Building Customer Education Experiences with Jordan Hopkins

​​​​Tracy Clark & Jordan Hopkins talk all things customer education -  including how to build customer education experiences that support informed, happy customers and better business outcomes. We talked about the power of simplicity in learning experience design and why less is almost always more. Jordan shares his take on how engagement isn’t always loud or overt and lessons he’s learned from traditional education, internal L&D work and customer education at Intellum.   Episode Resources - Recommendations from Jordan Hopkins: Books  Building Expertise: Cognitive Methods for Training & Performance Improvement | by Ruth Colvin Clark eLearning and the Science of Instruction | by Richard Mayer and Ruth Colvin Clark Design for How People Learn | by Julie Dirksen Map It: The hands-on guide to strategic training design | By Cathy Moore Podcasts The eLearning Coach |  by Connie Malamed The Bible Project The BLOC Podcast | by Heidi Kirby Socials Jordan Hopkins on LinkedIn