Tomorrow's Bites with Andrés and Sjacco

Most food founders obsess over ingredients and market fit. But they barely wonder about why food looks the way it looks.In this episode of Tomorrow's Bites, we sit down with Martin Hablesreiter and Sonja Stummerer, the Austrian duo behind Honey and Bunny, to challenge everything food founders think they know about why people actually eat what they eat. They are architects turned food designers turned performance artists, and their work has been quietly dismantling the most rational assumptions in the food industry for over two decades.Martin and Sonja are specialists in provoking. They've hidden scientists in dinner audiences, made people dig food out of soil with their bare hands, filmed inside Queen Victoria's private toilet for a sandwich performance, and smashed a plate of leftovers onto the floor of a Milan department store to make food waste visible in a way no conference ever could.But behind the theater is a serious argument: food founders are thinking too rationally about a completely irrational world.In this conversation, they reveal:Why 200 shapes of pasta exist and what that exposes about the myth that design follows functionWhy lab-grown meat will never replace meat, but might succeed as something entirely newHow a room of 15 EU food scientists all agreed on the "most sustainable sandwich", and why that moment exposed the absurdity of one-size-fits-all food policyWhy is food the only material on earth that can make the most stressed person on the street stop and listenThe iron triangle of science, politics, and economy that quietly engineered today's industrial food system and why that also means we can change itAnd why the biggest barrier to sustainable eating isn't knowledge or willpower, it's that people think they're aloneIf you build, brand, or communicate anything in food, this episode will make you rethink where innovation actually starts.🙏 LEAVE A REVIEW If you like our podcast please leave us a review on your favourite platform – even one sentence helps! Thank you for your support; it helps the show a lot and it helps others to discover the show! 👋 GET IN TOUCH WITH US👥 ⁠Linkedin⁠📸 ⁠Instagram⁠😊 The guest: ⁠Martin Hablesreiter & Sonja Stummerer🌎 ⁠⁠Website⁠

What if the ugliest product in the room turned out to be the most revolutionary? Most founders wait until things look polished before showing them to the world. Daniel Reisman did the opposite: he strapped a phone to a cow's neck, turned on vibration mode, and started a farming revolution. His co-founder Chris built a black box full of spaghetti wires, handed it to a skeptical farmer, and pushed a button. The cows stood up and walked to the barn. That was enough. With Daniel, co-founder of Collie, we explore why done and ugly beats perfect and invisible every time. In 14 min you learn why your first product just needs to work.Listen to the full episode here

What if the key to changing the global food system is refusing to think globally?In this episode of Tomorrow's Bites, we sit down with Maarten Klop, co-founder of Grounded & Amped and community organizer behind some of the most quietly radical food and regenerative projects in the Netherlands. Maarten doesn't build empires, he builds roots. Starting with a festival on a military fortress with zero budget and a WhatsApp group, he's spent seven years proving that real trust, real food, and real change can only be built at the local level and that staying small might actually be the most powerful strategy of all.We explore:Why local identity is a competitive advantage, not a limitation and how to scale without losing itHow Grounded delivered healthy food to 80,000 families during COVID in under a week because the network was already thereThe "game metaphor" for regional food collaboration: inventory, challenge rooms, and finding the right friends with the right toolsWhy the hardest part of building regenerative food systems is the work nobody pays forWhat mycelium, Minecraft, and bottom-up organizing all have in commonHow to build a movement when the global statistics are overwhelming and why a single apple is more powerful than an IPCC reportAnd much more...GOT SOMEONE IN MIND? TELL US WHO WE SHOULD BRING NEXT.🙏 LEAVE A REVIEW If you like our podcast please leave us a review on your favourite platform – even one sentence helps! Thank you for your support; it helps the show a lot and it helps others to discover the show! 👋 GET IN TOUCH WITH US👥 ⁠Linkedin⁠📸 ⁠Instagram⁠🌎 ⁠⁠Website⁠😊 The Guest: Maarten Klop

What do you do when a fire burns down your office and takes your brand story with it?In this episode of Tomorrow's Bites, we check back in with Andres Jara, Co-founder of Favamole, for another raw and unfiltered building-in-public update. Just one day after our last recording, a fire tore through Kitchen Republic, the shared workspace where Andres and dozens of other founders were building their companies. What was lost? Marketing materials, labels, and the narrative Favamole had been printing on boxes for months. What was found? A blank canvas, and the courage to finally tell a different story.We explore:Why losing everything in a fire can give you as well new opportunities as a startup.How Andres turned a crisis into community, and why hundreds reached out to support him.The pivot Favamole is making: from "alternative to guacamole" to something far bigger.Why simplicity is the hardest thing to build into a mission-driven food company.The "Law of Zunzu”, and how to actually win at trade shows.What masculine and feminine energy have to do with building a regenerative business.This episode is about more than a fire. It's about what you rebuild when you no longer have an excuse to keep telling the wrong story.Share this with a founder who needs to hear it!!🙏 LEAVE A REVIEW If you like our podcast please leave us a review on your favourite platform – even one sentence helps! Thank you for your support; it helps the show a lot and it helps others to discover the show! 👋 GET IN TOUCH WITH US👥 ⁠⁠⁠⁠Linkedin⁠⁠⁠⁠📸 ⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠🌎 ⁠⁠Website⁠⁠⁠PS: Here you can support Kitchen Republic.

We grow fewer than 20 crops to feed 8 billion people. Meanwhile, thousands of nutritious, climate-resilient crops are sitting in the ground: forgotten, stigmatized, and completely ignored by the market. Why?In this episode of Tomorrow's Bites, we sit down with Mustafa Durgun, founder of the Sovereign Yields Initiative, to expose one of the most overlooked blind spots in our food system: the crops we stopped growing not because they failed us, but because we built an entire industrial machine around the ones that did.Mustafa grew up in Istanbul, obsessed with what food represents culturally, historically, and politically. That obsession took him from selling potatoes in Germany to designing climate-resilient food projects in Angola, to now working on transforming his own family's stagnant goat farm in Turkey into a regenerative system. Along the way, he learned something most food system thinkers avoid saying out loud: farmers don't grow what's good for the planet. They grow what pays.In this conversation, Mustafa reveals:Why neglected crops carry a stigma of poverty and how that shame is the real barrier to adoptionHow to reintroduce forgotten crops without asking anyone to consciously choose themWhy the knowledge gap, the value chain gap, and the financial clarity gap are the three locks keeping these crops out of the marketWhat ready-to-use therapeutic foods could unlock for global nutrition, and why his best proposal never got fundedWhy "fully local food systems" may be more of a feel-good myth than a resilience strategyHow to navigate EU grant applications when you're working on crops nobody has researched yetAnd what food sovereignty actually means when you strip away the buzzwordsAnd much more...🙏 LEAVE A REVIEW If you like our podcast please leave us a review on your favourite platform – even one sentence helps! Thank you for your support; it helps the show a lot and it helps others to discover the show! 👋 GET IN TOUCH WITH US👥 ⁠⁠Linkedin⁠⁠📸 ⁠⁠Instagram⁠⁠⁠🌎 ⁠⁠Website⁠⁠😊 The Guest: ⁠Mustafa Durgun

What would change if farmers stopped planning for the next season and started planning for the next 1,000 years?Most agricultural systems are built around short-term yields, annual revenues, and immediate survival. But what if the real question is not how to grow more next year, but how to protect and regenerate land for generations to come?With Peter Michel Heilmann, initiator of the 1,000 Year Vision Movement, we explore a radically different approach to farming. One that starts with understanding where you are today, then builds a roadmap toward a long-term vision that outlives you.This is not just philosophy. It is structure.From creating nonprofit trusts that protect land and values, to unlocking new forms of capital like philanthropic funding and Earth certificates, the model redefines how farms can grow without losing their purpose.But the most powerful shift is human. Instead of chasing growth, Peter Michel shares a method based on listening, feeling the land, and building relationships that emerge naturally over time.In just 14 minutes, you will discover why thinking in centuries might be the most practical decision a farmer can make today.Listen to the whole conversation with Peter Michel ⁠⁠here⁠⁠.

Most health brands don’t fail because they lack good intentions.They fail because good intentions aren’t enough.In this episode of Tomorrow’s Bites, we sit down with Hana James, co-founder of Greenhouse, to unpack what it really takes to build a health food brand that lasts more than a trend cycle.Hana didn’t start in business. She was on track to become a doctor. But during that journey, she realized something powerful: medicine is often reactive, while food can be proactive. That shift led her to build something different.From selling out on day one in freezing Toronto winters, to expanding into the U.S. market, Hana shares:Why product quality is non-negotiableHow branding evolves without losing identityThe uncomfortable truth about flops (yes, even garlic shots)Why storytelling matters more than ever in crowded marketsAnd what it takes to scale a mission-driven health brand without compromising your valuesThis is a conversation about resilience, iteration, ego checks, and long-term thinking.If you’re building in food, health, or consumer products, this episode is for you.🙏 LEAVE A REVIEW If you like our podcast please leave us a review on your favourite platform – even one sentence helps! Thank you for your support; it helps the show a lot and it helps others to discover the show! 👋 GET IN TOUCH WITH US👥 ⁠Linkedin⁠📸 ⁠Instagram⁠🌎 ⁠⁠Website⁠😊 The Guest: Hana JamesLook into the company Greenhouse

GO FUND ME TO HELP FAVAMOLE AFTER THE FIRE: https://www.gofundme.com/f/from-fire-to-regeneration-support-favamole/cl/What if the best thing your co-founder ever did for your company was go on holiday?In this Build in Public episode of Tomorrow's Bites, Andres Jara returns with a month that threw everything at him at once: two accelerator demo days, new funding, a Finnish retailer landing in his inbox, a house move, and a co-founder on the other side of the world. The result? An accidental masterclass in what it actually means to build something bigger than yourself.Because here's what nobody tells you: the moment you have to do your co-founder's job, you stop taking it for granted.Andres shares what this month really looked like: the overwhelm, the role swap, and the unexpected appreciation that came from it:Why finishing second in a 30-company pitch competition can feel like winningHow LinkedIn visibility pulled a Finnish retailer straight to Favamole's door without a single cold emailWhat swapping roles with your co-founder teaches you that no meeting ever couldWhy saying yes to everything is a superpower that slowly becomes a liabilityThe honest cost of moving house, closing funding, and running solo operations simultaneouslyAnd why spring and the first real sprouts above the ground finally feel earnedThis is a conversation about overwhelm, gratitude, and the quiet confidence that comes when you realize the company can move without you holding everything together.If you're building with a co-founder, or wishing you had one, this episode will hit differently.Share this with a founder who needs to hear it.🙏 LEAVE A REVIEWIf you like our podcast please leave us a review on your favourite platform, even one sentence helps! Thank you for your support; it helps the show a lot and it helps others to discover the show!🙏 LEAVE A REVIEW If you like our podcast please leave us a review on your favourite platform – even one sentence helps! Thank you for your support; it helps the show a lot and it helps others to discover the show! 👋 GET IN TOUCH WITH US👥 ⁠⁠⁠Linkedin⁠⁠⁠📸 ⁠⁠⁠Instagram⁠⁠⁠⁠⁠🌎 ⁠⁠Website⁠⁠

Most sustainable food startups think the hardest part is growing better vegetables. But you hit the real wall the moment you need to get those vegetables into kitchens.In this episode of Tomorrow's Bites, we sit down with Nita van Dam, co-founder of Nimble, to unpack why the gap between nature-inclusive farmers and professional kitchens is wider and stranger than most people think.Nita didn't start in business. Half Thai, half Dutch, raised on questions, she studied human ecology, spent time farming, and worked inside commercial kitchens. What she found was a broken middle: farmers growing exceptional, wonky, seasonal produce that the food industry simply wasn't built to receive. So she built Nimble a fair, flexible processing facility that transforms Dutch nature-inclusive vegetables into ready-to-use mixes for chefs, catering companies, and hospitals.But selling impact into institutional kitchens is a masterclass in friction. In this conversation, Nita reveals:Why "sustainable" vegetables don't sell themselves and what actually moves kitchens to switchHow seasonal supply, menu planning cycles, and centralized catering create invisible walls for food startupsWhy the wonky vegetables nobody else wants are actually Nimble's hidden advantageWhat it really feels like to push against a system that doesn't push backHow steward ownership shapes the kind of investors and mission you attractAnd why voting with your fork, even in a hospital, might be more powerful than any policyAnd much more...🙏 LEAVE A REVIEWIf you like our podcast please leave us a review on your favourite platform, even one sentence helps! Thank you for your support; it helps the show a lot and it helps others to discover the show!👋 GET IN TOUCH WITH US👥 ⁠⁠Linkedin⁠⁠📸 ⁠⁠Instagram⁠⁠⁠🌎 ⁠⁠Website⁠😊 The Guest: Nita van Dam🌱 Look into the company: Nimble

How do you actually find the right investor?Many founders believe it starts with the perfect pitch deck, the right numbers, and a polished presentation. But sometimes, the real connection happens somewhere else entirely.In this short episode, Andres Jara, co-founder of Favamole, shares how a simple and honest conversation at a regenerative agriculture conference led to a €250K investment.Instead of pitching metrics and projections, the conversation started with something much more human: the personal struggles behind building a startup.That moment of authenticity created alignment. And alignment created trust.The lesson is simple but powerful. Investors are not only looking for numbers. They are looking for people, values, and a clear reason why the work matters.In just 10 minutes, we explore why the best partnerships often start with honesty rather than a pitch.Listen to the whole conversation with Andrés ⁠here⁠.

Jan Dirk did something almost unthinkable in Dutch agriculture: he stepped out of the conventional dairy system, reduced his herd, stopped using antibiotics, kept horns on his cows, rebuilt his barn, and committed to raw milk cheese, all while others scaled up.The result? An award-winning regenerative cheese brand built on soil health, biodiversity, and deep observation, not industrial efficiency.In this episode, Jan Dirk shares how he:Went from doubling his herd to cutting it backLost money for years before finding his pathBuilt a circular, low-input system where dung beetles, birds, and mycorrhiza do the workCreated a premium raw milk cheese brand (Remeker) that competes on taste, not volumeReduced external inputs while lowering costs and increasing resilienceWe go deep into regenerative dairy, horned cows, raw milk, soil fungi, grazing systems, and why “bigger and more efficient” may be the wrong KPI for the future of farming.For founders, farmers, and food innovators who believe taste, soil, and long-term thinking matter more than short-term yield, this conversation is a must-listen.If this episode shifts your perspective, share it with someone in agriculture or food who needs to hear it.🙏 LEAVE A REVIEW If you like our podcast please leave us a review on your favourite platform – even one sentence helps! Thank you for your support; it helps the show a lot and it helps others to discover the show! 👋 GET IN TOUCH WITH US👥 ⁠Linkedin⁠📸 ⁠Instagram⁠🌎 ⁠⁠Website⁠Look into the farm Remeker

What happens when the dream you’re building starts building pressure back on you?In this raw and honest Build in Public episode, Andres shares what most founders don’t talk about: the silent stress of fundraising, due diligence, grant deadlines, sales targets, and scaling, all at the same time. From applying to a €3.9M subsidy to juggling investor conversations and major wholesaler pitches, the stakes are rising. And so is the cortisol.But here’s the uncomfortable truth: if you don’t manage your nervous system, your business will eventually manage you.We unpack what stress actually feels like in year two of building a food startup,the subtle shift from “I feel stressed” to “I am stressed,” the attachment to outcomes when the runway shortens, and the mental domino effect founders experience when everything suddenly feels urgent.At the same time, we dive into the practical realities of scaling:Why fundraising is a full-time jobWhat 50+ investor conversations teach you about money and powerHow small product tweaks (like reducing oil) can unlock major commercial breakthroughsWhy convenience and experience are key when selling into wholesalersHow bold iteration turned feedback into growthAnd much more...🙏 LEAVE A REVIEW If you like our podcast please leave us a review on your favourite platform – even one sentence helps! Thank you for your support; it helps the show a lot and it helps others to discover the show! 👋 GET IN TOUCH WITH US👥 ⁠⁠Linkedin⁠⁠📸 ⁠⁠Instagram⁠⁠⁠🌎 ⁠⁠Website⁠⁠

What if the biggest food source in your neighborhood is literally falling on the ground, but you can't even see it?In this episode of Tomorrow’s Bites, we sit down with Elspeth Hay, author of Feed Us With Trees, to unpack one of the most overlooked truths in our food system: for thousands of years, humans across the Northern Hemisphere relied on nuts like acorns as staple foods, and then we stopped.Elspeth challenges the dominant story of modern agriculture. She exposes why monocultures are not “natural,” why the yield argument is deeply misleading, and how policy (not necessity) shaped today’s food landscape. We explore:Why 70 years of industrial farming reshaped ecosystems that were stable for 9,000 yearsHow government subsidies quietly dictate what ends up on your plateWhy the idea that “we must farm this way to feed the world” is a mythThe forgotten relationship between humans, fire, and oak forestsWhat entrepreneurs can learn from keystone species and ecological balance🙏 LEAVE A REVIEW If you like our podcast please leave us a review on your favourite platform – even one sentence helps! Thank you for your support; it helps the show a lot and it helps others to discover the show! 👋 GET IN TOUCH WITH US👥 ⁠⁠Linkedin⁠⁠📸 ⁠⁠Instagram⁠⁠⁠🌎 ⁠⁠Website⁠⁠😊 The Guest: Elspeth Hay📗The Book: Feed Us With Trees

Why did selling sustainable coffee directly to consumers fall flat, while selling it to businesses unlocked real traction?This short dives into a hard lesson many impact startups learn too late. Good values do not automatically translate into consumer demand. Awareness does not equal willingness to pay.With Sebastian Nielsen from Slow Coffee, we unpack why the B2C story struggled. The education burden was too high, the margins too thin, and the decision-making too emotional and inconsistent.Then comes the pivot.By moving into B2B, everything changed. Businesses understood the value faster, decisions were clearer, volumes made sense, and sustainability became part of a system rather than a moral choice at the shelf.This is not a story about giving up on impact. It is a story about finding the right market to make an impact.In just 9 min, you get a clear and honest look at why B2B succeeded where consumer marketing failed, and what founders should learn before choosing their go to market strategy.Listen to the whole conversation with Sebastian here.

What if the biggest reason we waste food isn’t laziness, but lack of transparency?In this episode of Tomorrow’s Bites, we sit down with Evelien Moriau, founder of Ostras, a startup that’s turning everyday grocery shopping into a data-powered tool to fight food waste, save money, and change consumer habits at scale.After years in consulting, Evelien made the leap into entrepreneurship with a simple but radical idea: if supermarkets won’t share real-time data about short shelf-life products, consumers can. Inspired by platforms like Waze, Ostras crowdsources supermarket data directly from shoppers—putting transparency and power back into the hands of the people.In this conversation, we unpack:Why sustainability alone doesn’t change behavior (and what does).How crowdsourcing can outperform top-down food waste solutions.The psychology behind habit change in grocery shoppingWhy food waste is a consumer problem as much as a supply-chain one.How incentives, not guilt, drive real impact.This is a grounded, honest look at what it takes to build a food tech startup that operates at the intersection of behaviour, data, and climate impact, without relying on idealism alone.🎧 Listen now to discover how small daily actions, multiplied by millions of people, could quietly reshape the food system.🙏 LEAVE A REVIEW If you like our podcast please leave us a review on your favourite platform – even one sentence helps! Thank you for your support; it helps the show a lot and it helps others to discover the show! 👋 GET IN TOUCH WITH US👥 ⁠Linkedin⁠📸 ⁠Instagram⁠🌎 ⁠⁠Website⁠😊 The Guest: Evelien Moriau

"If you don’t sell, the mission dies."It’s a sentence most impact-driven founders avoid saying out loud, but year two has a way of forcing honesty.In this Build in Public episode of Tomorrow’s Bites, we sit down again with Andres Jara, co-founder of Favamole, to unpack the unfiltered reality of building a food startup beyond the hype of year one. The vision is still alive. The mission still matters. But this time, the focus is clear: sales, structure, and survival.We talk about what really changes after you’ve “made it through” the first year. Why delegating feels lighter than holding on. Why foundations matter more than visibility. And why many purpose-driven startups fail not because the idea is wrong, but because cash flow is ignored for too long.This is a conversation about:The uncomfortable shift from storytelling to sellingLetting go of control before you become the bottleneckWhy impact without revenue is just intentionHow year two separates belief from executionNo pitch decks. No polished lessons. Just the real trade-offs founders face when idealism meets reality.🎧 If you’re building something that’s meant to last, this episode will feel uncomfortably familiar, and deeply necessary.🙏 LEAVE A REVIEW If you like our podcast please leave us a review on your favourite platform – even one sentence helps! Thank you for your support; it helps the show a lot and it helps others to discover the show! 👋 GET IN TOUCH WITH US👥 ⁠Linkedin⁠📸 ⁠Instagram⁠🌎 ⁠⁠Website⁠

What do you build when your country collapses, and doing nothing isn’t an option?In this episode of Tomorrow’s Bites, we sit down with Rudolph Elias, founder of Agreen and 2XPND, to unpack one of the most intense and unconventional food entrepreneurship journeys we’ve ever recorded.When Lebanese farmers were throwing apples onto the streets because they couldn’t sell them, Rudolph started building an ecosystem. What followed was the launch of more than 300 organic products, spanning fruits, dairy, honey, olive oil, ready meals, and eventually a breakthrough cheese-snack technology that could reinvent how we think about protein, food waste, and shelf life.This conversation goes far beyond product innovation.We explore:Why farmers are paid cents while consumers pay premium pricesHow Lebanon’s crisis exposed the fragility of global food systemsWhy Rudolph believes organic only works if markets are guaranteedHow a cheese snack can replace junk food, whey protein, and popcornWhy taxing “poison” might be the fastest way to fix agricultureWhat it really means to build impact when institutions failAnd much more..👋 GET IN TOUCH WITH US👥 ⁠⁠⁠⁠Linkedin⁠⁠⁠⁠📸 ⁠⁠⁠⁠Instagram⁠⁠⁠⁠🌎 ⁠⁠⁠⁠⁠Website⁠⁠⁠⁠😊 The Guest: ⁠⁠⁠Rudolph EliasLook into the company: ⁠⁠⁠⁠Agreen & 2XPND

What happens when the trends disappear?Tim Dekens, founder of The Change Starts, shares how his brand went from riding the peak of the plant-based wave to rebuilding its identity beyond labels. In the early days, bold content featuring elite plant-based athletes gave the brand rapid traction. But when public interest shifted, the message no longer landed.That’s when the real work began. Tim explains how they reframed the brand’s purpose, focused on performance and small shifts, and built trust with athletes (plant-based or not).It’s a story about letting go of hype to find a more honest and lasting impact.In just 8 minutes, we explore what founders can learn when trends lose their power.Listen to the whole conversation with Tim here

How to sell ritual tea in a world that only wants convenience?In this episode of Tomorrow’s Bites, we sit down with Sergey, a curious nomad who went from underground DJ culture to building one of Europe’s most ambitious tea movements. After spending years traveling deep into China, learning the language, living with farmers, and sourcing from abandoned plantations and ancient wild tea trees, Sergey is now on a mission to bring real tea culture back to Europe.This is not a story about trends or convenience. It’s about obsession, patience, and starting over.We dive into:Why 95% of Chinese tea doesn’t meet EU standards, and how Sergey sources around itThe difference between wild, ancient, and plantation tea (and why it matters)How speaking Chinese unlocked trust, quality, and long-term farmer relationshipsThe brutal reality of starting from zero again after war and relocation.Why tea might be the healthiest replacement for alcohol, caffeine, and fast rituals.And much more...From scaling tea houses across countries to convincing farmers to stop fertilizing their land, Sergey’s journey reveals what it really takes to build a values-driven business in one of the world’s oldest supply chains.🙏 LEAVE A REVIEW If you like our podcast please leave us a review on your favourite platform – even one sentence helps! Thank you for your support; it helps the show a lot and it helps others to discover the show! 👋 GET IN TOUCH WITH US👥 ⁠Linkedin⁠📸 ⁠Instagram⁠🌎 ⁠⁠Website⁠😊 The Guest: Sergey Shevelev

What actually changes when you spend a full year talking to the people trying to fix the food system?In this New Year’s special episode of Tomorrow’s Bites, Andres and Sjacco sit down for their final conversation of the year to reflect, honestly and openly, on what 12 months of deep conversations with founders, farmers, scientists, and system-changers have taught them.This isn’t a highlight reel. It’s a distillation.Drawing from more than 30 long-form conversations, they each bring six lessons—twelve in total—that challenged their assumptions, reshaped their thinking, and revealed uncomfortable truths about food, startups, sustainability, and human behavior.They unpack questions like:Why solving food problems is more about systems than productsWhy regenerative agriculture might be the least risky optionWhy startups are pushed to scale in ways food never canWhy there is no such thing as a “perfect diet”Why adding value at origin may be the only future for farmersAnd why mission-driven founders must learn to say no, to survive.Listen now to start the new year with clarity, perspective, and hard-earned lessons from the frontlines of agri-food.If you’ve been part of this journey, thank you. And if you’re building what comes next, this episode is for you.🙏 LEAVE A REVIEW We know that hour-long conversations might be too long, so we have distilled a lesson from each conversation in 2025 and compiled them into an e-book for you. Download the e-book with 32 unique lessons here.👋 GET IN TOUCH WITH US👥 ⁠Linkedin⁠📸 ⁠Instagram⁠🌎 ⁠⁠Website⁠

What if the biggest risk for your startup isn’t product, funding, or scaling, but talking about the wrong thing?In this Build in Public episode of Tomorrow’s Bites, we zoom in on one of the most uncomfortable (and crucial) questions founders avoid for too long:Are people actually waiting for what you’re building?To unpack this, we bring in Elise Bijkerk, a marketing and food transition expert with years of corporate and global experience, to sit down with Andres Jara, co-founder of Favamole. Together with Sjacco & Andrés, they dissect Favamole’s value proposition live, no pitch decks, no filters, no safe answers.This is not a branding theory episode. It’s a real-time founder intervention.We explore:Why marketing is not the final step, but the starting pointThe danger of trying to be “everything” and ending up as “nothing”Why purpose alone doesn’t make people change their behaviorHow emotional needs often matter more than functional benefitsWhat Andres will actually change in the next month as a founderIf you’re building a food startup, impact brand, or mission-driven product, and you’ve ever struggled to explain why someone should care, this episode will hit close to home.And if you want to know more around marketing, here is the episode with Elise Bijkerk itself. 🙏 LEAVE A REVIEW If you like our podcast please leave us a review on your favourite platform – even one sentence helps! Thank you for your support; it helps the show a lot and it helps others to discover the show! 👋 GET IN TOUCH WITH US👥 ⁠Linkedin⁠📸 ⁠Instagram⁠🌎 ⁠⁠Website⁠

What if the real food crisis isn’t calories, but diversity?In just the last century, we’ve lost 75% of global crop diversity, and today 90% of our food comes from just 15 plants. The rest? Slowly disappearing from fields, diets, and cultures.In this episode of Tomorrow’s Bites, we sit down with Kamogelo Thumankwe, founder of Tsarona, an African superfood brand with a mission that goes far beyond nutrition. Born and raised in Botswana, Kamogelo shares how her personal roots, climate justice work, and lived experience led her to build a business that fights biodiversity loss, empowers smallholder farmers, and challenges the global food system’s obsession with trends and monocultures.We explore:Why indigenous crops like Bambara groundnuts and tiger nuts could be key to regenerative food systemsHow European consumer choices directly shape what farmers grow in the Global SouthWhy Tsarona is not trying to create the next “superfood hype”The tension between scaling a startup and staying true to your valuesWhat it means to build a food brand rooted in identity, culture, and justiceAnd much more...👋 GET IN TOUCH WITH US👥 ⁠⁠⁠Linkedin⁠⁠⁠📸 ⁠⁠⁠Instagram⁠⁠⁠🌎 ⁠⁠⁠⁠Website⁠⁠⁠😊 The Guest: ⁠⁠Kamogelo ThumkaweLook into the company: ⁠⁠⁠Tsarona

Vanilla is one of the most complex and labor-intensive crops on the planet.Each flower is pollinated by hand. Each pod takes months to cure. And for decades, Madagascar has dominated the market.But what if the best vanilla of tomorrow comes from somewhere else?In this short episode, we talk with Godfrey Kiwumulo, founder of Vanilla Point in Uganda, about why his country might be the next global hotspot for high-quality vanilla.We discuss:→ Why Uganda’s climate gives it an edge.→ How regenerative farming supports better flavor and soil health.→ The hidden labor and value behind a kilo of vanilla.In just 10 minutes, we challenge the story behind every spoonful of vanilla, and explore a new one growing in East Africa.

What if the real battle for our food future isn’t in the fields, but in the market system itself?In this episode of Tomorrow’s Bites, we sit down with Dr. Caspar Krampe, Assistant Professor at Wageningen University and co-founder of VGreens, to unpack the hidden dynamics shaping today’s agrifood industry. From the struggle between big corporations and startups, Caspar reveals why change in food systems is so complex, and why both Goliaths and Davids need each other more than they think.We explore:Why markets act more like ecosystems than machinesThe invisible power structures that keep small innovators from scaling and the enablers out there. How Corporations blocks disruption, and how startups can outsmart themWhy “technology” can be both an enabler and a weapon in food transitionsHow to turn market competition into true collaboration for sustainabilityThe Growth Journey of Caspar’s Own Startup VgreensAnd much more…🙏 LEAVE A REVIEW If you like our podcast please leave us a review on your favourite platform – even one sentence helps! Thank you for your support; it helps the show a lot and it helps others to discover the show! 👋 GET IN TOUCH WITH US👥 ⁠Linkedin⁠📸 ⁠Instagram⁠🌎 ⁠⁠Website⁠

Many purpose-driven food brands are rich in values, but struggle to connect with customers.In this episode, Roos Roelofs, founder of OlvLimits and regenerative olive farmer, shares how she had to shift her communication approach.At first, she focused on scientific facts and sustainability data. But she quickly realized: data doesn’t sell olive oil. Emotions do.Now, Roos leads with storytelling.In this 10-minute segment from our original conversation, we talk about:Why logic isn’t enough to win heartsThe power of emotional connection in food brandingHow purpose-led founders can find their voiceA must-listen for any founder who wants to make people feel their mission and not just understand it.In 10 minutes, this might change how you speak to your audience.

What if you spent 38 years developing pesticides, only to later realize the industry never told you the full story?That’s exactly what happened to Herb Young, a retired plant pathologist who spent nearly four decades in industrial agriculture before discovering the science Big Ag had ignored all along: soil health, microbes, and nutrient density.In this episode of Tomorrow’s Bites, Herb shares his eye-opening journey from the chemical labs of Big Ag to running his own regenerative citrus farm in Florida. He explains how understanding soil life transformed not only his farm but also his beliefs about food, farming, and health.You will find in this episode:Why the term “regenerative” was never once mentioned in his 38-year careerHow industrial farming practices quietly destroyed soil healthThe shocking difference in nutrient density between regenerative and conventional fruitHow microbes (not fertilizers) build flavor, resilience, and nutritionWhat happens when a lifelong scientist applies research rigor to regenerationAnd much more...👋 GET IN TOUCH WITH US👥 ⁠⁠Linkedin⁠⁠📸 ⁠⁠Instagram⁠⁠🌎 ⁠⁠⁠Website⁠⁠😊 The Guest: ⁠Herb YoungLook into the company ⁠⁠Squeeze Citrus LLC

What if you could follow a startup’s evolution in real time, as it happens?Welcome back to Build in Public, the monthly Tomorrow’s Bites series where we sit down with Andres Jara, co-founder of Favamole, to document the highs, lows, and lessons of building a food startup from the ground up.In this second episode (recorded in Barcelona) Andres reflects on a month of tension, focus, and growth. From chasing listings and building social capital to confronting imposter syndrome, we get a raw look at what it really means to keep a mission-driven food company alive.We explore:Why founders must balance focus with perspectiveHow to turn “no” into momentum through long-term trust buildingThe surprising role of social capital in B2B salesHow to communicate differently with investors, farmers, and consumersHow can entrepreneurs face imposter syndrome?Listen now to join Favamole’s journey, month by month, challenge by challenge, and see what it really takes to build a regenerative food brand in public.🙏 LEAVE A REVIEW If you like our podcast please leave us a review on your favourite platform, even one sentence helps! Thank you for your support; it helps the show a lot and it helps others to discover the show! 👋 GET IN TOUCH WITH US👥 ⁠⁠Linkedin⁠⁠📸 ⁠⁠Instagram⁠⁠🌎 ⁠⁠⁠Website⁠⁠😊 The Guest: Andrés JaraLook into the company ⁠⁠Favamole

What do you do after creating the UK’s first alcohol-free beer?If you’re Steve, you take your creativity, your culture, and a few family recipes, and you turn them into the world’s first Asian snacks sold in beer cans.In this episode of Tomorrow’s Bites, we sit down with Steve, co-founder of Curry Smugglers, to explore his journey from the fashion industry to brewing and now to reinventing an entire snack category. From branding born out of a customs joke to packaging inspired by sustainability and nostalgia, this is a story about turning memories into movements.We unpack:How Steve created the UK’s first alcohol-free beer when no one believed in it.The moment his wife and daughter sparked the idea for Curry Smugglers.Why the snack industry needs a design revolution and how this should look like.The link between fast fashion and snacks, and what both can learn from each other.The business lessons from creating UK's first alcohol-free beer.🙏 LEAVE A REVIEW If you like our podcast please leave us a review on your favourite platform, even one sentence helps! Thank you for your support; it helps the show a lot and it helps others to discover the show! 👋 GET IN TOUCH WITH US👥 ⁠Linkedin⁠📸 ⁠Instagram⁠🌎 ⁠⁠Website⁠😊 The Guest: Steve D SailopalLook into the company ⁠Curry Smugglers

Most agtech startups want to help farmers.But many miss a fundamental truth.Technology doesn’t move at the same pace as nature, and innovation that works in theory often fails in the field.In this short episode, Thomas Gent, regenerative farmer and founder of Gentle Farming, shares what most startups overlook when trying to support sustainable agriculture.→ The mismatch between tech expectations and seasonal farming→ Why soil and systems thinking can’t be rushed→ What it really takes to build trust with farmersAnd finally, what regenerative farming needs most from innovation partners.In 7 min, you’ll hear directly from someone who lives the complexity of farming change.Listen to the whole conversation here👋 GET IN TOUCH WITH US👥 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Linkedin⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠📸 ⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠🌎⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

What does it take to turn your expertise into influence, and your passion into a movement?In this episode of Tomorrow’s Bites, we sit down with Wendy, a food scientist turned content creator who’s built a community of over 500,000 followers by blending science, storytelling, and creativity. From developing plant-based baking mixes to going viral with tofu recipes, Wendy shares how she built a personal brand that educates, inspires, and empowers people to cook from scratch.We explore:How to grow your online presence as a food founder or expertWhy personal branding is the most underrated business tool in food innovationHow to create content that feels authentic and builds real trustLessons from burnout, virality, and staying consistent onlineWhy founders should build their brand before their productAnd much more...🙏 LEAVE A REVIEW If you like our podcast please leave us a review on your favourite platform – even one sentence helps! Thank you for your support; it helps the show a lot and it helps others to discover the show! 👋 GET IN TOUCH WITH US👥 ⁠⁠Linkedin⁠⁠📸 ⁠⁠Instagram⁠⁠🌎 ⁠⁠⁠Website⁠⁠😊 The Guest: Wendy The Food Scientist

What if you could follow a startup’s evolution, not through press releases, but in real time, as it happens?Welcome to Build in Public, a new series from Tomorrow’s Bites where we sit down every month with Andres Jara, co-founder of Favamole, to document what it really takes to grow a food startup from the inside out.In this first episode, Andres joins Sjacco and Andres to reflect on Favamole’s latest wins and setbacks: getting listed with major wholesalers, refining their messaging, and navigating the long road of scaling a regenerative food business.We unpack:The highs and lows of Favamole’s last monthWhy being present, and telling your story, is key to growthThe messy reality of B2B food sales and product positioningHow a strong mission attracts the right partners (and patience tests your limits)The founder mindset needed to ride the wave instead of chasing itListen now to follow Favamole’s journey as it unfolds, month by month, challenge by challenge, and discover what it really means to build a meaningful food startup in public.

What if the next big climate solution didn’t come from a lab or a boardroom, but from a student space farming challenge?That’s exactly what happened to Morgan and Feodor, two students from Wageningen University who joined forces with others to rethink food for astronauts, and ended up creating a breakthrough that could change farming here on Earth.Their idea, AstroGel, is a biodegradable, seaweed-based hydrogel designed to replace peat, the world’s most widely used plant substrate, responsible for massive CO₂ emissions and soon to be banned in the EU. What started as a concept for Mars missions could now help greenhouses transition to more sustainable practices.In this special episode in collaboration with WUR, we explore:How a space challenge led to a carbon-negative farming innovationWhy peat is both essential and destructive in today’s food systemThe scrappy student journey from whiteboard sketches to industry testsWhat they learned about failure, prototypes, and pitching under pressureWhy curiosity and bold ideas might be the missing ingredient in climate solutions🙏 LEAVE A REVIEW If you like our podcast please leave us a review on your favourite platform – even one sentence helps! Thank you for your support; it helps the show a lot and it helps others to discover the show! 👋 GET IN TOUCH WITH US👥 ⁠Linkedin⁠📸 ⁠Instagram⁠🌎 ⁠⁠Website⁠😊 The Startup: The HABLook into WUR Student Challenges & Rethink Food Challenges

What if your first idea... isn't the right one?That’s exactly what happened to Tälist, the alt-protein recruitment company co-founded by Pia Voltz.After dozens of interviews with founders and ecosystem players, Pia and her team realized the real bottleneck in food innovation wasn’t product development—it was people.Tälist first launched as a boutique executive search firm.But it quickly hit a wall: the service wasn’t scalable or affordable for the very companies they wanted to serve.So they pivoted.In this short, Pia shares how they shifted from 1:1 recruitment to building a matchmaking platform—complete with AI tools, a job board, and a curated talent pool—to support startups at scale.She also opens up about what most hiring platforms get wrong, and how Tälist is rethinking recruitment to make it faster, more inclusive, and better for the planet.In 9 minutes, you’ll learn the power of listening, letting go, and designing for real needs.

What if the innovations designed to feed astronauts on Mars could solve food security challenges here on Earth?In this special Tomorrow’s Bites episode, we sit down with Bart van Meurs, director of Division Q, and Charlotte Pouwels, analog astronaut and space mission leader, who both served as jury members for Wageningen University’s Student Challenges. Together, they reveal how the technologies tested for farming in space, like hydroponics, vertical farming, and AI-driven monitoring, are already shaping the future of horticulture and sustainable food systems on Earth.We explore:Why resource scarcity in space mirrors the challenges of urban food systemsHow vertical farming and hydroponics born from space research are revolutionizing citiesThe surprising psychological role plants play for astronauts, and what it means for usWhy water recycling in space could redefine how we handle wastewater on EarthThe startups that caught their attention with game-changing solutions🙏 LEAVE A REVIEW If you like our podcast please leave us a review on your favourite platform – even one sentence helps! Thank you for your support; it helps the show a lot and it helps others to discover the show! 👋 GET IN TOUCH WITH US👥 ⁠Linkedin⁠📸 ⁠Instagram⁠🌎 ⁠⁠Website⁠😊 The Guests: Look into WUR Student Challenges

What happens when your startup grows faster than your mission?For Rodrigo García, co-founder of Notpla, the answer is not as simple as “scale faster.”When you’re trying to replace plastic with seaweed-based packaging, ambition isn’t enough.You need to reinvent entire systems, change how people think about waste, and balance speed with integrity.In this short episode, we explore the tension that every mission-led startup eventually faces:How do you stay true to your values while scaling impact?Rodrigo shares what they’ve learned along the way.From navigating investor expectations to redefining product success.In 8 minutes, we dive into the messy middle of building something that matters.Listen to the whole conversation with Rodrigo ⁠⁠⁠here⁠⁠⁠⁠⁠.👋 GET IN TOUCH WITH US👥 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Linkedin⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠📸 ⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠🌎⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

To revolutionize farming we need a solution that will change the life of farmers.That’s exactly what Daniel Reisman set out to do. After leaving behind a career in sales and a plan to start his own farm, Daniel co-founded Collie, a startup that’s rethinking livestock management with virtual fencing technology. By replacing physical fences with sound and vibration signals, Collie helps farmers move cows with an app—saving hours of labor, improving soil health, and making regenerative practices more practical.In this episode of Tomorrow’s Bites, Daniel shares the story of Collie’s beginnings, from scrappy prototypes strapped to cows’ necks to convincing skeptical farmers that the system really works.We explore:Why Daniel traded his dream of farming for food system innovationHow virtual fencing saves farmers time and unlocks regenerative grazingThe biggest lessons (and mistakes) from building agri-tech hardwareWhy trust is the biggest barrier for farm adoptionHow Collie plans to expand from the Netherlands to farms across EuropeAnd much more...🙏 LEAVE A REVIEW If you like our podcast please leave us a review on your favourite platform – even one sentence helps! Thank you for your support; it helps the show a lot and it helps others to discover the show! 👋 GET IN TOUCH WITH US👥 ⁠⁠Linkedin⁠⁠📸 ⁠⁠Instagram⁠⁠🌎 ⁠⁠⁠Website⁠⁠😊 The Guest: Daniel Reisman✅ Their Work: Collie

How do you validate a startup idea without spending a cent on tech?By being scrappy, fast, and obsessed with solving a real problem.In this 8-minute episode, we hear how Tessa Clarke and her co-founder tested Olio with just a WhatsApp group—and how a simple food share (a bag of shallots!) unlocked their conviction to go all in.Instead of raising capital for a perfect product, they built an MVP that was only slightly better than WhatsApp. But that was enough.What followed was a surprising twist: people loved the idea so much, they had no food to share.So they launched the Food Waste Heroes program. And now, 135,000+ trained volunteers are redistributing food across communities.From idea to impact, this is the mindset every founder should hear.In 8 minutes, you’ll see how the best startups begin. With simplicity, speed, and strangers.Listen to the whole conversation with Tessa ⁠⁠here⁠⁠⁠⁠.👋 GET IN TOUCH WITH US👥 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Linkedin⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠📸 ⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠🌎⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

What if the future of farming wasn’t measured in harvests, but in centuries?In this episode of Tomorrow’s Bites, we sit down with Peter Michel Heilmann, a lifelong change-maker who has helped launch global sustainability movements and is now focused on one bold mission: building a 1000 Year Vision movement to secure the future of family farms.Peter believes farmers are the stewards of our land, yet they are trapped in broken financial systems that leave them asset-rich but cash-poor. His solution blends regenerative agriculture, innovative financing, and long-term trusts to protect farmland, empower farmers, and keep value in rural communities for generations to come.We explore:Why traditional finance fails farmers,and how to fix it.Why cash flow, not land, is the biggest risk for farmers.How debt, banks, and sale, leaseback deals trap farmers in poverty.Why short-term profit thinking is destroying food systems.The role of trusts and foundations in protecting farmland for the future.How regenerative farming must also be about regenerating culture and community.and much more...🙏 LEAVE A REVIEW If you like our podcast please leave us a review on your favourite platform – even one sentence helps! Thank you for your support; it helps the show a lot and it helps others to discover the show! 👋 GET IN TOUCH WITH US👥 ⁠Linkedin⁠📸 ⁠Instagram⁠🌎 ⁠⁠Website⁠😊 The Guest: Peter Michel Heilmann

What if the biggest barrier for food entrepreneurs isn’t funding, branding, or even product-market fit?It’s access.Access to kitchens. To community. To systems that work.In this short episode, Sami Simreen, co-founder of Kico Kitchen, shares how his team turned a failed zero-waste restaurant plan into a thriving co-working kitchen for food entrepreneurs in The Hague.He unpacks the invisible struggles of early-stage founders and why sustainability becomes a privilege if support systems aren’t in place.We talk about what most founders get wrong, why no idea is ever truly original, and how to build something people genuinely need, not just something that sounds good on paper.In 10 minutes, we explore how Kico Kitchen is reshaping the food startup landscape from the ground up.Listen to the whole conversation with Sami ⁠here⁠⁠⁠👋 GET IN TOUCH WITH US👥 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Linkedin⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠📸 ⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠🌎⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

What if guacamole didn’t need avocados at all?When regenerative farmer-turned-food-innovator Andres Jara found himself in the middle of Tuscany without access to avocados, he stumbled onto a recipe that could shake up the food industry: FavaMole. Made entirely from European-grown fava beans, it uses 100x less water than avocados, has a fraction of the carbon footprint, and still delivers the creamy, flavorful experience people love.In this episode, we explore:Why reviving one forgotten crop could restore soil health and farmer livelihoodsHow a €50K EU grant and a chance meeting with an investor kickstarted the businessThe strategy behind targeting massive B2B caterers before supermarketsWhy Andres believes taste, profitability, and sustainability can co-existThe surprising history of fava beans and their disappearance from European dietsAnd much more...👋 GET IN TOUCH WITH US👥 ⁠⁠Linkedin⁠⁠📸 ⁠⁠Instagram⁠⁠🌎 ⁠⁠⁠Website⁠⁠😊 The Guest: ⁠Andrés JaraLook into the company ⁠⁠Favamole

How do you bring clean drinking water to the places the world forgets?With Ulf Stenerhag, Co-Founder of WayOut, we explore how a bold idea turned into a decentralized water system that can serve the 1 billion people who still lack safe water access.But the real innovation isn’t just technological.It’s about flipping the narrative: delivering premium water solutions to low-income communities, solutions that are circular, traceable, and radically better than the plastic-heavy systems they've been handed in the past.What started as a beer logistics idea evolved into micro-factories that filter, mineralize, and distribute clean water locally.And behind that transformation lies a bigger question: What do people really deserve when it comes to something as basic as water?In just 10 min, we unpack the business model, mindset, and mission behind one of the most overlooked revolutions in water access.Listen to the whole conversation with Ulf here⁠⁠👋 GET IN TOUCH WITH US👥 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Linkedin⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠📸 ⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠🌎⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Coffee is the second most traded commodity on Earth, and one of the most destructive, but what if it didn’t have to be?In this episode of Tomorrow’s Bites, we sit down with Sebastian, founder of Slow Forest, to explore how coffee farming can go from extractive to regenerative, from deforestation to reforestation.Sebastian shares how his team is rebuilding a supply chain that prioritises agroforestry, carbon capture, and indigenous collaboration, all while producing world-class specialty coffee. No greenwashing. No shortcuts. Just a radically different way of doing business, rooted in soil, systems, and shared value.We explore:Why most coffee farms are locked in a cycle of degradationHow shade-grown, multi-species systems support biodiversity and carbon sinksThe role of indigenous knowledge in designing regenerative landscapesHow to build a climate-positive coffee brand without losing storytelling powerThe impact of coffee production on deforestation and environmental sustainability.What makes a single cup of SLOW coffee carbon negativeThe painful truth about coffee’s value chain, and how to fix itThe challenges and strategies in finding the right market fit for sustainable coffee products.And much more...🙏 LEAVE A REVIEW If you like our podcast please leave us a review on your favourite platform – even one sentence helps! Thank you for your support; it helps the show a lot and it helps others to discover the show! 👋 GET IN TOUCH WITH US👥 ⁠Linkedin⁠📸 ⁠Instagram⁠🌎 ⁠⁠Website⁠😊 The Guest: Sebastian Nielsen Look into the company ⁠Slow Forest

What does it really take to connect farmers and consumers directly?It sounds simple remove the middleman and let people buy straight from the source. But building a new food system isn’t easy.In this episode, Juliette Simonin, co-founder of Crowdfarming, shares what it took to bring a farmer-first model to life.She opens up about the logistical chaos of the early days, why many farmers didn’t trust the idea at first, and what finally made it work.The conversation sheds light on the structural barriers that make direct trade difficult but also on the deep value it creates when it succeeds.If you care about fair prices, transparency, and better food systems, this short talk offers a refreshing look behind the scenes.In just 10 minutes, you’ll understand what’s broken and what could fix it.Listen to the whole conversation with Juliette ⁠here⁠👋 GET IN TOUCH WITH US👥 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Linkedin⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠📸 ⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠🌎⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Most people don’t realize this: every single vanilla bean you’ve ever tasted was hand-pollinated.In a world dominated by commodity crops and extractive trade models, Godfrey is rewriting the vanilla story.Born and raised in Uganda, Godfrey learned about soil, resilience, and fairness from the best teacher he ever had: his mom. Today, he’s the founder of Vanilla Point, a direct-trade company bringing truly regenerative, farmer-first vanilla to European chefs without middlemen, inflated labels, or flavorless beans.In this deeply personal episode, Godfrey shares:How he turned a dinner party conversation into a purpose-driven business.The truth about Madagascar’s vanilla monopoly (and why Uganda might do it better).Why “regenerative” isn’t a trend: it’s just farming done right.How flavor, fairness, and future-proof farming can go hand in hand.And much more...🙏 LEAVE A REVIEW If you like our podcast please leave us a review on your favourite platform – even one sentence helps! Thank you for your support; it helps the show a lot and it helps others to discover the show! 👋 GET IN TOUCH WITH US👥 ⁠⁠Linkedin⁠⁠📸 ⁠⁠Instagram⁠⁠🌎 ⁠⁠⁠Website⁠⁠😊 The Guest: ⁠Godfrey KiwumuloLook into the company ⁠⁠VanillaPoint

What really makes a great chocolate bar?Most people think it’s about the recipe, the origin, or even the bean itself.But according to Saran Jagroo, a cocoa farmer with decades of experience, the real magic lies in one hidden step: fermentation.In this short conversation, he walks us through:Why you should never mix harvests when fermentingHow to recognize a perfectly fermented bean by touch, smell, and textureWhat makes or breaks the delicate enzymes responsible for flavorWhy sunlight exposure in drying can completely shift acidityAnd how soil and season create a fingerprint that no machine can replicateAnd much more...In just 9 minutes, you’ll never look at chocolate the same way again.Listen to the whole conversation with Saran here👋 GET IN TOUCH WITH US👥 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Linkedin⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠📸 Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠🌎⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠⁠⁠

Want to taste the difference of quality and bad olive oil? Use ‘tomorrowsbites’ at checkout to get 10% off OLvLimits.The olive oil industry is broken, and most people have no idea.From fake “extra virgin” labels to rancid oil sold as premium, the gap between what’s promised and what’s poured is staggering. But one startup is on a mission to change that.In this episode of Tomorrow’s Bites, we speak with Roos, co-founder of OlvLimits, a bold brand challenging everything we think we know about olive oil. Built on radical transparency, high-polyphenol oil, and zero-BS storytelling, OlvLimits is redefining trust in a market flooded with misinformation.You’ll hear:Why 40–80% of olive oil on shelves isn’t what it claims to be.How to build an olive oil brand that lasts.Why bitterness is a sign of quality, not a defect.How OlvLimits built trust without ads (and why Brian Johnson fans love them).The psychology behind flavor, trust, and changing consumer habits.How Roos and co-founder built a cult following without traditional marketing.and much more...If you care about food quality, transparency, and fixing broken food systems, this one’s for you.🙏 LEAVE A REVIEW If you like our podcast please leave us a review on your favourite platform – even one sentence helps! Thank you for your support; it helps the show a lot and it helps others to discover the show! 👋 GET IN TOUCH WITH US👥 ⁠Linkedin⁠📸 ⁠Instagram⁠🌎 ⁠⁠Website⁠😊 The Guest: Roos RoelofsLook into the company ⁠OlvLimits

Ice cream started as a luxury for kings, but now it’s facing a revolution that could melt the industry as we know it.In this episode of Tomorrow’s Bites, Andres and Sjacco unpack the surprising past, present, and future of ice cream. From its origins in ancient China and Persian grape slushies to the invention of gelato in a Paris café, the journey of ice cream is full of unexpected twists.But here’s what’s coming next:- Why plant-based ice cream is booming, and why texture is its biggest problem- How precision fermentation could replace dairy forever- The psychology behind the word “artisanal” (and why big brands love it)- The dark side of “low-calorie” claims and how they shape consumer behavior- Why ice cream might soon be made without cows, but still contain milk proteins- We also break down the three big trends reshaping the category: clean indulgence, sustainable ingredients, and biotech-powered innovation.And much more...🙏 LEAVE A REVIEW If you like our podcast please leave us a review on your favourite platform – even one sentence helps! Thank you for your support; it helps the show a lot and it helps others to discover the show! 👋 GET IN TOUCH WITH US👥 ⁠⁠Linkedin⁠⁠📸 ⁠⁠Instagram⁠⁠🌎 ⁠⁠⁠Website⁠⁠📰 Read our ⁠⁠⁠substack⁠⁠⁠ (everything you need to know in 2 minutes, for the 5% changing agrifood)

What does it take to build a product that’s nutritionally complete, scalable, and still tastes good?James Collier, Co-Founder of Huel, pulls back the curtain on the process behind their most iconic launches.In this episode, he shares how the team navigated nutrition, solubility, and even internal debates to create products like the Black Edition and protein line. From balancing competing priorities to rethinking the idea of "perfect" food, James offers an unfiltered look at what it really takes to build a best-selling food brand.In just 9 minutes, you’ll learn what most people never see: the science, the compromise, and the speed behind innovation.You can listen to our conversation with James ⁠here⁠.👋 GET IN TOUCH WITH US👥 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Linkedin⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠📸 ⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠🌎⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠⁠⁠

It started as a way to convince his little brother that you could go plant-based and still perform at the highest level.Now, elite athletes are swapping their supplements for his, and a lifestyle brand is growing out of a simple mission: show what’s possible when you lead by example.In this episode of Tomorrow’s Bites, we speak with Tim Dekens, founder of The Change Starts, a plant-based startup born out of storytelling, not product development. What began as content to inspire others has grown into a trusted line of high-performance supplements used by top CrossFit and Hyrox athletes.Tim opens up about:Why most plant-based brands focused too much on trends, and not enough on trustThe power of community-first business buildingHow he designed events to convert everyday athletes to believersLessons from launching products with zero food industry experienceWhy story and authenticity matter more than ingredientsIf you want to learn how to turn a community into a movement and a startup, this episode is for you.🙏 LEAVE A REVIEW If you like our podcast please leave us a review on your favourite platform, even one sentence or a 5 star rating helps! Thank you for your support; it helps the show a lot and it helps others to discover the show! 👋 GET IN TOUCH WITH US👥 ⁠Linkedin⁠📸 ⁠Instagram⁠🌎 ⁠⁠Website⁠😊 The Guest: Tim DekensLook into the company ⁠The Change Starts

What if the key to solving food waste was right in front of us? For Olaf van der Veen and the team at Orbisk, it was. Literally.In this short episode, Olaf shares how they started by standing next to restaurant waste bins every day, manually tracking what was thrown away. They quickly learned that even a five-second manual input was too much for busy kitchen teams.That insight led them to build a fully automated, AI-powered solution that now gives chefs real-time insights into their food waste, helping them make smarter, more sustainable decisions.In just 9 minutes, we explore how relentless testing, a simple camera, and a lot of listening to customers helped turn a waste bin into a powerful tool for change.You can listen to our conversation with Olaf here.👋 GET IN TOUCH WITH US👥 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Linkedin⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠📸 ⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠🌎⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠⁠⁠