Building Great Lakes Online Counseling Week 24 with Joe Sanok: Google Ad Set-Up and SEO | POP 1408

Are you targeting the right Google keywords? Could location-based keywords outperform "online therapy" and virtual ones? Is your website helping Google find your practice? In this episode, Joe Sanok works with digital marketing strategist Mike Zoladkowski to develop a Google Ads and SEO strategy for Great Lakes Online Counseling. They explore why targeting "online therapy" and "virtual therapist" keywords may not be the most effective approach, and why geographic and population-based keywords can often deliver better results. Mike explains how to start with the goal of an advertising campaign, choose keywords based on specific services and client populations, and structure website content so Google can understand exactly who and where the practice serves. The episode also looks at how SEO, website design and paid advertising work together to attract the right clients.