Building Brands with Purpose: Interview with Tati Lindenberg from Unilever

Mintel experts speak with Tati Lindenberg, Chief Brand Officer of Unilever's Dirt is Good brand, about leadership, consumer trends & purpose-driven branding in FMCG. Tati shares insights on adapting to local markets while maintaining a global brand identity and the future of fabric care in a technology-driven world. Listen to the conversation to find out more about consumer trends in fabric care, sustainability efforts, and the significance of storytelling in advertising. Head over to Mintel’s LinkedIn to let us know what you think of this thought-provoking conversation about leadership in FMCG. Download Mintel's FREE 2025 Global Consumer Trends and get in touch with our consultants to learn more about how the trends apply to your brand. Coming this October: Mintel’s 2026 Global Consumer Predictions—insights to shape the year ahead; visit mintel.com to become a member of our free Spotlight community to get our latest updates.Host: Andrew McDougall, Director, Mintel Beauty and Personal Care.Guests: Tati Lindenberg, Chief Brand Officer, Dirt is Good, Unilever.David Jago, Principal Consultant, Mintel Consulting.

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This episode was published on September 11, 2025.

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