Building Momentum with Content ( Getting Distribution and Repurposing right ) - Teacher: Justin Simon

hello, useful content creators. We don't have any fancy trailer intro this week. We were quite busy for the past week, but what we do have is a great conversation with Justin Simon, your favorite distribution first podcaster. Let's make useful content.  Hello and welcome to the Useful Content Podcast. And today we have a new teacher in the Useful Content Classroom, Justin Simon. Hi, Justin. Hey, hey, super excited to be here. It's great to have you on, Justin. I've been following your content for a while now. Um, we connected early on LinkedIn at some point when you were starting your content journey. And I must say, you have been one of the more influential people inside of my content creation process. And I'm always trying to look around the landscape and spying for people who are saying things that are easy to understand that are relevant. And you surely struck a tone with distribution first. Um, and so could you please tell the people what you do and how you create useful content? For your clients. Yeah, absolutely. So for me, I mean, I run a small consultancy solopreneur running my own business. And as far as creating useful content for my Audience, I create useful content through the podcast distribution first, um, a new, a weekly newsletter, daily LinkedIn content, bigger and larger pieces throughout the year. And, and how I basically doing that for clients is helping them. A lot of times clients have a lot of content they are creating, uh, and the problem with. With that is typically they are spending so much time creating that they don't actually think about how to get that content in front of the audience. Um, it seems fundamental. It seems like it would be something a lot of companies would think about, but, uh, most of the time it's create, publish, create, publish, create, publish. And so I'm able to go in and actually help them build out a strategy, build out a plan, repeatable process to be able to consistently build a distribution. That's great. And, um, I know many companies, part of the drum you've been beating is that people have too much content and they don't know how to get it in front of people. Uh, in your case, you work for yourself. So how has it been creating content while being employed by yourself? It's the best, uh, because I get to, you know, I'm in full control, right? Uh, it's the best, maybe it's the best and the worst, right? Like, I think it's probably true of like running your own business overall. It's awesome because you're your own boss and it's the worst because you're, you're your own boss. But for me, it's been really It's been really eye opening because, because I'm in control of every single piece of it, I can run any test I want, I can just do different, you know, different experiments, I can try different things and not, not be worried or be beholden to any particular metric or any particular, like, growth or, you know, different things like that, I can really spend the time to do. Think about what the audience needs or wants, validate those things, and then build on those as we go. And it really is fun. I mean, a super small example is, for the, for the podcast, like, I started repurposing little micro clips out of older episodes and just calling them quick hits and putting them back into the feed just to see how the audience would react, right? Like I know for a fact, not everybody's going back and listening to episodes from last April, but I know those episodes are really, really good and have lots of good content in them. So how do I pull out those nuggets and put them back in the feed? And it's been awesome. Like I would say. For the typical podcast that I run, it's, you know, a 30 ish minute, sometimes solo, sometimes co...