Building Great Lakes Online Counseling Week 23 | POP 1405 episode artwork

EPISODE · Aug 20, 2026 · 27 MIN

Building Great Lakes Online Counseling Week 23 | POP 1405

from The Practice of the Practice Podcast | Where Modern Psychology Meets the Business of Therapy

What are the core aspects of successful SEO for a new practice? How can you combine Google Ads with your social media and marketing strategies? When should you hire therapists in your new private practice? In this episode, Joe Sanok gives an update on building Great Lakes Online Counseling, sharing what he's learning about growing a new private practice through Google Ads, SEO, social media, and content marketing. He and Jen discuss how to use keywords effectively, coordinate different marketing channels, and attract the right clients online. Joe also explores adding psychedelic-assisted therapy to the practice, hiring additional therapists, and the next steps for expanding the business.

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Building Great Lakes Online Counseling Week 23 | POP 1405

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