibility• How SEO, AI search, awards, rankings, and third-party recognition influence visibility and trustRebecca also explains why random sponsorships, generic posting, and disconnected marketing tactics often waste time and money. Instead, attorneys should focus on relationships, credibility, and marketing activities that fit their audience, goals, and available time.If you want a clearer, more practical way to attract better-fit clients and strengthen your law firm’s visibility, this episode offers a useful framework for deciding where to focus and what to avoid.Rebecca Wenglinski is the founder and CEO of Lotus Business Growth Consultants, where she helps professional service firms with marketing strategy, business development, content, and visibility.More from Be-Picked:Free chapter of Left of Trust: https://www.leftoftrust.comTake the free Credibility Assessment: https://www.credibilitygenerator.comGet the book: https://www.leftoftrust.comWork with Andrew, or book him to speak: https://www.andrewcolsky.com#lawyers #attorneys #lawfirm #legalmarketing #lawpractice #AIsearch