Building KOIKOI & Sanctm Wellness: Damon Christoforos on Entrepreneurship and Self Discovery

In this episode, Damon Christoforos, co-founder of KOIKOI, joins us to share the incredible journey of turning a small stall at Mojo Market into a thriving South African clothing brand. He reflects on the brand’s origins in Mauritius, the accidental name born from mispronunciation, and the challenges of building a sustainable, locally manufactured business. Seven years in, Koi Koi now boasts three stores with plans to expand further. But Damon’s journey doesn’t stop there. He shares his latest passion—Sanctm Wellness and we explore the world of psilocybin, meditation, breathwork, and how personal experiences led him to create a space for deeper healing and self-discovery. With Sanctm’s first wellness retreat launching this year, Damon gives us a behind-the-scenes look at what’s in store—from plant medicines to holistic wellness practices. This episode is packed with insights on entrepreneurship, personal growth, and the pursuit of purpose. Tune in for an inspiring conversation!