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Building Deep Emotional Connections With Your Customers | Todd Kaplan, CMO of Pepsi episode artwork

EPISODE · Oct 13, 2022 · 17 MIN

Building Deep Emotional Connections With Your Customers | Todd Kaplan, CMO of Pepsi

from The Playbook With David Meltzer

On this episode of #ThePlaybook, Todd Kaplan, Chief Marketing Officer at Pepsi, shares his insights on:[1:46] - How companies can use intrapreneurship thinking to maximize their marketing efforts [5:48] -The role that “opt-in experiences” play in creating a deeper connection with consumers [7:09] - Why the Pepsi team uses a challenger mindset to deal with competition[12:31] - Why entrepreneurs should take “No” as a request for more informationTweet me your takeaway from today’s episode @davidmeltzer Email Me! [email protected] up for my Free Weekly Training https://free.dmeltzer.com/friday-training-1Text Me! (949) 298-2905 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What this episode covers

On this episode of #ThePlaybook, Todd Kaplan, Chief Marketing Officer at Pepsi, shares his insights on:[1:46] - How companies can use intrapreneurship thinking to maximize their marketing efforts [5:48] -The role that “opt-in experiences” play in creating a deeper connection with consumers [7:09] - Why the Pepsi team uses a challenger mindset to deal with competition[12:31] - Why entrepreneurs should take “No” as a request for more informationTweet me your takeaway from today’s episode @davidmeltzer Email Me! [email protected] up for my Free Weekly Training https://free.dmeltzer.com/friday-training-1Text Me! (949) 298-2905  See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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Building Deep Emotional Connections With Your Customers | Todd Kaplan, CMO of Pepsi

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Frequently Asked Questions

How long is this episode of The Playbook With David Meltzer?

This episode is 17 minutes long.

When was this The Playbook With David Meltzer episode published?

This episode was published on October 13, 2022.

What is this episode about?

On this episode of #ThePlaybook, Todd Kaplan, Chief Marketing Officer at Pepsi, shares his insights on:[1:46] - How companies can use intrapreneurship thinking to maximize their marketing efforts [5:48] -The role that “opt-in experiences” play in...

Can I download this The Playbook With David Meltzer episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.
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