Building B2B Products Customers Love

What this episode covers

We talk a lot about go-to-market strategies in marketing, sales, and customer success on this show. But all of that wouldn't work if we don't have a great products that customers love. Great marketing/sales/CS can't save a bad product. Dr. Else van der Berg and I discuss in this week's show how to build a B2B products or services that customers LOVE. Couple of take aways for me: Marketing/sales can’t save a bad product Competitive differentiation is not a marketing only problem Validate your assumptions around your ideal customer profile, etc It’s counterintuitive to validate & we have to work hard to counteract this

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Frequently Asked Questions

How long is this episode of Cybersecurity Ecosystem Show?

This episode is 29 minutes long.

When was this Cybersecurity Ecosystem Show episode published?

This episode was published on June 30, 2023.

What is this episode about?

We talk a lot about go-to-market strategies in marketing, sales, and customer success on this show. But all of that wouldn't work if we don't have a great products that customers love. Great marketing/sales/CS can't save a bad product. Dr. Else...

Can I download this Cybersecurity Ecosystem Show episode?

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