Help! My Business is Growing

Comments? Suggestions? Text the show here! Collaboration is an often overlooked driver of business growth. It can spark innovation, expand your market reach, and turn challenges into opportunities in ways you might not expect. Yet, many small businesses struggle to find the right partnerships.So what do you need to do to start collaborating effectively to propel your business forward? What are the strategies that can help you turn obstacles into opportunities? And how can you spot and secure the right partnerships for lasting success?In this episode, Chad Jenkins and I discuss the power of business collaborations and how they can significantly boost your company's growth. We also explore practical strategies for identifying and forming the right partnerships to drive success.Chad is the President & CEO of SeedSpark and a lifelong entrepreneur who possesses a knack for uncovering unconventional opportunities within traditional businesses. His passion lies in understanding how businesses operate and reshaping them for remarkablereturns.We discuss: (timestamps)02:23 How do you grow a business through collaborations?04:25 Making your product-based business stand out from competitors?07:57 Practical steps to implementing collaborations in your business15:31 Common collaboration mistakes 17:45 Challenges in entering the collaboration space18:56 Key factors to consider when vetting potential partners20:07 Case study: success through business collaborations24:41 Developing a new revenue stream through collaboration32:30 Documenting collaboration efforts for strategic decision-making38:34 Actionable steps to take to start collaborations in your businessResources:Chad Jenkins, President & CEO, SeedSparkhttps://seedspark.com/LinkedIn: https://www.linkedin.com/in/chadtjenkins/LinkedIn: https://www.linkedin.com/company/seedspark/Facebook: https://www.facebook.com/SeedSpark/Youtube: https://www.youtube.com/channel/UCaSD-HmywcGJP4VaDa828dQAuthor: Just Add a Zero: Remove the Film, Outperform your Competition, and Grow Exponentially through CollaborationKathy Svetina, Fractional CFO:https://www.newcastlefinance.us/Blog post | Growing Your Business Through Collaborationshttps://www.newcastlefinance.us/listen/growing-your-business-through-collaborations/Is your growth causing financial headaches? Sales up, but profits lagging? Financial practices stuck in entry level mode?Don't worry, it's not you—it's your financial setup.Introducing NextGen Finance Blueprint by NewCastle Finance. This CFO-led roadmap: • Brings fuzzy finances into focus • Gives you a clear money picture • Creates a step-by-step action planReady to level up? Visit newcastle.finance/blueprint

Comments? Suggestions? Text the show here! Every construction project starts with a contract—but not all contracts are created equal. If you overlook critical details or skip negotiation, you could face unexpected liabilities, payment delays, and disputes that stall progress. Poor contract management can lead to financial setbacks, strained relationships, and missed opportunities for future projects.So, how can you identify risks before signing?What strategies help you negotiate fair terms?And how can you protect your interests while keeping projects on track?My guest today is Megan Shapiro. She is a Risk Management Strategist, Construction Attorney & Founder of Construction Contract Coach. After litigating construction disputes for nearly 15 years, Megan is now taking everything she's learned and teaching construction leaders how to Do It Like A Lawyer. Through her workshops and coaching programs, Megan offers actionable strategies for negotiation, persuasion, contract review, and strategic communication. Drawing on her years of representing subcontractors, owners, GCs, and everything in between, she empowers construction leaders to win more projects, eliminate claims, and maximize profits—all while reducing risk and helping leaders adopt a lawyer’s mindset to succeed in business.We discuss: (timestamps)03:03 Contracts for construction and remodeling businesses  05:37 Key points for general contractors and subcontractors  08:36 Indemnity explained in simple terms  11:43 Managing contract defense costs  13:10 Remedies for breach of contract  14:32 Subcontractor liability for issues like water leaks  16:53 Risks in prime contracts for general contractors  17:16 When to consult your broker on contracts  21:37 Fixing non-compliant contracts in ongoing projects  22:51 Working with brokers on problematic contracts  23:59 Reasons insurance claims get denied  28:16 Negotiating contract terms as a subcontractor  31:04 Examples of subcontractors negotiating better terms  33:57 Defining late provisions and liquidated damages  35:31  Reducing contract risks for subcontractors  37:34  Preventing problems from poorly managed contracts  40:53 Addressing supply chain and labor shortage risks  42:20 Options for subcontractors in bad contracts  43:44 Actionable steps to take to improve your contracts  Resources:Megan Shapiro, Risk Management Strategist, Construction Attorney & Founder, Construction Contract Coachhttps://meganshapiro.com/LinkedIn: https://www.linkedin.com/in/constructioncontractcoach/Free Negotiation Style Quiz: https://meganshapiro.ck.page/81045b49f1Free resources on Megan’s Website: https://meganshapiro.com/free-resourcesKathy Svetina, Fractional CFO:https://www.newcastlefinance.us/Blog post | Industry Deep Dive - Construction: Practical Strategies for Managing Construction ContractsIs your growth causing financial headaches? Sales up, but profits lagging? Financial practices stuck in entry level mode?Don't worry, it's not you—it's your financial setup.Introducing NextGen Finance Blueprint by NewCastle Finance. This CFO-led roadmap: • Brings fuzzy finances into focus • Gives you a clear money picture • Creates a step-by-step action planReady to level up? Visit newcastle.finance/blueprint

Comments? Suggestions? Text the show here! Hiring and onboarding a sales team can either make your business or break it. If you don't have a solid hiring process in place, you'll end up guessing who’s right for the job instead of making an informed choice and hoping they’ll figure it out on their own. But wrong hires or weak onboarding cost money because it leads to high turnover, frustrated salespeople, and lost sales. You need a clear process to find the right talent, get them up to speed with your business, and keep them motivated with fair, effective compensation.So, how do you build a strong sales team? Which onboarding methods actually work? And how do you create compensation plans that drive results without hurting your profits?My guest today is Aleasha Bahr. She is a sales strategist, speaker, best-selling author, and founder of the Black Sheep Sales Method™. Because if it’s a fit, it’s a fact and there’s no selling involved. She has 15 years of experience customizing sales strategies to your personality, audience, and service (because sales is not a one-size-fits-all!) Her methods empower business owners to effortlessly convert up to 80% of their leads without pressure, pitching or pretending to be someone else. Aleasha’s signature Black Sheep Sales Method is based on 15+ years of sales experience, tens of millions of dollars in services personally sold herself and sold by service providers she’s supported. She has been featured on Rocky Mountain Marketing Podcast, Sales Game Changers, Business Innovators Radio, and Outside Sales Talk. Aleasha is also the host of the “Sales Is Not A Dirty Word”  podcast.We discuss: (timestamps)02:34 What’s broken in sales hiring?04:21 Why experience alone isn’t enough for sales success09:03 When to hire a sales strategist11:08 What goes into an effective sales strategy?16:22 Positioning salespeople as experts18:16 Helping clients focus on what they need19:54 Rolling out a new sales strategy to seasoned salespeople23:51 Red and green flags when hiring salespeople27:10 How hiring for sales differs from hiring for other roles30:47 Building a diverse sales team culture and compensation insights33:36 Actionable next steps to take to develop a strong sales strategyResources:Aleasha Bahr, Sales Strategist and Founder, Black Sheep Sales Methodhttp://www.aleashabahr.com/LinkedIn: https://www.linkedin.com/in/aleashabahrBlack Sheep Sales Method™: https://aleashabahr.com/blacksheep/Podcast:  Sales Is Not A Dirty Word Kathy Svetina, Fractional CFO:https://www.newcastlefinance.us/Blog post | How to Hire, Onboard, and Compensate Salespeople Effectivelyhttps://www.newcastlefinancIs your growth causing financial headaches? Sales up, but profits lagging? Financial practices stuck in entry level mode?Don't worry, it's not you—it's your financial setup.Introducing NextGen Finance Blueprint by NewCastle Finance. This CFO-led roadmap: • Brings fuzzy finances into focus • Gives you a clear money picture • Creates a step-by-step action planReady to level up? Visit newcastle.finance/blueprint

Comments? Suggestions? Text the show here! One of the toughest conversations you’ll have as a leader is terminating an employee. Whether you’re dealing with someone who’s struggling or changes in your business, getting this process right is make-or-break. One wrong move could land you in legal hot water or send your team's morale into a nosedive.So, how do you know when it’s the right time to let someone go? How can you have these hard conversations with honesty and fairness? And what steps can you take to make sure the process is clear, respectful, human-centered, and professional?My guest today is Jill Shroyer who has over two decades of HR experience and is the CEO & Lead Consultant of Expedition HR which specializes in helping businesses navigate tough workplace conversations without feeling like a jerk! Expedition HR offers on-demand, on-call expert HR and tough workplace conversation support and guidance through the Expedition HR Subscription (like having a VP of HR on-call), HR Jumpstart (foundational HR training) and Leadership and AllEmployee Training (signature training is called Navigating Tough Conversations). Expedition HR CEO & Lead Consultant, Jill Shroyer, has over two decades of HR experience and is a published author of the book, Conquer Sticky Situations: A Fresh and Empowering Approach to Tough Talks at Work and in Life. Jill is also a published author of the book, Conquer Sticky Situations: A Fresh and Empowering Approach to Tough Talks at Work and in Life. We discuss: (timestamps)02:48 - Differences between layoffs and performance terminations06:10 - How to handle termination for poor performance13:54 - Is the problem with your new hire or the hiring process?19:25 - Differences in terminating new hires vs. long-term staff21:29 - What does effective documentation really look like?27:09 - Setting clear expectations during onboarding28:40 - When should you offer severance (USA)32:49 - Handling high-risk terminations35:22 - How often do worst-case scenarios actually happen?37:56 - Scripts for difficult terminations and handling emotions43:56 - Tips for firing a family member in a family business46:20 - Actionable step to take to handle terminations effectivelyResources:Jill Shroyer, CEO & Founder, Expedition HRhttps://www.expeditionhr.com/LinkedIn:  https://www.linkedin.com/in/jill-shroyer-phr-32657411Facebook:  https://www.facebook.com/ExpeditionHRUtah/Kathy Svetina, Fractional CFO:https://www.newcastlefinance.us/Blog post | Best Practices for Employee Terminationshttps://www.newcastlefinance.us/listen/best-practices-for-employee-terminations/Is your growth causing financial headaches? Sales up, but profits lagging? Financial practices stuck in entry level mode?Don't worry, it's not you—it's your financial setup.Introducing NextGen Finance Blueprint by NewCastle Finance. This CFO-led roadmap: • Brings fuzzy finances into focus • Gives you a clear money picture • Creates a step-by-step action planReady to level up? Visit newcastle.finance/blueprint

Comments? Suggestions? Text the show here! Growing your business is on every entrepreneur's mind. Maybe you're eyeing new markets, or you've set your sights on doubling revenue in the next few years. Sounds exciting, right? But if your business isn't ready for that growth, it can backfire fast.What happens when you're not prepared? Production delays start piling up. Your team burns out. Worse, you start losing the customers you worked so hard to get.So, how do you know if your business is ready for rapid growth?What steps should you take to prepare your operations? And how can you do it all without causing your team or your resources to burn out?In this episode, Joey Iazzetto and I break down what it takes to achieve real, sustainable business growth. He walks us through the five critical areas you need to master—covering everything from capacity and customer insights to financial strategies and optimizing sales channels for success.Joey is a national marketing leader and the Chief Growth Officer of ICG Marketing, specializing in driving revenue growth and maximizing ROI through strategic business planning.With a deep understanding of business strategy, he leverages customer and competitive insights to deliver significant financial gains for privately held businesses. His proven track record showcases measurable results by seamlessly integrating sales, marketing, finance, and operations to enhance overall business performance.We discuss: 02:28 – Understanding exponential growth challenges[04:27 | 07:53 | 15:11 | 30:28 | 35:50] – The 5Cs or critical areas of business growth11:55 – Conducting effective customer research conversations20:33 – How market research reveals positioning opportunities21:53 – Managing customer response to new messaging40:19 – Why sales and marketing drive easy growth44:18 – Actionable steps to achieve healthy exponential growthResources:Joey Iazzetto, Chief Growth Officer, ICG Marketinghttps://www.icgmarketing.com/LinkedIn:  https://www.linkedin.com/in/joey-iazzetto-8741361/Kathy Svetina, Fractional CFO:https://www.newcastlefinance.us/Blog post | Growth Without Breaking: The 5 Cs for Sustainable Growth https://www.newcastlefinance.us/listen/sustainable-business-growth-newcastle-finance/Is your growth causing financial headaches? Sales up, but profits lagging? Financial practices stuck in entry level mode?Don't worry, it's not you—it's your financial setup.Introducing NextGen Finance Blueprint by NewCastle Finance. This CFO-led roadmap: • Brings fuzzy finances into focus • Gives you a clear money picture • Creates a step-by-step action planReady to level up? Visit newcastle.finance/blueprint

Comments? Suggestions? Text the show here! Neuro-linguistic programming (NLP) is a powerful method to improve your sales communication skills. If your sales team isn't closing as many deals as you'd like, the problem might not be the product or service—it could be how effectively the salesperson communicates. Misunderstanding the customer’s needs, speaking at the wrong pace, or failing to connect can lead to missed opportunities. Ineffective communication can also create friction with your team, suppliers, and clients. So, what exactly is NLP, and how can it help you communicate better and boost your sales? And what steps should you take to start using it to transform your business?In this episode, I talk with Nikki Rausch about how Neuro-linguistic Programming (NLP) can transform your sales strategy. She explains how NLP helps improve communication and close more deals, offering practical tips to integrate it into your sales approach.Nikki Rausch is a sales maven, sales coach, best-selling author, and podcast host. She integrates her 25+ years of experience selling to such prestigious organizations as The Bill & Melinda Gates Foundation, Hewlett-Packard, and NASA, sharing with her clients the same approaches that led to her shattering sales records in her industry and receiving multiple “top producer” awards along the way. A business degree from the University of Washington and her master's certification in Neuro-Linguistic Programming mesh perfectly to create a powerful foundation upon which Nikki built tremendous sales skills and now provides enormous benefits for her clients.We discuss: (timestamps)04:19  What is NLP and Why Is It Important for Sales?06:00  How Does NLP Improve Sales Conversations?10:16  The Key Difference Between Mimicking and Matching in NLP15:11 How to Identify NLP Opportunities in Your Sales Interactions16:25 Understanding the Four Levels of Competency in NLP19:47  Nikki Rausch’s Journey Into NLP and Sales Mastery24:45 How Nikki Trains Salespeople to Implement NLP Effectively25:16 Applying NLP Techniques in Sales Emails for Better Results28:12 How to Avoid Using Too Many "I Statements" in Communication40:07 What is Pre-Framing and How It Can Transform Your Sales Calls?45:46 Actionable Steps to Implement NLP in Your BusinessResources:Nikki Rausch, Sales Maven | Sales Coach | Author | Podcast Hosthttps://yoursalesmaven.com/LinkedIn:  https://www.linkedin.com/in/nicolerausch/Nikki is offering a free ebook, Closing the Sale, which covers the final three steps of her Selling Staircase framework to help boost confidence in consult calls. Download it at yoursalesmaven.com/kathyKathy Svetina, Fractional CFO:https://www.newcastlefinance.us/Blog post | Mastering Sales with Neuro-Linguistic Programming (NLP)https://www.newcastlefinance.us/listen/masteriIs your growth causing financial headaches? Sales up, but profits lagging? Financial practices stuck in entry level mode?Don't worry, it's not you—it's your financial setup.Introducing NextGen Finance Blueprint by NewCastle Finance. This CFO-led roadmap: • Brings fuzzy finances into focus • Gives you a clear money picture • Creates a step-by-step action planReady to level up? Visit newcastle.finance/blueprint

Comments? Suggestions? Text the show here! Getting your pricing strategy right is crucial to business success. And though it might seem as simple as choosing a random number - it’s not. Pricing is more complex and understanding the psychology behind your customers’ buying decisions plays a huge role in getting it right. If your prices don’t match the perceived value of your products, you might lose customers, miss out on sales, or damage your brand's reputation.  So, how do you price your products so you can hit your goals? What common pricing mistakes should you avoid? And how do you make sure that your pricing strategy keeps you competitive in the long run?In this episode, Adam Wallace and I explore the fine “art” of pricing and its critical role in business growth. He shares the psychology behind pricing decisions, the impact of prices on customer perception, and shares strategies to optimize pricing for maximum profit. Adam is a Price & Earnings Optimization expert and has spent years unlocking pricing power for products and services. After more than a decade as a corporate fixer, joining Fortune 100 leadership teams to capture additional value on multibillion-dollar ventures, he now serves as an interim executive and board member for private companies We discuss: (timestamps)03:13 Understanding the psychological and emotional side of pricing 09:30 How pricing affects perceived value and customer satisfaction10:58 Why copying competitors' pricing strategies can hurt your business 16:05 Customer feedback is just one piece of the pricing puzzle 19:34 How small businesses can win by focusing on niche markets 26:26 Targeting untapped markets by focusing on customer groups 28:54 How our perception of pricing is shaped by what we value 29:15 Why focus and clarity are key to value-based pricing success 31:43 How buyer urgency can impact pricing decisions 32:01 Setting first sale value precedents 38:28 Optimizing Your Pricing to Drive Business Growth 46:01 Actionable Steps to Improve Your Pricing Strategy This WeekResources:Adam Wallace, Price & Earnings Optimization:www.AdamWallace.comLinkedIn: https://www.linkedin.com/in/propertyofwallace/  Email: [email protected]: (Re)Value: Raise Your Prices and Build Your Legacy (Business Expert Press; July 22, 2024)Kathy Svetina, Fractional CFO:https://www.newcastlefinance.us/Blog post | The Art and Science of Pricing https://www.newcastlefinance.us/listen/the-art-and-science-of-pricing/Is your growth causing financial headaches? Sales up, but profits lagging? Financial practices stuck in entry level mode?Don't worry, it's not you—it's your financial setup.Introducing NextGen Finance Blueprint by NewCastle Finance. This CFO-led roadmap: • Brings fuzzy finances into focus • Gives you a clear money picture • Creates a step-by-step action planReady to level up? Visit newcastle.finance/blueprint

Comments? Suggestions? Text the show here! Customer retention is an often overlooked aspect of business success. When you focus too much on attracting new customers, you risk neglecting the ones you already have. This could mean lost revenues and damaged trust.To fix this, businesses need to turn to customer journey mapping. By mapping out key interactions, you can improve customer experiences, build loyalty, and increase engagement.But what is customer journey mapping exactly and how can it prevent customer churn? And what steps can you take to keep clients satisfied and loyal?In this episode, Samantha Irwin and I explore the power of customer journey mapping and how it can help your business thrive. We break down her six key stages of the journey and share strategies on how you can improve customer retention and satisfaction - so you don’t lose them to the competition.Samantha is a small business coach & consultant and the creator of the Power of People Academy and the Creating a Culture Deck. She inspires and educates teams to create exceptional Customer Experiences that foster loyalty and advocacy, driving both financial success and heartfelt service for brick-and-mortar businesses. She equips businesses to provide consistently Exceptional Customer Experiences, fostering thriving enterprises and fulfilled staff. Samantha's commitment extends to teaching business owners how to make their establishments preferred workplaces and favored customer destinations.We discuss: (timestamps)03:05 - Traditional vs. non-linear customer journey maps05:39 - The six key steps of customer journey mapping11:58 - Why customer interaction is crucial for business success15:37 - Is great customer service personality trainable or innate?18:52 - How to refine your hiring process to attract the right staff21:05 - Hospitality as a crucial business skill21:50 - How online-only businesses can improve customer experience23:59 - Why curating the customer experience benefits your business27:21 - Real-life examples of customer experience transformation34:24 - How culture change improves employee engagement and retention34:48 - Training hospitality skills to enhance customer satisfaction36:49 - How curiosity builds customer connections and opportunities37:31 - The superpower of maintaining energy in customer service39:34 - Why sometimes you have to 'fake it' to lead effectively41:04 - One actionable step to improve customer retentionResources:Samantha Irwin, Small Business Coach & Consultant, Kaizen Small Business Solutionshttps://kaizen.zone/LinkedIn: https://www.linkedin.com/company/kaizen-business-coaching-consulting/Courses + Downloads: Power of People Academy, your hospitality boot camp: (5 week On demand Front Line Customer Service Training Program): https://kaizen.zone/power-of-people-course/Customer Journey Map Free Download: https://view.flodesk.com/pages/62293e8a78ab99224ea6e655Blog post | Improving Customer Retention with Customer Journey MappingIs your growth causing financial headaches? Sales up, but profits lagging? Financial practices stuck in entry level mode?Don't worry, it's not you—it's your financial setup.Introducing NextGen Finance Blueprint by NewCastle Finance. This CFO-led roadmap: • Brings fuzzy finances into focus • Gives you a clear money picture • Creates a step-by-step action planReady to level up? Visit newcastle.finance/blueprint

Comments? Suggestions? Text the show here! Franchise audits are vital for maintaining the financial health of your business. However, many new franchisors find this process challenging, struggling through it due to a lack of preparation and understanding of what it’s all about. This can lead to compliance issues, financial discrepancies, and even damage to the brand’s reputation.So, what exactly is franchise auditing? How does it work? And why is it so important for the financial health of your franchise business?In this episode, Stacy Farber and I discuss how to prepare for a franchise audit, what to expect, and strategies for managing your franchise's finances as it grows.Stacy brings over 25 years of experience in audit and financial leadership experience to her engagements. She is the  Connecticut Audit and Attest Practice Leader.  and has extensive experience completing financial statement audits, single audits, and reviews and compilations for multiple industries, including franchising entities. We discuss: (timestamps)02:26  What is a franchise audit?04:20  What auditors look for in financial statements 08:00 What negative equity means for your franchise10:02 How revenue recognition affects your financials12:56 How long does a franchise audit take?14:38 How far back should auditors look?16:45 How often should you do franchise audits?17:48  What to do if your franchise sale gets denied18:49 Cash vs. accrual accounting 25:54 Common issues in franchise audits27:41 Best practices running a franchise  34:03 Actionable tips to get  your business franchise audit readyResources:LinkedIn: https://www.linkedin.com/in/stacy-r-farber-cpa-9a3722/Related Episodes:How to Turn Your Business Into a Successful FranchiseHow to Pick the Right ERPKathy Svetina, Fractional CFO:https://www.newcastlefinance.us/Blog post | How to be Franchise Audit Readyhttps://www.newcastlefinance.us/listen/how-to-be-franchise-audit-ready/Is your growth causing financial headaches? Sales up, but profits lagging? Financial practices stuck in entry level mode?Don't worry, it's not you—it's your financial setup.Introducing NextGen Finance Blueprint by NewCastle Finance. This CFO-led roadmap: • Brings fuzzy finances into focus • Gives you a clear money picture • Creates a step-by-step action planReady to level up? Visit newcastle.finance/blueprint

Comments? Suggestions? Text the show here! Is your business growing but struggling with outdated tools, systems, and processes? ERP systems can help streamline operations and boost efficiency. But, ERP, or Enterprise resource planning, is more than just adding new technology. It requires careful planning and proper change management. When is the right time to implement an ERP system in your business? How do you get started, and how do you help your team transition smoothly?In this episode, Allison Cummins and I discuss ERP implementation and why change management is a major part of it. She shares how growing businesses can benefit from ERP systems to streamline operations and how to ensure a smooth transition for your team.Allison is the Founder and CEO of Blue Outcomes, a boutique consulting firm that specializes in Project and Change Management. She is a trusted advisor for growing companies and is known for bringing transparency and accountability to business transformations. We discuss: (timestamps)03:28 When is the right time to consider an ERP system?05:04 Revenue size for ERP implementation06:18 Big ERP players vs. smaller systems07:43 The differences between major ERPs (SAP, NetSuite, Epicor, Microsoft Dynamics)09:49 Transitioning from smaller ERPs to larger ones 11:55 The cost of switching to an ERP15:53 Preparing data for ERP implementation18:34 Data types to include in an ERP system20:49 How far back should data go in an ERP system?23:59 Connecting different data systems in an ERP25:17 Common issues on the people side during ERP implementations29:44 Preparing staff for ERP implementation 32:16 Stories of successful and unsuccessful ERP implementations36:27 Causes of scope creep in ERP projects40:47 Actionable steps for starting the ERP processResources:Allison Cummins, Founder and CEO, of Blue Outcomeshttps://blueoutcomes.com/LinkedIn: https://www.linkedin.com/in/allisonecummins/Email: [email protected] Svetina, Fractional CFO:https://www.newcastlefinance.us/Blog post | How to Pick the Right ERP https://www.newcastlefinance.us/listen/how-to-pick-the-right-erp/Is your growth causing financial headaches? Sales up, but profits lagging? Financial practices stuck in entry level mode?Don't worry, it's not you—it's your financial setup.Introducing NextGen Finance Blueprint by NewCastle Finance. This CFO-led roadmap: • Brings fuzzy finances into focus • Gives you a clear money picture • Creates a step-by-step action planReady to level up? Visit newcastle.finance/blueprint

Comments? Suggestions? Text the show here! Your small business is poised for growth, but lurking legal risks could derail your success. It’s easy to get caught up in the excitement of growth and overlook the legal side of things. From employment laws and tax codes to those contracts that seem clear until they aren't, any of these can lead to expensive and time-consuming disputes. So, how do you make sure your business is legally protected? Do you hire a full-time lawyer or a consultant? And are there other ways for you to stay compliant and reduce risks without breaking the bank? In this episode, Michelle Bomberger and I discuss how you can minimize legal risks in your growing businesses. She shares how small business owners like you can protect themselves legally as the business expands including how to manage vendor and customer contracts, ensure compliance, and address employment issues during the recruitment process.My guest today is Michelle Bomberger, CEO and Managing Attorney at Equinox Business Law Group. Michelle believes that every business deserves to have the same strategic law advantages as mega-corporations. Her experience as a business owner and entrepreneur gives Michelle unique insights into the emotional and practical aspects of owning a business and how important legal infrastructure is to growth and success. We discuss: (timestamps)02:17 How business owners can minimize legal risk04:10 Key points in vendor contracts for risk mitigation06:36 Defining indemnification for business owners08:36 Must-have items in customer contracts9:23 Importance of tracking contract expiration dates13:14 Essential components in employee contracts16:57 Managing legal requirements for remote employees18:47 Hiring HR experts for legal compliance19:55 Integrating contracts, insurance, and business structure24:37 Instances where the corporate veil can be pierced27:16 Differences between professional liability and E&O insurance28:55 Coordinating legal and insurance conversations34:25 Key discussion points with a strategic legal advisor36:44 Steps to gain better legal insight and minimize risksResources:Michelle Bomberger, Strategic Legal Counsel, Founder and CEO, Equinox Law Grouphttps://equinoxbusinesslaw.com/LinkedIn: https://www.linkedin.com/in/michellebomberger/Facebook:  https://www.facebook.com/EquinoxbusinesslawTwitter: https://twitter.com/equinoxlawYoutube: https://www.youtube.com/@EquinoxBellevueKathy Svetina, Fractional CFO:https://www.newcastlefinance.us/Blog post | Minimizing Legal Risk in Your Growing Businesshttps://www.newcastlefinance.us/listen/minimizing-legal-risk-in-your-growing-business/Is your growth causing financial headaches? Sales up, but profits lagging? Financial practices stuck in entry level mode?Don't worry, it's not you—it's your financial setup.Introducing NextGen Finance Blueprint by NewCastle Finance. This CFO-led roadmap: • Brings fuzzy finances into focus • Gives you a clear money picture • Creates a step-by-step action planReady to level up? Visit newcastle.finance/blueprint

Comments? Suggestions? Text the show here! Great businesses thrive by investing in their people. When companies face tough times, it's often due to a lack of workforce development. If employees don't feel supported or aren't given chances to grow, it can lead to demotivation, higher turnover, and team dysfunction.  So, what is workforce development? How does it function, and how can you implement it effectively?In this episode, Michelle Arentz and I chat about why workforce development matters and how creating a positive workplace culture can really boost employee retention and help your business grow. We talk about what makes the recruitment process effective and share some handy tips for small businesses to keep their teams motivated and productive.My guest today is Michelle Arentz. She is a workforce development consultant and founder of Lazarus Learning LLC. She is a workforce MD, helping companies enjoy a healthy bottom line by focusing on strengthening their hiring, teams, leaders, and cultures. She has woven a career tapestry of over 2 decades between corporate learning and development in both Canada and the US as well as spending 7 years as a high school teacher.We discuss: (timestamps)01:50 The negative effects of the lack of intentional culture-building5:40 The Four core elements of company culture13:14 Treating employees well for better business outcomes17:16 Avoiding the "Penny wise and pound foolish" trap21:09 Employees are an asset, not an expense26:18 The importance of employee happiness33:45 Communicating changes effectively37:40 Developing management skills in small businesses43:50 One actionable step to move your company closer to your goalsResources:Michelle Arentz, Workforce Development Consultant, Founder of Lazarus Learning:www.lazaruslearning.comLinkedIn: www.linkedin.com/in/lazaruslearningEmail: [email protected] Svetina, Fractional CFO:https://www.newcastlefinance.us/Blog post | How Workforce Development Drives Business Growthhttps://www.newcastlefinance.us/listen/how-workforce-development-drives-business-growth/Is your growth causing financial headaches? Sales up, but profits lagging? Financial practices stuck in entry level mode?Don't worry, it's not you—it's your financial setup.Introducing NextGen Finance Blueprint by NewCastle Finance. This CFO-led roadmap: • Brings fuzzy finances into focus • Gives you a clear money picture • Creates a step-by-step action planReady to level up? Visit newcastle.finance/blueprint

Comments? Suggestions? Text the show here! Employee retention lies at the heart of every successful business. It's the lifeline that keeps productivity high and morale even higher, making your team feel valued and appreciated, and motivating them to do their best. Yet, many companies struggle with keeping their best talent. Even businesses that seem great on paper often face high turnover rates. So why is it becoming harder to retain your employees? Why is this a recurring issue? What makes people want to leave? And what can you do to really show you appreciate them in a personal and relevant way?In this episode, Kristie Holmes and I talk about what it takes to retain great talent in small businesses. She shares the basics of employee retention strategies and provides practical tips for businesses aiming to build and maintain strong teams.Kristie is the dynamic force behind The HR Dept. With over 15 years of profound experience in recruiting and Human Resources across a spectrum of industries, she embodies the spirit of innovation and dedication. Her mission to provide tailored HR services ensures that small businesses not only survive but thrive in today's competitive landscape.Download her HR templates to help you get your recruitment process in place:https://thehrdeptky.com/resources/We discuss: (timestamps)02:49 Why a good retention strategy is important04:14 Common issues affecting employee retention07:36  The perceived appreciation gap between managers and employees08:34 Practical ways for managers to show appreciation to employees10:02 The impact of public appreciation on company culture11:07 Monetary and non-monetary methods to appreciate employees16:09 Showing appreciation to remote teams17:37 Effective methods for remote team appreciation21:45 Employee training and development on a tight budget24:04 Implementing an official mentorship program25:29 Rewarding employees who mentor others27:41 Encouraging employee-to-employee appreciation30:19 Examples of successful employee retention strategies36:16 Actionable steps to take to foster appreciation and gratitudeResources:Kristie Holmes, Owner, The HR Dept, LLChttps://thehrdeptky.com/LinkedIn: https://www.linkedin.com/company/the-hr-dept-llc/Instagram: https://www.instagram.com/thehrdeptky/Facebook: https://www.facebook.com/thehrdeptkyKathy Svetina, Fractional CFO:https://www.newcastlefinance.us/Blog post | How to Retain Your Best EmployeesIs your growth causing financial headaches? Sales up, but profits lagging? Financial practices stuck in entry level mode?Don't worry, it's not you—it's your financial setup.Introducing NextGen Finance Blueprint by NewCastle Finance. This CFO-led roadmap: • Brings fuzzy finances into focus • Gives you a clear money picture • Creates a step-by-step action planReady to level up? Visit newcastle.finance/blueprint

Comments? Suggestions? Text the show here! When your financial records are not accurate or organized,  it can lead to poor decisions, financial problems, and stunted growth.So how do you keep your books clean? What should you look for in a bookkeeper and accountant? And how do you make sure that your financial records are accurate and up to date?  In this episode, Jennifer Yousem and I talk all about the challenges of messy accounting for small businesses. We break down why this is so common, even in this day and age of accounting software and tools, and its true impact on the health of your business. She also shares tips for maintaining clean books to support your company’s growth.Jennifer Yousem is a Fractional CFO who started her career in equity research. She pivoted into corporate finance for enterprise media and advertising companies and led teams in strategic and operational finance at Sony, Paramount, Clear Channel & Daily Mail. She was part of the team tasked with launching Verizon Hearst Media Partners and as their CFO, helped lead the merger with Complex to form Complex Networks, a multi-platform digital lifestyle brand owned by Verizon and Hearst. We discuss: (timestamps) 03:06  Discovering messy books04:50 Common issues with messy books11:09  Differences between revenue, profit, and cash16:10 Hiring a qualified bookkeeper19:49 Tips on weeding out the wrong people in your team28:05 Optimal month-end closing process35:17  Actionable steps to take to keep your books organized and accurateResources:Jennifer Yousem, Fractional CFO, I Love EBITDAhttps://iheartebitda.com/LinkedIn: https://www.linkedin.com/in/jenniferyousemInstagram: https://www.instagram.com/yousem/?hl=enKathy Svetina, Fractional CFO:https://www.newcastlefinance.us/Blog post | Messy Finances and How to Avoid Themhttps://www.newcastlefinance.us/listen/messy-finances-and-how-to-avoid-them/Is your growth causing financial headaches? Sales up, but profits lagging? Financial practices stuck in entry level mode?Don't worry, it's not you—it's your financial setup.Introducing NextGen Finance Blueprint by NewCastle Finance. This CFO-led roadmap: • Brings fuzzy finances into focus • Gives you a clear money picture • Creates a step-by-step action planReady to level up? Visit newcastle.finance/blueprint

Comments? Suggestions? Text the show here! Expense management is a must for any business.  Every dollar spent can either contribute to your growth or drain your resources. And while it seems like a simple thing to do, many businesses struggle with it -  causing bigger financial problems down the road. So what can you do to avoid this in your business? In this episode, John Krebsbach and I go very deep into effective expense management. From managing credit cards and checks to dealing with reluctant vendors, he shares practical tips and real-world examples to help you implement an effective expense management system and protect your growing business.John is a Principal at Precision Advisors, a business operations advisory firm for companies who are growing or are looking to ignite growth. He is an experienced founder and chief operating officer who enjoys the journey of building high-growth companies with great people. He earned and refined his growth operator skill set in a variety of environments, from co-founding a startup (and shutting it down) to scaling an Inc. 5000 business and building new teams within a global corporation.We discuss: (timestamps) 02:25 What is expense management and why it matters05:14  Managing credit card expenses and tracking spending17:49 Expense management for check and ACH-heavy businesses26:14 Working with vendors resistant to digital tools28:15 Implementing expense management processes 42:21 One actionable step to take to implement an efficient expense management systemResources:John Krebsbach, Principal, Precision Advisorshttps://precision-advisors.com/LinkedIn: https://www.linkedin.com/in/johnkrebsbach/Special offer for listeners of the podcast:Get a $500 sign-up bonus from Ramp to manage your business expenses: https://ramp.com/partners/precision-advisorsKathy Svetina, Fractional CFO:https://www.newcastlefinance.us/Blog post | Effective Expense Management For a Financially Healthy Businesshttps://www.newcastlefinance.us/listen/effective-expense-management-for-a-financially-healthy-business/Is your growth causing financial headaches? Sales up, but profits lagging? Financial practices stuck in entry level mode?Don't worry, it's not you—it's your financial setup.Introducing NextGen Finance Blueprint by NewCastle Finance. This CFO-led roadmap: • Brings fuzzy finances into focus • Gives you a clear money picture • Creates a step-by-step action planReady to level up? Visit newcastle.finance/blueprint

Comments? Suggestions? Text the show here! Transforming your construction business can be a challenging yet rewarding process.Is it time to scale up? Well, you've got customers to deal with, suppliers to find, building codes to follow, and a team to keep on point. All these moving parts directly affect your finances. Things can get chaotic fast, and if you neglect any of these areas, it can really hurt your financial stability and growth.So, how do you keep everything on track in your construction business? What areas should you focus on to boost your finances? And what strategies can you implement to make sure all parts of your operations align with your financial goals?In this episode, Dominic Rubino and I discuss strategies to elevate your construction business, from specific operational improvements you can make and the financial planning and analysis you need to support your expansion goals.Dominic is a construction business coach and host of the podcasts  “Profit Tool Belt”  and “Cabinet Maker Profit System”. He is also a serial entrepreneur, a proud husband and father, and a horrible fly fisherman. In both shows, Dominic shares lessons, tips, and tricks from thought leaders in the construction industry. With Dominic, you’ll get reality, not theory. He uses real -life stories and colorful anecdotes that help you see what the next level looks like and know how to get there. He’s been a business coach for over 23 years and an Entrepreneur for 25. Over the years he’s had companies in Construction Trades, Contracting, Mail Order, Pharmaceuticals, Real Estate, & Business Coaching. His commitment to you is that you’ll learn more in this interview than most businesspeople do in a year. And he wants you to go and apply it!We discuss: (timestamps) 02:22 Common problems in construction businesses before coaching03:26 Key issues for construction businesses aiming to grow04:39 The benefits of having the right team07:46 How changing your mindset can drive growth08:52 Real-life construction case study example16:25 Business alignment & focus24:29 Addressing operational problems in construction25:52 Implementing time tracking for better planning29:53 Explaining new processes to your construction team31:18 Actionable steps to boost construction business growthResources:Dominic Rubino, Construction Business Coach and Podcast Host, BizStratPlan Profit Tool Belthttps://profittoolbelt.com/https://cabinetmakerprofitsystem.com/LinkedIn: https://www.linkedin.com/in/dominicrubino/Facebook: https://www.facebook.com/ProfitToolBeltYoutube: https://www.youtube.com/channel/UCKVBkA9GmALX_J7W3iGIy6gPodcast: https://profittoolbelt.com/podcast-dom/Podcast:https://cabinetmakerprofitsystem.com/podcast/Kathy Svetina, Fractional CFO:Is your growth causing financial headaches? Sales up, but profits lagging? Financial practices stuck in entry level mode?Don't worry, it's not you—it's your financial setup.Introducing NextGen Finance Blueprint by NewCastle Finance. This CFO-led roadmap: • Brings fuzzy finances into focus • Gives you a clear money picture • Creates a step-by-step action planReady to level up? Visit newcastle.finance/blueprint

Comments? Suggestions? Text the show here! When people talk about business innovation, the top of their minds is new tech or new products.However, small business innovation particularly, is so much more than that.  It's also about fresh ideas, seeing things from a different perspective - including how you use your products, making smart choices, and strategic growth. So what does innovation look like in small businesses? Are there any tools or techniques that can enhance innovation? How does it drive success? And how can you, as a leader, build a culture of innovation in your business?In this episode, Steve Wunker and I talk about innovation, specifically in businesses. What it is, what it looks like, and real-world examples of innovative businesses. He shares practical strategies and informative insights on how you can foster innovation and stay ahead of the market regardless if you are a small or large business.Steve Wunker is the Managing Director of New Markets Advisors, a global consulting firm focused on innovation. He was responsible for one of the world’s first smartphones, pioneered the mobile marketing and commerce industries, and partnered with a longtime colleague, Harvard Business School’s Clayton Christensen, in building the consulting firm Innosight. He’s also the author of three award-winning business books and the co-author of the new book: The Innovative Leader: Step-by-Step Lessons from Top Innovators for You and Your Organization.We discuss: (timestamps) 02:08 Exploring innovation in small businesses03:06 The innovation process for small businesses04:06  Managing customer expectations in innovation09:16 Innovation as an evolutionary process11:10 Identifying opportunities for innovation13:02 Rebranding as a strategy for innovation17:13 Different types of innovation beyond products and services18:40 Questions and frameworks to jumpstart innovative thinking20:31 Building and cultivating innovation in your business27:05 Balancing financial prudence and innovation31:30 Real-world example: laundromat innovation34:56 Actionable steps to take for small business innovationResources:Steve Wunker, Managing Director, New Markets Advisor http://www.innovativeleaderbook.com/LinkedIn: https://www.linkedin.com/in/stephenwunker/Email:[email protected] Author: The Innovative Leader: Step-by-Step Lessons from Top Innovators for You and Your Organization (2024) - https://a.co/d/57VXey0Capturing New Markets: How Smart Companies Create Opportunities Others Don’t (2011)https://www.amazon.com/Capturing-New-Markets-Companies-Opportunities/dp/0071825959Jobs to be Done: A Roadmap for Customer-Centered Innovation (2016)Is your growth causing financial headaches? Sales up, but profits lagging? Financial practices stuck in entry level mode?Don't worry, it's not you—it's your financial setup.Introducing NextGen Finance Blueprint by NewCastle Finance. This CFO-led roadmap: • Brings fuzzy finances into focus • Gives you a clear money picture • Creates a step-by-step action planReady to level up? Visit newcastle.finance/blueprint

Comments? Suggestions? Text the show here! Running a business can be very stressful, as you may already know.When stress kicks in, it can impact both your body and mind, affecting how well you work. If it’s not managed, it can lead to loss of focus, missed opportunities, and even burnout, which can prevent your business from growing. The good news is, there's a simple yet effective way to manage stress called Breathwork. This technique helps you regain control and stay calm during the daily hustle. But what is breathwork exactly? How is it different from regular breathing? How does it help manage stress? And how can you make sure you're doing it correctly?In this episode, John Hall and I break down a number of powerful strategies for managing stress, including mastering breathwork, avoiding getting locked in “survival mode” and shifting focus to positivity and gratitude.John is a Breathwork & Embodiment Coach and a 30-year Fortune 100 tech leader. He left corporate life to cultivate the relationships and purpose that drive fulfillment. Now, he coaches executives and entrepreneurs via a science-backed methodology blending neural science, breathwork, and somatic practices to manage stress, boost self-confidence, and unlock potential.We discuss: (timestamps) 02:35 The Impact of stress on business performance04:53 The physical effects of chronic stress09:53 B.P.M: Breath, Physiology and Mindset20:07 Identifying daily stressors and how to overcome them21:15 How to shift negative thoughts 23:09  Breathwork in Action27:37 Relaxation tips during stressful moments30:26 Tapping as a stress-relief technique35:26 The quickest way to get yourself to relax right now Resources:John Hall, Breathwork & Embodiment Coach https://johnhallcoaching.com/Email:  [email protected]: https://www.linkedin.com/in/johnthomashall/Instagram: https://www.instagram.com/johnhallcoaching/Facebook: https://www.facebook.com/johnhallcoaching/  Speaking + Media Inquiries: https://quick.callwithjohnhall.comOther resources mentioned in this episode:Amy Cuddyhttps://www.amycuddy.com/Daniel Kahneman https://www.amazon.com/Thinking-Fast-Slow-Daniel-Kahneman/dp/0374533555Kathy Svetina, Fractional CFO:https://www.newcastlefinance.us/Blog post | Mastering Business Stress with Breathwork https://www.newcastlefinance.us/listen/mastering-business-stress-with-breathwork/Is your growth causing financial headaches? Sales up, but profits lagging? Financial practices stuck in entry level mode?Don't worry, it's not you—it's your financial setup.Introducing NextGen Finance Blueprint by NewCastle Finance. This CFO-led roadmap: • Brings fuzzy finances into focus • Gives you a clear money picture • Creates a step-by-step action planReady to level up? Visit newcastle.finance/blueprint

Comments? Suggestions? Text the show here! For your business to grow, you need a recruitment strategy or recruitment process in place to get the right team in place.If you don’t find the people that can best fit your business needs, you might end up with higher turnover and lower productivity, making it harder to hit your goals. So what can you do to get it right?  You can optimize your job listings, cultivate the right culture and even adjust your salary ranges to attract good candidates. You can also bring in professional HR recruiters. They have the expertise to find the right candidates quickly and efficiently, making sure you get the best fit for whatever your business needs.But how do you actually work with them? What's the process like? How long does it take to find someone who's the perfect fit? And what can you do to help them get you the best results?In this episode, Kristie Holmes and I explore the essentials of successful recruitment in small businesses. We address the different parts of the recruitment process and provide actionable tips on how to set it up for businesses looking to expand their teams.Kristie is the dynamic force behind The HR Dept. With over 15 years of profound experience in recruiting and Human Resources across a spectrum of industries, she embodies the spirit of innovation and dedication. Her mission to provide tailored HR services ensures that small businesses not only survive but thrive in today's competitive landscape.Download her HR templates to help you get your recruitment process in place: https://thehrdeptky.com/resources/We discuss: (timestamps)02:27  Why it's hard for small businesses to find the right hires05:28 How to start the recruiting process07:40 The ideal length for a job description08:23 Next steps after creating a job description13:22  Using AI tools for job descriptions and resumes14:03 Timeframe from engaging a recruiter to interviews15:01 Shortest and longest times to find a candidate16:57 Aligning pay expectations with market rates21:30 How company culture affects recruitment25:16 Being upfront about work-life balance expectations25:30 The difference between hiring a recruiter and DIY recruiting27:22 How recruiters charge for their services29:04  Actionable step to take to find the right peopleResources:Kristie Holmes, Owner, The HR Dept, LLC:https://thehrdeptky.com/LinkedIn: https://www.linkedin.com/company/the-hr-dept-llc/Instagram: https://www.instagram.com/thehrdeptky/Facebook: https://www.facebook.com/thehrdeptkyKathy Svetina, Fractional CFO:https://www.newcastlefinance.us/Blog post | How to Hire Your Best Employeeshttps:Is your growth causing financial headaches? Sales up, but profits lagging? Financial practices stuck in entry level mode?Don't worry, it's not you—it's your financial setup.Introducing NextGen Finance Blueprint by NewCastle Finance. This CFO-led roadmap: • Brings fuzzy finances into focus • Gives you a clear money picture • Creates a step-by-step action planReady to level up? Visit newcastle.finance/blueprint

Comments? Suggestions? Text the show here! Workforce planning is a vital strategy for your growing business. It makes sure that you have the right people fill the right roles at the right time. But applying workforce planning concepts to your operations might be challenging, especially if it's something you've never had in your business before. So, what exactly is workforce planning? How does it integrate into your business structure? And how do you know if it's effective or not?In this episode, Carol Fraser and I talk about workforce planning and its significance, impact, and role in the growth and success of your business. From understanding job architecture to optimizing talent alignment, Carol also shares practical strategies on how to implement this in your business effectively.Carol specializes in workforce planning and strategic HR leadership, offering cost-effective fractional HR executive services. With a track record spanning diverse industries, she helps organizations anticipate talent needs, optimize workforce deployment, and drive sustainable growth. We discuss: (timestamps)02:04 What is Workforce Planning04:43 Five essential inputs for effective workforce planning09:29 Defining what kind of people you need in your organization 13:57 Key questions to ask when incorporating workforce planning in your operations24:31 Common workforce planning mistakes and how to address them 30:22 What is employee experience?32:49 Job description vs job architecture36:56 Actionable steps to take in implementing workforce planningResources:Carol Fraser, Workforce Planning Expert, Fractional HR Executive:https://www.c4talent.comSchedule a meeting with Carol:https://www.c4talent.com/calendar Workforce Planning PDFs:Workforce Planning.pdfHR-Opoly.pdfKathy Svetina, Fractional CFO:https://www.newcastlefinance.us/Blog post | Workforce Planning and Job Architecture for Business Growthhttps://www.newcastlefinance.us/listen/workforce-planning-and-job-architecture-for-business-growth/Is your growth causing financial headaches? Sales up, but profits lagging? Financial practices stuck in entry level mode?Don't worry, it's not you—it's your financial setup.Introducing NextGen Finance Blueprint by NewCastle Finance. This CFO-led roadmap: • Brings fuzzy finances into focus • Gives you a clear money picture • Creates a step-by-step action planReady to level up? Visit newcastle.finance/blueprint

Comments? Suggestions? Text the show here! In the world of successful businesses, effective leadership alignment is crucial. When a company succeeds, it's often because its leaders make sure that everyone in the company understands, agrees, and works together to achieve its goals - that their strategies match the overall vision and objectives. This alignment fuels growth and success. However, when it's missing, people tend to focus on their own agendas, which can derail progress and cause problems. So, what exactly is leadership alignment? How can you achieve it in your business?  And why is it so important for success?In this episode, Andy Katzman and I talk about leadership alignment, what it is, why it’s important, and how it is a driving force in achieving sustainable business growth. He also shares tips, tools, and strategies on how you can foster this alignment with your team members whatever the size of your business.Andy is the Founder and CEO of  Andy Katzman Small Business Advising. He is a Human Resources and operations executive and expert with over 20 years of experience and has designed and implemented HR strategies for many businesses in a variety of industries and lifecycle stages.We discuss: (timestamps)01:55  Importance of leadership alignment03:53 Transparent communication with employees05:27 The negative impact of silos on businesses07:27  Small business human resources advising 09:33  Tools to use for addressing misalignment11:32 Creating a safe space for employee-leadership communication13:43 Receiving and acting upon employee feedback constructively16:11  Real-life examples of those who did not heed the advice19:13  Upholding company values and culture25:03 Assessing cultural fit pre-mergers and acquisitions26:19 Cultural alignment in business acquisitions29:42 Addressing data limitations in small businesses' human resources30:12 Actionable steps to take in achieving leadership alignment Resources:Andy Katzman, Founder, Andy Katzman Small Business Advising  https://aksba.net/LinkedIn:https://www.linkedin.com/in/andy-katzman-a5b92117/Kathy Svetina, Fractional CFO:https://www.newcastlefinance.us/Blog post | How to Achieve Leadership Alignmenthttps://www.newcastlefinance.us/listen/how-to-achieve-leadership-alignment/Is your growth causing financial headaches? Sales up, but profits lagging? Financial practices stuck in entry level mode?Don't worry, it's not you—it's your financial setup.Introducing NextGen Finance Blueprint by NewCastle Finance. This CFO-led roadmap: • Brings fuzzy finances into focus • Gives you a clear money picture • Creates a step-by-step action planReady to level up? Visit newcastle.finance/blueprint

Comments? Suggestions? Text the show here! When your business becomes a victim of financial fraud, specifically check fraud, it can be a total nightmare. Not only will you lose money but you'll also lose time in trying to track it down, closing your account, and talking to your bank, lawyers, and the authorities. Depending on the size of the theft, it can affect your operations. You may not be able to pay your employees and your suppliers, damaging your reputation and it may even lead to legal action against you.So what can you do to protect your business? What are the red flags to watch out for?  What are the different forms of check fraud?And what can you do to try and get your money back?In this episode, Courtney Olson and I discuss the rising threat of Check Fraud and its impact on your growing business. We uncover common fraud tactics and share practical tips to safeguard your business finances.Courtney is the Senior Vice President and Managing Director of First Bank Chicago and is responsible for supporting the Bank’s growth and expansion through developing strong business relationships within the local marketplace. She utilizes her background in sales, lending, and deposits to assist clients and prospects in designing a holistic banking strategy.We discuss: (timestamps)02:04 The different types of financial Fraud04:08 How to recognize check fraud08:03 Prevention strategies against the check, ACH, and wire fraud11:38 What is Positive Pay?13:56 Addressing the limitations of Positive Pay 15:58 Managing significant Bank-Approved unauthorized transactions22:25 How the ACH Positive Pay System works24:20 Actionable steps to take to protect your business from check or financial fraudResources:Courtney A. Olson, Senior Vice President / Managing Director, First Bank Chicagohttps://www.linkedin.com/in/courtney-a-olson-6865b410/Website -https://www.firstbankchicago.com/Contact Info - [email protected] Svetina, Fractional CFO:https://www.newcastlefinance.us/Blog post | How to Prevent Check Fraudhttps://www.newcastlefinance.us/listen/how-to-prevent-check-fraud/Is your growth causing financial headaches? Sales up, but profits lagging? Financial practices stuck in entry level mode?Don't worry, it's not you—it's your financial setup.Introducing NextGen Finance Blueprint by NewCastle Finance. This CFO-led roadmap: • Brings fuzzy finances into focus • Gives you a clear money picture • Creates a step-by-step action planReady to level up? Visit newcastle.finance/blueprint

Comments? Suggestions? Text the show here! When hiring for a new position, it's crucial to get it right.  Hiring mistakes can be costly and disruptive, affecting productivity, team morale, and your bottom line. Making the wrong choice can also mean wasted time, resources, and opportunities for your company to grow. But how do you avoid making hiring mistakes? What are the red flags to watch out for? And how do you pick the right people who will bring your business to the next level?In this episode, Jamie Van Cuyk and I explore the ins and outs of Hiring Mistakes and how they can affect your growing business. We discuss what can trip up your hiring process and provide actionable tips to avoid them. Jamie Van Cuyk is the owner and lead strategist of Growing Your Team, is an expert in hiring and onboarding teams within small businesses. Drawing from over ten years of leadership experience, Jamie teaches her clients how to hire their first team members, including employees and long-term contractors. By learning the dynamics of each company and their specific needs, she helps them find their perfect-fit, long-lasting team members and avoid the hiring and firing cycle. We discuss: (timestamps)02:01 Common hiring mistakes by small businesses04:52  Defining your hiring needs07:41 Creating strategic hiring plans 10:34 The differences between hiring for tactical vs leadership positions15:38 Interview questions to determine if candidates are tacticians or more strategic 17:20 Spotting hiring and interview red flags 22:44 Balancing gut instincts and bias when hiring24:53 The average number of interview rounds for a position28:30 Evaluating candidates through paid assignments32:42 Actionable steps to take to get your hiring rightResources:Jamie Van Cuyk, CEO and Lead Strategist, Growing Your Teamhttps://growingyourteam.com/ Contact Info: [email protected]: https://www.facebook.com/GrowingYourTeamInstagram:https://www.instagram.com/growingyourteam/LinkedIn: https://www.linkedin.com/in/jamievancuyk/ Kathy Svetina, Fractional CFO:https://www.newcastlefinance.us/Blog post | How to Avoid Hiring Mistakeshttps://www.newcastlefinance.us/listen/how-to-avoiding-hiring-mistakes/Is your growth causing financial headaches? Sales up, but profits lagging? Financial practices stuck in entry level mode?Don't worry, it's not you—it's your financial setup.Introducing NextGen Finance Blueprint by NewCastle Finance. This CFO-led roadmap: • Brings fuzzy finances into focus • Gives you a clear money picture • Creates a step-by-step action planReady to level up? Visit newcastle.finance/blueprint

Comments? Suggestions? Text the show here! One of the most creative and simple ways to grow a business is by taking the Appreciation Marketing approach. It’s a strategy that can help you strengthen your relationships with your customers by showing your appreciation and that you genuinely care about them. It's a common problem in many businesses. You might just be too busy to stop and take time to acknowledge your customers, partners, and even those in your network. You might be focused on making sales or just not sure how to go about building these connections without coming across as insincere or inauthentic.But by using Appreciation Marketing strategies, you can stop yourself from alienating your customers and instead grow a loyal following. This will in turn, lead to increased engagement with your business and your sales. The sad reality is though when companies fail to show genuine appreciation, they can alienate their customers and miss the chance to grow a loyal following. Even worse, the competition can quickly take over and leave them behind. But what exactly is Appreciation Marketing? How does it work? How can you use it? And how does it help grow your business?In this episode, Curtis Lewsey and I discuss Appreciation Marketing and its impact on building genuine relationships with customers, partners, and stakeholders. We explore what it is, how it works, and how to implement it effectively for long-term success.Curtis Lewsey is the Author of Appreciation Marketing ® and Founder of AMcards.com. With over 15 years of experience in the sales and marketing industry, Curtis has carved a remarkable path by understanding the true essence of relationships. He is the co-author of the national best-selling book, Appreciation Marketing® - How to Achieve Greatness Through Gratitude. He then started AMcards which helps businesses implement an automated Appreciation Marketing® Strategy - a simple, inexpensive, and highly effective system for long-term follow-up with real greeting cards.We discuss: (timestamps)02:35 What is Appreciation Marketing03:43 The financial impact of Appreciation Marketing13:57 Appreciation Marketing as a better approach to making sales16:35  Building meaningful relationships through personalization24:30 Automation can help streamline personalization.33:30 Generic vs personalized gifts37:32 Actionable steps to take to implement Appreciation MarketingResources:Curtis Lewsey , Author of Appreciation Marketing ® and Founder of AMcards.com https://amcards.com/LinkedIn - https://www.linkedin.com/in/clewsey/Email - [email protected] -Appreciation Marketing, How to Achieve Greatness Through GratitudeSign up for a free card at Is your growth causing financial headaches? Sales up, but profits lagging? Financial practices stuck in entry level mode?Don't worry, it's not you—it's your financial setup.Introducing NextGen Finance Blueprint by NewCastle Finance. This CFO-led roadmap: • Brings fuzzy finances into focus • Gives you a clear money picture • Creates a step-by-step action planReady to level up? Visit newcastle.finance/blueprint

Comments? Suggestions? Text the show here! When your business grows, expect to get busy. But what happens when there is just too much on your plate? You might need an Executive Assistant (EA).It's a pivotal role within the organizational structure, providing crucial support to CEOs while helping steer the company toward success. So how do you go about hiring one?What do they do?Do you really need one?How do you manage their responsibilities? And how do they help grow your business?In this episode, Gina Cotner and I talk about the pivotal role Executive Assistants play in business growth, covering essential topics such as how to choose one, how to build trust, and, the art of delegation.Gina Cotner is the CEO of Athena Executive Services, a firm that pairs virtual Executive Assistants around the United States with swamped and successful entrepreneurs and executives. Her team of high-caliber Executive Assistants work part-time, from home, taking many tasks and projects off the plate of successful people, leaving them free to spend their time where they are needed most.We discuss: (timestamps)02:16 Introduction to Executive Assistants 04:30 When is it time to get an EA06:27 What is a Chief of Staff?09:32 What are the qualities of a Chief of Staff? 13:41 Core Responsibilities of EAs 16:34 How EAs can manage your inbox20:37 What type of work do EAs generally excel in?22:03 How much managing will EAs need?25:54  Questions to ask to determine if an EA is the right fit29:50 EA costs35:13 The pros and cons of using an agency to hire an EA36:40 Agency culture vs your business culture38:13 Actionable step to take to figure out if you need an Executive AssistantResources:Gina Cotner,  CEO,  Athena Executive Serviceswww.athenaexecutiveservices.comLinkedIn - https://www.linkedin.com/in/athenaeaFacebook - https://www.facebook.com/AthenaVirtualAssistantsInstagram - https://www.instagram.com/athena_executive_servicesYouTube - https://www.youtube.com/@athenaexecutiveservices5248LinkedIn - https://www.linkedin.com/company/athena-executive-services/FREE RESOURCE: Schedule an initial call with Gina: https://athenaexecutiveservices.com/explore-hiring-a-va/Kathy Svetina, Fractional CFO:https://www.newcastlefinance.us/Blog post | Finding the Right Executive Assistanthttps://www.newcastlefinance.us/listen/finding-the-right-execIs your growth causing financial headaches? Sales up, but profits lagging? Financial practices stuck in entry level mode?Don't worry, it's not you—it's your financial setup.Introducing NextGen Finance Blueprint by NewCastle Finance. This CFO-led roadmap: • Brings fuzzy finances into focus • Gives you a clear money picture • Creates a step-by-step action planReady to level up? Visit newcastle.finance/blueprint

Comments? Suggestions? Text the show here! If your small business is currently growing, it might be time to professionalize your operations. The tools and methods that worked when you started may no longer work for you now that you're expanding. Without upgrading your ways of working, your business can fail. Inefficient processes and disorganization can hold you back, allowing the competition to leave you behind. So, how do you professionalize your operations?What are the specific steps to get started?How does optimizing your systems lead to sustainable success?  And how do you streamline, standardize, and systematize things the right way? In this episode, Whitney Hahn and I discuss professionalizing your business operations; what it means, and why it’s important for growing businesses. She shared strategies for scaling smart and also provided insights on finding your customers and case studies on how to set up your operations for growth.Whitney Hahn is the CEO of ProvokeBetter.com and a “Business Made Simple” Certified Coach since 2020. She is on a mission to help owner-makers grow their business while OUTgrowing their busy-ness. And guides small businesses through transformative frameworks, earning a reputation as a catalyst for thriving revenue machines. We discuss: (timestamps)01:54 What it means to "professionalize business operations" 4:51Managing the challenges in scaling business operations 06:59 Understanding your target market is essential for business success11:24  Identifying and addressing your customer’s core business problems  21:36 Professionalizing business operations25:41 The importance of documenting processes and procedures26:29 Providing clear guidelines for success  28:25 Tools to help with optimization29:24 Avoiding the "busyness trap" 30:23 Normalize learning from mistakes 31:58 Case study: Optimizing business operations 40:48 Actionable step to take to start professionalizing business operationsResources:Whitney Hahn, Small Business Advisor and Trainer, ProvokeBetterhttps://provokebetter.com/LinkedIn: https://www.linkedin.com/in/whitneyhahn/Facebook: https://www.facebook.com/provokebetterYoutube: https://www.youtube.com/@provokebetterContact: https://provokebetter.com/contact/For a free business readiness assessment, visit https://provokebetter.com/help/Kathy Svetina, Fractional CFO: https://www.newcastlefinance.us/Blog post | Driving Growth with Professionalized Business Operationshttps://www.newcastlefinance.us/listen/driving-growth-with-professionalized-business-operations/Is your growth causing financial headaches? Sales up, but profits lagging? Financial practices stuck in entry level mode?Don't worry, it's not you—it's your financial setup.Introducing NextGen Finance Blueprint by NewCastle Finance. This CFO-led roadmap: • Brings fuzzy finances into focus • Gives you a clear money picture • Creates a step-by-step action planReady to level up? Visit newcastle.finance/blueprint

Comments? Suggestions? Text the show here! Feeling the pressure as your business grows?  As you expand, expect to face new hurdles: Your old framework might no longer be the right fit. You'll need to build an executive team while streamlining your processes becomes crucial. And what about succession planning? Who takes over the reins when you step back? And if that's not enough pressure, you also need to make sure everything keeps running smoothly while managing all these changes.  If you don't get it right, you can slow down your progress and put the future of your business at risk.So, how can you handle these challenges and achieve sustainable growth? When's the best time to build an executive team? How do you kickstart succession planning?  Is there a more flexible way to grow? And how can you be sure you're moving in the right direction?In this episode, Bob Green and I talk about some practical strategies on how you can manage the complex task of growing your business. He shared the importance of adapting your business framework to accommodate growth and how to get your team excited about these changes and how they can help elevate your business to the next level of success.Bob is the owner of TAB (The Alternative Board) North Shore and has led company growth from the war room to the board room to the conference room, with allies, and it's never been a coincidence.  Instead, he's curated the experiences with people from the launch of a new product or service all the way through post-merger integrations.  He's organized all of these experiences into one process consisting of mindset, accountability and performance with everyone in the company, without exceptions.  The outcome for the company owner is improving company value, while creating a culture of stakeholder value, without anyone having to sacrifice their life to make it happen.We discuss: (timestamps)02:21 Why do companies often find succession planning challenging?04:07 The optimal time to start succession planning 05:19 What are the signs that indicate the need to build an executive team?07:23 Balancing loyalty and performance within your teams 09:06 How to build an executive team and internal vs. external recruitment for executive positions 11:45 How can businesses effectively manage change within their organization?15:01 Building bridges between departments help with change management 15:45 Using employee insights to drive innovation when addressing customer needs17:02 What are the limitations of the EOS framework as a company grows?23:27 The importance of documented procedures for maintaining consistency during growth27:22  The next step to take when exploring alternatives to EOSResources:Bob Green, Owner, TAB (The Alternative Board) North Shore  https://www.thealternativeboard.com/LinkedIn - https://www.linkedin.com/in/bobgreenteams/Email -  [email protected] Kathy Svetina, Fractional CFO:https://www.newcastlefinance.us/Is your growth causing financial headaches? Sales up, but profits lagging? Financial practices stuck in entry level mode?Don't worry, it's not you—it's your financial setup.Introducing NextGen Finance Blueprint by NewCastle Finance. This CFO-led roadmap: • Brings fuzzy finances into focus • Gives you a clear money picture • Creates a step-by-step action planReady to level up? Visit newcastle.finance/blueprint

Comments? Suggestions? Text the show here! Is your business missing out on valuable customer feedback? Without it, you won’t know what they want or even feel about your business.You’ll be operating in the dark, making decisions based on assumptions rather than data. If you’re also not taking the time to do any customer research, you won’t get to know their needs and pain points. This could lead to missed opportunities that will eventually eat into your finances. So how do you start doing customer research? How do you gather customer feedback?What questions should you ask to get useful insights?and how do you use this data to help you make better strategic plans and decisions?In this episode, Darlene Campagna and I talk about the pivotal role of customer research and feedback in growing a financially healthy and sustainable business. She shared why you should encourage customer engagement because it can positively impact your sales,  marketing, finance, and lead to operational improvements.Darlene is the Customer Acceleration Consultant and Owner of Direct Opinions. Before that, she spent 11 years working for a national IT consulting company that took its Cleveland operation from approximately $2 million in annual sales to over $27 million in just six years. We discuss: (timestamps)02:42 Why businesses ignore customer research when making strategic plans 04:47 What it takes to do customer research05:29 The time and effort required for effective customer research 11:58 Maintaining a quality contact list for customer outreach 14:17 Customers segmentation based on customer satisfaction and experiences16:29 Response rates for customer feedback initiatives17:50 In-person focus groups versus panel research methods20:01 The differences between focus groups and panel research 22:52 Customer response quality via phone versus email surveys 24:19 Batching question and response processes  in email surveys27:20 Phone outreach challenges in the modern era29:14 Examples of operational improvements driven by customer insights 35:22 Factors that affect a customer's willingness to provide feedback 37:40 Identifying key stakeholders responsible for customer research initiatives.40:59 The value of customer feedback when selling your company44:59 Actionable steps to start customer feedback programs effectivelyResources:Darlene Campagna,  Customer Acceleration Consultant and Owner, Direct Opinionshttps://www.directopinions.com/LinkedIn:https://www.linkedin.com/in/darlene-campagna-5162515/LinkedIn | Direct Opinions:https://www.linkedin.com/company/direct-opinions/about/Twitter:https://twitter.com/DirectOpinionsKathy Svetina, Fractional CFO:https://www.newcastlefinance.us/Blog post | Driving BusinesIs your growth causing financial headaches? Sales up, but profits lagging? Financial practices stuck in entry level mode?Don't worry, it's not you—it's your financial setup.Introducing NextGen Finance Blueprint by NewCastle Finance. This CFO-led roadmap: • Brings fuzzy finances into focus • Gives you a clear money picture • Creates a step-by-step action planReady to level up? Visit newcastle.finance/blueprint

Comments? Suggestions? Text the show here! Change is part and parcel of running a growing business.But with change comes resistance, disrupting operations and creating hurdles that can strain your workload and more importantly, your finances.So what can you do to manage change effectively?Are there specific steps to take that will guarantee a smooth transition? And most importantly, how do you get your team to embrace change positively?In this episode, Ursula Jorch discusses the essential elements of change management and shares her insights on how you can lead your growing business successfully through these transformational times.Ursula Jorch is a business coach, speaker, and founder of Work Alchemy. She helps women leaders transform their businesses into profitable agents for change, create global impact, and become recognized as a powerful force for good.We discuss: (timestamps)02:18 - What is Change management?03:32  - Why small businesses struggle with change management05:37 - Common challenges faced by leaders and clients when managing change 08:59 - Transitioning from being an operational owner to delegating responsibilities 13:23 - The difference between formal and informal communications in change management14:55 - Empowering managers to influence informal conversations positively16:55 - KPIs to track successful change management implementation 18:58 - Specific KPIs in a real-world change management scenario 21:38 - Handling challenges in sales organizations during change  23:54 - Dealing with negative and positive informal communication26:22 - Professionalizing the workforce and addressing reactive behavior in small businesses30:04 - Recognizing signs that employees have embraced change effectively 31:28 - Actionable tips for easing the pain of change for employeesResources:Ursula Jorch, MSc, MEd, Business Coach, Speaker, and Podcast Host, Work Alchemyhttp://workalchemy.com/LinkedInhttps://www.linkedin.com/in/ursula-jorch-6a228Facebook https://www.facebook.com/WorkAlchemyTwitterhttps://twitter.com/ursulajorchInstagramhttps://www.instagram.com/ursula.jorch/Podcast |  Work Alchemy: The Impact Interviews - https://podcasts.apple.com/us/podcast/work-alchemy-the-impact-interviews/id1035446203Kathy Svetina, Fractional CFO:https://www.newcastlefinance.us/Blog post | How Effective Change Management Drives Business Successhttps://www.newcastlefinance.us/listen/how-effective-change-managment-drives-business-success/Is your growth causing financial headaches? Sales up, but profits lagging? Financial practices stuck in entry level mode?Don't worry, it's not you—it's your financial setup.Introducing NextGen Finance Blueprint by NewCastle Finance. This CFO-led roadmap: • Brings fuzzy finances into focus • Gives you a clear money picture • Creates a step-by-step action planReady to level up? Visit newcastle.finance/blueprint

Comments? Suggestions? Text the show here! Struggling with poor performance in your business?  Whether it's employees always running late, missing deadlines, or failing to meet expectations, it’s stressful and will eventually affect your bottom line. So, what's causing all the chaos? Is it a communication breakdown? Are there gaps in your onboarding processes? Or are your leaders not stepping up? Discovering the root causes of poor performance is key to implementing meaningful changes. But how do you identify and address these challenges? And what are the steps you need to take to foster a culture of success in your business?In this episode, Barbara Mason shares her insights on how to identify poor performance and what you need to do to turn it around to protect your growing business.Barbara Mason is a renowned career coach and HR insider with a passion for helping develop career-oriented teams that will help your business’s growth and workplace culture. She has a remarkable track record in positioning professionals and CEOs for significant business and career growth.We discuss: (timestamps)01:50 - Reasons for poor performance in business04:09 - Employee accountability for performance improvement06:40 - Addressing the causes of poor performance08:58 - Managing excuses and repeated performance issues11:21 - Importance of documentation in performance management13:17 - Established processes for handling poor performance15:36 - Dealing with performance issues when there are no clear expectations17:39 - The impact of hiring and onboarding processes on performance23:29: - Avoiding micromanagement in improving performance25:45 - How poor performance affects finances26:13 - Financial challenges vs performance management28:48 - Actionable steps to take when addressing an employee performance issue Resources:Barbara Mason, CEO, Career Pathways Consultinghttps://careerpathwaysconsulting.com/LinkedIn:  https://www.linkedin.com/company/careerpathwaysconsulting/Instagram: https://www.instagram.com/yourhrinsider/Facebook: https://www.facebook.com/careerpathwaysconsultingTwitter:  https://twitter.com/careerpathways7Kathy Svetina, Fractional CFO:https://www.newcastlefinance.us/Blog post | Overcoming Employee Performance Issueshttps://www.newcastlefinance.us/listen/overcoming-employee-performance-issues/Is your growth causing financial headaches? Sales up, but profits lagging? Financial practices stuck in entry level mode?Don't worry, it's not you—it's your financial setup.Introducing NextGen Finance Blueprint by NewCastle Finance. This CFO-led roadmap: • Brings fuzzy finances into focus • Gives you a clear money picture • Creates a step-by-step action planReady to level up? Visit newcastle.finance/blueprint

Comments? Suggestions? Text the show here! When growing your B2B operations, having an effective sales process in place is key.It serves as a guide for you and your clients - from the initial interest stage until you finally close the deal.But in B2B operations your sales funnel is more complex. There are more decision-makers, longer sales cycles, and more barriers to sales such as company accreditation or procurement checklists and so on.If you don't have an effective sales process in place, things can get chaotic really fast.Without structure, your team gets overwhelmed, leads pile up, you might miss out on weeding the bad leads and deals start to fall through.So how can you regain control?What do you need to do to streamline your sales process and safeguard the growth and success of your business?In this episode, Liz Heiman and I talk about the B2B Sales funnel and how having an effective B2B sales process can really set your business up for success.Liz is the Sales Operating System Architect and the founder of Regarding Sales. She guides “Ready-to-Scale” founders and CEOs to take the chaos out of sales and create a more sustainable growth strategy that strengthens the pipeline and streamlines their process to increase revenue predictably. She speaks to entrepreneurs, CEOs, and sales leaders about taking the chaos out of sales and creating a more sustainable growth strategy that strengthens the pipeline and streamlines the process to increase revenue predictably.We discuss: (timestamps)03:02 - Real-world chaotic scenarios in B2B sales funnels04:06 - The four key stages of B2B sales funnels 08:59 - The challenges of B2B sales funnel stages12:34 - KPIs to monitor B2B sales funnel performance15:56 - Balancing quantity vs. quality in B2B prospecting18:58 - Addressing sales and marketing misalignment21:12 - Optimizing your CRM setup for effective sales tracking25:35 - The role of buyer personas34:53 - Actionable steps to take to streamline your B2B sales processesResources:Liz Heimann, CEO & Chief Sales Strategist, Regarding Sales:https://www.regardingsales.com/LinkedIn: https://www.linkedin.com/in/lizheiman/Facebook: https://www.facebook.com/RegardingSalesSchedule a call: https://calendly.com/regardingsales/introEmail: [email protected] the Free Sales Funnel PDF from Liz: https://drive.google.com/file/d/1aM8rTHzjBReD9rY4AZzG0XFSTN5MkSt9/view?usp=drive_linkKathy Svetina, Fractional CFO:https://www.newcastlefinance.us/Blog post | Building an Effective B2B Sales Processhttps://www.newcastlefinance.usIs your growth causing financial headaches? Sales up, but profits lagging? Financial practices stuck in entry level mode?Don't worry, it's not you—it's your financial setup.Introducing NextGen Finance Blueprint by NewCastle Finance. This CFO-led roadmap: • Brings fuzzy finances into focus • Gives you a clear money picture • Creates a step-by-step action planReady to level up? Visit newcastle.finance/blueprint

Comments? Suggestions? Text the show here! In tough times, many businesses feel the urge to cut back on marketing spending.But what's the potential downside?Your brand might start to fade away, missing chances to connect with customers and falling behind the competition.Marketing isn't just about letting the world know about your business. It's also a powerful tool to control your business. It directly affects your cash flow and drives your bottom line.So, how do you make sure your marketing budget is working as hard as possible to meet your customer's needs and to grow your business?In this episode, Sean Doyle discusses the importance of effective marketing spend and its direct impact on business finances. He shares insights on optimizing resources for growth and reaching customers closer to “cash” or conversion.Sean is the principal at FitzMartin Inc., a leading consultancy focused on sales marketing and management, sales and marketing technology services, and revenue operations. Sean and his team at FitzMartin are focused on long-term value creation through a sales-first, scientific approach to driving revenue. Over a 25+ year career and more than 5,000 client engagements, Sean has amassed unmatched expertise in helping B2B companies sell more to their most profitable customers.We discuss: (timestamps)2:12 The significance of optimizing marketing spend rather than cutting it2:37 Impact of Marketing Strategies on Financial Performance10:00 The "speed to cash" mindsetFocusing marketing efforts on target groups close to making purchases13:04 Marketing as a business tool, not just a creative or communications tool13:38 Understanding business objectives is crucial for effective marketing16:52 Hiring and Building a Strategic Marketing Team23:36 Marketing budget based on top-line revenues or some variant of EBITDA30:50 One actionable step to take to fine-tune your marketing31:22 Centricity: Putting the buyer at the center of everything a company doesResources:Sean Doyle, Author, Speaker, and Advisor, FitzMartin Inchttps://seanmdoyle.com/https://fitzmartin.com/LinkedIn: https://www.linkedin.com/company/fitzmartin/Facebook: https://www.facebook.com/fitzmartinmarketing/Twitter: https://twitter.com/FitzMartinb2bEmail: [email protected] : Shift: 19 Practical, Business-Driven Ideas for an Executive in Charge of Marketing but Not Trained for the Task by Sean Doylehttps://www.amazon.com/Shift-Practical-Business-Driven-Executive-Marketing/dp/1605440574Kathy Svetina, Fractional CFO:https://www.newcastlefinance.us/Blog post | Transforming Marketing Spend into Business GrowthIs your growth causing financial headaches? Sales up, but profits lagging? Financial practices stuck in entry level mode?Don't worry, it's not you—it's your financial setup.Introducing NextGen Finance Blueprint by NewCastle Finance. This CFO-led roadmap: • Brings fuzzy finances into focus • Gives you a clear money picture • Creates a step-by-step action planReady to level up? Visit newcastle.finance/blueprint

Comments? Suggestions? Text the show here! If you have a customer-centric business, it means your customers are at the heart of everything you do.And this is a good thing because happy customers equals a thriving business.But sadly, many small businesses struggle to make this happen beyond their team members on the front lines.And this is a problem since customer satisfaction is crucial to your success.So what do you need to do to make your business truly customer-centric?What exactly does being customer-centric entail?And how can you encourage this mindset across your entire organization?In this episode, our guest Chris Hood offers actionable advice on building a customer-centric business. He shares how to implement it in your business to help it grow financially healthy and successful in the long run.Chris is a keynote speaker, strategist, and thought leader in customer-centric cultures, artificial intelligence, and innovation. He boasts over three decades of experience in business development and is the author of 'Customer Transformation,' where he provides a roadmap to customer alignment and business value, articulating a transformative seven-stage strategy. As the Founder and CEO of Synsible AI, Chris spends his time helping businesses leverage AI and reach 10x thinking.We discuss: 02:07 - Developing a customer-centric environment in your business04:33 - Growing a customer-centric mindset in non-customer-facing departments 11:18 - Chris Hood’s customer-centric framework for your business14:27 - Companies that excel in being customer-centric18:02 - Implementing Customer-centric activities in your business21:03 - The differences between small and large businesses in becoming more customer-centric25:22 - Real-life examples of customer inclusion done right29:04 - Analyzing the root causes of why customer-centricity is a challenge for many businesses30:33 - Debunking the Customer is Always Right Myth35:41 - Actionable steps to take to become a customer-centric businessResources:Chris Hood, Digital Strategist, Podcast Host and Author:https://chrishood.com/LinkedIn: https://www.linkedin.com/in/chrishood/Twitter: https://twitter.com/chrishood1Youtube: https://www.youtube.com/chrishoodAuthor of Customer Transformation https://chrishood.com/product/customer-transformation-hardcover-book/?swcfpc=1Podcast | The Chris Hood Digital Show  https://podcasts.apple.com/us/podcast/the-chris-hood-digital-show/id1671355874Kathy Svetina, Fractional CFO:https://www.newcastlefinance.us/Blog post | Is your growth causing financial headaches? Sales up, but profits lagging? Financial practices stuck in entry level mode?Don't worry, it's not you—it's your financial setup.Introducing NextGen Finance Blueprint by NewCastle Finance. This CFO-led roadmap: • Brings fuzzy finances into focus • Gives you a clear money picture • Creates a step-by-step action planReady to level up? Visit newcastle.finance/blueprint

Comments? Suggestions? Text the show here! Ever found yourself drowning in the tedium and mundane tasks of running a business, wondering if there's a way to escape and get your life back? What if we told you that, "Yes! there is a way!"  And that it's absolutely possible to lead a fulfilled life while working fewer hours, whether you're managing one successful business or multiple ventures.Does it sound too good to be true? It's not!  In this episode, our guest Jeff Russell shares his journey of building multiple thriving businesses across different industries.He brings his businesses to new heights of success through a combination of strategic hiring, implementing systems and processes, and mindful business evaluation. His insights and experiences are gold and will help you sidestep getting lost in the relentless hustle and busyness so you can live the life you want while building the business of your dreams. Jeff Russell, is a best-selling author, renowned speaker, and accomplished entrepreneur. As the founder of many successful businesses and author of his latest book, ‘Fire Yourself First,’ Jeff is an expert in helping business owners break free from the daily grind. We discuss: 02:27 Introduction to Jeff Russell07:17 The differences between organizational charts and role charts09:39 Jeff’s shared service model for marketing, financial management, and operational roles14:43 Why stepping back from day-to-day operations to focus on long-term strategy is vital18:15 Transitioning from owner-operators to true owners by implementing systems & processes24:47 Jeff's 11-step hiring process outlined in his book "Fire Yourself First"33:58 Importance of reading, listening to podcasts, and attending conferences for self-education39:34 Actionable steps to be like Jeff: not just an owner operator but a true ownerResources:Jeff Russell Best-Selling Author, Speaker, Serial Entrepreneur, and CEO, Oakridge Financial Grouphttps://www.fireyourselffirst.com/LinkedIn: https://www.linkedin.com/in/thejeffrussell/Facebook: https://www.facebook.com/profile.php?id=100088397692719Twitter: https://www.twitter.com/jeffrussellsaysInstagram: https://www.instagram.com/fireyourselffirstAuthor of “Fire Yourself First”: https://www.fireyourselffirst.com/book-jeffOther Resources Mentioned in the Episode:Dan Sullivan: https://www.strategiccoach.com/Storybrand: https://storybrand.com/Dawn Fotopulos:  Accounting for the Number Phobic https://www.amazon.com/Accounting-Numberphobic-Survival-Business-Owners-ebook/dp/B00KVO2C4WIs your growth causing financial headaches? Sales up, but profits lagging? Financial practices stuck in entry level mode?Don't worry, it's not you—it's your financial setup.Introducing NextGen Finance Blueprint by NewCastle Finance. This CFO-led roadmap: • Brings fuzzy finances into focus • Gives you a clear money picture • Creates a step-by-step action planReady to level up? Visit newcastle.finance/blueprint

Comments? Suggestions? Text the show here! Handling HR investigations can be a potential minefield for any business, especially those that are smaller but currently growing. It’s natural to feel overwhelmed when faced with employee complaints, wrongful termination claims, or accusations of workplace bullying and harassment. Yet these investigations matter because they can make or break your business. If resolved successfully, they'll protect your business and your employees.If you ignore or mishandle them, it could cause you legal problems and harm your reputation. So, how do you work your way through HR investigations without making costly mistakes? Are there steps to take to ensure you're protected?Who do you call for help? And how can you resolve them professionally? In this episode, our guest Jill Avey shines a light on HR investigations, and what are some strategies for managing complaints, when to seek legal advice and how you can protect your business through HR documentation and processes.  Jill Avey is the founder and owner of Southwestern HR Consulting, Inc. (SWHRC) and has more than 25 years of business expertise in Human Resources (HR). We discuss:03:46 What are HR investigations06:46 The differences between the EEOC and the Department of Labor07:35 Potential consequences for overlooking employee concerns10:14 Common small business employee claims that lead to HR investigations14:46 The ideal timing to create an employee handbook15:28 The importance of policies and handbooks for contractors and 1099 workers19:45 Resolution options for contractors with complaints2352 What actions are permissible for employees and independent contractors30:22 The steps to take to address accusations of wrongful termination34:14: Mediation is typically more cost-effective than proceeding with an actual lawsuit37:58 Recommended actions when your business lacks HR expertise41:11 Actionable steps to take to protect your business from HR investigations.Resources:Jill Avey, SPHR, SHRM-SCP, Owner, Southwestern HR Consulting, Inc.https://swhrc.com/LinkedIn:https://www.linkedin.com/in/jill-avey-sphr-shrm-scp-3910642a/Facebook: https://www.facebook.com/SouthwesternHRConsultingTwitter: https://twitter.com/SoWeHRConsultInstagram: https://www.instagram.com/southwesternhrconsulting/Kathy Svetina, Fractional CFO: https://www.newcastlefinance.us/Blog post | The Impact of HR Investigations in Small Businesseshttps://www.newcastlefinance.us/listen/the-impact-of-hr-investigations-in-small-businesses/Is your growth causing financial headaches? Sales up, but profits lagging? Financial practices stuck in entry level mode?Don't worry, it's not you—it's your financial setup.Introducing NextGen Finance Blueprint by NewCastle Finance. This CFO-led roadmap: • Brings fuzzy finances into focus • Gives you a clear money picture • Creates a step-by-step action planReady to level up? Visit newcastle.finance/blueprint

Comments? Suggestions? Text the show here! Have you ever had that nagging feeling that you don't measure up?Do you live in constant fear that your success is just a fluke? Are you worried you'll be unmasked as someone without a clue what they're doing?It's the relentless struggle known as Imposter Syndrome, and it's something that even the most successful entrepreneurs suffer from.Imposter Syndrome doesn't discriminate. It haunts people in their personal and professional lives, sabotaging confidence and stifling potential. But what is it exactly? What triggers it? Why - however irrational and false it is - does it affect so many of us? And, most importantly, how do we beat it? In this episode, our guest Andy Hite shares how you can help yourself - and others in your team - break free from the iron-like claws of Imposter Syndrome and unleash your full potential. He'll also provide actionable steps to foster a culture of growth, learning, and resilience in your business.Andy Hite is a recognized leadership coach who supports entrepreneurs, executives, and their teams as they navigate the world of building lives and businesses filled with prosperity, meaning, & freedom.We discuss:02:48  What is imposter syndrome, and why do so many people struggle with it?  04:08 The importance of celebrating wins and accomplishments  06:58 Effective techniques that help beat imposter syndrome  08:35 How can people overcome their fear of taking courageous actions?  12:19  Other tools for assisting individuals dealing with imposter syndrome13:33 The differences between therapy and coaching15:53 How to lead effectively and help  team members overcome imposter syndrome 17:20 What is a Leadership 360 assessment20:05  The relationship between imposter syndrome and resistance to feedback21:02 The challenges of managing someone with imposter syndrome 22:20 The differences between leadership and coaching   23:40  Tips and tricks to help leaders become better coaches to their teams  25:22 Fostering a culture that allows short-term pain for long-term gain29:30 Actionable steps to create a culture that values learning from mistakesResources:Andy Hite, Executive and Entrepreneur Coach, and Leadership ExpertWebsite:  https://www.andyhitecoaching.com/LinkedIn: https://www.linkedin.com/in/andy-hiteEmail: [email protected] exclusive resources for listeners of this podcast: https://www.scalingminds.com/hmbgKathy Svetina, Fractional CFO:https://www.newcastlefinance.us/Blog post | Overcoming Imposter Syndrome as a Business Ownerhttps://www.newcastlefinance.us/listen/overcoming-imposter-syndrome-as-a-business-owner/Is your growth causing financial headaches? Sales up, but profits lagging? Financial practices stuck in entry level mode?Don't worry, it's not you—it's your financial setup.Introducing NextGen Finance Blueprint by NewCastle Finance. This CFO-led roadmap: • Brings fuzzy finances into focus • Gives you a clear money picture • Creates a step-by-step action planReady to level up? Visit newcastle.finance/blueprint

Comments? Suggestions? Text the show here! While HubSpot has many features, it can also seem overwhelming. With so much going on, it’s hard to know where to start or how to make the most of it. And if you're not careful, you can easily get bogged down in all the (helpful) bells and whistles and lose sight of your overall goals.So, what exactly is HubSpot? Why do businesses love it? What makes it different from other CRM platforms? And how do you go about implementing it into your business?In this episode, my guest Jenelle McGrath and I break down all things HubSpot, including discussing its versatile features and the benefits it can bring. She also shares her insights on making the most of its capabilities and offers valuable tips for those considering integrating it into their growing business.We discuss:03:22 Who are the ideal customers for HubSpot's marketing automation platform?04:12 How companies benefit from HubSpot 10:56 Common challenges when implementing HubSpot13:24 Reasons small businesses migrate to HubSpot14:55 HubSpot's role in streamlining hiring and recruitment18:55 Utilizing HubSpot for employee onboarding22:12 Different types of hubs available in HubSpot23:19 Measuring leads, revenue, and SEO impact with HubSpot campaigns26:37 Best practices for effective data tracking in HubSpot31:35 Key factors for successful HubSpot training, including ownership, certification, and training resources34:34 Effective training schedules and timelines for teams adopting HubSpot36:48 Common mistakes made by sales and marketing teams after migrating to HubSpot38:31 Actionable steps to take to prepare for HubSpot migrationResources:Jennelle McGrath, CEO, Inbound Sales and Marketing Growth Agency Partner, Market VeepWebsite: https://www.marketveep.com/LinkedIn: https://www.linkedin.com/in/jennellemcgrath/Free Resources:https://www.marketveep.com/marketing-ebooks-webinarsKathy Svetina, Fractional CFO:https://www.newcastlefinance.us/Blog post | How to Successfully Implement HubSpot https://www.newcastlefinance.us/listen/how-to-successfully-implement-hubspot/Is your growth causing financial headaches? Sales up, but profits lagging? Financial practices stuck in entry level mode?Don't worry, it's not you—it's your financial setup.Introducing NextGen Finance Blueprint by NewCastle Finance. This CFO-led roadmap: • Brings fuzzy finances into focus • Gives you a clear money picture • Creates a step-by-step action planReady to level up? Visit newcastle.finance/blueprint

Comments? Suggestions? Text the show here! The art of naming may seem secondary to finances and operations, but it's incredibly important because your name can make or break your brand.So how do you choose the right name? What are the methods or surefire hacks to create one that clicks?How do you craft a name that leaves a lasting impression and attracts customers?What's the secret to unlocking naming success? And how do you ensure that this process becomes the foundation for your long-term success?In this episode, my guest Alexandra Watkins and I take a deep dive into the world of naming. She shares her tips on creating the perfect name, including how to brainstorm and the common mistakes to avoid when choosing the right name.Alexandra is a leading and outspoken authority on brand names with buzz.  Her breakthrough creativity book, “Hello, My Name is Awesome: How to Create Brand Names That Stick,” was named a Top 10 Marketing Book by Inc. Magazine. We discuss:03:42  When naming a brand or business, don't prioritize matching URLs over relevant keywords to avoid confusion and unconventional spellings.08:20 Choose names that are easy to spell, pronounce, and remember.09:17  The S.M.I.L.E process for choosing winning names11:12 Leverage previous knowledge, imagery, themes, and emotions to craft names.13:52 Brainstorm for names using various techniques to jumpstart your creativity.16:52 Multiple rounds of feedback and trademark screening are part of every name selection process.20:55 Trademark your brand names to prevent conflicts, regardless of how long you've used the name.21:54  Ownership of trademarks, as seen with Xerox and Kimberly Clark, offers consumer brand protection.24:07 The S.C.R.A.T.C.H Process for Rejecting Names29:52 Choose names that allow for future growth and changes in your business.31:53 Be aware of the "curse of knowledge" when naming anything and prioritize clear, pronounceable names.36:56 Pronunciation and spelling are pivotal in naming to avoid ambiguity.38:03 Actionable Steps to Selecting the Perfect Business NameResources:Alexandra Watkins, Founder and Chief Innovation Officer, Eat My WordsWebsite: https://eatmywords.com/LinkedIn: https://www.linkedin.com/in/alexandrawatkins/Twitter: https://twitter.com/eatmywordsFacebook: https://www.facebook.com/EatMyWordsNames/Free Test in Naming Your Brand: SMILE & SCRATCH Name Evaluation TestFree Brand Names Mini MasterclassHow To Create Super Sticky Brand Names Online CourseOther resources in this episode:Episode 62 - Protecting Intellectual Property in Service-Based BusinessesIs your growth causing financial headaches? Sales up, but profits lagging? Financial practices stuck in entry level mode?Don't worry, it's not you—it's your financial setup.Introducing NextGen Finance Blueprint by NewCastle Finance. This CFO-led roadmap: • Brings fuzzy finances into focus • Gives you a clear money picture • Creates a step-by-step action planReady to level up? Visit newcastle.finance/blueprint

Comments? Suggestions? Text the show here! Sales can get complicated, especially for smaller or rapidly growing companies. Your sales process might seem like a maze, and disorganized data only makes it worse. Losing potential customers is frustrating and puts pressure on meeting targets. So how do you build or streamline your sales process? Where do you find the right sales talent?  And most importantly, how can you ensure this process becomes the foundation for your long-term success?In this episode, our guest Dan Fantasia provides expert insights and actionable strategies to conquer these sales challenges head-on. He’ll also help unlock the potential of your sales team to ensure your business's continued growth and financial stability.  Dan Fantasia has been in the field of sales recruiting since 1997 and founded Treeline in 2001. His exclusive focus on helping companies build world-class, elite sales teams has helped to change the lives of over 3,300 sales professionals. We discuss:03:54 The Need for a Clear Sales Process before hiring salespeople.06:46 What to Look for When Hiring Salespeople08:27 Breaking down the 30, 60, and 90-day business plan/roadmap for success accountability.  11:29 The difference between B2B and B2C salespeople14:40 Onboarding Your Salespeople to Understand Your Core Customers15:50 Focus on essential sales skills rather than technology when onboarding salespeople.25:18 New sales hires should be held accountable to metrics but be flexible because adjusting takes time.30:19 Prioritizing Sales Pipeline and Forecast Management for New Hires31:02 Establish a sales process with set rules and accountability to ensure your sales reps are truthful. 33:39 Actionable stepResources:Dan Fantasia, President and CEO, Treeline, Inc. Website: https://www.treelineinc.com/LinkedIn: https://www.linkedin.com/in/danfantasia/LinkedIn: https://www.linkedin.com/company/treelineincTwitter: https://twitter.com/DanFantasiaTwitter: https://twitter.com/TreelineIncFacebook: https://www.facebook.com/TreelineIncKathy Svetina, Fractional CFO:https://www.newcastlefinance.us/Blog post | How to Hire Top Sales People for Your Growing Businesshttps://www.newcastlefinance.us/listen/how-to-hire-top-sales-people-for-your-growing-business/Is your growth causing financial headaches? Sales up, but profits lagging? Financial practices stuck in entry level mode?Don't worry, it's not you—it's your financial setup.Introducing NextGen Finance Blueprint by NewCastle Finance. This CFO-led roadmap: • Brings fuzzy finances into focus • Gives you a clear money picture • Creates a step-by-step action planReady to level up? Visit newcastle.finance/blueprint

Comments? Suggestions? Text the show here! Intellectual property is a vital business asset that needs protection. It includes all your ideas, creations, products/services that drive growth. If you don't protect your intellectual property (IP), you risk competitors stealing or copying what you do, which could lead to lost revenue. The digital age has further complicated matters. It is now very easy to accidentally copy someone else's work, thanks to the rise of AI and automation that continue to blur the lines between innovation and imitation. But what is intellectual property exactly? Where do you start protecting what you own? How do you know when to use a copyright, license or trademark?  And how can you use your intellectual "assets" to increase your sales and achieve business success?In this episode, our guest Erin Austin breaks down all aspects of intellectual property, its different categories, how to use them and how to start protecting your creations. She also shares tips and insights on using your IP assets to help propel your business forward.We discuss:03:55 The difference between copyright, trademarks, trade secrets, and patents.08:06  How copyrights work10:05 The enforceability of copyrights12:19 AI-generated content and copyright laws14:04 Establishing the legal status of derivatives from your original copyrighted work15:03 Identifying the rightful owner of copyright for AI-generated content20:35 Exploring the distinction between "R" and "TM" in trademarks22:56 Evaluating how long and what to consider when applying for copyrights/trademarks27:47 Presenting individuals who leveraged IP to transform their businesses31:05 Understanding the role of licensing, alongside copyrights, trademarks, and trade secrets33:49 Examining the current models for licensing, including ongoing payments and fixed-term arrangements35:59 How to get started on protecting your business intellectual propertyResources:Erin Austin, IP Expert and Attorney, Think Beyond IPWebsite: https://www.thinkbeyondip.com/LinkedIn: https://www.linkedin.com/in/erinaustin/Youtube: https://www.youtube.com/channel/UCVztXnDYnZ83oIb-EGX9IGA/videosTwitter: https://twitter.com/ErinAustinLawKathy Svetina, Fractional CFO:https://www.newcastlefinance.us/Blog post | Protecting Intellectual Property in Service-Based Businesses https://www.newcastlefinance.us/listen/protecting-intellectual-property-in-service-based-businesses/Is your growth causing financial headaches? Sales up, but profits lagging? Financial practices stuck in entry level mode?Don't worry, it's not you—it's your financial setup.Introducing NextGen Finance Blueprint by NewCastle Finance. This CFO-led roadmap: • Brings fuzzy finances into focus • Gives you a clear money picture • Creates a step-by-step action planReady to level up? Visit newcastle.finance/blueprint

Comments? Suggestions? Text the show here! Every business faces challenges as it grows. And to manage these challenges, more and more owners are embracing EOS – the Entrepreneurial Operating System.EOS isn't your usual business guide; it's a complete system that aligns everyone in the company. This alignment is crucial because businesses with a united (and accountable) team tend to be more profitable and financially secure.EOS encourages every team member, from top to bottom, to think like an entrepreneur. This collective mindset keeps the bigger picture in mind and drives the company forward. But how can EOS make this happen? How does it work?And how do you implement it in your company?In this episode, our guest Rebecca Finken and I discuss EOS 101: what it is, what it offers, and how it works. She also shares the steps you can take to get started and apply the EOS system in your business.Rebecca Finken is a Professional EOS Implementer with EOS Worldwide, boasting nearly 30 years of experience as an entrepreneur. She resides in both Las Vegas and Prescott Arizona. We discuss:04:36 What is EOS and who is it for06:29 EOS Implementation Steps and Process09:03 EOS common terms and their definitions10:34 How to Implement EOS for Business Growth12:57 Dealing with employees reluctant to make EOS-implemented changes16:03 EOS tools (eg the people-analyzer) that are useful for businesses18:59 Breaking down the EOS Accountability Chart21:23 Managing culture shifts due to EOS 23:20 Measuring Employee Accountability with EOS29:51 Falling off the EOS process31:51 The various meeting formats of EOS and their importance36:41 The next actionable step to take in the next week or 2 to implement EOSResources:Rebecca Finken, Professional EOS Implementer, EOS WorldwideWebsite: https://eosworldwide.com/rebecca-finkenLinkedIn: https://www.linkedin.com/in/rebecca-finken-1891a6192/Kathy Svetina, Fractional CFO:https://www.newcastlefinance.us/Blog post | Achieving Business Growth with EOShttps://www.newcastlefinance.us/listen/achieving-business-growth-with-eos/Is your growth causing financial headaches? Sales up, but profits lagging? Financial practices stuck in entry level mode?Don't worry, it's not you—it's your financial setup.Introducing NextGen Finance Blueprint by NewCastle Finance. This CFO-led roadmap: • Brings fuzzy finances into focus • Gives you a clear money picture • Creates a step-by-step action planReady to level up? Visit newcastle.finance/blueprint

Comments? Suggestions? Text the show here! Press releases aren't just words on paper.  When done right, they can capture media attention, expand your audiences, and fuel business growth.But how do you begin?What do you talk about?Will anyone listen?How can you create press releases that grab both readers and journalists?And once you've told your story, how do you share it with the world?In this episode, Mickie Kennedy and I explore the potential of press releases for small business owners.  He'll walk us through why they are important, share tricks on crafting content that will resonate with your target audience and the media, and provide actionable steps to get your story out there.Mickie Kennedy is an expert at helping small businesses, authors, and startups increase their visibility and credibility. 24 years ago, Mickie founded eReleases after realizing that small businesses desperately need a press release service they can afford. We discuss:03:10 What falls under the umbrella of PR04:00 Effective Press Releases for Small Businesses07:01 How to get your press releases out in the media08:40 Creating Compelling Press Release Content16:22  Steps to Producing and Distributing Press Releases22:16 The media pick-up time frame for a press release to be considered a success23:42 The cost implications of press releases or syndicating content 27:14 The standard, most effective press release length28:07 Samples of major press release fails 35:00 The next actionable step that small businesses can take within the next 2 weeks to create effective press releases.Resources:Mickie KennedyPR Expert, Press Release Ninja, Media Relations NetworkereReleasesWebsite: https://www.ereleases.com/LinkedIn: https://www.linkedin.com/in/publicity/Facebook: https://www.facebook.com/ereleases.press.release.distributionKathy Svetina, Fractional CFO:https://www.newcastlefinance.us/Blog post | How Press Releases Build Buzz and Grow Your Small Businesshttps://www.newcastlefinance.us/listen/how-press-releases-build-buzz-and-grow-your-small-business/Is your growth causing financial headaches? Sales up, but profits lagging? Financial practices stuck in entry level mode?Don't worry, it's not you—it's your financial setup.Introducing NextGen Finance Blueprint by NewCastle Finance. This CFO-led roadmap: • Brings fuzzy finances into focus • Gives you a clear money picture • Creates a step-by-step action planReady to level up? Visit newcastle.finance/blueprint

Comments? Suggestions? Text the show here! Sustaining a business becomes challenging as labor costs rise, especially in the service industry, where people play a central role.You must keep your eye on your bottom line but also prioritize your employees' well-being. So how do you strike this balance? Through labor efficiency, or making the most of your workforce's talents, time, and resources to get things done smarter and faster. But what is labor efficiency exactly?How does it work?How do you implement it successfully?And how can it give your business the kick it needs to grow and thrive? In today's episode, Herb Cogliano and I discuss labor efficiency - what it is, why you need it, and how it can make a positive impact on your business operations. He shares tips and strategies on how you can make it a part of your growing business. Herb Cogliano leads his own advisory practice leveraging the Scaling Up Performance Platform, described in Verne Harnish's award-winning book, Mastering the Rockefeller Habits-Scaling Up.As an International Business Coach, experienced CEO Scaling Up Practitioner, and Professor of the Scaling Up Masters Business Course, he has learned firsthand what it takes to overcome many business challenges. Herb is pursuing his passion for working with leaders of growth companies to achieve more freedom by helping them create industry-leading strategies, a culture of accountability, flawless execution, and a healthy cash flow within their organizations.We discuss:03:30 What is labor efficiency and why is it important for any business?05:01 Understanding labor efficiency as ROI on people and their impact on financial returns.06:40 Revenue-producing labor and back-office support labor (or direct and indirect labor) in the labor efficiency equation explained.11:30 Exploring the connection between labor efficiency and operating profit: Improving labor efficiency leads to higher profits.15:37 Boosting labor efficiency strategies such as increasing team size, improving processes, and optimizing service delivery.  18:16 Defining A, B, and C players using talent assessment and evaluating employees by rehiring and core values.23:47 Using tools and scaling up principles can create a positive work environment for employees.27:09 The evolution of purpose and values in creating a successful business.29:45 Actionable and manageable next steps to improve labor efficiency and operating profits.Resources:Herb Cogliano, International Business Growth Advisor & Certified Scaling Up Coach, Aspire Growth Advisors:https://www.aspiregrowthadvisors.com/LinkedIn: https://www.linkedin.com/in/hcoglianoEmail:[email protected] Svetina, Fractional CFO:https://www.newcastlefinance.us/Blog post | Maximizing Labor Efficiency for YouIs your growth causing financial headaches? Sales up, but profits lagging? Financial practices stuck in entry level mode?Don't worry, it's not you—it's your financial setup.Introducing NextGen Finance Blueprint by NewCastle Finance. This CFO-led roadmap: • Brings fuzzy finances into focus • Gives you a clear money picture • Creates a step-by-step action planReady to level up? Visit newcastle.finance/blueprint

Comments? Suggestions? Text the show here! Dealing with a messy desk while running a growing business? It can seriously get in the way of your productivity. Staying on top of your game becomes a struggle when things are scattered, lost, and disorganized.Beyond the mess, a cluttered workspace disrupts focus, clarity, and completing tasks essential for business growth. Distractions multiply, stress builds up, and finding what you need becomes a scavenger hunt that eats your valuable time.So, where do you start taking charge of the clutter?What practical systems can you adopt to restore order while managing your business?And how can you consistently maintain a clean and organized workspace?In today's episode, Gayle Gruenberg and I discuss practical strategies to reclaim control over your workspace. We share tips for tackling clutter, implementing organizational systems, and maintaining a productive environment while managing your growing business. Gayle is the chief executive organizer of Let’s Get Organized, an award-winning Bergen County, New Jersey organizing company. Gayle helps people living with chronic disorganization declutter and maintain organizing systems. She is a certified professional organizer in chronic disorganization, a certified virtual professional organizer, and an organizer coach.We discuss:02:37 Start small when clearing up clutter. The feeling of accomplishment will help build momentum.03:34 Use categories and subcategories to help organize information visually, then sort and discard items as needed.08:27 Establish criteria for keeping important papers so you can let go of unnecessary items.13:00 Prioritize proximity and importance when organizing books and supplies in smaller workspaces.18:29 Refresh your workspace with foundational pieces, intentionally placing inspiring items and finding new homes for others.20:20 Creating an ideal workspace is an ongoing feedback, evaluation, and refinement process.26:40 To get closer to a productive workspace, start organizing. That first step will naturally lead to progress and transformation. Resources:Gayle Gruenberg, CPO-CD®, CVPO™, CEO, Let’s Get Organized:https://lgorganized.com/LinkedIn: https://www.linkedin.com/in/gaylegruenberglgoInstagram: https://www.instagram.com/letsgetorganizedllc/Facebook: https://www.facebook.com/LetsGetOrganizedLLC/Youtube:  https://www.youtube.com/channel/UC3mTqnTaJ_ZG4BlzOJjvN4APodcast | Make Space for Blessingshttps://anchor.fm/gayle-gruenberg%20Author: Let's Get Organized!: Quick Organizing Tips for Seasons and HolidaysIs your growth causing financial headaches? Sales up, but profits lagging? Financial practices stuck in entry level mode?Don't worry, it's not you—it's your financial setup.Introducing NextGen Finance Blueprint by NewCastle Finance. This CFO-led roadmap: • Brings fuzzy finances into focus • Gives you a clear money picture • Creates a step-by-step action planReady to level up? Visit newcastle.finance/blueprint

Comments? Suggestions? Text the show here! Construction is a challenging industry where human creativity works magic, turning engineering and architectural plans into actual structures. And while they make building something easy from the ground up, hidden beneath the surface lies a maze of intricate project management complexities that you won't find in other industries.With so many moving parts and a heavy reliance on subcontractors, success requires skillful coordination of teams, schedules, and resources. So what can you do to ensure success in this industry that demands effective management of both people and processes?In today's episode, John Glover and I explore the complexities within the construction industry and break down the project and people management success strategies that you can also use for your business.John Glover is a Small Business Coach, Fractional COO and Integrator, Personal Growth Consultant, and founder of Core Integration Coaching. He helps entrepreneurs, business partners, organizations, and individuals develop a roadmap to get what they want from their business and their life. As a passionate coach and facilitator, he's helped many set strategic goals, develop customized plans, and execute more effectively to obtain their desired results. We discuss:03:54 Managing people in construction is challenging without proper processes and communication.05:47 Establishing core values is crucial for a company's moral compass and identifying ideal employees.08:12 Use an accountability chart, define roles, align values, and communicate clearly to avoid issues.14:17 The steps to prevent mistakes and misquotes that can affect your profitability.16:35 Small business owners need to delegate responsibility.19:23 Small businesses benefit from the EOS platform when addressing major issues by implementing regular meetings, setting clear expectations, and having an effective onboarding process.30:15  Build supplier relationships by aligning core values via due diligence and clear communications.32:53 Vet subcontractors, like employees, assess if they're the proper fit through (legitimate) testimonials and address any issues quickly. 39:02 Accountability provides a framework that balances structure and autonomy, allowing individuals to thrive and solve problems within boundaries.42:14 Creating a strong people process with a structured onboarding system is crucial to help you find, train and keep the right employees and drive growth and success.Resources:John Glover, Coach, Fractional COO & Integrator, Core Integration Coaching:https://coreintegrationcoaching.com/LinkedIn: https://www.linkedin.com/in/john-gloverSchedule a Discovery Call with John: https://coreintegrationcoaching.com/contact-meEmail:[email protected] Svetina, Fractional CFO:https://www.newcastlefinance.us/Is your growth causing financial headaches? Sales up, but profits lagging? Financial practices stuck in entry level mode?Don't worry, it's not you—it's your financial setup.Introducing NextGen Finance Blueprint by NewCastle Finance. This CFO-led roadmap: • Brings fuzzy finances into focus • Gives you a clear money picture • Creates a step-by-step action planReady to level up? Visit newcastle.finance/blueprint

Comments? Suggestions? Text the show here! Does your workplace resemble a battlefield where no one collaborates, communication constantly breaks down, and productivity takes a hit?Are your people more invested in politicking, one-upmanship, and other internal conflicts than driving the business forward?If this sounds familiar, it's a sign that your business is grappling with dysfunctional team dynamics where power struggles, lack of trust, and poor communication make success a challenge. But what leads to this dysfunction in the first place?How does it impact the growth and the financial well-being of your business?And how can you overcome this dysfunction to cultivate a healthier and more productive work environment?In today's episode, Zach Montroy and I address workplace dysfunction and its impact on your business. We'll share practical strategies to restore collaboration, boost productivity, and improve your team's well-being, helping you maintain steady growth.Zach is the Founder and CEO of The Intention Collective and a leadership team coach with over 20 years of experience in executive roles. Zach’s passion for helping leaders expand their impact and build trust has led him to focus on helping entrepreneurs scale and grow their businesses. As a sought-after speaker and podcast guest, Zach is known for his ability to distill complex concepts into actionable insights that help businesses achieve their goals.  With a deep understanding of the importance of both strategy and culture in achieving sustainable growth, Zach helps companies create high-functioning, high-impact organizations through his innovative approach to leadership.We discuss:02:40 Prioritizing healthy team dynamics leads to business growth because healthy teams produce good outcomes while neglecting team wellbeing leads to burnout and frequent turnovers. 7:29 Cultural issues often stem from the lack of trust and courage, and the resulting dysfunction can lead to back-channeling, politicking, fear, shame, blame, gossip, favoritism, and nostalgia for the "good old days.10:36 Leaders need trust, courage, and healthy boundaries to confront difficult facts within their team and to build a healthy work culture.15:43 Leaders should apologize when wrong, create a healthy feedback mirror, prioritize clear communications, and explain their decision-making processes to build trust with their team.20:25 Evaluate work success along the way, not just at the end, using "mile markers" and feedback.24:25 Receiving feedback is a skill that can be learned, requiring curiosity and a willingness to become vulnerable.32:08 Cultivate a healthier team dynamic by reassessing core values, aligning them with your desired culture, and examining and refining your existing habits.Resources:Zach Montroy, People, Team & Organizational Strategist, Founder & CEO, The Intention Collective:https://www.intentioncollective.co/LinkedIn: https://www.linkedin.com/in/zacharymontroy/Email: [email protected] Mentioned:John GotIs your growth causing financial headaches? Sales up, but profits lagging? Financial practices stuck in entry level mode?Don't worry, it's not you—it's your financial setup.Introducing NextGen Finance Blueprint by NewCastle Finance. This CFO-led roadmap: • Brings fuzzy finances into focus • Gives you a clear money picture • Creates a step-by-step action planReady to level up? Visit newcastle.finance/blueprint

Comments? Suggestions? Text the show here! Growing your business is no easy feat, especially when faced with intense competition. With numerous players fighting tooth and nail for the same customer base, it's easy to fade into obscurity. However, there's a game-changing strategy that many businesses fail to consider: Challenger Branding. This approach allows you to carve out a distinct brand identity and differentiate yourself from competitors.But what exactly is challenger branding? Will it work for a small business?And how can you harness your company culture to maximize its impact? Mike Sullivan is the President and CEO of LOOMIS, the country’s leading challenger brand advertising agency. For more than 30 years, he’s helped some of the country’s most successful companies build their brands. He is also the author of the book "The Voice of the Underdog: How Challenger Brands Create Distinction by Thinking Culture First" We discuss:02:03 What are Challenger brands4:36 The importance of having radical clarity about your values on your brand positioning9:50 The pros and cons of getting branding experts to help position your business 12:06 Why culture drives your brand and is crucial for its success15:44  How leadership development improves culture and helps organizations become great places to work. 21:09 Why creating a stakeholder-oriented culture is key to building a successful company, according to conscious capitalism principles.30:57 The steps, process, and insights to consider when transitioning into a challenger brand 36:05 The first actionable step to take in the next week or two to get started on building a challenger brandResources:Mike Sullivan, President, and CEO, LOOMIS:https://theloomisagency.comLinkedIn: https://www.linkedin.com/in/mikesullivanatloomis/Email: [email protected] of The Voice of the Underdog: How Challenger Brands Create Distinction by Thinking Other Resources Mentioned in the Episode:Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders:https://www.amazon.co.uk/Eating-Big-Fish-Challenger-Compete/dp/0470238275David B Wolfe, Rajendra Sisodia, Jagdish Sheth: Firms of Endearment: How World-Class Companies Profit from Passion and Purpose:https://www.amazon.co.uk/Firms-Endearment-World-Class-Companies-Passion/dp/0133382591Kathy Svetina, Fractional CFO:https://www.newcastlefinance.us/Blog post | How UsIs your growth causing financial headaches? Sales up, but profits lagging? Financial practices stuck in entry level mode?Don't worry, it's not you—it's your financial setup.Introducing NextGen Finance Blueprint by NewCastle Finance. This CFO-led roadmap: • Brings fuzzy finances into focus • Gives you a clear money picture • Creates a step-by-step action planReady to level up? Visit newcastle.finance/blueprint

Comments? Suggestions? Text the show here! As a small business owner, the last thing you want to worry about is a cybersecurity breach that could potentially ruin your business. But what do you do if you've already been attacked and your systems are taken hostage? Do you pay the ransom?Do you ignore them and start again from scratch? Do you find a friendly yet quirky hacker to help you take the thieves down like in the movies?What can you do to protect your data and save your company? In today's episode, our guest Bryant Tow and I discuss the importance of cybersecurity, how to respond if your systems are compromised, and steps you can take to safeguard your business from cyber threats. Bryant is the Chief Security Officer at Leapfrog Services. For over 25 years, Bryant has held responsibilities as an entrepreneur and senior executive in all aspects of risk management, including thought leadership in cyber security, award-winning development of security solutions, and managing large global cyber and physical security teams. He has also held executive leadership positions in multinational consulting firms and has been involved in several startups. Recently, he was the Chief Security Officer for CSC’s Financial Services Group and was responsible for securing 143 applications in 52 countries.Bryant’s leadership positions across the security industry include the Department of Homeland Security Sector Coordinating Council, ISSA, and ISACA, and as a board member and vice president of InfraGard National Members Alliance. He is recognized as a Distinguished Fellow by the Ponemon Institute, the industry’s leading research organization.He has also published several books and articles on cybersecurity topics and has received several awards, including the Governor’s Office of Homeland Security Award for Exceptional Contribution in Recognition of Outstanding Support of Tennessee’s Counter Terrorism Program.We discuss:02:00 The sources of cybersecurity breaches in small businesses are almost always found within their processes and policies 06:03 Preparing for Cyber Extinction: The Incident Response Process12:52 Why small businesses need to have set Incident Response Plans in place14:31 How to create a Cybersecurity Plan for your small business18:57 Should a company under attack pay or not pay ransomware? 22:53 The importance of having "backdoors" set to ensure your company's cybersecurity 25:34 Weak admin passwords are often the reason or "smoking gun" for security breaches 27:04 The benefits - and pitfalls - of password managers34:10 Immediate and Actionable steps to take to build a strong cybersecurity foundation39:14 How understanding your business needs and processes can save you money on cybersecurity investmentsResources:Bryant G. Tow, Chief Security Officer, Author, and Speaker of Leapfrog Services:https://leapfrogservices.com/LinkedIn: https://www.linkedin.com/in/bryanttow/Instagram:Is your growth causing financial headaches? Sales up, but profits lagging? Financial practices stuck in entry level mode?Don't worry, it's not you—it's your financial setup.Introducing NextGen Finance Blueprint by NewCastle Finance. This CFO-led roadmap: • Brings fuzzy finances into focus • Gives you a clear money picture • Creates a step-by-step action planReady to level up? Visit newcastle.finance/blueprint

Comments? Suggestions? Text the show here! Guest podcasting is an excellent strategy to leverage the power of podcasts for business development, expanding your network, and building your brand. Not only does it allow you to showcase your expertise, but you’ll reach new audiences through valuable and engaging content.But with so many shows available, how do you select the right one to guest in? And if you're hosting, how do you choose the ideal guest? In today's episode, our guest Tom Schwab and I will explore the ins and outs of guest podcasting, from preparation and creating resonating content to making the most of your time on air, whether you're a guest or a host.Tom is an Entrepreneur, Author, Podcast Interview Marketing Pioneer, and Founder of Interview Valet. He believes the best things in life come from conversations. It’s these powerful, sometimes awkward conversations that propel us from where we are personally and professionally to where we dream of being.As an engineer, a Navy Veteran, and Nuclear Propulsion Plant Operator, Tom thinks differently. Tough Minded, Skeptical, sometimes even Cantankerous, but always technically competent, always thinking - ”What if” is how the head of the Nuclear Navy described it.As a small business owner and entrepreneur, he understands the unique challenges of business owners. This led him to be an early pioneer in using inbound marketing for eCommerce and targeted podcast interviews for marketing that connects.We discuss:02:36: Guest podcasting and how it started 04:54: The benefits of using podcasting as a business development tool 12:16 When to consider working with a podcast marketing agency17:20: Top factors to watch out for when vetting podcast agencies to ensure they align with your brand 20:59: Setting guest podcasting KPIs, including the ideal number of podcasts to guest on per month28:11: How to prepare for guest podcasting, especially if you're new to public speaking in this medium33:56: Tips on how to provide value to the audience in a non-salesy, self-serving way while guesting on a podcast37:17: The first actionable step to take in the next week or two if you're new to guest podcasting and interested in getting started.Resources:Tom Schwab, Entrepreneur, Podcast Interview Marketing Pioneer, and Founder of Interview Valethttps://interviewvalet.com/LinkedIn: https://www.linkedin.com/in/thomasmschwab/Facebook: https://www.facebook.com/ThomasSchwabTwitter: https://twitter.com/interviewvaletResources: https://interviewvalet.com/growing/Author: Is your growth causing financial headaches? Sales up, but profits lagging? Financial practices stuck in entry level mode?Don't worry, it's not you—it's your financial setup.Introducing NextGen Finance Blueprint by NewCastle Finance. This CFO-led roadmap: • Brings fuzzy finances into focus • Gives you a clear money picture • Creates a step-by-step action planReady to level up? Visit newcastle.finance/blueprint

Comments? Suggestions? Text the show here! Difficult conversations with employees and clients are inevitable. These conversations could range from addressing a team member's poor performance or behavioral issues or managing missed deadlines or disagreements with a client.They can get awkward and stressful, but avoiding them may cause bigger problems down the line. In today's episode, our guest Sheila Lambert and I discuss these “difficult conversations”, and she shares valuable insights on making them less intimidating and more productive for all parties involved.Sheila Lambert is the President and Founder of Lambert Leadership Coaching, LLC and she brings over 30 years of experience as a therapist and Executive Coach, empowering thousands of women who advanced in their careers and are at the forefront of their companies through self-discovery. Sheila works creatively and collaboratively with organizations to help elevate and advance their leaders. Aside from having over 450 hours of academic training and over 1700 hours in ongoing continuing education training, Sheila has an MS in Organizational Leadership and an MS in Counseling. She is a Licensed Counselor, a Certified Workplace Wellness Professional and a Stress Mastery coach. She is a COVID-19 Transitional Leadership Course graduate, which positions her to lead and support organizations strategically.She is a Speaker and a Leader’s advocate. She supports and donates percentages of proceeds from her business to many nonprofit organizations, especially the Dana Farber Cancer Institute, as she has had many people in her life succumb to Cancer. We discuss:03:04 Preparing for difficult conversations with employees and clients to ensure positive outcomes05:07 How to better understand and gaining perspective in difficult conversations07:52 Real-life example of preparing for a difficult conversation and its outcome 12:41 How to support employees through difficult conversations 16:25 Effective ways to manage employee during company changes 19:50 Addressing disruptive behavior during meetings through structured conversations22:02 Giving effective feedback in difficult conversations via neutral phrasing and objectivity 27:19 Guidelines for navigating cultural differences during difficult conversations  33:06 The immediate and actionable next step to take to make difficult conversations easierResources:Sheila Lambert, President and Founder, Lambert Leadership Coaching, LLC:https://lambertleadershipcoaching.com/LinkedIn:https://www.linkedin.com/in/sheila-lambert-ms-mladc-lcs-cwwa-3a074531/Email: [email protected]: Rise Up: A Women’s Leadership Program for Women on the Rise - A strong program designed to deepen your leadership skills, execute your impact and accelerate your career!Is your growth causing financial headaches? Sales up, but profits lagging? Financial practices stuck in entry level mode?Don't worry, it's not you—it's your financial setup.Introducing NextGen Finance Blueprint by NewCastle Finance. This CFO-led roadmap: • Brings fuzzy finances into focus • Gives you a clear money picture • Creates a step-by-step action planReady to level up? Visit newcastle.finance/blueprint