Be-Picked

Nathan Baws shares insights on business growth, marketing strategies, and the importance of authenticity and trust in professional service providers. He emphasizes the value of marketing over the product itself and the need to work on the business rather than in the business.TakeawaysAuthenticity and trust are key in building connections and credibility with potential clients.Marketing is more important than the product itself, and the ability to sell the sizzle is crucial for success.Focusing on working on the business rather than in the business is essential for growth and leveraging time effectively.

The conversation delves into the importance of trust in professional services marketing, the role of SEO, AEO, and GEO in search engine optimization, the significance of content in building trust and credibility, the evolving role of websites in professional services marketing, and the strategy for creating evergreen content to build trust.TakeawaysTrust is essential for building a successful practiceContent for professional services is now trust infrastructureChapters00:00 Content Strategy and Building Trust through Evergreen Content

Bob Dorris, a revenue and conversion strategist, shares valuable insights on marketing, offer creation, and sales funnel structure for professional service providers. He emphasizes the importance of a clear and specific offer, the use of a unique system to differentiate oneself, and the need to identify and address issues in the sales funnel. Bob also highlights the significance of understanding customer needs and behavior to optimize marketing efforts.TakeawaysClear and specific offers are crucial for business success.Developing a unique system and marketing it as a signature method can differentiate a business.Identifying and addressing issues in the sales funnel is essential for optimizing marketing efforts.Chapters00:00 Introduction and Marketing Challenges for Professionals07:06 Understanding the 3 A.M. Problem and Desirable Results13:30 Turning Your Offer into a Marketing Message18:33 The Structure of the Sales Funnel and Identifying Issues

In this episode, we discuss how to build a sustainable practice and achieve business growth with Morgan Rose. We cover key steps like defining offers, creating content, and optimizing for client engagement, all crucial for a strong sales strategy and effective business storytelling. Learn how to move from clicks to clients and ensure you get picked!

Learn how neuro-narrative marketing helps professionals and law firms turn visibility into clients. Discover storytelling, credibility, and messaging strategies that reduce client hesitation, improve lawyer social media marketing, and make your practice the obvious choice in a competitive market.

What social media advertising actually works for law firms? In this episode we break down the most effective strategies for lawyer social media marketing, including LinkedIn ads, Facebook advertising, and YouTube marketing for attorneys. Learn how small law firm marketing works in the real world, why most firms struggle with consistency, and how content, credibility, and visibility work together to attract clients. If you’re considering hiring a law firm internet marketing company or want to understand digital marketing for law firm growth, this guide explains the process step-by-step.

What does it really take to build a successful service business as a solopreneur—and why do so many struggle with sales?In this episode, Katie Nelson of Sales Uprising shares proven strategies for growing a service-based business, improving sales performance, and building long-term client relationships. Whether you’re a lawyer, consultant, coach, or other professional service provider, this conversation breaks down what actually drives sustainable growth.You’ll learn how to develop a clear sales process, build credibility with potential clients, and move beyond transactional selling into relationship-driven business development. We also explore how solopreneurs can position themselves effectively, communicate value, and convert conversations into clients without feeling pushy or inauthentic.If you’re looking for practical, real-world insights into sales strategy for solopreneurs, professional services marketing, and client acquisition, this episode provides a clear roadmap to help you grow with confidence.What You’ll Learn:• Proven sales strategies for solopreneurs and service-based businesses• How to build credibility and trust with potential clients• The role of relationship-building in long-term business growth• How to create a repeatable and effective sales process• How to communicate value and convert leads into clients• Common sales mistakes that hold service providers backKey Takeaways:• Strong sales systems are essential for sustainable business growth• Credibility and relationships drive higher-quality client acquisition

In this episode, we break down how lawyers can build credibility and visibility using proven law firm internet marketing strategies. Learn how digital marketing for law firm growth, lawyer social media marketing, and law firm search engine marketing work together to attract higher-quality clients. Whether you’re hiring a law firm digital marketing agency or implementing small law firm marketing tips yourself, this episode shows you how to move from being found online to being chosen.

The conversation delves into the world of content marketing, exploring the transition from financial planning to blogging, the role of teaching in content marketing, the importance of content marketing for practitioners, the human element in content marketing, client base building through teaching seminars, creating evergreen content, copyright and ethics in content marketing, search engine optimization and answer engine optimization, and content marketing on LinkedIn.TakeawaysContent marketing for professional service providersBuilding credibility through contentUsing blogs and LinkedIn for content marketingChapters00:00 Introduction to Content Marketing05:24 The Human Element in Content Marketing12:46 Copyright and Ethics in Content Marketing23:03 Search Engine Optimization and Answer Engine Optimization

What does it take to build a successful business during uncertainty—and how do you adapt as technology rapidly changes?In this episode, Anna Baker shares how she built and scaled a thriving parenting business during COVID, offering powerful insights into entrepreneurship, marketing strategy, and adapting to AI-driven change.We break down the key decisions that helped her grow during a time when many businesses were struggling, including how she provided clear guidance to her audience, built trust through consistent messaging, and implemented effective content marketing and audience-building strategies.You’ll also learn how evolving technologies—especially AI—are reshaping how professionals market their services, connect with clients, and stay competitive in today’s landscape.Whether you’re a coach, consultant, or professional service provider, this episode delivers practical lessons on business growth, marketing strategy, and positioning yourself for long-term success.What You’ll Learn:• How to build a successful business during uncertain times• The marketing strategies that helped grow a parenting brand• How clear guidance and messaging attract the right audience• Lessons in adapting your business to AI and new technologies• How to create trust, authority, and consistency in your niche• What professionals can learn from parenting business growth modelsKey Takeaways:• Clear guidance and strong messaging drive audience trust and growth• Adapting to AI and evolving marketing strategies is essential for long-term success

The conversation explores the impact of books on professional credibility, the types of books that can boost an attorney's reputation, and the process of writing and publishing a book. It also delves into the differences between traditional and self-publishing.TakeawaysBooks enhance professional credibilityDifferent types of books serve different purposesChapters00:00 The Power of Books in Professional Credibility10:14 Writing and Publishing a Book24:56 Traditional vs. Self-Publishing

The conversation with Rebecca Wenglinski covers the importance of relationship building in marketing, the different strategies for B2B and consumer marketing, the services provided by Lotus Business Growth Consultants, time allocation for marketing, common marketing mistakes, the importance of website and SEO, nurturing and refreshing the website, and the outsourcing of marketing and business growth services.TakeawaysRelationship building is keyMarketing strategies depend on the target audienceChapters00:00 Outsourcing Marketing and Business Growth Services

In this episode of Be Picked, host Andrew Colsky speaks with Amy Puls, a family nurse practitioner and LinkedIn expert, about leveraging LinkedIn for professional growth. They discuss Amy's journey into using LinkedIn, overcoming hesitancy in networking, building meaningful connections, and the importance of content strategy. Amy shares insights on targeting the right audience, navigating LinkedIn membership options, creating an effective profile, and best practices for posting on the platform. This conversation provides valuable tips for professionals looking to enhance their presence on LinkedIn and attract clients.

The conversation covers the importance of building a strong foundation before diving into social media marketing, the effectiveness of local marketing and networking, ethical considerations in marketing, and the significance of storytelling and community engagement in effective marketing strategies for professional service providers. It also emphasizes the need to focus on the right audience rather than vanity metrics like views and likes.TakeawaysBuilding a strong online presence requires a focus on foundational systems, client relationship management, and messaging before diving into social media marketing and PR.Local marketing and networking events are effective strategies for service providers to establish credibility and visibility before transitioning to digital marketing efforts.Effective marketing for professional service providers involves storytelling, community engagement, and a focus on the right audience rather than vanity metrics like views and likes.Chapters00:00 Building a Strong Foundation05:48 Effective Marketing Strategies12:58 Ethical Considerations in Marketing21:52 Social Media Marketing Strategies30:02 The Right Framework for MarketingFind Laurelyn:Linkedin:Laurelyn Ponder, MBAInstagram: @startingsocialstudiosWebsite: Starting Social StudiosInquiry Link: Inquiry with usBio: Laurelyn Ponder is the CEO of Starting Social Studios and a Social Media Manager and Brand Specialist with over four years of experience in the marketing world. Her work spans e-commerce, personal branding, and the professional services industry, where she helps brands build authority through strategic and intentional digital presence.She founded Starting Social Studios in 2025 to help professionals turn quiet expertise into unshakeable authority. Laurelyn is also the podcast host of Brand Visibility Effect: Tips for Online Marketing, PR Outreach, & Brand Authority, launching in February 2026, where she shares practical insights to help businesses increase visibility with clarity, credibility, and purpose.

Billy doesn’t get picked last because people are mean. He gets picked last because everyone already knows what to expect.That simple truth explains why so many professionals get found, listed, and advertised—yet still aren’t chosen by clients.On the playground, team selection follows a predictable pattern. The best player gets picked first because they’re proven and reliable. Unknown players get picked somewhere in the middle because there’s no reputation yet. Billy gets picked last because his reputation already signals risk. Being unknown is actually safer than being poorly understood.Hiring decisions work the same way.Ads, directories, SEO, and referrals put professionals on the list—but they don’t decide who gets picked. Clients still have to choose. And when multiple professionals look similarly qualified, people default to the option that feels safest, most familiar, and most predictable.That’s why visibility alone doesn’t convert into clients.When someone compares two professionals, one may only have a name, a listing, or an ad. The other has clear explanations, videos that show how they think, reviews that confirm outcomes, and content that builds familiarity before contact. The second professional gets picked first—not because they’re louder, but because they feel safer to choose.Getting found puts you on the field. Credibility determines draft order.Reputation creates certainty. Certainty reduces hesitation. And content is how credibility scales when people can’t experience you directly.If you’re visible but not being chosen, the issue isn’t marketing harder. It’s building credibility in a way clients can recognize before they ever reach out.