Building Demand Momentum Through Strategic Timing | Rima Mattok | Taboola | Bonus Episode

Rima Mattok is the Director of Demand Generation at Taboola, where she leads the global acquisition and engagement strategy of Realize, a performance advertising platform focused on driving measurable results for brands. With a background in user engagement, Rima brings a deep understanding of audience behavior and conversion optimization—experience that shapes her approach to helping marketers scale efficiently across channels. In This Conversation We Discuss: [00:00] Intro[01:09] Getting to know the new product, Realize [02:33] Facing rising ad costs across platforms[04:22] Launching before peak season to save costs[07:10] Questioning the myth that more budget wins[09:31] Challenging the idea that AI replaces strategy[11:30] Callouts[11:40] Unlocking incremental growth on the open web[14:16] Testing new channels with wise budgets[15:17] Running quarterly moonshot experimentsResources:Subscribe to Honest Ecommerce on YoutubePerformance beyond search and social taboola.com/The performance built for advertisers realize.com/Follow Rima Sherman Mattok linkedin.com/in/rima-sherman-mattok-93282739/If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!