Building Community Through Sales with Matthew Knoth | Buying Local S3E58

In this episode of Buying Local, Mike Nelson sits down with Matthew Knoth to talk about his journey into sales, networking in the Capital Region, and what it really means to build relationships in a local business community. Matthew also shares his experience stepping into the fire, learning through rejection, and preparing to take on a bigger role with the Buying Local podcast.You can connect with Matthew by emailing him at [email protected] or by scheduling a meeting with him on Calendly through Five Towers Media.0:00 Welcome to Buying Local and introduction of Matthew Knoth1:00 Matthew’s background and first impressions of the local community2:00 Growing up in New Hartford and finding his way to the Capital Region3:50 College experience, lacrosse, and studying business5:20 Joining Five Towers Media and stepping into sales6:45 Learning by doing: pitches, meetings, and networking8:15 Why Matthew chose sales as a career path10:10 Breaking the stigma around sales and helping businesses the right way12:15 “Go for No” mindset and building conceptual strength14:30 Experiences with local chambers and networking events16:55 Stepping outside your comfort zone at networking events18:20 Cold calling, rejection, and building resilience20:45 Managing clients, time, and expectations in sales23:55 Balancing relationships and responsibility in client work26:20 Matthew joining Buying Local as a future host28:55 Upcoming interviews and community spotlights32:00 Looking ahead to 2026 and growing within the community33:20 How to contact Matthew Knoth and get involved