Building Brands and Careers for Athletes: The Transformative Power of Athletics with Ryan Schachtner

Intro Ryan's journey took a turn when a career-ending injury shattered his dreams of playing professional baseball. But instead of giving up, he pivoted and started a financial planning firm specializing in helping professional athletes with their financial challenges. Now, he's extending his expertise to college student-athletes, focusing on building their personal brand and translating their on-field success into career success. Outline 00:00 - Ryan's journey from being a collegiate baseball player to starting a financial planning firm and working with athletes.01:37 - Ryan's Perspective on Change and Overcoming Challenges08:34 - The need for development opportunities for athletes09:58 - Applying athletic skills to business success14:30 - Name, Image, and Likeness (NIL) and its impact on college athletes16:58 - The Influence of Narrative on Name Image and Likeness19:18 - Impact of Outside Voices on Coaches and Programs23:34 - Protecting Reputation and Branding in the Age of Social Media24:54 - The impact of playing with Michael Jordan on athletes' performance and brand association.26:23 - The importance of self-awareness and how it influences future earnings ability. Quotes "Brand, I always say, is just a fancy word for reputation." "They bled, they sweat, they sacrificed for this pro option and then they get there and they're like, oh shoot, there's something after this and maybe I need to start figuring out what I'm going to do." "I can either choose to participate in it or I can choose not to participate in it and to me that really means, have a glass half full sort of mindset, let's make the best of the situation and let's adapt to what is happening and then let's figure out how we can move forward in a positive direction regardless." Follow Ryan NIL Undressed PodcastInstagram: @amust.winSuccess Beyond Game DayAMustWin.com Episode 44 - Full Transcript Coming soon!