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Building for Your Flock episode artwork

Apr 27, 2022 1 hr 7 min

Building for Your Flock

from In the Sauce

George Milton is Co-Founder and CEO of Yellowbird Foods, the spunky/spicy, Austin-based hot sauce brand made with real fruit and veggies. On this episode of ITS, George and Ali talk about identifying your core consumer, finding them, and building with them where they are. In George's words, "The most expensive and inefficient way to grow is trying to steal someone else's customer." Heritage Radio Network is a listener supported nonprofit podcast network. Support In The Sauce by becoming a member! In The Sauce is Powered by Simplecast.

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Building for Your Flock

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This episode is 1 hour and 7 minutes long.

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This episode was published on April 27, 2022.

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