Building Belonging: How Authentic Storytelling Drives Talent Attraction │Monica Hershberger

In this episode of the Leading Ladies of Economic Development Podcast, host Kaycee sits down with Monica Hershberger, Chief Strategy Officer at RoleCall, to explore how communities can attract talent by embracing what makes them truly unique. Monica shares her journey into community building and how her experiences shaped her passion for helping places foster a sense of belonging. She breaks down how Roll Call partners with cities and regions to uncover authentic stories, develop strategic messaging, and build meaningful connections with potential residents. From the importance of listening and community engagement to the challenges of aligning stakeholders, this conversation dives deep into what it truly takes to build a successful talent-attraction strategy. Monica also highlights real-world examples—from Buffalo to small-town Illinois—showing how communities of any size can make a big impact. This episode offers practical insights and a fresh perspective on attracting and retaining talent in today’s competitive landscape. In this episode, we explore: How communities can attract the right talent by embracing their authentic stories and unique culture. The step-by-step process RoleCall uses to listen, engage, and create meaningful connections between residents, employers, and newcomers. Challenges and best practices for aligning stakeholders, building networks, and creating a sense of belonging in communities of all sizes. Real-world examples from Buffalo, Freeport, and beyond showing how small and large communities alike can make a big impact. The role of honesty, aspiration, and local quirks in effective talent attraction and community marketing. Quotable: “ The more you invite people into creating your community’s vision, the more you’ll build relationships that actually bring the right people home. Talent attraction isn’t just strategy—it’s human.” Resources and Links Connect with Monica Hershberger on LinkedIn Connect with RoleCall on LinkedIn RoleCall Talent Attraction Summit Registration Link Handel’s Ice Cream Ecosystems aren’t the answer — Civic Collaboration Consultants, LLC From Comeback City to Talent Magnet: What Buffalo Can Teach Us About Talent Attraction Opening Doors: Inside Freeport’s Downtown Unlocked Vision Tour (and how you can host your own!)Special Guest: Monica Hershberger.