Building (Inc) your personal brand with Matthew Schneider [003]

In today’s episode of Founder Facing, I sit down with Matthew Schneider, founder of Building Inc., a platform focused on data management and tokenization for commercial real estate. Matthew shares how he’s bridging the gap between traditional industries and cutting-edge technology while bootstrapping his business. We explore his approach to marketing and specifically, the importance of building a strong personal brand. How he's leveraged both content and in-person events to both grow his personal brand, and grow his network. Matthew breaks down how he uses LinkedIn to create consistent touchpoints, attract the right audience, and position himself as a thought leader—all without a huge marketing budget. Links: ⁠Learn more about Building Inc. here⁠ ⁠Connect with Matthew on LinkedIn⁠