Building Fanocracy: Lessons from WSJ Bestselling Author | David Meerman Scott on Coffee with Closers

Throw out your old-school business management textbooks. Doing the right thing doesn’t have an ROI. The best strategic moves aren’t always measurable. Today’s guest is convinced that what makes a sale successful is not a “methodology” but being a human and treating your customers like one. And I couldn’t agree more!   Meet David Meerman Scott, entrepreneur, author, speaker, advisor, a father, a passionate surfer, and an amazing storyteller. After being fired from a highly-paid job in marketing and sales, David had decided to take a path of his own. Today, he is an author of 11 books, including super-popular “New Rules of Marketing and PR” - a go-to piece for C-suite execs looking for answers to their marketing questions.   In this episode, we’re discussing marketing, sales, and David’s latest work “Fanocracy” - a book that will change the way you see business. What pieces of sales and marketing advice should probably be ignored? Why it’s more important to focus on buyer’s challenges rather than products and services?  Why “fandom” approach in marketing is powerful? And how to leverage it if you’re representing unsexy industries?  Why we shouldn’t look at marketing as an expense and what we should be thinking instead?  Enjoy!     --------------------------------------------------------------------------------------------------------------------------  ►Find David Meerman Scott on LinkedIn https://www.linkedin.com/in/davidmeermanscott/  ►Visit David’s website at https://www.davidmeermanscott.com/  ►Check out David’s latest book at https://www.davidmeermanscott.com/books/fanocracy  --------------------------------------------------------------------------------------------------------------------------  This series is brought to you by OneIMS - a leading digital marketing agency helping businesses win new customers.  ►Request your FREE marketing ROI audit at https://www.oneims.com/  ►Follow OneIMS online!  Facebook:https://www.facebook.com/OneIMS/   LinkedIn: https://www.linkedin.com/company/oneims/  Instagram: https://www.instagram.com/oneims/  If you enjoyed this video, please share it.   To make sure you never miss an episode of Coffee with Closers, please subscribe.   #coffeewithclosers #business #marketing