Building Customer-Driven Innovation in Industrial Markets With Scott Rolston

Scott Rolston is the President of Stucchi USA, a leading manufacturer specializing in hydraulic quick disconnect couplings for industries such as construction, agriculture, industrial, and oil and gas. Under Scott's leadership, Stucchi USA has grown from an organic startup to a major player in the fluid power industry, earning recognition for its customer-focused innovation and operational excellence. With over 30 years of experience, Scott combines deep technical knowledge with a passion for building strong relationships across OEMs, distributors, and end users. In this episode… In industrial markets, innovation rarely starts in a lab. It takes shape in the field, shaped by pressure, downtime, and real-world constraints. But what happens when companies truly build solutions around those realities instead of just the product? Drawing from his experience as a seasoned leader in fluid power, Scott Rolston explains that innovation begins by deeply understanding the customer's application, not just the component itself. He emphasizes that what may seem like a simple product often sits at the center of safety, uptime, and productivity challenges once it's exposed to real-world variables like vibration, pressure, and operator behavior. This perspective shifts the focus from selling parts to solving business-critical problems, making innovation more practical, impactful, and aligned with how customers actually operate. In this episode of In Good Company: Where Relationships Drive Results, Lisa Kilrea is joined by Scott Rolston, President of Stucchi USA, to discuss building customer-driven innovation in industrial markets. They explore how to differentiate in commoditized spaces, why safety and productivity are reshaping expectations, and how real-world feedback drives product development. Scott also shares insights on turning strong partnerships into a competitive advantage.