Building BrandHive: Alison Mac Sweeney’s Journey from Corporate Retail to Founder

In this episode of Beyond Money, we sit down with Alison Mac Sweeney, founder of BrandHive, to explore her inspiring journey from corporate retail and brand management to launching one of Ireland’s most exciting brand consultancies.Alison shares how she transitioned from working with major Irish and UK retailers to starting BrandHive in 2020, helping nearly 40 Irish fashion and beauty brands go from concept to market in just three years. She talks about the do’s and don’ts of building a successful business, why product and customer experience are at the heart of everything she does, and how BrandHive is expanding into the UK market.Whether you’re an aspiring entrepreneur, a fashion enthusiast, or simply curious about what it takes to bring a brand to life, this episode is packed with insight, inspiration, and practical advice.