Building B2B Products Customers Love

We talk a lot about go-to-market strategies in marketing, sales, and customer success on this show. But all of that wouldn't work if we don't have a great products that customers love. Great marketing/sales/CS can't save a bad product. Dr. Else van der Berg and I discuss in this week's show how to build a B2B products or services that customers LOVE. Couple of take aways for me: Marketing/sales can’t save a bad product Competitive differentiation is not a marketing only problem Validate your assumptions around your ideal customer profile, etc It’s counterintuitive to validate & we have to work hard to counteract this