Building Deep Emotional Connections With Your Customers | Todd Kaplan, CMO of Pepsi

On this episode of #ThePlaybook, Todd Kaplan, Chief Marketing Officer at Pepsi, shares his insights on:[1:46] - How companies can use intrapreneurship thinking to maximize their marketing efforts [5:48] -The role that “opt-in experiences” play in creating a deeper connection with consumers [7:09] - Why the Pepsi team uses a challenger mindset to deal with competition[12:31] - Why entrepreneurs should take “No” as a request for more informationTweet me your takeaway from today’s episode @davidmeltzer Email Me! [email protected] up for my Free Weekly Training https://free.dmeltzer.com/friday-training-1Text Me! (949) 298-2905 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.