Building in Public #9: How To Win Essential Partnerships With Retailers, Wholesalers and Farmers with Andres Jara Co-Founder of Favamole

What if the real reason your retail partnerships aren't converting has nothing to do with your product and everything to do with how you think about the word "sales"?In this episode of Building in public, we check back in with Andres Jara, founder of Favamole, for another building-in-public update, and this one goes deep on the thing that nobody in food business school teaches you: how to actually build relationships across an entire supply chain, without ever reducing people to the role they play in your revenue model.From farmers to wholesalers to restaurant chefs, Andres has been learning — often the hard way — that every link in the food supply chain runs on the same currency: trust. And trust, it turns out, follows seasons, requires patience, and has almost nothing to do with a cold email.We explore:Why the "valley of death" for food startups isn't about cash flow — it's about whether partners believe you'll still be there next yearHow Andres thinks about wholesalers not as logistics partners but as ecosystem players — and why that changes everything about how you show up in a meetingThe dinner that changed how he thinks about stakeholder relationships: inviting chefs, farmers, investors, and caterers to celebrate the supply chain itselfWhy the word "cold" in cold outreach is the real problem — and how reframing it shifts the energy of every message you sendHow timing within natural seasons should dictate when you talk to farmers, restaurants, and retailers — and why ignoring that rhythm costs you relationshipsWhat's coming after summer: a new retailer listing, a product rebrand, and a flavor born from subtraction, not addition🙏 LEAVE A REVIEW If you like our podcast please leave us a review on your favourite platform – even one sentence helps! Thank you for your support; it helps the show a lot and it helps others to discover the show! 👋 GET IN TOUCH WITH US👥 ⁠⁠⁠⁠⁠⁠Linkedin⁠⁠⁠⁠⁠⁠📸 ⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠🌎 ⁠⁠Website⁠⁠⁠⁠