Building better business relationships through appreciation marketing, with Curtis Lewsey

Comments? Suggestions? Text the show here! One of the most creative and simple ways to grow a business is by taking the Appreciation Marketing approach. It’s a strategy that can help you strengthen your relationships with your customers by showing your appreciation and that you genuinely care about them. It's a common problem in many businesses. You might just be too busy to stop and take time to acknowledge your customers, partners, and even those in your network. You might be focused on making sales or just not sure how to go about building these connections without coming across as insincere or inauthentic.But by using Appreciation Marketing strategies, you can stop yourself from alienating your customers and instead grow a loyal following. This will in turn, lead to increased engagement with your business and your sales. The sad reality is though when companies fail to show genuine appreciation, they can alienate their customers and miss the chance to grow a loyal following. Even worse, the competition can quickly take over and leave them behind. But what exactly is Appreciation Marketing? How does it work? How can you use it? And how does it help grow your business?In this episode, Curtis Lewsey and I discuss Appreciation Marketing and its impact on building genuine relationships with customers, partners, and stakeholders. We explore what it is, how it works, and how to implement it effectively for long-term success.Curtis Lewsey is the Author of Appreciation Marketing ® and Founder of AMcards.com. With over 15 years of experience in the sales and marketing industry, Curtis has carved a remarkable path by understanding the true essence of relationships. He is the co-author of the national best-selling book, Appreciation Marketing® - How to Achieve Greatness Through Gratitude. He then started AMcards which helps businesses implement an automated Appreciation Marketing® Strategy - a simple, inexpensive, and highly effective system for long-term follow-up with real greeting cards.We discuss: (timestamps)02:35 What is Appreciation Marketing03:43 The financial impact of Appreciation Marketing13:57 Appreciation Marketing as a better approach to making sales16:35  Building meaningful relationships through personalization24:30 Automation can help streamline personalization.33:30 Generic vs personalized gifts37:32 Actionable steps to take to implement Appreciation MarketingResources:Curtis Lewsey , Author of Appreciation Marketing ® and Founder of AMcards.com https://amcards.com/LinkedIn - https://www.linkedin.com/in/clewsey/Email - [email protected] -Appreciation Marketing, How to Achieve Greatness Through GratitudeSign up for a free card at https://amcards.com/Get your Free Audiobook from Curtis at appreciationmarketing.com/audiobookKathy Svetina, Fractional CFO:https://www.newcastlefinance.us/Blog post | Building Better Business Relationships Through Appreciation MarketingIs your growth causing financial headaches? Sales up, but profits lagging? Financial practices stuck in entry level mode?Don't worry, it's not you—it's your financial setup.Introducing NextGen Finance Blueprint by NewCastle Finance. This CFO-led roadmap: • Brings fuzzy finances into focus • Gives you a clear money picture • Creates a step-by-step action planReady to level up? Visit newcastle.finance/blueprint